Esports programs beating student loneliness

Collegiate esports programs can be a powerful tool to combat male loneliness, says Baylor University’s first-ever esports director and coach, Adam Stanley.

With recent data highlighting increased isolation, declining social engagement and a growing sense of disconnection among young men, Stanley believes a comprehensive esports programs offer a solution—building community, promoting discipline and creating career pathways.

Building a successful esports program

“Esports is more than just playing games—it’s about connection, discipline and personal growth,” Stanley says. “We take what’s good about traditional sports—structure, accountability and mentorship—and apply those principles to esports.”

Colleges and universities looking to establish or enhance their own esports programs can start by recognizing the existing interest among students. “Students are already gaming and forming communities on their own,” he explains.

Campus leaders can encourage participation in esports programs by offering:

• Practice spaces: Designated areas for gaming and team-building.
• Mentorship: Coaches or faculty to provide guidance and support.
• Structured opportunities: Clear goals, scheduled practices and competitive events.

Baylor’s esports program is designed with three tiers:

• Varsity esports: Top players compete in competitive gaming in designated practice spaces with scheduled practices, team meals before matches and performance goals.
• Club-level esports: Students who enjoy gaming can participate in a less intense yet competitive environment.
• Recreational gaming: Casual gamers connect and play for fun, fostering social interaction without pressure.

Esports players at Baylor compete in popular games such as Rocket League, Valorant, Overwatch and Super Smash Bros.

Additionally, partnerships with established esports leagues or nearby institutions can expand competitive opportunities and offer broader support networks, according to Stanley.

Supporting student well-being through esports programs

Stanley emphasizes that esports programs offer much-needed social interaction for young men who might otherwise feel disconnected. “Students who might be isolated can find community, purpose and a sense of belonging,” he explains. “We’re building a new type of ‘gymnasium’—a place where students can thrive together.”

As part of its commitment to expanding esports opportunities, the university recently hosted the Texas High School championships. The event drew nearly 1,500 competitors to campus for a weekend of competition, community and skill-building.

Going beyond gaming to career development

Esports can also serve as a pathway to diverse career opportunities, including STEM, broadcasting and management. While Baylor’s esports program includes gaming fun, it also prepares students for success beyond the screen, Stanley states. “We’re not just training players; we’re developing leaders,” he says.

A model for other universities

With over 260 schools across the U.S. and Canada as members of The National Association of Collegiate Esports and competing for championships every year across a variety of video games, Baylor is part of a growing movement among universities recognizing the benefits of esports for student well-being and career readiness.

Stanley hopes the university’s esports program can serve as a model, providing students with structure, social connection and valuable skills they can carry into their futures.