E-Sports
Esports Streetwear Partnerships : smiley
G2 Esports has united with lifestyle brand Smiley to introduce a new capsule collection merging esports and streetwear aesthetics. Smiley is known for its signature smiley face symbol, which is featured across multiple styles from its expansive portfolio.The G2 x Smiley collaboration builds upon this, utilizing the iconic motif and pairing it with designs from the G2 Esports gallery.
The collection comprises graphic t-shirts, hoodies, button-downs, and a limited edition tufted rug. There is a second drop scheduled for the second half of 2025.
“We couldn’t think of a better team to combine forces with to create a collection for fans who know that being playful is powerful,” said Ross Wilson, Chief Product Officer for Fashion at the Smiley Company.
Image Credit: G2 Esports