The following is a YouTube replay from In-BetweenMedia.com
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Formula 1 is not just about thrilling races; it’s also a rapidly growing multi-billion dollar industry. With revenues projected to reach $3.65 billion in 2024, a growth rate of 14% year-on-year, sponsorship deals are a crucial part of this financial success. Recent prominent sponsorships include Sauber’s $80 million naming rights agreement with Stake, a gambling […]
Formula 1 is not just about thrilling races; it’s also a rapidly growing multi-billion dollar industry. With revenues projected to reach $3.65 billion in 2024, a growth rate of 14% year-on-year, sponsorship deals are a crucial part of this financial success. Recent prominent sponsorships include Sauber’s $80 million naming rights agreement with Stake, a gambling company, and a transformative $100 million annual deal between Ferrari and HP, aimed at improving HP’s image. Additionally, Aston Martin made headlines with a crypto sponsorship deal worth millions, showcasing the sport’s evolving landscape and financial dynamics.
By the Numbers
Yes, But
Not all investment strategies are seamless; for example, HP faces the challenge of overcoming negative public perceptions associated with their product category. Similarly, Aston Martin’s dependency on cryptocurrency could be impacted by market volatility, raising concerns about future profitability.
State of Play
What’s Next
As F1 continues to attract lucrative sponsorships, there’s potential for even larger investments that could enhance performance and technology both on and off the track. This influx of capital may lead to a more competitive and technologically advanced racing environment moving forward.
Bottom Line
The ongoing financial renaissance in Formula 1 underscores the importance of strategic partnerships and innovative sponsorships, indicating that the sport is not just about competition, but also about leveraging business opportunities for sustained growth and improvement.
MAY 2, 2025 Formula One has announced that they have extended their agreement with South Florida Motorsports for a further 10-year deal, running the race through the 2041 season. Lando Norris, Miami GP 2024© McLaren Stefano Domenicali, President and CEO of Formula 1 said, “In just three years, the Miami Grand Prix has established itself […]
MAY 2, 2025
Lando Norris, Miami GP 2024
© McLaren
Stefano Domenicali, President and CEO of Formula 1 said, “In just three years, the Miami Grand Prix has established itself as one of the most important and spectacular events on our calendar, an extraordinary example of quality and vision that truly represents the spirit and ambition of Formula 1 in the United States.”
“Extending this agreement until 2041 is a strategic milestone of enormous importance, which strengthens our presence in America and consolidates the ever-deepening bond with our fan base there, which is constantly growing and passionate like never before.”
“Miami is not only an extraordinary city, but also a truly global sporting hub, energetic, dynamic and culturally vibrant. All this would not have been possible without the far-sighted vision and tireless commitment of Stephen Ross and Tom Garfinkel, to whom I extend my sincere gratitude for the leadership, support and dedication with which they have helped transform the Miami Grand Prix into a world-class event.”
Tom Garfinkel, Managing Partner of the Miami GP said, “Securing a 10-year extension with Formula 1 through 2041 is an extraordinary milestone for all of us at South Florida Motorsports and a true testament to the hard work of our team, the strength of our partnerships, the support of our community and the growth of the sport in the United States. To have been granted this extension after only our third event speaks to what we have felt from the very beginning – the Miami Grand Prix is here to stay.”
“I want to thank Stefano Domenicali and Formula 1 for believing in our vision, as well as Stephen Ross for his investment and commitment to growing this event. From day one, our goal has been to create a world-class race that also reflects the spirit of Miami — vibrant, inclusive and culturally significant. This long-term commitment allows us to continue innovating, investing in the fan experience and deepening our impact across South Florida.”
CONCORD, N.C. – Want to meet your favorite Hendrick Motorsports driver, score some swag, eat some good food, tour the organization’s storied campus and entertain the kids all at once? Well, here’s your opportunity! Hendrick Motorsports Fan Fest returns the weekend of the Coca-Cola 600 at Charlotte Motor Speedway with events and activities planned throughout Friday, May 23 […]
CONCORD, N.C. – Want to meet your favorite Hendrick Motorsports driver, score some swag, eat some good food, tour the organization’s storied campus and entertain the kids all at once?
Well, here’s your opportunity!
Hendrick Motorsports Fan Fest returns the weekend of the Coca-Cola 600 at Charlotte Motor Speedway with events and activities planned throughout Friday, May 23 and Saturday, May 24.
That includes Q&As and autograph/photo sessions with Hendrick Motorsports drivers as well as Jeff Gordon and Chad Knaus. Fans can enter raffles to win wristbands to attend one of the following sessions:
RELATED: Take our trivia quiz for a chance to win this 300 wins hat!
Kyle Larson will not be on hand due to his obligations in Indianapolis and instead, signed select pieces of merchandise ahead of time. To enter to win a signed piece of Larson memorabilia, click here. Fans attending on Friday will also be able to follow along with Larson’s efforts in Indy with Carb Day being shown on two TVs.
Winners will be limited to one autograph session per email address, though fans are welcome to sign up to win a wristband to more than one session. Autograph session entries are limited to three times per IP address.
Guests can also enter to win a tour of the Hendrick Motorsports campus, which will run every half hour from noon to 3 p.m. on Friday. Each entry may request up to four people per reservation. To enter for a chance to win a tour, click here.
There will be 120 winners for each autograph session and 240 entrants will win a spot in a tour.
RELATED: Highlights from 2024 Hendrick Homecoming
Fans also attending festivities at the race track will be able to catch a tram running back and forth starting at 8:30 a.m. on Friday. Two food trucks and a dessert truck will be operational on campus throughout both days of the event, as will the Hendrick Motorsports team store.
Finally, for attendees with children, kid-friendly activities will be set up and will run throughout the event as well.
Parking on site is available throughout campus.
Here’s a look at the weekend’s schedule:
What’s Happening? Garret Mitchell, better known as Cleetus McFarland, has brought new attention to NASCAR and the ARCA Menards Series. A deep dive into the numbers shows that Mitchell is bringing new eyes to the sport and his own brand as well. A Symbiotic Relationship While YouTuber Garret Mitchell’s time in NASCAR has been brief, […]
Garret Mitchell, better known as Cleetus McFarland, has brought new attention to NASCAR and the ARCA Menards Series. A deep dive into the numbers shows that Mitchell is bringing new eyes to the sport and his own brand as well.
While YouTuber Garret Mitchell’s time in NASCAR has been brief, the manner in which the sport props the 30-year-old car enthusiast up has obviously drawn its fair share of haters.
NASCAR fans, often timid about allowing outsiders into their circle, have wondered if NASCAR only cares for the attention brought by Mitchell, who has a massive 4.29 million subscribers on his channel, Cleetus McFarland. Yet, when Mitchell ran his first ARCA Menards Series race at Daytona in February, the sport itself welcomed him with open arms.
NASCAR even collaborated with Mitchell to create a live in-car camera that would be on YouTube during the race. Even after he crashed early on, Mitchell was perhaps the first ARCA driver to hop in the FOX booth post-wreck to talk about his experience.
However, with his appearance at Talladega last weekend, the talk of the town was once again the attention he brought alongside him, including multiple collaborations with NASCAR Media, all hoping to gain from his inclusion in their productions.
After Daytona, fans had dubbed his presence “the Cleetus McFarland Effect,” but just how strong has his impact been, and could his ARCA efforts help both himself and NASCAR? Let’s take a look at the numbers behind the “Cleetus McFarland Effect.”
During his short debut in the ARCA Menards Series Ride the ‘dente 200, Mitchell’s in-car camera on the NASCAR YouTube Channel exploded and, at press time, sits at 780,159 views. But his true effect would not be seen till days after the race when news broke that the race scored 1.160 million viewers, the most-watched ARCA Daytona race since 2013.
This bump in viewership was partially thanks to the race’s slot on “Big FOX,” which was given to the series prior to McFarland or even Hélio Castroneves entering the race. However, McFarland’s impact was clear, as clips of his now infamous quote of “Rippin’ around Daytona like a bald eagle” even circulated outside normal NASCAR circles.
According to Social Blade, by the end of February, the NASCAR YouTube channel had jumped from January’s 1.330 million subscribers to 1.380 million. This means that after roughly gaining 10,000 to 30,000 new subscribers a month in 2024, the sport dropped to 50,000 from January to February.
Some could say there is little correlation to the “Cleetus McFarland Effect” present in these numbers. Still, during his second race at Talladega this past weekend, the NASCAR YouTube channel again leaped, gaining roughly 20,000 subscribers that Saturday.
Once again, his live in-car camera on the NASCAR YouTube Channel had over 70,000 viewers at one point. This alone is good news for NASCAR, as getting new eyes on the product is great, but the question remains: is Mitchell seeing any gains from NASCAR’s viewers?
Mitchell’s gains are clear via his YouTube stats as well.
During his ARCA Menards Series debut, Mitchell’s pre-race uploads, “The Start of my NASCAR Career” and “NASCAR Put Me On Probation, Here’s Why,” garnered 1.8 and 2 million views apiece, respectively. While a massive number, this is typical for the Cleetus McFarland YouTube Channel.
Even his latest ARCA video, “Talladega ARCA 200 – Insane Finish With a Broken Engine! (we got LUCKY),” currently has just 1.3 million views. But his non-racing videos, in which he collabs with Dale Earnhardt Jr., have set the bar. His video at Talladega with Earnhardt, titled “Dale Jr. Drives the Dale Truck! (blew his mind), scored 2.1 million views and has only been up for a little over two weeks.
Another video titled Meeting Dale Earnhardt Jr. and Touring his Race Shop, after his appearance on the Dale Jr. Download and uploaded to his secondary channel, Cleetus2 McFarland, is the channel’s ninth most watched video, at 1.1 million views.
The true magnitude of Mitchell’s growth since January is seen in his subscriber count.
According to Social Blade, in January, the month in which ARCA tested at Daytona, he gained 60,000 subscribers; in February, 80,000 subscribers; and in April, Mitchell added another 60,000 subscribers. Mitchell ended January with 4.110 million subscribers and is currently at 4.29 million, which is not bad for a few months.
Obviously, NASCAR and Mitchell have both seen some impressive gains in attention since the start of this indirect symbiotic relationship. This growth has spilled over beyond these two and into the broader NASCAR landscape.
We have already talked about the bump in viewership for NASCAR on FOX and the views his video has gained on social media, but what about the rest of the NASCAR media scene?
Mitchell has appeared on numerous NASCAR podcasts at this point. His interview on Corey LaJoie’s Stacking Pennies is currently the show’s second-most-watched episode on YouTube.
Mitchell’s recent interview with Kevin Harvick on FOX Sports’ Kevin Harvick’s Happy Hour from May 1 is already the podcast’s most-watched episode on YouTube, with over 350k views.
Mitchell has even topped the charts on perhaps the most popular NASCAR YouTube Channel, as his post-Daytona interview on the Dale Jr Download is the most viewed full-length episode on the Dirty Mo Media YouTube Channel and the third most watched video overall at 1.8 million views.
Whether fans like it or not, Mitchell’s time in NASCAR is drawing numbers and attention for the driver, the sport, and NASCAR media. As he continues his journey through NASCAR, these numbers may only continue to grow.
What do you think about this? Let us know your opinion on Discord or X. Don’t forget that you can also follow us on Instagram, Facebook, and YouTube.
It’s time to set the field for the NASCAR Texas race. The WURTH 400 is set for 2:30 p.m. CT on May 4 at Texas Motor Speedway. First up, however, the NASCAR Cup Series kicks off its race weekend with a practice session and a qualifying session. Practice will feature two groups of cars, each […]
It’s time to set the field for the NASCAR Texas race.
The WURTH 400 is set for 2:30 p.m. CT on May 4 at Texas Motor Speedway. First up, however, the NASCAR Cup Series kicks off its race weekend with a practice session and a qualifying session.
Practice will feature two groups of cars, each having 25 minutes on track. Qualifying will be a one-lap, single car session.
Austin Cindric and Team Penske earned the win last time out in the April 27 race at Talladega, earning a photo finish and beating out Kyle Larson to the checkered flag.
Follow along with our live updates from NASCAR Texas qualifying.
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The following is a YouTube replay from In-BetweenMedia.com Related Ryan Rantz President, founder and visionary of “ifantasyrace.com, the way you fantasy race”. Follow me on Twitter and LIKE my Facebook page. Truck Series Texas NASCAR Qualifying Results/ Starting Lineup Link 2
The 18-year-old rising star was close to celebrating in Victory Lane at Talladega Superspeedway, but everything changed in an instant while defending the race lead. Connor Zilisch moved down to block a charging Jesse Love and contact was made. Zilisch’s No. 88 JR Motorsports Chevrolet spun wildly to the inside, slamming the wall nose-first in […]
The 18-year-old rising star was close to celebrating in Victory Lane at Talladega Superspeedway, but everything changed in an instant while defending the race lead. Connor Zilisch moved down to block a charging Jesse Love and contact was made. Zilisch’s No. 88 JR Motorsports Chevrolet spun wildly to the inside, slamming the wall nose-first in a violent impact.
While he was checked and released from the infield care center, it was revealed a few days later that he would skip this weekend’s race at Texas due to injuries sustained in the crash. However, he has declined to speak about the nature of the injuries while updating his recovery.
“I’m getting better each day,” Zilisch told The CW on Friday. “I’m up around and walk in and injuries to your back are ones you don’t want to mess with. And you know, it’s unfortunate because the Blue’s Hog car looks really good this weekend, and I wanted to drive it, but thankfully, l’ve got a driver that’s pretty fast driving it this weekend — Kyle [Larson], so, yeah, I’m excited to watch my team and cheer them on this weekend. It’s tough missing a race and watching your race car getting driven by another race car driver, but I’m super excited to learn from Kyle and see what he has to say, and it’s going to make our team better.
“I’m doing everything I can to heal up as quick as Xfinity mobile — that’s a good one, right? And yeah, I’m excited to get back as soon as I possibly can.”
Connor Zilisch head-on impact
As for if he’d like to see Larson wheel his car to Victory Lane or if it would be bittersweet, Zilisch said it would be ‘awesome.’
“I want to see my team do well, and I want to see my team succeed,” he continued. “And it wouldn’t be a hit on me, because, you know, Kyle Larson winning a race isn’t really a shock to anybody. I would be happy and excited for my team, and I’m excited to see what he says and what his feedback is like. I drove the car in sim and I feel like I have a pretty good understanding of what it’s like, so I’m curious to see what he has to say.”
In this article
Nick DeGroot
NASCAR XFINITY
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