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Exclusive: Texas quarterback Arch Manning made over $3.5 million in NIL deals in 2025, data shows

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Two Fortune 500-sized companies will collide Friday at Royal-Memorial Stadium, and while everyone’s excited for the annual Lone Star Showdown between Texas and Texas A&M, the money that will be on that field will be staggering.

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Not the coaches, mind you. The quarterbacks.

The average starting quarterback in the SEC earned $900,000 in revenue sharing payments and money from name, image and likeness opportunities in 2025, according to Opendorse, the company tracking NIL deals across the college athletic landscape.

Texas’ Arch Manning made at least $3.5 million this season, a figure that has gone unknown until now. Is Manning worth it? He just became the first Texas player to run, pass and catch a touchdown in Saturday’s 52-37 win over Arkansas.

Per privacy laws, Opendorse co-founder and president Blake Lawrence said he cannot confirm exactly how much Manning or anyone earned. The company, which started in 2012 and partners with UT, compiles aggregate data and shared some of its proprietary data with the Houston Chronicle.

Arch Manning didn't take any NIL payments until he was the starter at Texas. (Alex Slitz/Getty Images)

Arch Manning didn’t take any NIL payments until he was the starter at Texas. (Alex Slitz/Getty Images)

Opendorse data reveals the highest-earning SEC quarterback this season made at least $3,537,808, while the average quarterback made $38,021 – a figure brought down by backups and third-string player totals.

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Again, Lawrence wouldn’t confirm if that high-water figure is Manning or not. However, he told the Chronicle without any hesitation, “Being the starting quarterback at Texas is the most valuable position in college sports.”

“It is the largest market that is absent a professional sports team,” he said. “It is the largest athletic department budget and largest football budget combined. You are the face of the entire region of the country that is football focused. The university itself is a national and global brand.”

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What about Texas A&M’s Marcel Reed? His last name alone isn’t as big as Manning’s, so it’s an unfair comparison, really. Reed won’t stand out in Opendorse’s bell-curve data like Manning does on the far right.

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Almost all schools, including Texas A&M, keep athlete payment data confidential. Texas Tech may be a lone wolf in this regard. General manager James Blanchard told the Chronicle in October the Red Raiders spent $27 million on their 2025 roster. Billionaire Cody Campbell is pumping all of his oil money into winning the Big 12 and getting Tech into the College Football Playoffs.

Money can’t buy everything, though. Reed is the one now being mentioned for the Heisman Trophy, not Manning. The third-ranked Aggies (11-0, 7-0 SEC) are the ones aiming for a spot in the SEC championship game, not the 17thranked Longhorns (8-3, 5-2).

‘TROPHY SEASON’: A special year at Texas A&M faces a familiar rival

Reed captivated the college football world by orchestrating a 27-point come-from-behind win against South Carolina. It was the biggest comeback in school history, which kept the Aggies atop the SEC standings. Want to drive up your NIL value and your NFL Draft stock? Keep winning.

Texas A&M quarterback Marcell Reed, who has NIL deals with ENG Aviation, a Houston-based private jet company, and Sonic Drive-In and Rhoback clothing, has a football-first view. "I told my dad this and even my agents, at the end of the day, I came to play football just because of the love of the game." (David J. Phillip/Associated Press)

Texas A&M quarterback Marcell Reed, who has NIL deals with ENG Aviation, a Houston-based private jet company, and Sonic Drive-In and Rhoback clothing, has a football-first view. “I told my dad this and even my agents, at the end of the day, I came to play football just because of the love of the game.” (David J. Phillip/Associated Press)

“I told my dad this and even my agents, at the end of the day, I came to play football just because of the love of the game,” Reed said before the South Carolina game.

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“I never expected to get NIL when I first came to college or do any of those things. I got here and play the game I’ve been playing since I was 5 years old just to have fun, you know, because that’s what the game is.”

Manning’s name, social following drives valuation

When you look at the NIL deals both quarterbacks received this season, common sense should indicate who received a financial windfall.

Reed had an NIL deal with ENG Aviation, a Houston-based private jet company, and Sonic Drive-In and Rhoback clothing.

Manning had deals with Red Bull, Panini America, EA Sports, Uber and Waymo, Vuori clothing, Raising Cane’s and Warby Parker eyewear. Manning is represented by Alan Zucker of Excel Sports Management, the company that represents the entire Manning family.

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To his credit, Manning honored his grandfather Archie’s request the last two years and had no NIL deals until he became a starter. “I wanted to earn my money, work hard, get to know the players. Kind of earn my way up,” Manning said in a preseason interview session with ESPN’s Marty Smith arranged by Red Bull.

During the build-up to the season, Manning deflected most NIL questions. “I don’t really know how it’s going to work,” he said. “I’m just here to play football.”

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Breathless headlines appeared in August when On3, the national recruiting service, pegged Manning’s NIL valuation at $6.8 million. While On3’s valuations garner attention, nobody can tell you if they’re remotely correct.

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On3 claims it uses a “proprietary algorithm” whereas Opendorse is collecting data from actual NIL contracts submitted by Power 4 institutions.

On3 quietly lowered Manning’s “valuation” as the Horns’ season progressed and it became clear Manning needed more seasoning. Now, it’s sitting at $3.6 million, just under Ohio State’s Jeremiah Smith’s nation-leading $4.2-million valuation.

Reed is ranked 14th nationally with a $2.2-million NIL valuation, according to On3. But again, is that even right? Before the South Carolina game, On3 had Reed valued at $1.9 million.

“I think that Texas A&M has one of the more advanced and well-developed NIL machines,” Lawrence said. “A&M in general has a ton of support. Marcel Reed is having an outstanding year. But what I can say is Marcel Reed has 144,000 followers on his social channels and Arch has four times that amount.”

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Revenue share, NIL under constant change

NIL is here to stay, and schools must adjust. But it’s the Wild West.

Before this season, third-party collectives were used to funnel NIL money to players. University administrators went along with it but didn’t like how they couldn’t control it.

The House vs. NCAA settlement paved the way for revenue sharing, and most schools are now using $20.5 million to pay athletes. Roughly 75% of that total is being spent on football at most universities. The collectives have been brought in house, and now the university can control the two major buckets – revenue share money and NIL money from donors.

Raising Cane's was one of Arch Manning's first NIL deals (Kaitlyn Morris/Arch Manning)

Raising Cane’s was one of Arch Manning’s first NIL deals (Kaitlyn Morris/Arch Manning)

The revenue sharing pool was supposed to create a quasi-salary cap model. But as long as donors can pour in theoretically unlimited resources, nothing’s really changed. The Haves will win while the Have Nots will struggle.

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“I’m all for opportunity for young people,” Texas athletic director Chris Del Conte said. “But we went from a known system to now we have 39 different state laws. So we don’t know how to govern ourselves right now.”

Opendorse calculated that college athletes received $393 million in 2021, the first year NIL was allowed. It ballooned to $1 billion by last year and projects to hit $2.4 billion in 2026.

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Want to field a good football team? An above-average Power 4 starting quarterback could cost anywhere from $2.5 to $3 million, a high-level running back starts around $620,000 and standout offensive and defensive linemen are in the $725,000 range.

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If one team went all in and paid the right end of the bell curve at every position, it’s likely a $17-million investment just for 22 starters, according to Opendorse data.

Coaches are starting to use NFL salary cap models to spread their budget across all position groups. Texas A&M coach Mike Elko said “it’s very much a moving target” based on how much the Aggies are willing to spend at various positions.

“There’s not a lot of structure, there’s not a lot of rules, there’s not a lot of regulations and so it just makes it really difficult to come up with an actual strategy and standard,” Elko said. “You’ve just got to stick to your principles and make sure that you balance your roster with enough of the type of players that you believe can build a championship.”

Does Elko know when he’s overpaying for a recruit? Or how about when a recruit is under-bidding themselves?

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“See, I don’t think you can do it like that in college,” Elko said. “I think what you have to do is you’ve got to identify difference makers, and you’ve got to figure out how to bring them into your program.”

Texas A&M coach Mike Elko on the new world of college football and NIL: "There's not a lot of structure, there's not a lot of rules, there's not a lot of regulations and so it just makes it really difficult to come up with an actual strategy and standard. You've just got to stick to your principles and make sure that you balance your roster with enough of the type of players that you believe can build a championship." (David J. Phillip/Associated Press)

Texas A&M coach Mike Elko on the new world of college football and NIL: “There’s not a lot of structure, there’s not a lot of rules, there’s not a lot of regulations and so it just makes it really difficult to come up with an actual strategy and standard. You’ve just got to stick to your principles and make sure that you balance your roster with enough of the type of players that you believe can build a championship.” (David J. Phillip/Associated Press)

Aggies have history of big spending

On a large level, college football is still about recruiting, talent evaluation and coaching ’em up.

The Chronicle reported Texas spent $35-40 million for its 2025 roster, although school officials pushed back on that number saying it was too high.

Texas A&M was rumored to spend $30 million on its 2022 team under former coach Jimbo Fisher. Now, Fisher’s long gone and earns $7.2 million annually through 2031 as part of his buyout agreement.

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Elko won’t admit how much A&M is spending on this year’s roster. Elko declined to say whether more NIL resources were part of his new six-year contract agreement.

Through open records obtained by the Chronicle, A&M revealed it paid out $50.5 million in NIL deals to all athletes from July 2024 to July 2025, a $31.1 million jump from the year prior. About $48.3 million of that went to male athletes.

The Aggies and Longhorns are neck and neck in the 2026 recruiting wars. A&M’s class is currently ranked seventh nationally while UT’s is eighth, according to Rivals.

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Not everyone is getting paid big money at their chosen school. Opendorse calculated that 90% of the football players on Power Four teams are getting $100,000 or less this season.

Coaches pay based on where a player ranks on the depth chart. A starting tight end lured out of the transfer portal could make $900,000, a returning receiver might make $750,000, another receiver can get $500,000 and others are scrounging around at $100,000 or so.

Players who don’t like their paycheck can jump in the transfer portal.

“I don’t know that a lot of these kids nowadays, they want a check. They don’t want physicality,” Georgia coach Kirby Smart said last Saturday after beating Texas. “And if you have the check and no physicality, you end up with nothing. So we’re not just getting checks at our place. We’re hitting people.”

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Elko said during the evaluation process, “I think you’ve got to identify how they’re wired and what they’re driven by. And I think that impacts kind of where you’re willing to go for certain players and how much they’re actually really worth as you go through the process with them.”

This article originally published at Exclusive: Texas quarterback Arch Manning made over $3.5 million in NIL deals in 2025, data shows.



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Kyle Whittingham releases first public statement after Michigan hire

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Late Friday night, Michigan made it official. Kyle Whittingham will take over as the next Wolverines head coach, and he released his first public statement.

News broke earlier Friday that Whittingham would replace Sherrone Moore as Michigan head coach. He previously announced his plans to step down as Utah head coach after a decorated run, becoming the winningest coach in program history. Michigan confirmed he is signing a five-year contract.

In Friday’s announcement, Whittingham and athletics director Warde Manuel released statements. Whittingham pointed to the tradition in Ann Arbor and high standard as he takes over the program.

“We are honored to lead the outstanding student-athletes, coaches, and staff who represent Michigan Football each day,” Whittingham said in a statement. “Michigan is synonymous with tradition and excellence – both on the field and beyond – and our entire program is committed to upholding those values while striving for greatness together.

“My family and I are thrilled to join the University of Michigan community, and we look forward to helping our players grow, develop, and reach their highest potential – on the gridiron, in the classroom, and as leaders. It’s a privilege to be part of something that inspires pride in every Wolverine fan. Go Blue!”

Whittingham replaced Urban Meyer as Utah head coach in 2005 and amassed a 177-88 overall record at the helm – the most wins in Utes history. He initially joined the program in 1994, starting out as defensive line coach ad becoming the Utes’ defensive coordinator in 1995. When Meyer left for Florida in 2005, Whittingham took over as head coach.

Although he announced he’d step down as Utah coach, Whittingham made it clear he wasn’t necessarily done coaching. Now, he’ll prepare to head to Ann Arbor and take over a Michigan team which underwent a major shakeup this month.

“Kyle Whittingham is a well-respected and highly successful head coach who is widely recognized as a leader of exceptional character and principled leadership,” Manuel said in a statement. “Throughout our search, he consistently demonstrated the qualities we value at Michigan: vision, resilience, and the ability to build and sustain championship-caliber teams.

“Kyle brings not only a proven track record of success, but also a commitment to creating a program rooted in toughness, physicality, discipline and respect – where student-athletes and coaches represent the university with distinction both on and off the field. We are excited to welcome Kyle to the University of Michigan family as he takes the helm of our football program.”



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Why does Snoop Dogg have his own college football bowl game? What to know

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Dec. 27, 2025, 6:01 a.m. ET



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Tom Izzo reacts to James Nnaji eligibility decision: ‘Shame on the NCAA’

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On Christmas Eve, On3’s Joe Tipton reported James Nnaji committed to Baylor after receiving four years of eligibility. Nnaji was the No. 31 overall pick in the 2023 NBA Draft, though he never signed an NBA contract, and will play the second half of this season.

The reaction was swift, including a post on social media from UConn coach Dan Hurley. Saturday afternoon, Michigan State coach Tom Izzo weighed in on the situation.

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Izzo admitted he didn’t know all the details and reached out to “good friend” and Baylor head coach Scott Drew for more information. But he raised multiple questions about the impact of the Nnaji eligibility decision, even asking what would stop him from asking Miles Bridges – or other even Magic Johnson and Gary Harris – if they wanted to return to East Lansing.

“I asked Coen [Carr], would you be okay if I went and got Miles and brought him back? … You laugh, but that’s what we’re doing,” Izzo said. “Somebody’s sitting. Somebody’s not playing. I just don’t think that’s fair for the players. Some of them work their butt off to get to this position and maybe things didn’t go right. I’m a little surprised. I’ve got a call in to Scott. I’m anxious to see what he tells me. … But what I’m hearing and now, we’re taking guys that were drafted in the NBA and everything. I said it to you a month and a half ago, ‘Come on, Magic and Gary. Let’s go, baby. Let’s do it.’ Why not?

“If that’s what we’re going to, shame on the NCAA. Shame on the coaches, too. But shame on the NCAA because coaches are going to do what they’ve got to do, I guess. But the NCAA’s the one. Those people on those committees that are making those decisions to allow something so ridiculous and not think of the kid. Everybody talks about me thinking of my program or selfish. No. Get that straight, for all of you. I’m thinking of what is best for my son if he was in that position, and I just don’t agree with it.”

Of course, Izzo made it clear he was not planning to ask Bridges if he’d come back to school. He said his point was more about his concern with the situation.

“Sooner or later, it’s gonna get me,” Izzo said. “Not that I’m gonna be too stubborn not to ever do anything, but I’m not going and recruiting Miles. I love Miles. Would love to have him play. But what is wrong with that statement? ‘Go and replace Coen.’”

Tom Izzo: ‘I’m not going to fight city hall’

James Nnaji played professional basketball in Europe before going No. 31 in the 2023 NBA Draft when the Detroit Pistons selected him. While he did not sign a standard NBA contract, his draft rights were traded twice, most recently in the trade that sent Karl-Anthony Towns to the New York Knicks. Nnaji also played in the NBA Summer League with the Knicks.

Amid the fallout from the NCAA’s decision, Nnaji’s name also came up in an ongoing eligibility lawsuit. Attorneys for Vanderbilt quarterback Diego Pavia and others cited it in a filing Friday. Pavia and other plaintiffs are challenging the NCAA’s junior college rules.

Tom Izzo also said he spoke with an unnamed coach who agreed with him. But Izzo also further called out the NCAA and president Charlie Baker about the state of the landscape.

“I was told by a very famous, good, great coach yesterday in a text that said, ‘I believe in everything you’re saying. Just don’t let it ruin your year. Why fight city hall?’ I’m not going to fight city hall – I’m just not going to stick up for it, either,” Izzo said.

“I’m not going to tell you that [as] a guy that worked for the NCAA for 20 years on every committee known to man. I’m not going to tell you that this president, to me, is doing anything but running from leadership and is making decisions that are against them. I’d like to poll 360 of the coaches and see how many are in favor of what’s going on.”



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College Football Playoff team loses running back to transfer portal

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A running back with proven production is set to enter the college football transfer portal with just one year of NCAA eligibility remaining in his career.

James Madison running back Ayo Adeyi is preparing to enter the transfer portal in search of what will be a third school to play for in 2026, according to ESPN.

What he’s done on the field

Adeyi was limited to just 120 rushing yards on 24 carries for the Dukes as they made their first College Football Playoff appearance this past season, but the tailback has a history of solid output when he was initially at North Texas.

In total, Adeyi has 2,480 career rushing yards and 17 touchdowns while averaging 6.5 yards per carry over the last five collegiate seasons, mostly with the Mean Green.

He ran for 6 touchdowns on 496 yards in his initial season there before improving his per yard average to 7.2 yards the following season with 4 touchdowns and 807 total yards.

Adeyi had his best season to date in 2023, when he carried 143 times for 1,017 yards and scored 6 touchdowns while averaging 7.1 yards per attempt.

How the college football transfer portal works

College football’s transfer portal officially opens on Jan. 2, but that hasn’t stopped a flurry of players from entering their names for consideration at a new school right now.

The new 15-day transfer portal window from Jan. 2-16 and the elimination of the spring transfer period has condensed the timeline for players and programs to make their moves.

The NCAA Transfer Portal is a private database that includes the names of student-athletes in every sport at the Division I, II, and III levels. The full list of names is not available to the public.

A player can enter their name into the transfer portal through their school’s compliance office.

Once a player gives written notification of their intent to transfer, the office puts the player’s name into the database, and they officially become a transfer.

The compliance office has 48 hours to comply with the player’s request and NCAA rules forbid anyone from refusing that request.

The database includes the player’s name, contact information, info on whether the player was on scholarship, and if he is a graduate student.

Once a player’s name appears in the transfer portal database, other schools are free to contact the player, who can change his mind at any point in the process and withdraw from the transfer portal.

Notably, once a player enters the portal, his school no longer has to honor the athletic scholarship it gave him.

And if that player decides to leave the portal and return to his original school, the school doesn’t have to give him another scholarship.

(ESPN)

More college football from SI: Top 25 Rankings | Schedule | Teams

Follow College Football HQ: Bookmark | Rankings | Picks



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CFB Betting Report: Action on Standalone Playoff Games Reaching NFL Heights

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NFL betting usually rules the roost on the American sports wagering landscape. 

But College Football Playoff quarterfinal odds are giving the mighty shield a run for its money at the moment — particularly in the Miami vs. Ohio State Cotton Bowl matchup, which kicks off the quarterfinals on Dec. 31, and the Alabama vs. Indiana Rose Bowl showdown on Jan. 1.

“These standalone College Football Playoff games really rival the NFL games,” Caesars Sports vice president of trading Craig Mucklow said.

Mucklow serves up his insights on College Football Playoff quarterfinal odds for all four matchups.

This page may contain affiliate links to legal sports betting partners. If you sign up or place a wager, FOX Sports may be compensated. Read more about Sports Betting on FOX Sports.

Bettors Backing Buckeyes

Ohio State is 12-1 straight up (SU), though that lone loss came in its last outing. The Buckeyes were 3.5-point favorites vs. Indiana in the Big Ten Championship Game and fell short 13-10.

Still, with a 10-2-1 mark against the spread (ATS), Ohio State has been one of the best bets all season in college football. Only Texas Tech (11-2 ATS) is better at covering the number.

So it shouldn’t come as a surprise that the public betting masses are all over No. 2 Ohio State vs. No. 10 Miami (11-2 SU/8-5 ATS) in the Cotton Bowl, for a 7:30 p.m. ET New Year’s Eve kickoff.

“Ohio State is a bigger loser for us on the spread than any of the NFL Week 17 games. And there’s still [five days] of betting to come,” Mucklow said.

After Miami’s 10-3 first-round win at No. 7 Texas A&M, Caesars Sports opened the Buckeyes as 7.5-point favorites. That number sprinted to Buckeyes -10, with early bettors eager to pile on Ohio State.

The Hurricanes actually saw sharp action at +10, so Caesars adjusted Monday to Ohio State -9.5.

Backing Off ‘Bama

No. 9 Alabama (11-3 SU/8-5-1 ATS) has the SEC pedigree, which is usually attractive to the betting masses. But No. 1 Indiana (13-0 SU/8-5 ATS) has been an offensive juggernaut much of the season, and bettors like to back a good offense.

And even though the Hoosiers didn’t put up points in their last outing, they did beat defending national champion Ohio State in the Big Ten title game. That carries some weight, as well, for a 4 p.m. ET Rose Bowl clash on New Year’s Day.

Indiana opened as a 6-point favorite and moved out to -7 in short order. Mucklow said sharp action on Alabama +7 led Caesars to lower Indiana to -6.5. But a continuing flood of Indiana action from the masses moved the Hoosiers up to -7 again.

“Bettors are all over Indiana big time. That’s bigger than our Ohio State decision,” Mucklow said. “I hate to say it, but we’re Alabama fans by a good distance.”

That said, Mucklow noted Caesars has one angle working in its favor.

“Indiana has not really been in this position before. Alabama has been there, done that,” he said.

Short Spread

Oddsmakers believe No. 5 Oregon vs. No. 4 Texas Tech is the most competitive matchup in CFP quarterfinal odds. The Ducks opened as 1.5-point favorites and are up to -2 vs. the Red Raiders, for a noon ET New Year’s Day start in the Orange Bowl.

Oregon (12-1 SU/9-4 ATS) already has a CFP game under its belt, coasting past No. 12 James Madison 51-34. But the Ducks fell short of covering as huge 20.5-point home favorites.

As noted above, Texas Tech (12-1 SU/11-2 ATS) is the best spread-covering team in the nation this season. The Red Raiders have been resting since a 34-7 rout of BYU as 12.5-point favorites in the Big 12 Championship Game on Dec. 6.

Bettors are leaning toward the Ducks, as of Friday afternoon.

“Oregon is a small loser for us, nothing drastic. There’s not much of a difference between these two teams,” Mucklow said. “I think this game will see two-way action. It’s only a 2-point spread.”

Sweet Rematch

One matchup in College Football Playoff quarterfinal odds is actually a rematch from the regular season. In Week 8, Ole Miss and Georgia played a thriller in Athens, Ga.

Ole Miss — then under Lane Kiffin, who has since left for LSU — led 35-26 late in the third quarter. But Georgia did the rest of the scoring in a 43-35 victory, barely covering as a 7-point home favorite.

Now, No. 3 Georgia (12-1 SU/6-7 ATS) and No. 6 Ole Miss (12-1 SU/8-5 ATS) meet on a neutral field at the Sugar Bowl. The spread is similar to the first meeting, with the Bulldogs opening -6 and now up to -6.5 for this 8 p.m. ET kickoff on New Year’s Day.

“All the money is for Georgia, which doesn’t surprise me,” Mucklow said. “You’ve given Kirby Smart three weeks to prepare for this game.”

Money Talks

Mucklow also ran through ranking the four CFP quarterfinals based on the amount of money each game is seeing so far.

“Alabama-Indiana is No. 1 by a distance. Then it’s Miami-Ohio State,” Mucklow said. “Then there’s a pretty significant gap to Ole Miss-Georgia, and another big gap to Oregon-Texas Tech. That’s the least popular of the four, by a distance.”

Patrick Everson is a sports betting analyst for FOX Sports and senior reporter for VegasInsider.com. He is a distinguished journalist in the national sports betting space. He’s based in Las Vegas, where he enjoys golfing in 110-degree heat. Follow him on X: @PatrickE_Vegas.

Want great stories delivered right to your inbox? Create or log in to your FOX Sports account, and follow leagues, teams and players to receive a personalized newsletter daily!



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Previewing the quarterfinal round of the College Football Playoff

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Dec. 27, 2025, 3:06 p.m. CT

The College Football Playoff has reached the quarterfinal round, after a mixed bag of first round matchups have landed us with eight teams remaining that can still win the national title. With less than a week left in the non-CFP bowl season, and the playoff ramping up, it’s time to take a look at all four second round matchups.

New Year’s Eve and New Year’s Day will be the showcase for each of the quarterfinal games, and four iconic bowl games will be in the spotlight, determining who makes it to the semifinal round the following week. While our primary focus will be on the roster churn for the Oklahoma Sooners in the transfer portal and the players heading off to the pros, there’s no denying that there should be some great football to watch as the calendar turns to 2026.





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