Motorsports
F1 Academy adds Wella Group as official partner
F1 Academy has agreed a multi-year partnership with cosmetics company Wella Group. Contract: Wella will sponsor the MP Motorsport car driven by Joanne Ciconte from this weekend’s race in Canada ‘Make It You’ campaign to be promoted on car’s rear wing Context: Every F1 Academy entry now has some form of financial support from a […]

F1 Academy has agreed a multi-year partnership with cosmetics company Wella Group.
Contract:
- Wella will sponsor the MP Motorsport car driven by Joanne Ciconte from this weekend’s race in Canada
- ‘Make It You’ campaign to be promoted on car’s rear wing
Context:
Every F1 Academy entry now has some form of financial support from a third party, whether a Formula One team or an external brand. This is a significant commercial achievement for the series which is only in its third season. Wella joins fellow cosmetics brand Charlotte Tilbury on the F1 Academy grid, highlighting the growing opportunities the all-female series presents for non-endemic brands. Other partners that sponsor cars on the grid include American Express, Tag Heuer, Puma, Red Bull, and Tommy Hilfiger.
Comment:
“We are very proud to welcome Wella Professionals as an official partner in the beauty company’s first-ever venture into sports sponsorship,” said Susie Wolff, managing director of F1 Academy.
“It is fantastic to see Wella Professionals, a brand driven by innovation and championing creative craft for more than 140 years, boldly back women’s sports while supporting our mission to fuel the future of women in motorsport.”
Marlene Lotter, global brand senior vice president at Wella Company, added: “Wella Professionals has always been committed to empowering hair professionals and beauty lovers everywhere to express their best selves through beauty.
“We are driven by our mission to enable limitless transformations and encourage self-expression. We share this spirit of empowerment with F1 Academy and look forward to partnering to unlock the potential in their rising talent – on and off the track.”
Coming next:
This weekend is the fourth round of the F1 Academy season, which sees just one point splitting Ferrari junior driver Maya Weug and Mercedes protegee Doriane Pin at the top of the standings. The action will take place in support of the Formula One Canadian Grand Prix.
Go deeper:
The Mics Out podcast comes out every two weeks with all the latest news from the business world of motorsport. Check out more from the series here.
Motorsports
Dollar Tree Signs Sponsorship Extension with LEGACY MOTOR CLUB
Dollar Tree and LEGACY MOTOR CLUB have agreed to a partnership extension, which will see the discount variety store remain a primary sponsor of the NASCAR Cup Series team through 2028. The partnership, forged in January 2024, ensured that Dollar Tree and then-partner Family Dollar would have primary sponsorship on a LEGACY MOTOR CLUB entry […]

Dollar Tree and LEGACY MOTOR CLUB have agreed to a partnership extension, which will see the discount variety store remain a primary sponsor of the NASCAR Cup Series team through 2028.
The partnership, forged in January 2024, ensured that Dollar Tree and then-partner Family Dollar would have primary sponsorship on a LEGACY MOTOR CLUB entry in all 38 events that season.
On Monday (July 7), Dollar Tree announced that it had completed the sale of its Family Dollar brand to Brigade Capital Management and Macellum Capital Management.
“We’re excited to extend our partnership with LEGACY MOTOR CLUB through 2028,” said Rick McNeely, Chief Merchandising Officer of Dollar Tree. “This continued collaboration puts our brand in front of millions of loyal NASCAR fans and gives us the opportunity to drive deeper engagement with customers in a bold, high-energy environment. We’re looking forward to what’s ahead with Jimmie [Johnson], John Hunter, Erik, and the entire LEGACY MC team.”
Entering Sunday’s NASCAR Cup Series event at Sonoma Raceway, both Erik Jones (17th) and John Hunter Nemechek (20th) sit inside the top-20 in series point standings, after a sequence of strong runs into the Summer months have helped to rally the team.
“Having such a recognizable brand like Dollar Tree with us for years to come gives the CLUB stability and energy,” said Erik Jones, driver of the No. 43 Toyota Camry XSE for LEGACY MOTOR CLUB. “We are building a legacy together and hope to enjoy success for years to come.”
“It’s an honor to continue carrying the Dollar Tree brand on our cars,” said John Hunter Nemechek, driver of the No. 42 Toyota Camry XSE. “Their support helps us deliver results on track, bring value back to their vendor partners, and helps build the fandom of the CLUB.”
Since Dollar Tree first joined LEGACY MOTOR CLUB at the beginning of 2024, the company’s branding has adorned an entry from the team 39 times, including three top-fives — two from Erik Jones and one from John Hunter Nemechek.
“Dollar Tree is a foundational partner to LEGACY MOTOR CLUB,” Cal Wells III, CEO of LEGACY MOTOR CLUB. “Their continued investment and commitment will enable us to execute our competitive vision and strengthen our ability to support championship aspirations.”
Dollar Tree will be on board the No. 43 Toyota Camry XSE for Erik Jones this weekend at Sonoma Raceway. The Toyota / Save Mart 350 will take place on Sunday, July 13 at 3:30 pm ET on TNT, PRN, and SiriusXM NASCAR Radio Channel 90.
Motorsports
TNT Sports to Exclusively Present Toyota/Save Mart 350 from Sonoma Raceway on Sunday, July 13 — Round Three of In-Season Challenge Presented by DraftKings Sportsbook – Speedway Digest
Jamie McMurray, Parker Kligerman& Shannon Spake to Host NASCAR Nation presented by Vanda PharmaceuticalsPre-Race Coverage On-Site, Starting at 3 p.m. ET on TNT, truTV & HBO Max Dale Earnhardt Jr., Steve Letarte & Adam Alexander to Call Race Action on TNT & HBO Max;NASCAR In-Season Challenge Altcast presented by DraftKings Sportsbook to Feature Jeff Burton, […]

Jamie McMurray, Parker Kligerman
& Shannon Spake to Host NASCAR Nation presented by Vanda Pharmaceuticals
Pre-Race Coverage On-Site, Starting at 3 p.m. ET on TNT, truTV & HBO Max
Dale Earnhardt Jr., Steve Letarte & Adam Alexander to Call Race Action on TNT & HBO Max;
NASCAR In-Season Challenge Altcast presented by DraftKings Sportsbook to Feature Jeff Burton, Larry McReynolds & Special Guests on truTV & HBO Max
NASCAR Cup Series Practice & Qualifying to
Air on truTV & HBO Max Saturday, July 12 at 1:30 p.m.
The In-Season Challenge
presented by DraftKings Sportsbook
revs up for Round Three as the Toyota/Save Mart 350 at
Sonoma Raceway gets underway on Sunday, July 13 at 3:30 p.m. ET
across TNT, truTV and HBO Max.
Dale Earnhardt Jr., Steve Letarte and
Adam Alexander will provide commentary for Sunday’s race on TNT and HBO Max, as well as practice and qualifying on
Saturday, July 12, starting at 1:30 p.m. on truTV and HBO Max.
Sunday’s race coverage will be preceded by
NASCAR Nation presented by Vanda Pharmaceuticals pre-race show at 3 p.m., live from Sonoma Raceway, hosted by
Shannon Spake with analysts Jamie McMurray, winner of the 2010 Daytona 500, and
Parker Kligerman, former NASCAR Cup Series driver.
Pit reporters
Alan Cavanna, Danielle Trotta and Marty Snider will be live from pit road throughout TNT Sports’ race coverage, bringing fans live reports, exclusive insights and driver interviews. Bleacher Report correspondent
Mamba Smith will also contribute to live coverage.
Additionally, former Crew Chief
Larry McReynolds and 21-time NASCAR Cup Series winner Jeff Burton will host the
NASCAR In-Season Challenge Altcast presented by DraftKings Sportsbook on
truTV and HBO Max. The alternate viewing experience will take fans inside the individual driver bracket storylines each week, along with a rotation of special guests joining throughout the race.
Picture
TNT Sports In-Season Challenge Coverage from Sonoma Raceway:
DATE
TIME (ET)
PROGRAM/COMMENTATORS
NETWORK
Saturday, July 12
1:30 p.m.
NASCAR Cup Series Practice & Qualifying
Dale Earnhardt, Jr., Steve Letarte & Adam Alexander
truTV & HBO Max
Sunday, July 13
3 p.m.
NASCAR Nation presented by Vanda Pharmaceuticals
Jamie McMurray, Parker Kligerman & Shannon Spake
TNT, truTV & HBO Max
~3 p.m.
NASCAR Driver Cam presented by DraftKings Sportsbook and Straight Talk Wireless
HBO Max
3:30 p.m.
Toyota/Save Mart 350
Earnhardt, Letarte & Alexander
TNT & HBO Max
3:30 p.m.
NASCAR In-Season Challenge Altcast presented by DraftKings Sportsbook
Larry McReynolds & Jeff Burton
truTV & HBO Max
Post-Race
NASCAR Nation
McMurray, Kligerman & Spake
TNT, truTV & HBO Max
TNT/WB PR
Motorsports
Dollar Tree expends partnership with Legacy Motor Club
LEGACY MOTOR CLUB today announced a contract extension with Dollar Tree that secures the continued sponsorship of the Dollar Tree brand on the No. 42 Toyota Camry XSE of John Hunter Nemechek and the No. 43 Toyota Camry XSE of Erik Jones NASCAR Cup Series entries through 2028. First activated in January 2024 under a multi-year deal […]

LEGACY MOTOR CLUB today announced a contract extension with Dollar Tree that secures the continued sponsorship of the Dollar Tree brand on the No. 42 Toyota Camry XSE of John Hunter Nemechek and the No. 43 Toyota Camry XSE of Erik Jones NASCAR Cup Series entries through 2028.
First activated in January 2024 under a multi-year deal spanning all 38 NASCAR Cup Series events, the partnership with Dollar Tree and LEGACY MOTOR CLUB has provided strong visibility for Dollar Tree nationwide.
“We’re excited to extend our partnership with LEGACY MOTOR CLUB through 2028,” said Rick McNeely, Chief Merchandising Officer, Dollar Tree. “This continued collaboration puts our brand in front of millions of loyal NASCAR fans and gives us the opportunity to drive deeper engagement with customers in a bold, high-energy environment. We’re looking forward to what’s ahead with Jimmie (Johnson), John Hunter, Erik, and the entire LEGACY MC team.”
Nemechek, driver of the No. 42, added, “It’s an honor to continue carrying the Dollar Tree brand on our cars. Their support helps us deliver results on track, bring value back to their vendor partners and helps build fandom of the CLUB.”
Jones, driver of the No. 43, also shared his enthusiasm: “Having such a recognizable brand like Dollar Tree with us for years to come gives the CLUB stability and energy. We are building a legacy together and hope to enjoy success for years to come.”
Cal Wells III, CEO of LEGACY MC emphasized the impact of the partnership: “Dollar Tree is a foundational partner to LEGACY MOTOR CLUB. Their continued investment and commitment will enable us to execute our competitive vision and strengthens our ability to support championship aspirations.”
This weekend, the Nos. 42 and 43 teams head to Sonoma Raceway. Nemechek sits 20th in the point standings, 68 points below the playoff cutoff line and Jones is 17th in the standings, 50 points below the playoff cut line with seven races to go in the regular season.
Motorsports
Jimmie Johnson’s NASCAR team just scored a massive multi-year deal with $22billion retail giant
Legacy Motor Club, co-owned by seven-time NASCAR Cup Series champion Jimmie Johnson, has announced a huge sponsorship extension with Dollar Tree. The $22.3 billion company will be a full-season partner through 2028, providing long-term support for the growing NASCAR team. Dollar Tree joined Legacy at the start of the 2024 season and signed a multi-year […]

Legacy Motor Club, co-owned by seven-time NASCAR Cup Series champion Jimmie Johnson, has announced a huge sponsorship extension with Dollar Tree. The $22.3 billion company will be a full-season partner through 2028, providing long-term support for the growing NASCAR team.
Dollar Tree joined Legacy at the start of the 2024 season and signed a multi-year deal to put its branding on the team’s Cup Series cars for all 38 races.
With the extension, Dollar Tree will continue to sponsor John Hunter Nemechek’s #42 car and Erik Jones’ #43 car and be front and center at NASCAR weekends for years to come.
The renewed deal gives Jimmie Johnson’s team stability as it grows, and Dollar Tree exposure to one of the most loyal fanbases in sports. NASCAR insider Bob Pockrass first reported the news which was later confirmed by the team and the company.
“We’re excited to extend our partnership with LEGACY MOTOR CLUB through 2028,” said Rick McNeely, Chief Merchandising Officer, Dollar Tree.

Stability for Legacy Motor Club
Jimmie Johnson’s Legacy Motor Club has been working on being more consistent in the Cup Series. They rebranded in 2023 and then switched manufacturers from Chevrolet to Toyota in 2024. So the team has been adding pieces to the puzzle on and off track. The lucrative Dollar Tree extension is another step towards building something long-term.
Team CEO Cal Wells III called Dollar Tree “a foundational partner” and said the continued support will allow Legacy to focus on performance and build towards its championship goals.
That’s important. Nemechek in his first full-time Cup ride with Legacy grabbed a top-five at Daytona earlier this season. Jones after an injury early in the year, has been working his way back into form. Both drivers are still on the bubble of playoff contention but showing signs of progress.
With Dollar Tree staying on board the team has more runway to keep improving. And for the retailer the NASCAR platform continues to offer massive reach, especially with fans that closely match its nationwide customer base. Dollar Tree will be on the car this weekend and for years to come.

Motorsports
Brad Keselowski and Denny Hamlin claim NASCAR has “too many road courses”
For the longest time, NASCAR had just two road courses on the Cup schedule — Sonoma Raceway and Watkins Glen. However, the series has rapidly expanded that number in recent years with Cup races at the Indianapolis Road Course, Daytona Road Course, Road America, Charlotte Roval, Circuit of the Americas, as well as events in […]

For the longest time, NASCAR had just two road courses on the Cup schedule — Sonoma Raceway and Watkins Glen.
However, the series has rapidly expanded that number in recent years with Cup races at the Indianapolis Road Course, Daytona Road Course, Road America, Charlotte Roval, Circuit of the Americas, as well as events in Mexico City and on the streets of Chicago.
Some of these tracks have since fallen off the schedule, but the number of road/street courses is currently at six total. NASCAR officials are also close to securing a new street race in San Diego, but those plans have yet to be finalized.
However, not every driver is excited about the prospect of more road and street course events, suggesting NASCAR actually remove some of them from the schedule.
In the past few days, both 2012 NASCAR Cup champion Brad Keselowski and three-time Daytona 500 Denny Hamlin have called for fewer road courses, but neither indicated that their unfavorable opinion of these events has anything to do with Shane van Gisbergen’s recent dominance.
Too many road courses?

Brad Keselowski, Roush Fenway Keselowski Racing Ford
Photo by: Logan Riely / Getty Images
“We went from 2 to 6 road course races, possibly 7 next year,” Keselowski posted on social media. “NASCAR was successfully built as a primarily oval racing series. IMSA was built as the primary road course series in North America. IMSA will always do road racing better than NASCAR and that’s ok … Yes, TOO many road courses in NASCAR.”
Hamlin made his thoughts known on his weekly podcast, Actions Detrimental. “I’m not a road course fan,” he said. “I still believe we have too many of them on the schedule … Six is a lot, considering that we are NASCAR. We’re short track racing, oval racing, full contact type racing.”
However, Hamlin also threw his support behind the Chicago Street Course, believing the event is important enough to keep on the schedule. As for the rest of them, Hamlin said he could “take it or leave them.”

Photo by: James Gilbert / Getty Images
A few weeks ago, NASCAR legend Richard Petty also took aim at road courses, but his opinion seemed more focused on how it impacts the championship after SVG’s Mexico win.
“You got somebody that’s 30th in points that’s going to make the playoffs,” said Petty. “Hey man, what happened to the guy that 15th, 16th, or 18th (that’s) been running good and finished good everywhere? You’re making a championship situation by winning a road course, which is not really NASCAR to begin with. From that standpoint, I think they’re going to have to jockey around and change some of this kind of stuff.”
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Motorsports
NASCAR’s Mike Forde reveals details behind Ross Chastain-Joey Logano Chicago incident review
Mike Forde, NASCAR’s managing director of racing communications, shared details on the governing body’s review of the incident between Ross Chastain and Joey Logano at Chicago. On the Hauler Talk podcast, Forde said NASCAR was still reviewing the incident as of Tuesday afternoon. “They have done some research into the audio and reviewed some video,” […]

Mike Forde, NASCAR’s managing director of racing communications, shared details on the governing body’s review of the incident between Ross Chastain and Joey Logano at Chicago. On the Hauler Talk podcast, Forde said NASCAR was still reviewing the incident as of Tuesday afternoon.
“They have done some research into the audio and reviewed some video,” Mike Forde said. “So that conversation is still going on. “We’re taping this on a Tuesday afternoon right now. So, no word just yet as we continue to look into that. We did hear from Logano, both through the interviews, but he did stop in and talk with us about that situation on Sunday afternoon/evening.
“I would be fairly surprised if we don’t have conversations with both those drivers, whether that’s going to be together or separately in Sonoma to let them know to let them know that our eyes will be peeled on the 1 (Chastain) and the 22 (Logano) to make sure nothing unsavory happens at Sonoma and beyond.”
Shortly after Forde recorded the episode of Hauler Talk, NASCAR confirmed no penalties from the Chicago weekend. That can’t sit well with Logano, who asked NASCAR to fine Chastain for hitting him late in the race. Additionally, Logano said that Chastain told him that he intentionally ran into him.
What happens next with Ross Chastain and Joey Logano?
“He admitted he wrecked me on purpose,” Logano told reporters post-race. “He admitted it — which means he should get fined if he admittedly wrecked someone on purpose. That’s not OK. … It’s just typical Ross. He just sees red and does dumb stuff. That’s all. And that’s twice this year on road courses at the end of these things I’ve been cost by Ross. Just over it.”
The incident happened after the Lap 64 restart. Kyle Larson was sent forward into Chastain, who spun just ahead of Logano. Chastain then bumped into Logano, sending him into Ricky Stenhouse Jr.
“Ross better get the f*cking information right before he goes and wrecks somebody. And there’s f*cking six cars behind me wrecking into me, and then he destroys me from four back. That motherf*cker,” Logano said on his radio.
Ross Chastain finished 10th, and Joey Logano finished 11th. The two have won races this year, meaning they will battle each other in the playoffs at the end of August.
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