Fans are invited to enjoy free giveaways and theme games throughout the season! See below for highlights and click here for the full promotional slate.
- Tuesday, Nov. 4: Welcome Back to Cassell
- Thursday, Dec. 4: Hokie Jam
- Sunday, Dec. 14: Hokies Family Day (Kids’ Takeover Day is Back!)
- Sunday, Feb. 1: 50 Seasons Celebration & Smithfield Commonwealth Clash
- Sunday, Feb. 8: Play4Kay & National Girls and Women in Sports Day
*Schedule subject to change.
In addition, fans are encouraged to participate in color-outs throughout the season, including two games in conjunction with the Undergraduate Student Senate. Shirts will be available soon.
- Sunday, Dec. 7 vs. Duke: Maroon Effect (purchase your shirt, here)
- Saturday, Feb. 22 vs Georgia Tech: Orange Effect (purchase your shirt, here)
Hokie Effect is a program through the Undergraduate Student Senate (USS) that designs and sells spirit shirts for football and basketball games at Virginia Tech. The Hokie Effect games encourage fans to wear a certain color in order to show school spirit and create a blanketed color effect throughout the stadium. The best way to do this is to wear the Hokie Effect t-shirt designed specifically for that game.
The purchase of a single Hokie Effect shirt helps fund student-athlete initiatives, undergraduate student government, and for the 2025-26 academic years, the Student Emergency Fund.
