SAN FRANCISCO--(BUSINESS WIRE)--Fanstake, the first open and competitive fan-driven Name, Image & Likeness (NIL) platform in college athletics, today announces its strategic partnership with The Collective Association (TCA), a leading coalition advocating for college athletes' NIL rights. This collaboration aims to empower both athletes and fans, enhancing transparency and fairness in the college sports ecosystem while creating a win-win environment for all stakeholders. Fanstake's innovative platform allows fans to directly influence athlete recruitment and retention by pledging financial support toward their favorite athletes' NIL endorsement deals. This approach democratizes the playing field for schools of all levels and ensures that athletes can earn their fair market value. By joining forces with TCA, Fanstake amplifies its commitment to creating a win-win environment where fans have a meaningful role in shaping their teams and athletes benefit from free-market transparency. "We are excited to partner with The Collective Association," stated Greg Glass, CEO and Co-Founder of Fanstake. "Our shared vision aligns perfectly with TCA's mission to empower college athletes to explore every opportunity available to them. We are proud to champion this cause and believe that engaging in the open market is the most effective way to create a fair and balanced environment in college sports." The Collective Association works tirelessly to ensure that college athletes can fully capitalize on their opportunities, securing a fair share of the substantial revenues generated by college sports. Through sensible reforms and best practices, TCA aims to establish a sustainable NIL framework that benefits current athletes and protects future generations. Additionally, TCA educates stakeholders on the positive impact of Collectives in promoting fairness, sustainability, and equity in collegiate sports. "We're excited to partner with Fanstake as we navigate this new era in college sports," said Russell White, President of The Collective Association. "NIL collectives are essential for giving athletes the recognition and opportunities they deserve while also empowering fans to play a vital role in supporting their teams. Our mission is to ensure that athletes can thrive in this evolving landscape, and Fanstake is the perfect partner to help us achieve that. Together, we’re committed to creating an environment where both athletes and fans can succeed, ensuring that college sports remain vibrant and equitable for everyone involved." This partnership marks a significant step forward in Fanstake's journey, following its recent $3 million pre-seed funding round led by Susa Ventures and Will Ventures. By aligning with TCA, Fanstake reaffirms its dedication to empowering fans and athletes alike. Together, they will create new avenues for financial support, advocacy, and community involvement, shaping the future of college athletics. Fanstake Unveils New Collective Donation Multiplier and Collaborations with Individual Collectives Fanstake is also excited to announce the launch of Collective Boost, a cutting-edge contribution platform designed to harness the full power of grassroots fan engagement. This innovative technology enables collectives and universities to direct NIL and revenue-sharing contributions to athletes with ad technology to fuel matching "boost" campaigns that multiply fan impact. By empowering collectives to leverage existing commitments from major boosters, the platform bridges the gap to tap into the vast, passionate grassroots fan bases that have historically been challenging to activate. The result is a powerful, scalable solution for driving transformative support for athletes and programs alike. In conjunction with this launch, Fanstake is proud to announce collaborations with several individual collectives that will utilize the new technology: The Blueprint Collective (Florida International University) The Charleston Edge (College of Charleston) The Olé Foundation (University of San Diego) Omaha Bull Market (University of Nebraska Omaha) Panther Collective (University of Northern Iowa) Red White U (Seattle University) We Will Collective (Iowa State University) "The NIL industry lacks objective advocates for players and programs. Fanstake offers a transparent, democratic platform in an often opaque industry, cutting through intermediaries and allowing athletes to see their true earning potential,” said JT Rogan, Director, Olé Foundation. If 'money talks,' Fanstake speaks loudly, addressing fake offers and bad faith negotiations. As a collective, we're benefiting from Fanstake's reputable leadership, enhancing our ability to support athletes fairly and transparently – a win for the entire NIL ecosystem." This combination of the new contribution multiplier and partnerships with these individual collectives marks a significant step forward in Fanstake's mission to empower athletes while fostering deeper connections between fans and their favorite teams. For more information about Fanstake and its initiatives, visit www.fanstake.com. About Fanstake Founded in 2024, Fanstake is the preeminent NIL team-building platform built by fans for fans to pledge money to recruit and retain athletes at their favorite colleges. Fanstake was founded by Greg Glass, Alex Boisvert, and Donnie Flood. The three were part of the founding and executive team of Bizo, an AdTech company that was acquired by LinkedIn in 2014 for $175M. They have since held senior leadership positions at multiple Unicorn companies (Alex Boisvert - former CTO of Headspace; Donnie Flood - former CTO of Guild). Fanstake is based out of San Francisco. For more information, go to www.fanstake.com. About The Collective Association The Collective Association (TCA) represents over 40 NIL Collectives across the country, including the majority of schools in the Power 4 conference. TCA recently expanded its offerings to include top Group of 5 collectives, furthering its mission to support and empower college athletes.

Fanstake Partners with The Collective Association to Enhance College Athletes' NIL Opportunities

SAN FRANCISCO–(BUSINESS WIRE)–Fanstake, the first open and competitive fan-driven Name, Image & Likeness (NIL) platform in college athletics, today announces its strategic partnership with The Collective Association (TCA), a leading coalition advocating for college athletes’ NIL rights. This collaboration aims to empower both athletes and fans, enhancing transparency and fairness in the college sports ecosystem […]

SAN FRANCISCO–(BUSINESS WIRE)–Fanstake, the first open and competitive fan-driven Name, Image & Likeness (NIL) platform in college athletics, today announces its strategic partnership with The Collective Association (TCA), a leading coalition advocating for college athletes’ NIL rights. This collaboration aims to empower both athletes and fans, enhancing transparency and fairness in the college sports ecosystem while creating a win-win environment for all stakeholders.

Fanstake’s innovative platform allows fans to directly influence athlete recruitment and retention by pledging financial support toward their favorite athletes’ NIL endorsement deals. This approach democratizes the playing field for schools of all levels and ensures that athletes can earn their fair market value. By joining forces with TCA, Fanstake amplifies its commitment to creating a win-win environment where fans have a meaningful role in shaping their teams and athletes benefit from free-market transparency.

“We are excited to partner with The Collective Association,” stated Greg Glass, CEO and Co-Founder of Fanstake. “Our shared vision aligns perfectly with TCA’s mission to empower college athletes to explore every opportunity available to them. We are proud to champion this cause and believe that engaging in the open market is the most effective way to create a fair and balanced environment in college sports.”

The Collective Association works tirelessly to ensure that college athletes can fully capitalize on their opportunities, securing a fair share of the substantial revenues generated by college sports. Through sensible reforms and best practices, TCA aims to establish a sustainable NIL framework that benefits current athletes and protects future generations. Additionally, TCA educates stakeholders on the positive impact of Collectives in promoting fairness, sustainability, and equity in collegiate sports.

“We’re excited to partner with Fanstake as we navigate this new era in college sports,” said Russell White, President of The Collective Association. “NIL collectives are essential for giving athletes the recognition and opportunities they deserve while also empowering fans to play a vital role in supporting their teams. Our mission is to ensure that athletes can thrive in this evolving landscape, and Fanstake is the perfect partner to help us achieve that. Together, we’re committed to creating an environment where both athletes and fans can succeed, ensuring that college sports remain vibrant and equitable for everyone involved.”

This partnership marks a significant step forward in Fanstake’s journey, following its recent $3 million pre-seed funding round led by Susa Ventures and Will Ventures. By aligning with TCA, Fanstake reaffirms its dedication to empowering fans and athletes alike. Together, they will create new avenues for financial support, advocacy, and community involvement, shaping the future of college athletics.

Fanstake Unveils New Collective Donation Multiplier and Collaborations with Individual Collectives

Fanstake is also excited to announce the launch of Collective Boost, a cutting-edge contribution platform designed to harness the full power of grassroots fan engagement. This innovative technology enables collectives and universities to direct NIL and revenue-sharing contributions to athletes with ad technology to fuel matching “boost” campaigns that multiply fan impact. By empowering collectives to leverage existing commitments from major boosters, the platform bridges the gap to tap into the vast, passionate grassroots fan bases that have historically been challenging to activate. The result is a powerful, scalable solution for driving transformative support for athletes and programs alike.

In conjunction with this launch, Fanstake is proud to announce collaborations with several individual collectives that will utilize the new technology:

The Blueprint Collective (Florida International University)
The Charleston Edge (College of Charleston)
The Olé Foundation (University of San Diego)
Omaha Bull Market (University of Nebraska Omaha)
Panther Collective (University of Northern Iowa)
Red White U (Seattle University)
We Will Collective (Iowa State University)

“The NIL industry lacks objective advocates for players and programs. Fanstake offers a transparent, democratic platform in an often opaque industry, cutting through intermediaries and allowing athletes to see their true earning potential,” said JT Rogan, Director, Olé Foundation. If ‘money talks,’ Fanstake speaks loudly, addressing fake offers and bad faith negotiations. As a collective, we’re benefiting from Fanstake’s reputable leadership, enhancing our ability to support athletes fairly and transparently – a win for the entire NIL ecosystem.”

This combination of the new contribution multiplier and partnerships with these individual collectives marks a significant step forward in Fanstake’s mission to empower athletes while fostering deeper connections between fans and their favorite teams.

For more information about Fanstake and its initiatives, visit www.fanstake.com.

About Fanstake

Founded in 2024, Fanstake is the preeminent NIL team-building platform built by fans for fans to pledge money to recruit and retain athletes at their favorite colleges. Fanstake was founded by Greg Glass, Alex Boisvert, and Donnie Flood. The three were part of the founding and executive team of Bizo, an AdTech company that was acquired by LinkedIn in 2014 for $175M. They have since held senior leadership positions at multiple Unicorn companies (Alex Boisvert – former CTO of Headspace; Donnie Flood – former CTO of Guild). Fanstake is based out of San Francisco. For more information, go to www.fanstake.com.

About The Collective Association

The Collective Association (TCA) represents over 40 NIL Collectives across the country, including the majority of schools in the Power 4 conference. TCA recently expanded its offerings to include top Group of 5 collectives, furthering its mission to support and empower college athletes.