'Blockcore' trend drives fashion companies to partner with sports teams Doosan Bears catcher Yang Eui-Ji dons the team uniform made by Adidas. (Doosan Bears) Sports teams are the latest collaborators with the fashion industry, as clothing companies seek access to the teams' loyal fan bases.By sponsoring the teams, the fashion industry hopes to turn loyal fans who collect official uniforms and merchandise into potential consumers.On Monday, Adidas announced an official sponsorship agreement with the KBO's Doosan Bears, unveiling the baseball team’s new uniform.Adidas also recently formed a partnership with the Mercedes-AMG Petronas Formula One Team and is producing kits that include official merchandise such as clothing, sneakers and accessories. The first collection is set to launch on Feb. 7, ahead of the 2025 FIA Formula One World Championship kicking off with the Australian Grand Prix from March 14-16. KBL All-Star Special Package (Musinsa) Musinsa, one of the largest online fashion platforms in the country, began selling the authentic uniforms that players wear for the Korean Basketball League's All-Star Game on Jan. 8.The platform is also offering the 2024-2025 KBL All-Star Special Package, which consists of six different embroidered patches, a uniform and a gym bag."This special package received a lot of attention from customers even before its release. Right after its drop on Jan. 8, it ranked No. 1 in Musinsa's overall rankings,” according to a Musinsa official.Another sports brand, Puma, forged a long-term sponsorship agreement with the Portuguese Football Federation.Musinsa, online store Capo Football Store and Ssaka, which operates both online and offline stores, started selling jerseys for the national soccer team of Portugal, as well as official merchandise for the Portuguese Football Federation, made by Puma, on Jan. 7.Meanwhile, Willbe Play, a sports brand under Hyungji Elite, is providing equipment to LG Twins corner infielder Moon Bo-gyeong through a sponsorship agreement.Since its launch last year, Willbe Play has been expanding partnerships with sports franchises and plans to support individual atheletes, starting with Moon.As more young people attend games in person, the popularity of related goods, such as uniforms, has likewise been on the uptick. The annual transaction volume of uniforms in 2024 quadrupled from the previous year, according to Musinsa.“Uniforms and various merchandise have become popular fashion items that express individuality, and the growing trend of mixing sports uniforms with everyday wear, known as the 'blockcore' trend, is having a positive influence,” said an industry insider.

Meanwhile, Willbe Play, a sports brand under Hyungji Elite, is providing equipment to LG Twins corner infielder Moon Bo-gyeong through a sponsorship agreement. Doosan Bears catcher Yang Eui-Ji dons the team uniform made by Adidas. (Doosan Bears) “Uniforms and various merchandise have become popular fashion items that express individuality, and the growing trend of mixing […]

Meanwhile, Willbe Play, a sports brand under Hyungji Elite, is providing equipment to LG Twins corner infielder Moon Bo-gyeong through a sponsorship agreement.

Doosan Bears catcher Yang Eui-Ji dons the team uniform made by Adidas. (Doosan Bears)

“Uniforms and various merchandise have become popular fashion items that express individuality, and the growing trend of mixing sports uniforms with everyday wear, known as the ‘blockcore’ trend, is having a positive influence,” said an industry insider.’Blockcore’ trend drives fashion companies to partner with sports teams”This special package received a lot of attention from customers even before its release. Right after its drop on Jan. 8, it ranked No. 1 in Musinsa’s overall rankings,” according to a Musinsa official.The platform is also offering the 2024-2025 KBL All-Star Special Package, which consists of six different embroidered patches, a uniform and a gym bag.

Musinsa, one of the largest online fashion platforms in the country, began selling the authentic uniforms that players wear for the Korean Basketball League’s All-Star Game on Jan. 8.By sponsoring the teams, the fashion industry hopes to turn loyal fans who collect official uniforms and merchandise into potential consumers.Another sports brand, Puma, forged a long-term sponsorship agreement with the Portuguese Football Federation.On Monday, Adidas announced an official sponsorship agreement with the KBO’s Doosan Bears, unveiling the baseball team’s new uniform.Adidas also recently formed a partnership with the Mercedes-AMG Petronas Formula One Team and is producing kits that include official merchandise such as clothing, sneakers and accessories. The first collection is set to launch on Feb. 7, ahead of the 2025 FIA Formula One World Championship kicking off with the Australian Grand Prix from March 14-16.Musinsa, online store Capo Football Store and Ssaka, which operates both online and offline stores, started selling jerseys for the national soccer team of Portugal, as well as official merchandise for the Portuguese Football Federation, made by Puma, on Jan. 7.As more young people attend games in person, the popularity of related goods, such as uniforms, has likewise been on the uptick. The annual transaction volume of uniforms in 2024 quadrupled from the previous year, according to Musinsa.Sports teams are the latest collaborators with the fashion industry, as clothing companies seek access to the teams’ loyal fan bases.Since its launch last year, Willbe Play has been expanding partnerships with sports franchises and plans to support individual atheletes, starting with Moon.