SYDNEY, May 8, 2025 /PRNewswire/ — Great Place To Work® Australia proudly announces its 2025 Best Workplaces™ in Technology List, honouring 55 of the nation’s most outstanding technology employers. Now in its third year, this prestigious list recognises organisations that lead with trust, purpose, and innovation, elevating employee experience and setting benchmarks for excellence in the tech industry.

Recognising Excellence in a Fast-Moving Sector

Technology is a thriving industry in Australia, with forecasts predicting it will contribute A$250 billion to the national economy by 2030. In 2023, the Minister for Skills and Training, the Hon Brendan O’Connor, noted that Australia’s tech workforce had grown 8% year-on-year, placing the country on track to achieve the national goal of 1.2 million technology-related jobs by 2030.

As one of the fastest-growing sectors, technology is crucial in driving employment. The 2025 Best Workplaces in Technology List highlights the organisations that are helping this growth by building workplaces based on trust, inclusivity and purpose.

The 2025 list is based on confidential employee feedback from 28,102 voices across Australia’s tech sector, rigorously evaluated through the Great Place To Work Trust Index™ survey. While the methodology remains unchanged, the stories of progress, empowerment, and resilience continue to evolve.

“The 2025 Best Workplaces in Technology list celebrates 55 companies that are not only great employers but powerful industry leaders,” said Rebecca Moulynox, General Manager, Great Place To Work Australia & New Zealand. “What sets these organisations apart is their ability to foster innovation through cultures of trust, purpose, and inclusion. In a highly competitive and fast-moving sector, these companies are proving that strong leadership and a great employee experience are key drivers of sustained performance and market advantage.”

Top Performers: Where Innovation Meets Impact

This year, CrowdStrike, which has demonstrated impressive technological advancements through innovations such as Charlotte AI, takes the top spot in the medium and large category. CrowdStrike excels in inclusive leadership, mental health initiatives, and community engagement; they build a culture where well-being is a priority.

Smokeball ranks among the top for its exceptional employee-centred practices, including a $1,000 wellness allowance, dedicated ‘reboot days’ and robust hybrid work flexibility. Their holistic well-being programmes have led to lower employee turnover and demonstrated high morale across the organisation.

Centorrino Technologies (CT) makes a notable debut with a strong people-first approach, carbon neutrality since 2019, and a bold goal to offset all historical emissions by 2025. Their inclusive workplace is grounded in empathy, empowerment, and community partnerships, like supporting EatUp.

What Makes These Workplaces Stand Out?

All companies on this year’s list share a foundation of high-trust workplace cultures. They invest in leadership, employee development, mental health, and purpose-driven strategies. From flexible work environments and structured recognition programs to community initiatives and sustainability goals, these companies exemplify what it means to lead through people.

Notable standouts include:

• Atlassian, returning for the third year with its flexible Team Anywhere model and AI-powered collaboration tools.
• Cisco, for cultivating a “Conscious Culture” that embraces inclusion, mental health, and environmental stewardship.
• REA Group, with a 99% retention rate among new leaders and a deep commitment to mental wellbeing and cultural empowerment.
• AirTrunk, which combines internal mobility and inclusive leadership with socially impactful initiatives funded by Sustainability Linked Loans.
• Mantel Group, disrupting traditional hierarchies to empower teams with trust and autonomy.

Raising the Bar for Australia’s Tech Ecosystem

This year’s list doesn’t just recognise great companies but shows that in an era defined by rapid digital transformation and talent competition, workplace culture is not just a people priority but it’s essential for business success.

Early trends reinforce that employee-centric practices drive business performance, from better retention to stronger employer branding and innovation outcomes. As such, the 2025 Best Workplaces in Technology List serves as both a recognition and a call to action for the industry.

Explore the Full List

To view the complete list of Australia’s Best Workplaces in Technology 2025 and learn how your organisation can earn recognition next year, visit the Great Place To Work Australia website.

About Great Place To Work

Great Place To Work is the global authority on workplace culture. Our mission is to help every place become a great place to work for all. We give leaders and organisations the recognition and tools to create a consistently and overwhelmingly positive employee experience, fostering cultures that are proven to drive business, improve lives, and better society. Our recognition is the most coveted and respected in the world for elevating employer brands to attract the right people. Our proprietary methodology and platform enable organisations to truly capture, analyse, and understand the experience of all employees. Our groundbreaking research empowers organisations to build cultures that retain talent and unlock the potential of every employee. Our coaches, content, and community connect the boldest leaders, ideas, and innovations in employee experience. Since 1992, our Certification™, Best Workplaces Lists, and global benchmarks have become the industry standard, built on data from more than 100 million employees in 150 countries around the world.

Ballmecca is an innovative platform designed to provide bite-sized coaching for athletes of all levels. Offering flexible and affordable access to expert coaching, Ballmecca aims to break down the barriers that often prevent athletes from reaching their full potential.

By delivering coaching in small, manageable sessions, it allows athletes to fit professional guidance into their busy schedules without the need for long-term commitments or high costs. The platform connects users with experienced coaches who can help refine skills, improve performance, and achieve athletic goals. Ballmecca’s approach makes quality coaching more accessible and inclusive, empowering individuals to elevate their game. Whether for casual athletes or those aspiring to compete at a higher level, Ballmecca offers a user-friendly solution to skill enhancement.

Image Credit: Ballmecca

 

Esports betting continues to gain momentum as traditional sportsbooks recognize the untapped potential of this rapidly growing sector. In a significant industry development, Coolbet has joined forces with specialized provider Oddin.gg through a multi-year partnership that aims to revolutionize how esports enthusiasts engage with betting markets. This collaboration highlights the increasing importance of specialized esports solutions as operators compete for the attention of a tech-savvy, engaged demographic.

A Strategic Partnership for Long-Term Growth

Coolbet’s decision to partner with Oddin.gg represents more than just another business agreement-it signals a deliberate strategic pivot toward the esports sector. The multi-year commitment demonstrates Coolbet’s confidence in the sustained growth of esports betting and their desire to establish a prominent position in this evolving market.

The partnership centers around Oddin.gg’s advanced Odds Feed solution, which will significantly enhance Coolbet’s esports betting offering. Rather than treating esports as a secondary product, Coolbet is investing in specialized technology that addresses the unique needs of competitive gaming fans who expect deep market coverage and real-time engagement options.

Christian Erlandsson, Director of Sports at Coolbet, expressed enthusiasm about the partnership’s early results:

Working with Oddin.gg has exceeded our expectations, both in terms of product performance and the relationship itself. We’ve seen a strong impact since launch, and we’ve appreciated how smooth and responsive their team has been. What’s been especially refreshing is that we’re already moving beyond day-to-day operations to explore new ways of working together-like joint industry panels and knowledge-sharing initiatives.

This sentiment was echoed by Marek Suchar, Co-Founder and Managing Director of Oddin.gg, who highlighted the collaborative nature of the relationship: “And as we deepen this collaboration, we’re excited about what we can build together-not just in terms of numbers, but in how esports betting is delivered to Coolbet’s end users.”

Who is Coolbet? An Established Operator with Growing Ambitions

To understand the significance of this partnership, it’s helpful to know more about Coolbet’s position in the market. Founded in 2015, Coolbet operates as the B2C brand of GAN Ltd and has established itself as a multi-award-winning platform offering sportsbook, casino, and poker products. The company has grown substantially over the past decade, now employing between 200-500 staff members and generating annual revenue in the range of $25-100 million.

Under the leadership of CEO Anders Karlsen, Coolbet has expanded its operations to ten countries, serving more than one million customers worldwide. The company’s headquarters in Sliema, Malta, serves as the base for its international operations.

Coolbet has built its reputation on transparency and competitive odds, with proprietary technologies that enable the delivery of top market pricing across a variety of sports and localized betting markets. The company’s philosophy centers around entertainment and fair play, which has helped it cultivate a loyal customer base in an increasingly crowded market.

The move to strengthen its esports offering through the Oddin.gg partnership aligns with Coolbet’s forward-thinking approach to market development. As traditional sports and casino operators face increasing competition, diversification into high-growth verticals like esports represents a logical progression for established brands looking to connect with younger demographics.

Oddin.gg: The Specialized Esports Betting Technology Provider

On the other side of this partnership is Oddin.gg, a company that has rapidly established itself as a leading B2B provider in the esports betting ecosystem since its founding in 2018. Based in Prague, the company has grown to employ between 201-500 people, demonstrating the significant scale of operations needed to service the expanding esports betting market.

Oddin.gg has developed a comprehensive suite of products designed specifically for esports betting, including its flagship odds feed, risk management tools, iFrame solution, widgets, 24/7 content delivery, live esports data, and specialized marketing services. This end-to-end approach allows operators like Coolbet to implement a complete esports betting solution rather than piecing together components from multiple vendors.

The company’s technology combines automated infrastructure with machine learning algorithms and advanced data science to maximize profitability for its partners. This technical sophistication has attracted an impressive client roster that includes industry leaders such as Betsson, Betway, Yolo Group, Stake, OpenBet, Vibra Gaming, and Betby.

Oddin.gg has also secured licenses in multiple North American jurisdictions, including New Jersey, Colorado, West Virginia, Ohio, and Arizona in the United States, as well as Ontario, Canada. This regulatory approval positions the company well for expansion in the growing North American market, providing additional value to partners like Coolbet with multi-regional ambitions.

Recent Developments for Oddin.gg

In March 2024, Oddin.gg announced another significant partnership with Sportradar, one of the most prominent sports technology companies globally. Under this agreement, Oddin.gg provides Sportradar with access to streams of notable esports tournaments and leagues, including the PGL Copenhagen Major 2024, Dacha Dota 2 qualifiers and main events, Dacha CS2 qualifiers and main events, and the Tipsport MCR 2024 CS tournament.

This arrangement allows Sportradar to distribute these streams to its extensive network of partners worldwide, enhancing the availability of esports content for betting purposes. The partnership also includes provisions for Oddin.gg’s data rights to be distributed to sportsbooks through Sportradar’s integrated streaming product.

Patrick Mostboeck, SVP of Audiovisual at Sportradar, emphasized the strategic importance of this collaboration: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting. Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”

In addition to these partnerships, Oddin.gg achieved two significant milestones in 2024, including the introduction of a dedicated BetBuilder for esports and eSims, further enhancing its product offering in the specialized esports betting market.

The Current State of Esports Betting

The partnership between Coolbet and Oddin.gg takes place against the backdrop of a rapidly evolving esports betting landscape. According to market reports, Counter-Strike continues to dominate the esports betting sector, accounting for an impressive 64% of the total betting market share across Kambi’s network of operators in Q4 2024.

The report reveals interesting trends across different game titles. While Dota 2 experienced a 4% decline in betting handle throughout 2024, League of Legends saw a 2% growth, capturing 26% of the total betting handle for the year. Perhaps most notably, VALORANT demonstrated the most significant shift, increasing from 3% of the betting handle in 2023 to 5% in 2024.

Demographics also play a crucial role in understanding the esports betting market. Gen Z bettors have overtaken Millennials in 2024, making up 44% of the total sample size compared to 36% in 2023. This generational shift highlights the importance of catering to younger audiences who have grown up with esports as a mainstream entertainment option.

When examining betting behavior around specific events, CS2’s Shanghai Major attracted the most attention, drawing 28% of total bets in Q4 2024 across Kambi’s network, followed by the League of Legends World Championship at 19%. Interestingly, Counter-Strike fans demonstrate a stronger preference for live betting, with 46% of total CS bets placed during matches, compared to just 28% for VALORANT.

These insights into the esports betting market provide valuable context for understanding why partnerships like the one between Coolbet and Oddin.gg are becoming increasingly common. As operators recognize the unique characteristics and growth potential of esports betting, specialized solutions become essential for capturing market share.

Technological Innovation Driving Industry Growth

The esports betting sector is being transformed not just by specialized providers like Oddin.gg but also by broader technological innovations, particularly in artificial intelligence. The sports betting industry, traditionally reliant on human intuition and manual odds-setting, is rapidly evolving into a data-driven, highly automated field.

AI technologies are enabling startups and established operators alike to analyze massive datasets in real-time, incorporating player statistics, weather conditions, team dynamics, historical outcomes, and even social media sentiment to create more accurate odds. Companies are pioneering this approach, using machine learning algorithms that continuously improve with each game played.

Another technology which is currently revolutionizing the online betting sphere is the increased use of cryptocurrencies for wagering.

These AI-powered models create dynamic, constantly updating odds that adapt as new information becomes available, making the betting experience more engaging and potentially more profitable for both operators and bettors. The technology also enables personalized betting experiences through recommendation engines that suggest wagers based on a user’s past behavior, favorite teams, risk tolerance, and betting patterns.

For a partnership like Coolbet and Oddin.gg, these technological advancements represent both opportunities and challenges. While specialized esports platforms like Oddin.gg have developed purpose-built solutions for the unique aspects of competitive gaming, they must also keep pace with broader AI innovations to maintain their competitive edge.

Future Prospects and Market Potential

The collaboration between Coolbet and Oddin.gg comes at a pivotal moment for the esports betting industry. With traditional sports betting markets becoming increasingly saturated, operators are looking to esports as a growth vector that can attract younger demographics who might not engage with conventional sports wagering.

The multi-year nature of the partnership suggests both companies see substantial long-term potential in this vertical. By combining Coolbet’s established brand and customer base with Oddin.gg’s specialized esports technology, the partnership aims to create a compelling offering that can compete effectively in this emerging market.

As esports audiences continue to mature and regulatory frameworks around esports betting become more established, we can expect to see increased investment in specialized technology solutions. The partnership between Coolbet and Oddin.gg may well represent the beginning of a larger trend toward purpose-built esports betting platforms that deliver experiences tailored to the unique expectations of competitive gaming fans.

For operators looking to expand their esports presence, partnerships with specialized providers like Oddin.gg offer a faster route to market than developing in-house solutions. As the esports betting landscape continues to evolve, we can anticipate more collaborations between established operators and technology providers focused on this growing vertical.

Related News

Just when you’d got used to a metric like Media Impact Value, along comes a new one — Voice Reach. It’s the latest way Launchmetrics is aiming to make sense of a world in which brand ambassadors are increasingly important to fashion, lifestyle and beauty (FLB) labels.

And navigating this area to meaningfully measure return on investment (ROI) is increasingly complex. The company has just launched its Brand Ambassador Marketing 2025 report with survey results showing 58% of FLB professionals report increasing their investment in ambassador marketing over the past five years, and 34% now paying ambassadors over $500k annually—“solidifying ambassadorships as a cornerstone strategy”.

But 60% “still struggle to measure ROI, revealing a persistent gap between investment and insight, and underscoring the need for more accountable, value-driven approaches”.

Other data turned up includes 30% of FLB professionals dedicating 31%-40% of their budgets to brand ambassadorships, while a quarter of survey respondents are allocating over 40% of their budgets to these partnerships.

In total, over 85% of survey respondents said they work with brand ambassadors (including celebrities, athletes and/or influencers).

So how do brands measure the impact of all this activity? It seems that many continue to use less nuanced metrics than have recently become available, simply measuring, for instance, reactions to ambassador and brand content. In fact, 74% of FLB professionals still rely on traditional engagement metrics to evaluate ambassador performance despite “77% of a partnership’s impact [being] driven by indirect mentions — from media, partners, and other third-party voices — proving that true value extends far beyond ambassador and brand content alone,” Launchmetrics explained.

That said, nearly 40% do leverage Media Impact Value (MIV) for a more holistic measurement of brand ambassador marketing ROI, which also factors in social media engagement.

Enter Voice Echo. It’s described by Launchmetrics as “a new measurement framework powered by our AI-driven MIV algorithm” and is claimed to capture the full scope of ROI across three pillars — Direct Impact (ambassador content), Owned Media (brand channels), and Indirect Impact (external amplification) — “offering a more holistic, data-driven view of how ambassadorships influence brand performance”.

We’re told it can “empower brands to move beyond surface-level engagement stats and make smarter, more accountable decisions around partnership strategy and spend”.

The company’s analysis of a range of campaigns from some of the leading FLB brands globally revealed that on average, while 53% of the values tied to brand ambassadorships were directly driven by the ambassador, nearly half of them were centred on lifestyle and audience connection. 

And Launchmetrics’ overall new proprietary AI-powered framework is said to uncover the “hidden layers of ambassador impact — delivering qualitative insights into how talent shapes brand identity, not just visibility. 

The aim is to help brands move from “tracking where impact happens to understanding why it happens — and what it truly means”. 

CEO Michael Jaïs told FashionNetwork.com: “As brands operate in increasingly complex cultural spaces, ambassadorships in 2025 are no longer just about reach — they’re about resonance. Today’s most valuable ambassadors aren’t selected for scale alone, but for their ability to shape perception, spark relevance and align with a brand’s long-term vision. With audiences demanding authenticity and meaning more than ever, leading brands are moving beyond surface metrics — pairing ROI with qualitative insight to ensure every partnership reflects their values and strategic direction. In this new era, where true ROI is rooted in relevance, brands that understand the stories their ambassadors help shape won’t just participate in the cultural dialogue—they will lead it.”

Acemate has introduced an innovative tennis training robot that moves beyond traditional ball machines by incorporating real-time interactive rally capabilities. Currently available via Kickstarter with early adopter incentives, the product aims to address common limitations in solo tennis practice by offering adaptive, human-like gameplay without requiring a partner.

Acemate’s tennis training robot utilizes 4K cameras and AI-powered visual tracking to dynamically respond to a player’s shots. The device adjusts position and return speed to simulate an actual match. Acemate’s innovation features multiple training modes, including rally simulation and serve practice. The product also delivers performance analytics on metrics like ball speed and shot placement through a companion app.

Players struggling to find consistent practice partners would benefit from the robot’s ability to replicate competitive rallies as this will help athletes maintain rhythm and reaction skills.

Image Credit: Acemate

Balanced Body’s Metro IQ reformer brings studio-grade Pilates into the home with a sleek, foldable design, ideal for small spaces and serious practitioners seeking convenience without compromising quality

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

For many, at-home Pilates practice has seemed out of reach due to price and space considerations. But Balanced Body’s foldable reformer is marketed as a sleek, space-saving way to bring your practice home. Can a compact piece of equipment really replicate the studio experience?

For years, my at-home efforts consisted of mat work and bodyweight stretches squeezed onto my floor. I had assumed that owning a reformer would require more space (and money) than I could justify. Then I came across the Metro IQ Reformer by Balanced Body, a reformer designed specifically for the home, with studio-level mechanics and the ability to collapse for storage.

At $2,295, the Metro IQ is a premium investment. But with the premium price of Pilates classes, could the at-home reformer be a good investment? Athletech News tested the Metro IQ over several months to evaluate its strengths, limitations and whether it’s worth the price tag.

Background

Balanced Body is one of the most well-known names in Pilates equipment, with a long history of supplying reformers to professional studios. The Metro IQ launched as part of its effort to reach the growing at-home fitness market.

The Metro IQ has a telescoping metal frame, a patented design that allows it to extend to a full studio length during workouts (98″) and collapse to just 62″ for storage. It includes a soft yet firm vinyl-padded carriage, springs, a jumpboard and a rope system for quieter, smoother use. It ships almost fully assembled and includes your choice of wheelbarrow or upright caster wheels, depending on your preferred storage method (under the bed or upright against a wall).

Balanced Body Metro IQ Reformer, $2,295

Pros

The Metro IQ’s space-saving design makes it ideal for apartments or shared living spaces. With a quick release of two side locks, it shortens for storage and can roll under a bed or stand in a closet, eliminating the need for a dedicated exercise space.

Once extended, the Metro IQ delivers studio-level performance with a smooth and silent carriage ride. The eight-wheel track system creates no noticeable resistance and the Signature Springs (3 red, 1 blue, 1 yellow) provide a great range of resistance options that match what you’d expect in a professional setting. It took a little bit of time to learn the spring combinations, but it soon became second nature.

Assembly and operation are remarkably user-friendly. Most of the reformer arrives pre-assembled, while spring changes, rope adjustments and footbar modifications are all intuitive enough to master quickly, even for beginners.

Premium materials elevate the entire experience. The hybrid padded foam and faux leather upholstery feel just as comfortable as those I’ve used in boutique classes, with plenty of padding and no seams on the track. The adjustable footbar and headrest allow for a customized feel depending on your height and exercise. The ropes were a welcome upgrade from the metal clips I was used to, quieter, softer and more intuitive to adjust, giving the reformer a high-end feel and function that rivals equipment found in boutique studios. It’s also a small win, but so nice to be able to do Pilates barefoot, not needing the hygienic grippy socks.

Unlike most reformers that sell accessories separately, the Metro IQ includes a jumpboard, which expands workout possibilities, especially for those who enjoy cardio-focused exercises. This addition significantly increases the versatility of your home practice.

Access to Balanced Body’s free online workout library provides valuable resources that make it easy to explore new sequences and reinforce proper technique. This benefit helps bridge the gap between studio instruction and home practice.

For those with flexible spending accounts, the Metro IQ is FSA/HSA eligible. While not covered by insurance, this option can offset costs for some users, making professional-grade equipment more accessible.

One unexpected benefit: I started using it casually throughout the day. Sometimes I’d lie down for a stretch between calls or add a few leg presses while watching TV. It quickly became naturally integrated into my daily routine.

Cons

The Metro IQ has limited accessory compatibility and does not support the addition of a Tower or Legs, which may restrict progression for advanced users seeking to expand their practice over time.

Design customization is limited as the Metro IQ is only available in one color (black). This lack of options contrasts with Balanced Body’s wooden models that offer aesthetic flexibility to match different home environments.

The warranty coverage is also just 2 years, significantly less than the 10-year warranty offered on the company’s studio-grade wooden reformers. At $2,295, the Metro IQ represents a serious financial commitment. The investment becomes even steeper considering that additional accessories like the Sitting Box and Footstrap must be purchased separately rather than included in the base package.

Despite its premium positioning, the Metro IQ lacks built-in digital programming. While Balanced Body offers free online workouts, there’s no screen or app integration directly on the device, a potential drawback for those accustomed to connected fitness experiences like Peloton or Mirror.

The reformer’s 85-pound weight and 96-inch extended length (though collapsible to 61.5 inches) may still present challenges in very small living spaces, despite its space-saving design relative to traditional reformers.

Overall, the Metro IQ Reformer successfully delivers on its promise to bring a studio-quality Pilates experience into the home and it does so without requiring a spare room or permanent gym setup. For users who practice regularly and want the convenience of a reformer at home, this model stands out for its professional-grade ride, premium materials and clever collapsibility.