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Rec Sports

Five Youth Sports Trends We’re Watching in 2026

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As we head into 2026, several forces are converging that will reshape how 27 million young athletes and their families experience organized sports. Here are the five trends we’re tracking most closely this year.


1. Smart Facility Tech Becomes the New Baseline

Every major facility project announced in 2024-2025 includes features that would have seemed extravagant a few years ago: AI-powered video capture, LED court systems, sensor-embedded surfaces, and integrated booking platforms. The $18.85 billion sports technology market is projected to hit $61.72 billion by 2030, and youth facilities are a major driver.

One innovation to watch is LED glass courts – we know, sounds expensive. ASB GlassFloor’s MultiSports system, backed by NBA investment and installed at FC Bayern Munich, lets facilities switch between basketball, volleyball, tennis, and badminton instantly. No more overlapping painted lines confusing 8-year-olds. The premium version displays live stats and video on the playing surface itself.

We’re also tracking several projects we covered in 25: Louisiana’s $45 million John Alario Jr. Youth Sports Complex (already booked through 2028 for tournaments), Florida’s $1 billion Dynasty Complex, and the $75 million Play It Forward Sports Complex in Texas.

Meanwhile, automated video has achieved scale we didn’t think possible at the rec level. Pixellot processed 1.5 million games in 2025. GameChanger’s AI cameras are rolling out to recreational baseball and softball fields, doubling viewership in early pilots. Expect every competitive facility to have fixed camera infrastructure within the next two years.


2. Content Creation Shifts from Volunteers to Agencies

Youth sports organizations are increasingly outsourcing content to specialized agencies. SkillShow now films 300+ events annually for organizations including Perfect Game USA, USA Baseball, IMG Academy, and Under Armour’s All-American combines, producing video for 250,000+ athletes. That kind of scale is impossible for individual clubs to replicate.

The consolidation wave tells the story. Drake Star reported $52 billion in H1 2025 sports tech deals, with PE M&A activity doubling year-over-year. KKR-backed PlayOn acquired MaxPreps. Hudl acquired SportContract and Titan Sports. Stack Sports/Genstar acquired PlayMetrics. The thesis: technology enables content at scale, content attracts audience, audience attracts brands.

LakePoint Sports’ Athlete Program, launched June 2025 as a “first-of-its-kind NIL-inspired content-centric initiative” for youth athletes. The program pairs elite youth players with 60+ national brand partners while LakePoint’s media team handles all production. This addresses a real problem. Research shows athletes spending 3+ hours weekly on NIL content have significantly higher odds of mental health challenges.

The data backs the shift: 90% of Gen Z turn to social media to watch sports content and Instagram delivers 4x the engagement of Facebook. Organizations that want to attract the next generation of families need professional content, and most are realizing they can’t produce it themselves.


3. World Cup 2026 Drives Historic Grassroots Soccer Investment

The 2026 FIFA World Cup, hosted across the U.S., Mexico, and Canada, has triggered the most significant youth soccer investment period in American history.

The numbers are significant. U.S. Soccer expects $100 million from FIFA as host country revenue. Participation is projected to surge from 20 million to 29 million, a 45% increase, with soccer fandom reaching 154 million people.

The infrastructure buildout is already happening. The Arthur M. Blank U.S. Soccer National Training Center in Georgia represents $200+ million in total investment, opening spring 2026 with 17 outdoor fields and a full-size indoor pitch. The U.S. Soccer Foundation has now installed 750+ mini-pitches nationwide with a goal of 1,000 by 2026, representing $70 million in social impact investment to date.

Cities are racing to add capacity. New York is adding 26 pitches to its existing 50. Chicago has completed 50. Houston targets 30 by 2026. Boston announced up to 20 with matching funds.

MLS NEXT has expanded from 143 clubs and 15,000 players in 2023-24 to 230+ clubs and 25,000 players in 2025-26. A new Development Grant Program compensates academies for players who make MLS first teams.

The model to watch is San Diego FC, which is launching the first fully funded, residential soccer academy in MLS NEXT for fall 2025. No tuition. Selection based purely on talent. If this proves viable, expect other MLS clubs to follow.

The Soccer Forward Foundation has already invested $16+ million and received a $25 million gift from philanthropist Michele Kang for women’s game equity.


4. App Consolidation Accelerates with AI Integration

Running a youth sports organization used to mean juggling six different platforms. Registration here, scheduling there, communication somewhere else, video on another, payments on yet another. That era is ending.

One big move was TeamSnap’s November 2025 launch of TeamSnap ONE, a ground-up rebuild unifying registration, payments, scheduling, communication, live streaming, and AI-powered highlights.

We’re also tracking TeamLinkt’s AI assistant “Emi,” launched October 2024 as the industry’s first AI tool handling schedule building, registration forms, and roster assignments. Under Armour Rise Flag Football and Football Canada are already on board.

Video platforms are leading the AI charge. GameChanger’s Film Room uses AI to identify significant plays automatically. Hudl’s LLM-powered summaries generate team performance breakdowns and tactical analysis linked directly to video. As GameChanger President Sameer Ahuja put it: “AI, to me, is table stakes in sports.”

The funding reflects institutional conviction. Teamworks raised $235 million at a $1.3 billion valuation. Unrivaled Sports pulled in $120 million led by DICK’S Sporting Goods. LeagueApps secured significant equity from Accel-KKR. Private equity’s share of sector deals jumped from 27.3% to 36.9%, with PE M&A up 100% year-over-year.

What to watch: which platforms can actually deliver unified experiences versus just marketing them.


5. State and Federal Legislation Reshapes the Landscape

Youth sports is increasingly a policy priority at both state and federal levels. The legislation moving through statehouses and Congress will materially affect operators, coaches, and families.

On the safety front, Florida made history in June 2025 by becoming the first state to require ECG cardiac screenings for high school athletes under “The Second Chance Act.” Starting 2026-2027, students in grades 9-12 must complete at least one ECG screening, and every school must have an AED. Watch for other states to follow. Tennessee’s Safe Stars Act already requires comprehensive cardiac, concussion, and heat illness training. California’s 2024 heat illness rules are now the strictest in the country, mandating wet bulb globe thermometer monitoring with escalating restrictions.

On the funding front, the bipartisan Youth Sports Facilities Act (S. 1419 / H.R. 10221) would make youth sports facilities eligible for EDA grants, roughly $500 million annually, prioritizing rural and underserved communities. The PLAY Act would let families use the Child and Dependent Care Tax Credit for youth sports expenses. This is meaningful when average family spending on a child’s primary sport hit $1,016 in 2024, up 46% since 2019.

On the NIL front, 40+ states now allow high school athletes to monetize NIL to some degree. The federal HUSTLE Act, introduced December 2025, would create tax-advantaged NIL Investment Accounts and cap agent fees at 5%. Six states still prohibit high school NIL entirely.


Five More Trends on Our Radar

Officials Shortage Reaches Crisis Point

  • The industry has lost 50,000 officials since 2018-19, with only 2 in 10 returning for a third year.
  • Games are already being canceled in some regions due to shortages, and 22 states have enacted laws creating criminal penalties for assaulting officials.

Girls Sports Participation Hits All-Time Records

  • High school girls participation reached a record 3.54 million in 2024-25, led by girls flag football (up 60% in one year) and girls wrestling (now 18% of all high school wrestlers).
  • The 2028 LA Olympics inclusion of flag football is accelerating investment, with 28 states now sanctioning the sport.

Youth Sports Insurance

  • The number of carriers willing to write youth sports insurance has shrunk from 30 to less than a handful over ten years.
  • Organizations that receive even two quotes now consider it “a miracle,” and some are seeing 50% rate increases on premiums.

Mental Health Requirements Move from Optional to Mandatory

  • The NCAA now requires annual mental health screenings for all member institutions as of August 2024, and seven state high school athletic associations mandate mental health training for coaches.
  • Expect these requirements to expand to volunteer youth coaches in coming years.

High School Esports Doubles as Traditional Sports Integrate Gaming

  • High school esports reached 200,000+ registered players in 2024, doubling from 2020, with 8,600+ schools now fielding teams.
  • The NFL’s Madden Youth Championship attracted 1,000+ schools in its first season, signaling major leagues see scholastic esports as a fan development pipeline.

Source List

1. Smart Facility Tech Becomes the New Baseline

  • Grand View Research: Sports Technology Market Size, Share | Industry Report, 2030
  • Sportico: NBA All-Star 2025 Floor: Inside Orlando’s LED Glass Court Test Center
  • ASB GlassFloor: Certified for Professional Sports and Teams
  • NOLA.com: New Orleans area will soon get a $45M youth sports complex
  • FTWtoday: New $75 million youth sports complex planned for Roanoke, TX
  • YSBR: Youth Sports Facilities Are Now Anchoring Billion-Dollar Real Estate Developments

2. Content Creation Shifts from Volunteers to Agencies

  • Drake Star: Sports Tech Market H1 2025: $52B in Disclosed Deals; Youth Sports & Digital Media Consolidation
  • Athletic Business: How Creating NIL-Related Social Media Content Is Impacting Collegiate Athletes’ Mental Health
  • WSC Sports: Building Student-Athlete Brands: Why Content Creation Is Essential to Maximizing NIL Potential
  • IOI Ventures: Youth Soccer Social Media Marketing: How to Grow Your Club Online

3. World Cup 2026 Drives Historic Grassroots Soccer Investment

  • ESPN: How U.S. Soccer can grow the game with $100 million World Cup windfall
  • U.S. Soccer: Growing the Game: Soccer Forward Foundation Scales Up as U.S. Soccer’s FIFA World Cup ’26 Legacy Initiative
  • U.S. Soccer: U.S. Soccer Breaks Ground on the Arthur M. Blank U.S. Soccer National Training Center
  • U.S. Soccer Foundation: Foundation’s 700th Mini-Pitch Opened
  • U.S. Soccer Foundation: Installation of 500th Mini-Pitch
  • World Cup Boston: Boston and U.S. Soccer Foundation Launch Mini-Pitch Initiative
  • San Jose Earthquakes: MLS Announces MLS NEXT Development Grant Program
  • US Soccer Parent: San Diego FC’s MLS NEXT Academy Signals Nationwide Shift

4. App Consolidation Accelerates with AI Integration

  • Business Research Insights: Youth Sports Software Market Size, Trend & Share | CAGR of 12.5%
  • YSBR: TeamSnap Launches TeamSnap One a Unified Platform Combining Registration, Live Streaming, and Expert Training Content
  • Business Wire: The First-Ever AI Assistant for Youth Sports Launched by TeamLinkt
  • Retail Dive: GameChanger launches AI-powered video analysis tool for youth basketball, volleyball
  • GameChanger: Imagining The Future of AI in Youth Sports
  • Hudl: What’s New on Hudl for Soccer: AI Insights, Assist+ Upgrades, and Smarter Video Tools
  • YSBR: The Future of Volleyball Analytics: Inside Hudl’s Acquisition of Balltime
  • Accel-KKR: LeagueApps Secures Significant Equity Investment from Accel-KKR
  • YSBR: How Youth Sports Became a Magnet for Private Equity
  • Capstone Partners: Sports Technology M&A Update – August 2025

5. State and Federal Legislation Reshapes the Landscape

  • PR Newswire: Florida Becomes First State to Require ECG Screenings for High School Athletes
  • FOX 13 Tampa Bay: New Florida law requires heart screenings for high school athletes
  • TSSAA: Health & Safety Policies
  • Little League: State Laws on Sudden Cardiac Arrest Training
  • CBS News: New CIF rules statewide regulate when high school teams can practice, play in extreme heat
  • U.S. Senate: S.1419 – Youth Sports Facilities Act of 2024
  • YSBR: Bipartisan Youth Sports Facilities Act: A Strategic Investment in Community Development and Child Wellness
  • U.S. Senate (Ossoff): Sens. Ossoff, Young Introduce Bipartisan Bill to Boost Youth Sports Opportunities
  • U.S. House (Gottheimer): Bipartisan Legislation Providing Tax Credits for Families to Lower the Cost of Little League, Youth Rec Sports
  • YSBR: Congressman Proposes $2,000 Youth Sports Tax Credit in New Federal Bill
  • U.S. Senate Commerce Committee: Cantwell & Blackburn Introduce Bipartisan Legislation to Protect College Athletes’ New NIL Compensation
  • National Law Review: High School NIL Raises Labor and Child Law Issues

6. Officials Shortage Reaches Crisis Point

  • NFHS: With Loss of 50,000 Officials, NFHS Organizes Consortium to Find Solutions
  • NFHS: NASO Survey Indicates Concerns with Sportsmanship, Shortage of Officials
  • ESPN: Assaults on officials raise doubts about the future of youth sports
  • Refr Sports: Youth Sports and Referee Shortages: What’s Causing the Decline and How to Fix It
  • Connecticut General Assembly: Laws on Attacks on Sports Officials
  • SportStars Magazine: Beyond the Game: Tackling the Crisis of Referee Shortages in High School and Youth Sports
  • Become Elite Soccer: Referee Abuse Policy Update 2025

7. Girls Sports Participation Hits All-Time Records

  • NFHS: High School Sports Participation Hits Record High in 2024-25
  • Sports Illustrated: High School Sports Participation Hits All-Time High in 2024-25, Fueled by Growth in Girls Programs
  • YSBR: High School Sports Participation Reaches Record 8.3 Million Athletes as Girls Programs Drive Growth via NFHS
  • Project Play: State of Play 2025: Participation Trends
  • Formula4 Media: Girls’ wrestling is fueling growth at all levels
  • U.S. News & World Report: Caitlin Clark Effect Hasn’t Reversed the Decades-Long Decline in Girls Basketball Participation

8. Youth Sports Insurance

  • Insurance Journal: Youth Sports Liability Market in ‘Armageddon Mode’
  • Insurance Business America: Why youth sports insurance is facing a critical reckoning
  • Verified Market Reports: Youth Sports Insurance Market Size, SWOT, Competitive Growth & Forecast

9. Mental Health Requirements Move from Optional to Mandatory

  • Higher Education Today: NCAA Mandates Annual Mental Health Screenings for Student-Athletes
  • Spectrum News NY1: Pro athletes push for mental health help in youth sports
  • Project Play: Coaching Trends – State of Play 2024
  • MedicalXpress: Maryland Gov. Wes Moore signs bill requiring mental health training for public high school, college coaches
  • U.S. Center for Mental Health & Sport
  • UW Medicine: Strengthening Mental Health for Young Athletes

10. High School Esports Doubles as Traditional Sports Integrate Gaming

  • Carrollton Trojans: Esports boosting extracurricular participation, self-esteem in Georgia high schools
  • PlayVS: Partners
  • PlayVS: What is high school esports
  • NFL Communications: National Football League and PlayVS Launch Second Season of the Madden NFL Youth Championship
  • Quantumrun: College Esports Program Growth Statistics (2025)

About Youth Sports Business Report

Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis covering the $54 billion youth sports market. Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, we are the premier destination for comprehensive youth sports business intelligence.

Our core mission: Make Youth Sports Better. As the leading authority in youth sports business reporting, we deliver unparalleled coverage of sports business trendsyouth athletics, and emerging opportunities across the youth sports ecosystem.

Our expert editorial team provides authoritative, in-depth reporting on key youth sports industry verticals including:

  • Sports sponsorship and institutional capital (Private Equity, Venture Capital)
  • Youth Sports events and tournament management
  • NIL (Name, Image, Likeness) developments and compliance
  • Youth sports coaching and sports recruitment strategies
  • Sports technology and data analytics innovation
  • Youth sports facilities development and management
  • Sports content creation and digital media monetization

Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape.

Join our growing community of 50,000+ industry leaders who depend on our trusted youth sports business analysis to drive success in the youth sports industry.

Stay connected with the pulse of the youth sports business – where industry expertise meets actionable intelligence.

Sign up for the biggest newsletter in Youth Sports – Youth Sports HQ – The best youth sports newsletter in the industry 

Follow us on LinkedIn

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Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?

Introducing Play Up Partners, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.

About Play Up Partners

Play Up Partners is a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.

Why Sponsor Youth Sports?

Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.

What Does Play Up Partners Do?

We’ve done the heavy lifting to untangle the complex youth sports landscape so our brand partners can engage with clarity, confidence, and impact. Our vetted network of accredited youth sports organizations (from local leagues to national tournaments and operators) allows us to create flexible, scalable programs that evolve with the market.

Our Approach

Every partnership we build is rooted in authenticity and value creation. We don’t just broker deals. We craft youth sports marketing strategies that:

  • Deliver measurable ROI for brand partners
  • Create meaningful experiences for athletes and families
  • Elevate the youth sports ecosystem

Our Vision

We’re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple: MAKE YOUTH SPORTS BETTER for athletes, families, organizations, and brand partners.


Common Questions About Youth Sports Marketing

Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?

We have answers. Reach out to info@playuppartners.com to learn how Play Up Partners can help your brand navigate the youth sports landscape.

Youth sports organizations: Interested in partnership opportunities? Reach out to learn about our accreditation process.



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Rec Sports

PERFECT GAME AND FIRST COMMUNITY CREDIT UNION ANNOUNCE CHESTERFIELD ATHLETIC COMPLEX

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Landmark Partnership to Center on Community, Inclusion and Youth Sports

CHESTERFIELD, Mo., Jan. 7, 2026 /PRNewswire/ — Perfect Game, the world’s largest youth baseball and softball platform and scouting service, along with the City of Chesterfield, today announced an exclusive naming rights partnership with First Community Credit Union (FCCU) for the Chesterfield Valley Athletic Complex. Effective immediately, the venue will be known as the “Chesterfield First Community Athletic Complex.”

The partnership represents a landmark collaboration between three community-focused organizations committed to youth development, family engagement and inclusive opportunities. As part of the agreement, the newly established First Community Children & Family Foundation will also be formally introduced. The Foundation will serve as a major sponsor of the Miracle Field, an adaptive, fully accessible field located within the complex that provides athletes of all abilities the opportunity to participate and thrive in baseball and softball.

The First Community Children & Family Foundation’s sponsorship will directly support inclusive programming, facility enhancements and family-centered initiatives designed to benefit youth and families across the greater Chesterfield region.

“Perfect Game is honored to join forces with First Community Credit Union and the City of Chesterfield to elevate the impact of this remarkable facility,” said Rob Ponger, CEO of Perfect Game. “Together, we’re not only creating a home for elite youth baseball and softball competition but also strengthening the connection between sports, community, and opportunity. The Chesterfield First Community Athletic Complex will stand as a model for how public-private partnerships can shape meaningful legacies.”

Perfect Game operates the Chesterfield Valley Athletic Complex under a 10-year agreement with the City of Chesterfield. The facility has quickly become one of the premier youth sports destinations in the Midwest, hosting hundreds of Perfect Game events annually, including the PG BCS World Series, 2026 PG St. Louis Super Regional NIT, 2025 PG Softball World Series (Nationals) and many more.

“This partnership reflects our shared belief that investing in families and communities today builds a brighter tomorrow,” said Glenn D. Barks, President and CEO of First Community Credit Union. “We’re thrilled to help expand access to sports, recreation and support programs that bring people together and inspire the next generation.”

City officials also celebrated the partnership as a milestone for Chesterfield’s ongoing growth as a regional hub for youth sports and family recreation.

“We believe this partnership represents our shared commitment to creating first rate facilities that inspire performance and community,” said Wayne Dunker, Director of Parks, Recreation, and Arts. “We’re proud to partner with Perfect Game and First Community Credit Union to make this facility a place where athletes, families and neighbors can come together for years to come.”

The Chesterfield First Community Athletic Complex will feature updated signage, branding and community activation events over the coming months as part of the rebranding initiative.

Media contact:
Greg Casterioto / [email protected] / (267) 246-5709

About Perfect Game

Perfect Game is the world’s largest elite youth baseball and softball platform and scouting service, producing nearly 10,000 events, hundreds of thousands of games and showcases each year across the country. Perfect Game is dedicated to giving amateur players exposure to take their game to the next level, whether that be in college or in the professional ranks. At Perfect Game events, players perform with top-level competition in front of college recruiters and professional scouts from all over the country. Because of this, these events prove to be invaluable to college coaches as well as Major League Baseball, as they can scout a large population of talented ballplayers in one location. To date, more than 2,383 players that have played in a Perfect Game event have also played in Major League Baseball. Since 2003, 15,797 Perfect Game alumni have been selected in the MLB First-Year Amateur Player Draft. In the 2025 Draft, for example, 92 percent of all players selected had played in Perfect Game events, and every player selected on the Draft’s first day had previously attended Perfect Game events.

About First Community Credit Union

First Community Credit Union has been in business for over 90 years and serves over 410,000 members. It is the largest credit union headquartered in St. Louis. First Community’s mission is to provide quality products and affordable financial services. It serves all persons living and working in the communities of St. Louis County, St. Louis City, Franklin County, Jefferson County, St. Charles County, Warren County, and the Illinois counties of Madison, Monroe, and St. Clair.

SOURCE Perfect Game USA



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FORECAST 2026: 407Basketball built the training hub for young athletes

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Inside of 407Sports LLC’s walls, the sounds of basketballs bouncing on the freshly polished hardwood, echoes of volleyballs bouncing on state-of-the-art courts and the hum of strength training equipment fill the facility on any afternoon. 

As the youth sports organization prepares for its first full year of operation in 2026, founders Ryan Trimbee and Nik Winkleman are focused not only on opening doors but also redefining what athlete development can look like in Central Florida. 

The 71,000-square-foot facility already feels alive. The energy the facility creates represents the completion of a big picture that’s been years in the making.

After nearly two decades in education and eight years in a corporate leadership role, Trimbee walked away from stability to chase a vision that began in 2018 as Windermere Basketball Academy. What started as a part-time training program a few days per week has evolved into 407Basketball, a full-scale athlete development hub designed to serve basketball, volleyball and beyond.

“It was hard, but it feels like I’m fulfilling a purpose in my life,” he said. 

Looking back, it’s been incredible for him to see the evolution of their small basketball academy over the years and now, eight years later, start the new year with partnership with a volleyball club. Both are centered around the same goals. 

“Conditioning, strength training are all focused around (athletes’) goals,” Trimbee said. “The kids need to have something to strive for, something to do, something to work for and so the purpose is to challenge them, help them become the best version of themselves.”

That programming will begin with a holistic approach to development. Young athletes will train on the court, in the weight room and learn how to recover.

In the center of the facility, separating the volleyball and basketball courts, cold plunges, saunas and Hyperice recovery equipment are integrated into daily routines. It reflects the philosophy that athletes must recover as hard as they train. 

“When we train as hard as we do, we have to recover the same way,” Trimbee said. “That’s how athletes can do it again and again and again.” 

The result is a system designed to build what Trimbee calls the “total athlete.” They will be mentally, physically and emotionally prepared to compete at the highest level. Trimbee said the facility expects to host athletes for strength training from all sports, rather than only volleyball and basketball. 

“Athletes that want to train and compete at a high level,” he said. “We’re looking for 407Sports to become that hub.” 

Strength training is applicable to any sport. It’s a key element to grow athletes’ strength, which in turn translates to their on-court or on-field performance through higher verticals and faster reaction times. The application across the board is what will allow the youth sports facility to expand its arms to those sports that might not have a physical court inside of the building and even open its doors to professional athletes residing in the area.  

The training field encompasses brand new, top-of-the-line equipment ranging from squat racks to indoor rowing machines, free weights, stationary bikes and a turf area. All of the machinery is in place to develop the athletes into high level competitors and it is all kicking off in the 2026 year. 

NEW FORM OF STUDENT-ATHLETE 

One of the initiatives 407Basketball is launching a new daytime academic and basketball training program, approved by the Florida Department of Education as a Step Up scholarship provider. 

The program is designed for homeschool and Florida Virtual School students, and it will allow families to use state education funds to combine academics with structured athletic training during the day. Students grades six through 12 will arrive at 9 a.m. and remain at the facility until 3 p.m. Mondays through Thursdays.

During their school hours, they will rotate through coursework, strength training and basketball development. The program’s priority will focus on the “student” in student athlete first.

“Most of these kids are playing for the next level,” he said. “They’re playing for college opportunities, scholarships and whatnot, they will be in school,” he said. “So academics have to be there. Training is there but we’ve combined them both.”   

An on-site education administrator will help the student-athletes with their studies. A trainer also will take students through their strength training programs and basketball practices. 

The academy’s model reflects the changing landscape of education in Florida, where school choice and virtual learning are becoming increasingly common, Trimbee said. Rather than waiting for evening practices that typically stretch late into the night after a long school day, student-athletes can complete their training during traditional school hours and leave the evening free for family time and recovery. 

“Not only will they get a scholarship, but then they can enroll their child into homeschool, and then they can find a place for them to train,” Trimbee said. 

The 71,000-square-foot facility opened this week with the goal of developing the area’s next generation of top athletes.

The 71,000-square-foot facility opened this week with the goal of developing the area’s next generation of top athletes.

Photo by Megan Bruinsma

The facility already has created an entire curriculum built around the program. Students will come in and conduct their morning stretches, warm ups and a small lift. Then they will head to the desks and start their school work before closing the laptops and doing work on the court. 

To foster the ideal study area for the youth, 407Basketball  has built an area with tables and chairs to lay the groundwork for academic success. 

It’s expected to become a highly successful program for 407Sports, Trimbee said. 

Parents already have expressed their strong interest, and a waitlist has formed prior to the program’s Tuesday, Jan. 13, launch. Starting the program is a large growth area for the facility and they hope to have a successful first-year running it, which will foster the ability to sustain it for years to come and offer it throughout the West Orange community. 

With the Florida Virtual School platform, high school students already have begun to graduate at a higher rate than public schools, Trimbee said. The program will emphasize continuing the accelerated rates and prepare the athletes for the college level when they will have to balance constant training with the higher level of academics. 

It will be 407Basketball’s  biggest program the facility will offer to the community, but the “sports” aspect of their title won’t be forgotten. Following the morning programs, the facility will transition into its evening training groups. 

BASKETBALL EXPANSION

The evening will consist of group and individual training sessions for children at the middle school to high school levels, Trimbee said. Basketball remains at the core of 407Basketball’s identity for its future endeavors, and the programming planned for 2026 is extensive. 

The organization will offer training camps and college scouting camps in its first year of operation.

The organization will offer training camps and college scouting camps in its first year of operation.

Courtesy photo

Evening training sessions will serve more than 100 athletes across age groups and there are options for group skills training, private instruction and team-based development. The facility also will host holiday camps, a three-week summer camp for young children and adult men’s and women’s leagues. 

Outside of hosting training sessions, 407Basketball will focus on developing AAU basketball leagues. On the boys’ side, it will have teams from 10U through varsity age groups, and for the girls, the facility will start from the ground and build up, creating a 12U and 13U team. 

“As a girl dad, I feel this deeply,” Trimbee said. “There’s a gap in opportunities for female athletes and I want to help fill it.” 

It’s important to him to close the gap and become a place that fosters the growth of all youth athletes. The AAU leagues will begin in March and practice in the afternoons once the other programs clear the facility.

BRINGING THE NEXT LEVEL 

The ultimate goal is not only to compete but also prepare young athletes by granting them the training space and exposure they need to make middle school, high school and, down the road, college rosters. 

From a parent’s perspective, Trimbee understands the challenges with paving the way for their children to make it to the collegiate level. His daughter is a high level softball player at Windermere High and already has begun the recruitment process for the next level. It’s caused the family to travel across the country for exposure and showcases. 

The time, travel and cost that has gone into recruitment has been immense, but now he realizes even deeper how a college showcase facility can impact locals to Central Florida. For families, it means they will have to book fewer flights, fewer hotels and, overall, have easier access. 

Parents’ experiences with recruitment has shaped one of 407Basketball’s most important goals in its inaugural year: becoming a regional hub for college exposure camps. Trimbee said the camps will range in exposure to Division I, Division II, Division III and junior colleges, and any coaches are welcome. 

Trimbee envisions the showcases as full-day events that will bring college coaches and scouts directly to Central Florida. Athletes would be evaluated using measurable metrics — their vertical jump, speed, strength and shooting efficiency — while also participating in on-court drills and live play. 

“We have the space,” Trimbee said. “We have the equipment. We can give coaches a real look at these athletes.” 

NEW SENSE OF PURPOSE

The facility was built with the intention of shaping young athletes, meaning it will not serve as a large-scale host for national tournaments. Down the road, Trimbee said the organization might decide to host smaller tournaments, but it won’t be decided upon in the near future. 

The focus is to test the waters in their first year and develop the school program, AAU leagues and camps to a level with which they are happy. If those internal programs do well, then possibly they will open the facility to rental opportunities or tournaments, but for now, they are sticking with the plan of developing athletes. 

It’s a mission that has given Trimbee a new sense of life. 

“If I could help one kid at least feel good about it and just have that (college) chance, there’s a lot of pressure that comes with it,” Trimbee said. “You have to train, you have to perform. You have all these things that you have to do but if that’s the dream, let’s get the dream accomplished.” 

After a long three years in the making, the facility now is up and running. The process to get to the point where they are at now has been a psychological battle, requiring them to channel their deepest needs. But it’s an exciting step. 

“The perseverance me and Nik have gone through, it’s unmatched and we want everybody to experience what we’ve been able to experience,” he said.

 



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The Good Game connects young athletes with on-demand sports experts

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Editor’s note: Startland News editors selected 10 high-growth, scaling Kansas City companies to spotlight for its annual Startups to Watch project. Now in its 11th year, this feature recognizes founders and startups that editors believe will make some of the biggest, most compelling news in the coming 12 months. The following is one of 2026’s picks.

Click here to view the full list of Startups to Watch and see how the companies (including this one) were selected.

The Good Game grew out of a practical challenge many parents face, said Zarif Haque. The startup’s founder and CEO was navigating youth sports with his own children and found the process of finding and hiring sports experts inefficient. This is true for families and businesses.

“I have three kids. They all played youth sports,” said Haque. “As I worked through their development, I realized there was a gap in finding somebody for them to work with. Nothing felt trusted or easy.”

Haque saw an opportunity to simplify access to qualified trainers while also opening income opportunities for athletes. The Good Game operates as an on-demand marketplace where parents, businesses, and organizations can find and book sports experts in one mobile experience.

“With the emergence of NIL and student athletes earning money at universities, I said, why can’t we connect to a university student,” said Haque, a veteran startup founder whose company Draiver was named one of Startland News’ Kansas City Startups to Watch in 2020 before exiting in 2021. “We created an on-demand platform for sports experts so they can be accessed quickly and their services can be purchased.”

Elevator pitch: The Good Game is the universal, compliant sports marketplace—powered by a single verified passport that clears families, athletes, coaches, and communities to join, work, and fund youth sports on demand.

  • Founder: Zarif Haque
  • Headquarters: Lawrence, Kansas
  • Founding year: 2023

Parents have responded positively, he said, especially to the opportunity for their kids to learn directly from athletes they admire.

Ryan AufDerHeide, Chief Product Officer; Zarif Haque, Founder; and Nicole Burke, Chief Operating Officer at The Good Game; photo by Haines Eason

“We’ve seen a lot of excitement from parents who have done training or attended clinics,” said Nicole Burke, CSO and COO at The Good Game. “They talk about sitting in the stands watching these athletes. ‘My daughter looks up to this player.’ There’s excitement in having access to these heroes.”

The platform focuses on K-12 athlete users, with service providers that include current college athletes and former players. Interest has also come from businesses seeking athletes for camps, clinics, and events.

To navigate NIL rules, the company emphasizes employment based opportunities rather than endorsements, allowing transactions to occur within a compliant structure.

“The NCAA allows income for student athletes through name, image, and likeness or employment,” said Haque. “We doubled down on employment and leveraging their skills in a compliant and safe way.”

The parent experience guided every product decision, he emphasized, from scheduling to location to trainer selection.

“The real customer is the buyer, the parent,” said Haque. “We wanted everything centralized in one app so parents can find what fits their lifestyle and schedule.”

The company has gained traction through several high profile partnerships and multi-year contracts.

“The Good Game is the exclusive lessons, camps, and clinics provider for the University of Kansas, the official on-demand sports experts platform for the NAIA, and will be the platform powering ProCamps.com,” said Haque.

As the platform continues to roll out pilots and partnerships, Haque said the focus remains on growth and execution.

“It’s going very well,” said Haque. “There’s strong momentum and good product market fit.”

10 Kansas City Startups to Watch in 2026

  • Authentiya puts ethical AI to the test as students embrace controversial classroom tech
  • CarePilot prescribes more patient time, fewer clicks for doctors as product line grows
  • Cyphra Autonomy pairs robotics with heavy labor (and a light lift for job site users)
  • dScribe tracks early momentum with West Coast-Midwest funding combinator
  • LAN Party gains steam with nostalgia as a hook, gaming enterprise potential as the real play
  • LODAS Markets unlocks liquidity as timing pays off for founder’s investment
  • Resonus wants local government to hear you — not just the loudest voices
  • Roz uncovers dynamic momentum amid audit of its own shifting opportunities
  • Sova Dating builds emotional matches with vibes, logistics and an unexpected viral moment

 





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Catch up with Trevor Johnson, AISD Press Conference and Iron Plains Youth Football League

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AMARILLO, Texas (KFDA) – If you missed today’s interviews with Trevor Johnson, AISD Press Conference and Iron Plains Youth Football League on the Sports Drive, you can watch it all here.

Trevor Johnson, Randall Boys Basketball Head Coach:

Randall Raiders Boys Basketball Head Coach Trevor Johnson walks us through the emotions of the rivalry game against Canyon Tuesday night, leveling it up for district games, and more.

Sports Drive

AISD Sports Press Conference:

We hear from Amarillo High Girls Basketball Head Coach Jeff Williams, Tascosa Girls Basketball Head Coach Zac Tabor, Palo Duro Girls Basketball Head Coach AJ Johnson and Caprock Girls Basketball Head Coach Bill Long.

Sports Drive
Sports Drive

New in Town: Iron Plains Youth Football League

Zach Woodard talks to CJ Johnson, founder and president of the new Iron Plains Youth Football League along with VP Elijah Baccus about how the league was formed and what it means to the area.



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Short-Handed Cougars Fall to Wildcats

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HOUSTON – Down to six available players left in the fourth quarter, the University of Houston Women’s Basketball team fell in a tightly contested 71-62 loss against Kansas State inside the Fertitta Center on Wednesday evening.
 
Senior guard TK Pitts was Houston’s (6-9, 0-4 Big 12) only scorer in double figures, finishing with 16 points. Tess Heal led Kansas State (9-8, 2-2 Big 12) with 31 points.
 
Five players were disqualified in the fourth quarter, including four Cougars. Pitts, graduate forward Amirah Abdur-Rahim, graduate guard Briana Peguero and redshirt-senior guard Kyndall Hunter exited the game for Houston and Jenessa Cotton was the lone Wildcat who was ejected. 
 
A game of runs saw both sides trade momentum in the opening period with Houston taking an early 9-8 lead. A 7-2 run gave Kansas State a lead in the period before the Cougars capped off the quarter with five-straight points to lead 16-15.
 
Houston produced two major runs in the second, ending the quarter with seven-consecutive makes at the free throw line to extend its lead to 37-26 at the half.
 
The Wildcats pieced together several runs to cut into the deficit before free throws from sophomore guard Shun’teria Anumele knotted up the score at 45-45 to end the third period.
 
The Cougars were leading 53-49 with 6:38 remaining in the fourth quarter before Abdur-Rahim, Pitts, Peguero, Hunter and Cotton were ejected due to an altercation. After review, Kansas State was awarded six free throws, converting all six to regain the lead and escape Fertitta Center with the victory.
 
UP NEXT
Houston welcomes BYU at 1 p.m., Saturday, for Youth Basketball Day. Fans can stick around for postgame autographs with senior guard TK Pitts.
 
SUPPORT YOUR COOGS 
Fans can make a direct impact on the success of Houston Women’s Basketball by providing NIL opportunities, purchasing tickets and joining Full Court Press, which provides support directly to Houston Women’s Basketball for needs beyond its operating budget. 
   
STAY CONNECTED 
Fans can receive updates by following @UHCougarWBB on X, formerly known as Twitter, and catch up with the latest news and notes on the team by clicking LIKE on the team’s Facebook page at UHCougarWBB or on the team’s Instagram page at @UHCougarWBB
  

– UHCougars.com – 





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What’s new at the Water Tower Recreation Center

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by Craig Hosay, Water Tower Advisory Council

As the new year begins at the Water Tower Recreation Center, the Water Tower Advisory Council wants to share with you the accomplishments of the past year and what to look forward to in 2026.

The big story of 2025 was the comprehensive improvements made to the exterior of the recreation center by the City of Philadelphia, through the Department of Parks & Recreation. This months–long project is the most extensive renovation to the recreation center in decades. The still ongoing project includes new windows and exterior doors, rebuilt steps, new railings, and improved exterior lighting. There is the repointing of stonework, the repair of terracotta tiles and cornice stones, replacing drainage boots, scupper boxes, and downspouts, and the repairing of area drains, replacing underground drainage pipes, and roof flashing. The project is currently paused due to winter weather, but it will resume early next year and is expected to be completed by next summer.

Another big story was the completion of the Advisory Council’s “Light Up the Tower” project. This is the first project from the Water Tower Master Plan and has transformed the upper park and the surrounding area. This is the first time the historic tower has been illuminated, and the distinctive lighting, as well as the extensive landscaping, installation of new gardens, rebuilt steps and pathways, new seating, the addition of a historic marker, new ballards, new area lights, and an entirely new paved path to the ball fields, have returned the park to its original glory. The World War II memorial has been completely restored, and new lighting has been added at its base. All of this was completed almost entirely with the ceaseless work of community volunteers and fundraising local contributions from generations of Philadelphians connected, past and present, with the recreation center. The park is now a must–see destination on a warm summer night.

The year 2025 was also a banner year for expanding the program offerings at the rec center and the continuation of popular existing programs. Current programs such as the after–school program, which has over 70 students, and the summer camp program, which is one of the most popular summer camp programs in the city, are continuing their success in 2026. The award–winning gymnastics program has added an additional preschool class for the new year and offers preschool, Beginner I, Beginner II and intermediate–plus classes. Program gymnasts compete in tournaments both inside and outside Philadelphia.

The Chestnut Hill Youth Sports Club will continue to host youth soccer, baseball, and basketball teams at the travel and intramural level. They also offer lacrosse, flag football, and futsal programs. New this year is an all–girls basketball league and a high school intramural basketball program, which draws players from across the city.

New Rec Center programming will include a youth–oriented film club, which will meet on Thursday evenings from 6 to 8 p.m. The program is for teens ages 14 through 18 and runs from Jan. 22 to March 12. There are only 10 openings available, so sign up now!

Perhaps the most exciting addition to the Water Tower in 2026 is the arrival of Philly Tutors, LLC. The Advisory Council is sponsoring Philly Tutors to provide various academic tutoring services at the recreation center. Their comprehensive programming includes homework help, scholastic game clubs, small group tutoring, and test prep classes. Their primary focus, though, is one–to–one tutoring sessions for students from the first to 12th grade. All their services are enrichment–rich, community–focused, and are available at family–friendly rates. The first SAT preparation class begins in early January. Contact Philly Tutors directly at 215–948–2225, or anita@phillytutors.com for details and registration.

The year 2025 also saw the start of Mt. Airy Learning Tree at the Water Tower, offering for the first time continuing education classes for both adults and older youth. MALT offers various classes from dancing to teen comic book creation to learning how to play pickleball. There are three sessions per year, winter, spring and fall, and a complete list of classes can be found in the MALT catalog or contact MALT directly at 215-843-6333 or at info@mtairylearningtree.org.

The big news for 2026 is the start of the second Master Plan project for the Water Tower. The Advisory Board has selected the complete renovation of the entire playground area at the Water Tower as the next project. A subcommittee of the Advisory Board was formed in November to lead the project. We have met with several city–approved vendors to obtain ideas for such a project, and there have been several visits to recently renovated playgrounds in Philadelphia and the suburbs to view various designs. This is a significantly larger and more complex project than the “Light Up the Tower” and will take longer to complete. We are looking for volunteers with fundraising experience, grant writing and research experience, and landscape and playground design experience, to assist the committee’s efforts. Who doesn’t love a great–looking playground for the neighborhood children! Our next meeting is Jan. 15 at 6 p.m. at the Water Tower, and we meet every other week, usually on Thursdays. Contact Craig Hosay at 610–564–2640 or craighosaylavallette@gmail.com if you want to help. We sure can use it!

All of the above efforts would not be possible without the support of the community and the help of our neighbors. The vision of the Advisory Council for the future of the recreation center is not possible without you. Thank you for all of your past support, and help us make 2026 even better than 2025 at the Water Tower.





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