Florida quarterback DJ Lagway’s NIL portfolio continues to swell after inking with Jordan Brand

Florida football’s DJ Lagway continues to add to his growing list of NIL deals as the Jordan Brand announced signing the young quarterback.

The brand announcement, which was made on Friday, Aug. 29, comes after the sophomore signed a deal with Chipotle earlier this week. Lagway also had brand deals from Beats By Dre and T-Mobile.

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“DJ’s rise is fueled by talent, grit and a mindset built for greatness,” the Jordan Brand stated in a press release. “This moment marks the start of an exciting new chapter.”

According to On3 NIL’s valuation, which projects the annual value of college high and school athletes by combining roster and NIL value, Lagway stands at $3.7 million.

Florida’s athletic department is still in a partnership with the Jordan Brand, which took effect in the 2018-19 season.

Lagway took over the Gators’ offense last season as a true freshman where he went 6-1 as a starter which included a bowl victory over Tulane. The 6-foot-3, 247-pound quarterback threw for 1,915 yards, 12 touchdowns and nine interceptions.

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Florida will open its 2025 season against Long Island on Saturday, Aug. 30 with kickoff set for 7 p.m.

This article originally appeared on The Gainesville Sun: Florida quarterback DJ Lagway joins Jordan Brand in NIL deal