Technology
Ford named CU indoor practice facility’s first sponsor
BOULDER, Colo. — Colorado Athletics and Buffalo Sports Properties have signed a seven-year agreement with The Mountain States Ford Stores to secure naming rights for the University of Colorado‘s Indoor Practice Facility. The venue will now be known as the Ford Practice Facility.
In Brief:
- Ford secures seven-year naming rights for CU’s indoor facility
- Ford Practice Facility supports nearly every CU sport
- Building features net-zero energy design with solar array
- Partnership includes branding, signage and digital assets
The 108,000-square-foot building supports nearly every CU sport and features a full-sized football field, a six-lane, 300-meter track and space for conditioning, practices and individual workouts.
“We are so excited to welcome Ford as the naming rights partner for our state-of-the-art indoor practice facility,” said Colorado Athletic Director Rick George. “In addition to having an iconic company join the Buffs family, there is a natural synergy between our indoor practice facility, which is a net-zero energy building featuring its own solar array, and the promotion of Ford’s excellent line of electric vehicles.”
This marks the first time in the nine-year history of the building that it has had a naming rights partner. The deal includes traditional and digital assets such as intellectual property rights, the presenting partnership of CU football first downs, prominent static and LED signage and other branding opportunities.
“Your Mountain States Ford Stores are honored to be an integral part of the communities we serve,” said Greg Larson, chairman of the Mountain States Ford Stores. “From youth activities to college and professional sports, we are proud to support the events and institutions that unite us. Partnering with the University of Colorado across all athletic programs is a true privilege, and we look forward to many unforgettable moments shared with fans under the iconic Flatirons.”
Buffalo Sports Properties General Manager Andrew Popchock said the partnership marks the start of a new chapter for CU Athletics.
“We’re extremely proud to welcome Ford as a key partner of Colorado Athletics and Buffalo Sports Properties,” Popchock said. “This partnership marks the beginning of an exciting era for Colorado Athletics, as our collaboration with Ford will continue to elevate and strengthen our athletes.”
Buffalo Sports Properties is the locally based team of Learfield, the media and technology company that serves as the exclusive multimedia rights holder for CU Athletics and manages all sponsorship agreements for the Buffaloes.
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