
Zach Freemantle of the Xavier Musketeers celebrates as the clock runs out against the Texas Longhorns during the First Four round of the 2025 NCAA Men’s Basketball Tournament. (Photo by Grace Bradley/NCAA Photos via Getty Images)
It was a life-changing past week for former Michigan tight end Colston Loveland, who not only has a new team, but now a new apparel sponsor. The Chicago Bears made him the first tight end off the board with the No. 10 selection, and Southern California-based performance apparel brand, Vuori, added Loveland to their growing […]
It was a life-changing past week for former Michigan tight end Colston Loveland, who not only has a new team, but now a new apparel sponsor.
The Chicago Bears made him the first tight end off the board with the No. 10 selection, and Southern California-based performance apparel brand, Vuori, added Loveland to their growing list of athlete partners.
The 6-foot-5, 245-pound tight end is set to be former Heisman Trophy winner and No. 1 pick Caleb Williams’ new offensive weapon in the Windy City while also joining college football’s top signal caller on Vuori’s ambassador roster.
The widely popular brand recently signed Texas quarterback Arch Manning to their NIL team, a roster that also includes LSU gymnast and industry trailblazer Livvy Dunne.
According to Vuori, they will spotlight Loveland in upcoming campaigns, showcasing how the their performance-driven apparel fits seamlessly into his routine, from training and recovery to game-day travel and everyday comfort.
Prior to the NFL draft, the former College Football Playoff national champion visited Vuori’s headquarters to meet his new brand partner and talk about the future on and off the field.
“This moment means a lot for sure,” Loveland shared with Vuori. “Being with friends and family, this is something we have all talked about for a long time and it’s something I’ve been dreaming about my whole life. So now to see it all happening is pretty crazy. I think it’s important to keep your head down, stay humble, and let God do his thing.”
The All-American and Mackey Award finalist hauled in 117 receptions for 1,466 yards and 11 touchdowns in his Michigan career.
Off the field, his past brand partnerships included the likes of Wolverine Boots, Buffalo Wild Wings and Wonderful Pistachios, among others.
After a disappointing 8-5 season in 2024, Loveland’s alma mater looks to bounce back as they kick off 2025 at home on Aug. 30 against New Mexico.
Story Links PHOENIX (May 29, 2025) – Position Sports, in partnership with the Naismith Basketball Hall of Fame, announced today that tickets for the 2025 Hall of Fame Series Las Vegas will go on sale this Friday, May 30, at 10:00 AM PT (1:00 PM ET) at HOFSERIES.COM. The doubleheader is set […]
PHOENIX (May 29, 2025) – Position Sports, in partnership with the Naismith Basketball Hall of Fame, announced today that tickets for the 2025 Hall of Fame Series Las Vegas will go on sale this Friday, May 30, at 10:00 AM PT (1:00 PM ET) at HOFSERIES.COM. The doubleheader is set for Monday, November 3, at T-Mobile Arena, bringing elite college basketball back to Las Vegas for the third consecutive year on the Opening Night of the season.
This year’s Las Vegas event features a marquee lineup headlined by defending men’s national champion Florida, who will take on Arizona in a blockbuster Opening Night showdown. The event’s second matchup will see BYU, led by consensus No. 1 incoming recruit A.J. Dybantsa and local favorite Xavion Staton, face off against Villanova. The Wildcats will return to T-Mobile Arena, where they wrapped up the 2024-25 season with a semifinal loss to UCF in the Crown.
Each ticket provides access to both games of the doubleheader.
For more information on the Hall of Fame Series and to purchase tickets, visit HOFSERIES.COM.
About Position Sports
Position Sports, established in 2005, is a premium event production and brand marketing firm that specializes in event operations, activation development, media relations, and digital engagement. Over the years, Position Sports has worked with many of the world’s leading brands, including Nike, Jordan Brand, Red Bull, the Basketball Hall of Fame, ESPN Events, USA Basketball, Upper Deck, MLB, and T-Mobile in nearly every major U.S. city and on a global scale. Position Sports provides clients with the expanded strategic direction needed to succeed in the sports marketing arena, also known as Positioning. To learn more, visit positionsports.com or follow @positionsports on Twitter and Instagram.
About Naismith Basketball Hall of Fame
Located in Springfield, Massachusetts, the city where basketball was born, the Naismith Basketball Hall of Fame is an independent nonprofit 501(c)(3) organization dedicated to promoting, preserving, and celebrating the game of basketball at every level—men and women, amateur and professional players, coaches, and contributors—both domestically and internationally. The Hall of Fame museum is home to more than 475 inductees and over 40,000 square feet of basketball history. Nearly 200,000 people visit the Hall of Fame museum each year to learn about the game, experience the interactive exhibits, and test their skills on the Jerry Colangelo “Court of Dreams.” Best known for its annual marquee Enshrinement Ceremony honoring the game’s elite, the Hall of Fame also operates over 70 high school and collegiate competitions annually throughout the country and abroad. For more information on the Basketball Hall of Fame organization, its museum, and events, visit hoophall.com and follow @hoophallU.
About T-Mobile Arena
T-Mobile Arena, the 20,000-seat venue located on the Las Vegas Strip between Park MGM and New York-New York, opened April 6, 2016. The arena hosts more than 100 events annually, including major headline entertainment, awards shows, UFC, boxing, basketball and other sporting events, family shows, and special events. T-Mobile Arena is also the home of the Vegas Golden Knights, a National Hockey League expansion team and the city’s first professional sports team, as well as UFC’s exclusive Las Vegas arena destination. The venue, named the No. 1 venue on Billboard Magazine‘s 2018 Arena Power List as well as the “Best New Major Concert Venue” by Pollstar Magazine in 2016, features 50 luxury suites, more than two dozen private loge boxes, complete broadcast facilities, and other specially designed exclusive hospitality offerings and fan amenities destined to create a guest experience second to none. Toshiba Plaza, an adjacent two-acre outdoor entertainment space, features performance stages, a variety of video screens, and other interactive content and display areas. Designed and built to prioritize environmental sustainability, T-Mobile Arena was awarded Leadership in Energy and Environmental Design® (LEED) Gold certification by the U.S. Green Building Council in 2016. T-Mobile Arena is a privately funded joint venture between AEG and MGM Resorts International (NYSE: MGM). For more information, visit T-MobileArena.com or follow on Facebook, X and Instagram.
Many players pulled out of the NBA 2025 Draft and now will return to college. Image Credit: Matt Pendleton-Imagn Images As the NBA Draft Withdrawal deadline ended on Wednesday, May 28, 11:59 pm, many of the 106 early entries pulled out to return to school. Several top prospects, who had a chance to be picked […]
Many players pulled out of the NBA 2025 Draft and now will return to college.
Image Credit: Matt Pendleton-Imagn Images
As the NBA Draft Withdrawal deadline ended on Wednesday, May 28, 11:59 pm, many of the 106 early entries pulled out to return to school. Several top prospects, who had a chance to be picked in the 20-45 range, took a U-turn on their decision to turn pro. Names including Michigan’s Yaxel Lendeborg, Milos Uzan from Houston, and Florida’s Alex Condon withdrew from the 2025 NBA Drafts.
Apart from them, names including the likes of Tahaad Pettiford, Labaron Philon, Miles Byrd, PJ Haggerty, Karter Knox, Otega Oweh, Mackenzie Mgbako, and Nate Bittle pulled out from the drafts. A few days ago, Boogie Fland and Darrion Williams also did the same. Notably, as announced by the league, only 106 players entered the NBA 2025 Drafts as early entries. This is the worst record of early entrants since 2015, with the number dropping from the peak, 353, in 2021.
The prime reason behind a constant rise in the players withdrawing from the draft to return to college is the skyrocketing NIL markets across college basketball. While collegiate stars entered the drafts as chasing an NBA two-way contract would allow them earn more money than going back to college.
However, after 2021, when the NCAA allowed athletes to earn from their NIL (name, image, and likeliness), the number of players returning has increased in huge numbers. It is because these deals allow them to earn as much as $3 to $4 million per year.
Teams such as the Florida Gators will have a positive impact as all four players who were a part of the rotation during last NCAA tournament return. While star forward Thomas Haugh decided to not enter for the draft, Alex Condon and Rueben Chinyelu also ended up withdrawing from the draft in the last week.
Not only this, but Micah Handlogten will also return for another season. Similarly, Houston Cougars will have Mios Uzan returning for his senior year, and would aim for a better season with the side. However, teams such as North Carolina lost Drake Powell, their most important potential returner, as he ended up staying in the drafts.
Moreover, teams such as Kansas Jayhawks, Penn State Nittany Lions, Georgetown Hoyas, Duke Blue Devils, and others would be negatively affected. These teams have their star players sticking to the decision of turning pro. Without those players, these teams would rely on youngsters, making it harder to win big games.
NCAA President Charlie Baker said Thursday he sees value in expanding the NCAA Tournament by a handful of teams and wants to reach a decision on the matter in the next few months. Baker spoke during Big 12 spring meetings, where conference leaders are discussing everything from the multibillion-dollar revenue-sharing House settlement to complexities brought […]
NCAA President Charlie Baker said Thursday he sees value in expanding the NCAA Tournament by a handful of teams and wants to reach a decision on the matter in the next few months.
Baker spoke during Big 12 spring meetings, where conference leaders are discussing everything from the multibillion-dollar revenue-sharing House settlement to complexities brought on by the transfer portal and name, image and likeness compensation.
Baker discussed the idea of expanding from 68 teams to 72 or 76.
“We’ve had good conversations with CBS and WBD,” Baker said, referring to Warner Bros. Discovery, whose holdings include the Turner networks that air NCAA Tournament games. “Our goal here is to try to sort of get to either yes or no sometime in the next few months because there’s a lot of logistical work that would be associated with doing this. If we were to go down this road, you just think about the opening weekends, who has to travel the longest, it gets complicated.”
Zach Freemantle of the Xavier Musketeers celebrates as the clock runs out against the Texas Longhorns during the First Four round of the 2025 NCAA Men’s Basketball Tournament. (Photo by Grace Bradley/NCAA Photos via Getty Images)
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The NCAA Men’s tournament expanded from 64 to 68 teams in 2011, with the Women’s tournament jumping to 68 teams after the 2020-2021 season, following a review of gender equality between the men’s and women’s side that also allowed the latter to use “March Madness” branding. The change introduced the First Four round, a set of pre-tournament games where the four lowest-seeded at-large teams and four lowest-seeded conference champions compete for spots in the traditional 64-team bracket.
Baker indicated that the current formula has flaws and said it would be beneficial to give more opportunities to worthy teams.
“If you have a tournament that’s got 64 or 68 teams in it, you’re going to have a bunch of teams that are probably among what most people would consider to be the best 68 or 70 teams in the country that aren’t going to make the tournament, period,” Baker said. “The point behind going from 68 to 72 or 76 is to basically give some of those schools that were probably among the 72, 76, 68, 64 best teams in the country a way into the tournament.”
Baker cited a competitive Indiana State team falling short of the tournament as an example. Indiana State went on to play Seton Hall in the 2024 NIT title game, which he referred to as one of the best games that spring.
Kansas coach Bill Self said fellow Big 12 coaches seem to favor an NCAA tourney expansion. The Big 12 had seven bids in 2025, half the total of the SEC.
“There was a little bit that was brought forth and the consensus among the coaches, even though it was very little, would be in favor of that,” he said. “I don’t know if you could make it where it was totally equitable all the way across the board for everybody. Certainly, there’s going to be outliers on every situation.”
The Associated Press contributed to this report.
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Florida landed one of the top available transfers this spring in Princeton guard Xaivian Lee. He is now cashing in on NIL and roster value deals. Industry sources tell On3 that the combined total of his contract with Florida and his new brand partnership with Serious Player Only amounts to more than $6 million. Sources […]
Florida landed one of the top available transfers this spring in Princeton guard Xaivian Lee. He is now cashing in on NIL and roster value deals.
Industry sources tell On3 that the combined total of his contract with Florida and his new brand partnership with Serious Player Only amounts to more than $6 million. Sources said the new, multi-year sneaker deal with Serious Player Only is the more lucrative of the two, and he will have the opportunity to launch a shoe when he goes to the NBA.
A two-time First Team All-Ivy League selection, Lee joins the reigning national champions after averaging 16.9 points, 6.1 rebounds and 5.5 assists last season for Princeton. The Serious Player Only deal makes Lee the first NCAA NIL athlete to sign a shoe deal with an international brand.
“Looking for a brand to partner with, I thought Serious Player Only has a really good vision on where they want to be,” Lee said in a SPO statement obtained by On3 about his sneaker deal. “A lot of their values align with mine. I’m really excited to see where the brand can go in the future and how I can be a part of that and help bolster it even more. I love seeing how Serious Player Only is growing across regions and building something unique globally as a young and upcoming brand, and I’m really excited to be part of that.”
Lee fills a major need for Florida in the backcourt with the departure of Walter Clayton Jr. The Princeton transfer has averaged 12.7 points, 4.5 rebounds and 3.3 assists per game in his collegiate career. Lee picked the Gators over Kansas and St. John’s.
The agreement includes a future signature shoe, immediate signature colorway releases, full creative freedom in collaborative product design, and a long-term strategy to amplify Xaivian’s influence across Asia and North America. Attorney Darren Heitner provided legal counsel on the deal.
“In the world of innovation, true partnership is where vision meets craftsmanship,” said Lee’s agent, George Langberg of GSL Sports Group, in a SPO press release. “Together, Xaivian Lee and SPO aren’t just creating sneakers; they’re defining the future of performance, style, and culture—one step at a time.”
Top softball brand Easton has announced they are partnering with two of college softball’s biggest names in Texas Tech’s NiJaree Canady and Arkansas’s Bri Ellis, to feature their new bat launch. On Thursday, Easton announced the launch of its new bat. The Ghost Advance promotes cutting-edge technology that aims to redefine fastpitch performance and features […]
Top softball brand Easton has announced they are partnering with two of college softball’s biggest names in Texas Tech’s NiJaree Canady and Arkansas’s Bri Ellis, to feature their new bat launch.
On Thursday, Easton announced the launch of its new bat. The Ghost Advance promotes cutting-edge technology that aims to redefine fastpitch performance and features a slick red and black design.
The partnerships is historic as it is the first time Easton has announced a bat launch around two top NIL athletes.
Both Canady and Ellis have had breakout seasons for their respective teams. Canady led Texas Tech to their first-ever WCWS. The NFCA Pitcher of the Year is first in the nation in ERA (0.89) and wins (30) while striking out 279 batters.
Ellis proved herself as one of the best hitters in the country. She is third in the nation in home runs with 26 and has a .440 batting average with 68 runs and 72 RBIs. Ellis was named the USA Softball Player of the Year on Wednesday.
“We are extremely proud of the athletes that we have been able to partner with this collegiate season,” said Matt Arndt, Easton SVP of Product & R&D. “The best players in the game swing a Ghost and the brand-new Ghost Advanced is no exception. We wanted to create the highest performing bat possible to match the talents of the players who use them on a daily basis.”
The new bat will be available in all stores starting June 5. To learn more about the Ghost Advance, visit Easton’s website.
Florida basketball transfer guard Xaivian Lee is poised to become one of the highest-paid players in college basketball, with projected earnings topping $6 million for the 2025-26 season, according to a report from On3’s Pete Nakos. The reported figure includes both name, image and likeness (NIL) compensation from the University of Florida and a lucrative […]
Florida basketball transfer guard Xaivian Lee is poised to become one of the highest-paid players in college basketball, with projected earnings topping $6 million for the 2025-26 season, according to a report from On3’s Pete Nakos.
The reported figure includes both name, image and likeness (NIL) compensation from the University of Florida and a lucrative endorsement deal with international sneaker brand Serious Player Only.
Lee’s deal highlights the growing financial opportunities available to elite college athletes in the modern NIL era.
Lee, a 6-foot-4-inch guard, transferred to Florida in April after a three-year career at Princeton. Known for his elite scoring and playmaking ability, he averaged 16.9 points, 6.1 rebounds and 5.5 assists while shooting 43.9 percent from the field last season with the Tigers.
Now set to play a major role for head coach Todd Golden and the defending national champion Florida Gators, Lee’s arrival adds even more talent to a stacked roster. His high-profile NIL earnings are just the latest example of Florida’s strong positioning in the evolving college basketball landscape, where roster building and marketing power are increasingly intertwined.
Lee’s reported $6 million haul places him among the most valuable athletes in the college basketball space, joining a select group of players whose earning power rivals that of NBA rookies.
The Canadian-born guard is expected to start for the Gators next season, leading a retooled unit that also includes Arkansas Razorbacks transfer Boogie Fland and returning forward Alex Condon.
With national expectations already sky-high, Lee’s on-court impact–and off-court marketability–will be under the spotlight in Gainesville.
Follow us @GatorsWire on X, formerly known as Twitter, as well as Bluesky, and like our page on Facebook to follow ongoing coverage of Florida Gators news, notes and opinions.
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