Former Netflix Ad Chief Jeremi Gorman Joins Fanatics

Fanatics hired Jeremi Gorman, the veteran ad exec who led Netflix’s foray into advertising, to lead the sports merchandise and media company’s new advertising division.

Gorman has been appointed Fanatics’ chief revenue officer and will oversee the ad division as it “introduces a new model for positioning brand partners at every touchpoint of modern fandom across content, commerce and culture,” the company announced. She previously served as a strategic adviser to Fanatics since November 2024.

Gorman previously served as president of advertising at Netflix, exiting the streamer in the fall of 2023 after a little over a year. Prior to that, she was chief business officer at Snap, parent of Snapchat, following a seven-year run leading global advertising teams at Amazon.

At Fanatics, Gorman will split her time between Los Angeles and New York City and report into Tucker Kain, Fanatics’ chief strategy and growth officer.

Fanatics said the new division led by Gorman “reimagines” its advertising approach as a “unified, end-to-end marketing engine that reflects the scale and global reach of the Fanatics brand,” which the company claims reaches more than 100 million sports fans worldwide. The Fanatics Advertising team oversees ad and brand partnerships spanning Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Collect and Fanatics Events.

The Fanatics Advertising division plans to launch the Fanatics Advertising Network (FAN) and Sports Video Network (SVN) in time for the kickoff of the NFL’s 2025-26 season. The new ad platforms are designed to help brands buy digital video and connected-TV (CTV) ads positioned alongside key sports programming, the company said.

Gorman said in a statement, “Sports have a unique power to bring people together. Fanatics sits at the center of that passion, with a connected ecosystem that spans commerce, content, and culture. This gives us the ability to deliver for our partners in ways few companies can, authentically engaging fans at scale, at every moment that matters.”

Kain, in announcing Gorman’s appointment, said, “With her impressive track record building and scaling Ad businesses for some of the most transformative global companies, Jeremi is the right leader to launch our new advertising model and offer unique ways for brands to engage deeper with fandom.”