Sports
Formula 1's $2B Sponsorship Boom Puts the NFL on Notice
Formula 1 is no longer just a seasonal spectacle; it has become a major player in the marketing world. In 2024, the sport, alongside its teams, generated $2.04 billion from sponsorship, just behind the NFL’s figure of roughly $2.5 billion, according to Autosport. That performance positions F1 ahead of numerous global sports properties like the […]

Formula 1 is no longer just a seasonal spectacle; it has become a major player in the marketing world. In 2024, the sport, alongside its teams, generated $2.04 billion from sponsorship, just behind the NFL’s figure of roughly $2.5 billion, according to Autosport.
That performance positions F1 ahead of numerous global sports properties like the NBA and MLB.
Distinct Sponsorship Strategy
Rather than signing many low-value agreements, F1 negotiates fewer, more lucrative deals. With 10 teams and 23 races, the sport averaged about $6 million per deal in 2024. By contrast, the NFL’s average sponsorship deal is in the neighborhood of $745,000.
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These insights come from BlackBook Motorsport. That model highlights F1’s preference for depth over breadth, which appears to be working.
Premium Brand Partnerships
High-end and technology brands are eager to associate with F1. A prime example is the landmark 10-year, roughly $1 billion deal between Formula 1 and LVMH, covering its luxury portfolio including Louis Vuitton, TAG Heuer, and Moët & Chandon.
The Formula 1 announcement itself underlines the ambitions at play. That kind of alignment doesn’t just drive revenues, it elevates F1’s status as a lifestyle and innovation brand, not solely a racing sport.
A Younger, More Diverse Fanbase
A significant part of F1’s growth stems from its ability to attract younger fans. According to a recent Sports Stack report, the average F1 fan today is roughly 32 years old, a notable drop from 36 just five years ago.
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This is further backed by FormulaRapida, which notes 42 percent of fans are under 35 and 41 percent are female. This trend aligns with F1’s conscious efforts around diversity and inclusion, factors that make the sport increasingly attractive to global brands.
The Streaming Effect
Netflix’s Drive to Survive changed the narrative. The series added depth and human drama, driving new viewer engagement, especially among younger audiences. Commentary in Motorsport suggests that the average age of viewers dropped from 44 to 32 following the show’s debut.
Additionally, FT’s reporting notes that U.S. viewership has roughly doubled since 2018, thanks to its growing presence and accessible storytelling. The show’s success offers lessons not just for F1 but for any sport looking to deepen storytelling and build emotional connections with fans.
Expanding Attendance and Engagement
F1’s global reach isn’t just about TV; it’s also about enthusiastic live audiences. The FormulaRapida stats report more than 6.5 million attendees over the season, with 17 sold-out events. Countries ranging from Australia to Mexico posted records of 300,000 to 480,000 attendees per weekend.
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Combined with a 36 percent annual jump in social media followers and a strong WhatsApp and app user base, the sport has strengthened its relationship with fans offline and online.
What It Means for the NFL
The NFL remains the U.S. powerhouse in sports media, revenue, and franchise valuation. Still, Formula 1 is making rapid strides on the global stage. In 2024, its reach extended to 800 million fans across five continents, as noted by the Economic Times. If revenue equals reach, then F1 is increasingly punching what feels like above its weight.
The implication is clear: If the NFL wants to maintain dominance beyond U.S. borders, it should apply some of the strategies that have worked for F1. That includes investing in international storytelling, launching digital-first content that appeals to a youthful audience, and forging partnerships with global consumer brands seeking wide reach.
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As audiences and data show, the world of sports marketing now demands a more interconnected, media-savvy approach.
Also Read: How To Stream Formula 1 Live Without Cable
Side-by-Side Comparison
Metric |
Formula 1 (2024) |
NFL (2024) |
---|---|---|
Sponsorship Revenue |
$2.04 billion |
$2.5 billion |
Average Deal Value |
$6 million |
~$745,000 |
Major Global Partner |
LVMH 10-year deal |
Pepsi 10-year deal |
Average Fan Age |
~32 (FT analysis) |
~50 |
Global Reach |
800M+ fans across 23 races |
Primarily U.S.-based |
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Water Polo Team Shines with Record 15 Academic Awards in 2024
The San Diego State water polo team has celebrated academic success, with 15 student-athletes receiving individual honors from the Association of Collegiate Water Polo Coaches (ACWPC) for the 2024-25 school year. This recognition brings head coach Dana Ochsner’s total to 47 individual awards over the past three years and marks the eighth consecutive year the […]

The San Diego State water polo team has celebrated academic success, with 15 student-athletes receiving individual honors from the Association of Collegiate Water Polo Coaches (ACWPC) for the 2024-25 school year. This recognition brings head coach Dana Ochsner’s total to 47 individual awards over the past three years and marks the eighth consecutive year the team has received academic accolades. Among the standout students, seniors Amanda Chambers, Rose Kanemy, and Brooke Lee were recognized for the fourth consecutive year, while several others earned their honors multiple times. The team’s cumulative GPA was 3.38, showcasing their commitment to excellence off the field. This reinforces the program’s strong academic culture in addition to its athletic achievements.
By the Numbers
- 15 individual academic honors earned by San Diego State water polo players this year.
- The team has achieved a cumulative GPA of 3.38, among the nation’s highest.
State of Play
- The Aztecs have maintained a tradition of academic excellence, with eight consecutive years of team honors.
- Earlier this month, the team set a program record with 18 Golden Coast Conference All-Academic honors.
What’s Next
The water polo program will likely continue to focus on balancing athletic and academic achievements, aiming for further growth in both areas as they prepare for the upcoming season.
Bottom Line
The San Diego State water polo team’s recognition for academic excellence highlights its dedication to fostering a culture where student-athletes thrive in both their studies and sport, setting a benchmark for future teams.
Sports
USTFCCCA Honors Seven CCIW Men’s Teams, 24 Student-Athletes as All-Academic
Story Links NAPERVILLE – Seven College Conference of Illinois & Wisconsin (CCIW) men’s teams were honored by the U.S. Track & Field and Cross Country Coaches Association (USTFCCCA) as All-Academic Teams and 24 CCIW student-athletes were selected All-Academic Athletes for the 2025 NCAA Division III Track & Field season on Monday. […]

NAPERVILLE – Seven College Conference of Illinois & Wisconsin (CCIW) men’s teams were honored by the U.S. Track & Field and Cross Country Coaches Association (USTFCCCA) as All-Academic Teams and 24 CCIW student-athletes were selected All-Academic Athletes for the 2025 NCAA Division III Track & Field season on Monday.
North Central, the league’s indoor and outdoor champion in 2025, led the conference with eight individual selections. Five CCIW programs had multiple honorees.
For teams to earn the honor, the cumulative team GPA of all student-athletes who used a season of eligibility must be at least a 3.10 on a 4.0 scale through the most recent semester/quarter. Graduate students must take all undergraduate plus graduate coursework into account.
Individuals must have a minimum cumulative grade point average of 3.30 on a 4.0 scale through the most recently completed grading period. Qualifiers must also meet one of the following athletic criteria: finish the season among the top 50 individuals or participate at the Indoor OR Outdoor National Championships.
Qualifiers could have also competed as a member of one of the top 35 relay teams. In addition, any athletes not among the top 35 relay teams, but who participated in the relay at the Indoor OR Outdoor National Championships. Graduate students must take all undergraduate plus graduate coursework into account.
2025 NCAA Division III Track & Field USTFCCCA Men’s All-Academic Teams
Augustana
Carroll
Carthage
Elmhurst
North Central
North Park
Wheaton
2025 NCAA Division III Track & Field USTFCCCA Men’s All-Academic Athletes
Augustana
AJ Banks
Mike Hudson
Joe Langridge
Daniel Prochaska
Magnus Wells
Carthage
Jacob Brost
Jacob Curulewski
Elmhurst
Logan Turney
Illinois Wesleyan
Carson Green
Ernie Waterson
North Central
Ben Balboa
Oscar Frontjes
Matthew Jett
Jayden Leise
Braden Nicholson
Connor Riss
BJ Sorg
Anthony Zajac
North Park
Jereme Ombogo
Wheaton
Ty Bova
Joshua Cross
Sam Elsen
Bradley Lauber
Sheldon Powell
| CCIW on X | CCIW Instagram | CCIW Facebook |
The College Conference of Illinois & Wisconsin (CCIW) was founded in 1946 and currently services nine member institutions including Augustana College (Rock Island, Ill.), Carroll University (Waukesha, Wis.), Carthage College (Kenosha, Wis.), Elmhurst University (Elmhurst, Ill.), Illinois Wesleyan University (Bloomington, Ill.), Millikin University (Decatur, Ill.), North Central College (Naperville, Ill.), North Park University (Chicago, Ill.) and Wheaton College (Wheaton, Ill.).
Sports
SCSU Volleyball Receives AVCA Team Academic Award
Story Links Full AVCA Team Academic Award Release LEXINGTON, Ky. – Southern Connecticut women’s volleyball received the 2025 American Volleyball Coaches Association (AVCA) Team Academic Award, sponsored by INTENT, as announced by the AVCA on Tuesday, July 22, 2025. This is the eighth time that the Owls have received the Team […]

Full AVCA Team Academic Award Release
LEXINGTON, Ky. – Southern Connecticut women’s volleyball received the 2025 American Volleyball Coaches Association (AVCA) Team Academic Award, sponsored by INTENT, as announced by the AVCA on Tuesday, July 22, 2025. This is the eighth time that the Owls have received the Team Academic Award.
The award, which was created during the 1992-93 academic year, honors volleyball teams that maintain a grade-point average of at least 3.3 on a 4.0 scale, throughout the year, to earn the 2025 AVCA Team Academic Award.
In the spring semester, volleyball was one of the five teams at Southern to achieve a 3.5 GPA or higher, as a team. Jalie Miller and Madi Roar both recorded perfect 4.00 GPAs for the spring semester. Sarah Stark, Sydney Bennett and Madi Roar were named to the 2024-25 CSC Academic All-District Women’s Volleyball Team. Additionally, 27 student-athletes were named to the NE10 Academic Honor Rolls, during the fall and spring semesters.
Sports
Foytack, Shoemaker, Zultevicz, and Track and Field Teams Earn USTFCCCA All-Academic Honors
Story Links NEW ORLEANS, LA (July 22, 2025) — On Monday, the U.S. Track & Field and Cross Country Coaches Association (USTFCCCA) released its 2025 Track and Field All-Academic Awards. In the classroom, on the track, and in the field, student-athletes who stood out in all areas of the student-athlete experience […]

NEW ORLEANS, LA (July 22, 2025) — On Monday, the U.S. Track & Field and Cross Country Coaches Association (USTFCCCA) released its 2025 Track and Field All-Academic Awards. In the classroom, on the track, and in the field, student-athletes who stood out in all areas of the student-athlete experience during the 2025 collegiate track and field seasons were honored with this year’s release. Among the honorees were seniors Owen Foytack and Victoria Zultevicz and junior Katey SHoemaker who earned All-Academic Athlete recognition, while bot the King’s College men’s and women’s track and field programs were recognized as All-Academic Teams.
Foytack earns his first USTFCCCA All-Academic Athlete honor for his career as the seventh men’s track and field student-athlete to collect the recognition. Zultevicz also picks up her first career accolade as an All-Academic Athlete as the fifth Monarch women’s track and field athlete to appear on the list, while Shoemaker tabs her second consecutive honor and becomes the second women’s track and field athlete to earn the award twice in her career. USTFCCCA All-Academic Athlete is awarded to all nominated student-athletes who maintained a minimum cumulative GPA of 3.30 on a 4.0 scale, either finished the season among the top 50 individuals as listed on the descending order lists on TFRRS, competed at the Indoor or Outdoor National Championships, or competed as a member of one of the top 35 relay teams on the descending order list on TFRRS.
Both the King’s men’s and women’s track and field teams collected USTFCCCA All-Academic Team recognition for the eighth time out of a possible 10 years as a varsity program under head coach Mike Kolinovsky. The men’s team submitted a 3.37 team GPA and finished among eight men’s programs in the Middle Atlantic Conference (MAC) on this year’s list. The women’s team posted a 3.63 team GPA and finished as one of 11 women’s programs from the MAC to be recognized in 2025. All-Academic Team is awarded to all nominated teams who had a cumulative team GPA of all student-athletes who used a season of eligibility of at least a 3.10 on a 4.0 scale.
–MONARCHS–
Sports
WSSU Rams Volleyball Unveils 2025 Schedule
Story Links WINSTON-SALEM, N.C. – Winston-Salem State University Volleyball has officially announced its 2025 schedule, featuring a slate of competitive matchups including invitationals, conference showdowns, and the highly anticipated CIAA tournament. The Rams open the season on Saturday, August 30 with a preseason scrimmage against either Tuskegee or Lees-McRae before heading […]

WINSTON-SALEM, N.C. – Winston-Salem State University Volleyball has officially announced its 2025 schedule, featuring a slate of competitive matchups including invitationals, conference showdowns, and the highly anticipated CIAA tournament.
The Rams open the season on Saturday, August 30 with a preseason scrimmage against either Tuskegee or Lees-McRae before heading into regular-season play.
WSSU hits the road for its official opener at Catawba College on Tuesday, September 9 in Salisbury, N.C. The team will then compete in back-to-back invitationals, beginning with the Greenwood Invitational from September 12–13, featuring matchups against Chowan, Young Harris, Saint Anselm, and host Lander University.
The following weekend, WSSU travels to Athens, West Virginia for a four-match stretch in the Athens Invitational, facing off against Rollins, Concord, Davis & Elkins, and West Virginia Wesleyan from September 19–20.
Conference play begins on Thursday, September 25 as the Rams visit Fayetteville State, followed by a road trip to Shaw University on September 29.
The CIAA Round-Up series kicks off with Round-Up #1 on October 4–5, with locations and matchups to be announced. WSSU returns home on October 9 to face Johnson C. Smith, followed by a Livingstone College visit on October 13.
CIAA Round-Up #2 is set for October 18–19, again with details to be finalized. WSSU resumes home action against Shaw (Oct. 23) and Claflin (Oct. 27), before wrapping up the regular season with three road matches against Johnson C. Smith (Oct. 30), Livingstone (Nov. 3), and Claflin (Nov. 6).
The Rams close the regular season at home on Monday, November 10 against Fayetteville State, setting the stage for postseason play.
The CIAA Tournament returns to Bowie, Maryland, from November 21–23, where the Rams will look to make a deep run in the quarterfinals, semifinals, and championship rounds.
Head Coach Christa Brown and the Rams are ready to build on last season’s momentum and make their mark in the CIAA and beyond.
For updates and more, follow WSSU Volleyball on Instagram at wssuvolleyball and visit our website at www.wssurams.com.
Sports
Latest newsletter for Club Welfare Officers
Club Welfare Officers at Volleyball England clubs may be interested to know they can download the latest Sport Welfare Officer newsletter from the Sport Welfare Officer Network. The newsletter provides stories about the work they do with clubs, and examples of best practice. It also has a list of upcoming forums, events and Facebook groups […]

The newsletter provides stories about the work they do with clubs, and examples of best practice.
It also has a list of upcoming forums, events and Facebook groups available locally for Club Welfare Officers and other volunteers.
Click here to download the newsletter.
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