Franklin Sports Partners with Wow Factor Baseball to Supply Batting Gloves and Protective Gear to 5,500+ Athletes

Key Takeaways

• Franklin Sports becomes exclusive batting glove and protective equipment partner for Wow Factor Baseball’s 5,500+ athletes across 400 teams in 27 states
• Partnership extends to Wow Factor’s growing softball program, providing gear for both baseball and softball athletes
• Deal positions Franklin Sports alongside MLB and USA Baseball as official equipment provider for youth development organization
• Wow Factor Baseball, founded in 2017, focuses on player development for college placement and professional draft preparation

National Youth Baseball Organization Secures Equipment Partnership

Franklin Sports announced an exclusive partnership with Wow Factor Baseball on October 15, securing its position as the official batting glove and protective equipment provider for one of the country’s largest player development organizations. The deal covers more than 5,500 athletes competing on 400 teams across 27 states.

The Stoughton, Massachusetts-based sporting goods manufacturer will supply equipment to both Wow Factor’s established baseball program and its emerging softball division. Founded in 1946, Franklin Sports manufactures over 10,000 products and maintains partnerships with major professional leagues including MLB, MLS, NBA, NFL, and NHL.

Expanding Access to Performance Equipment

The partnership gives Wow Factor athletes access to Franklin Sports’ batting gloves and protective equipment, the same gear used by MLB players. Adam Franklin, President of Franklin Sports, emphasized the company’s focus on supporting youth athletes through equipment partnerships.

“By supporting Wow Factor Baseball and their emergent softball program, we’re proud to give these athletes the best equipment and gear that will help them perform with confidence,” Franklin said.

The inclusion of Wow Factor’s softball teams ensures female athletes receive the same equipment access as their baseball counterparts, addressing a growing segment of youth sports participation.

Strategic Fit for Player Development Organization

Wow Factor Baseball has built its reputation on preparing athletes for college and professional opportunities since its 2017 founding by former professional player Evin Einhardt. The organization emphasizes development in five core areas: Average, Power, Speed, Velocity, and Defense.

“Wow Factor is always looking to partner with the best in the game for our players, coaches, and organization, and Franklin Sports is just that,” Einhardt said. “As the official batting glove of MLB, USA Baseball, and now Wow Factor Baseball and Softball, I am very excited about this partnership with Franklin Sports.”

The partnership aligns Franklin Sports with a multi-state youth organization focused on college placement and Major League Draft preparation, extending the brand’s reach into the competitive travel baseball market.

Industry Context

The deal reflects continued investment by sporting goods manufacturers in youth sports organizations as distribution channels and brand development platforms. Franklin Sports joins other equipment providers seeking direct relationships with large-scale travel programs that influence equipment choices among serious youth athletes.

With 400 teams operating across 27 states, Wow Factor represents significant market reach for Franklin Sports within the competitive youth baseball and softball segment. The partnership provides consistent equipment access for athletes while creating brand visibility at tournaments and showcases where college coaches and professional scouts evaluate talent.

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