Freeway Insurance Becomes NASCAR’s Fourth Premier Partner for Cup Series

NASCAR has announced a multi-year partnership with Freeway Insurance, making it the fourth Premier Partner of the NASCAR Cup Series. This partnership underscores NASCAR’s commercial growth, enhancing its brand portfolio alongside Coca-Cola, Busch Light, and Xfinity. Freeway Insurance will also serve as the Official Insurance Partner and title sponsor for the 2026 NASCAR Cup Series Freeway Insurance 500 at Phoenix Raceway. The collaboration aims to connect with fans and promote reliable insurance options across the country, focusing on shared values of trust and community. Freeway’s commitment to affordable coverage aligns with NASCAR’s dedication to its fanbase.

By the Numbers

• Freeway Insurance marks the fourth Premier Partner in NASCAR’s portfolio.
• The partnership begins officially in 2026 with the Freeway Insurance 500 at Phoenix Raceway.

State of Play

• NASCAR is experiencing ongoing commercial momentum with major brands investing in the sport.
• Freeway Insurance has had an existing relationship with NASCAR, sponsoring driver Daniel Suarez for five seasons.

What’s Next

As the partnership unfolds in 2026, we can expect enhanced fan engagement initiatives and integrations across NASCAR platforms, potentially driving further brand partnerships. Freeway Insurance’s sponsorship could lead to increased visibility and relevance in the motorsport community.

Bottom Line

The partnership between NASCAR and Freeway Insurance signifies a strategic move in enhancing NASCAR’s commercial reach while providing accessible insurance options to fans. This alignment fosters a deeper connection between the sport and its audience, reinforcing NASCAR’s growth and community focus.