NIL
From NIL to Ownership: How Athletes Build Empires
In Episode 4, WNBA star Deja Kelly sits down with someone who knows her better than most—her own agent, Cecil White. Together, they break down the real business of being a college athlete turned pro, diving deep into NIL (name, image, and likeness) deals, equity partnerships, personal branding, and what it really takes to succeed off the court.
Whether you’re an athlete, creator, or future agent, this is your inside look at how the best deals get made—and how to build a brand that lasts.