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From Vision to Victory: How David Natroshvili Transformed SPRIBE Into a Global Gaming Powerhouse The Hype Magazine: Unveiling the Pulse of Urban Culture – From Hip Hop to Hollywood! Explore a Diverse Tapestry of Stories, Interviews, and Impactful Editorials Spanning Fashion, Gaming, Movies, MMA, EDM, Rock, and Beyond! www.thehypemagazine.com – The Hype Magazine The Hype Magazine

The iGaming industry has witnessed numerous attempts at innovation, but few have achieved the transformative impact that David Natroshvili has accomplished with SPRIBE. Since founding the company in 2018, Natroshvili has demonstrated that success in technology requires more than just innovative products—it demands visionary leadership, strategic execution, and an unwavering commitment to understanding player needs. […]

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The iGaming industry has witnessed numerous attempts at innovation, but few have achieved the transformative impact that David Natroshvili has accomplished with SPRIBE. Since founding the company in 2018, Natroshvili has demonstrated that success in technology requires more than just innovative products—it demands visionary leadership, strategic execution, and an unwavering commitment to understanding player needs.

The Foundation of Innovation

When Natroshvili established SPRIBE in 2018, he wasn’t merely launching another gaming startup. With 25 years of entrepreneurial experience and an MBA from Kutztown University of Pennsylvania, he brought a unique perspective shaped by diverse professional experiences spanning government roles in Georgia and Fortune 500 company operations in the United States. This multifaceted background provided him with insights into consumer engagement and market dynamics that would prove instrumental in SPRIBE’s development.

“I felt that traditional gaming had become stale,” Natroshvili explained. “Players, especially younger ones, were looking for something more interactive and engaging than the standard offerings.” This observation would become the cornerstone of SPRIBE’s approach to game development, leading to the creation of Aviator, a game that has fundamentally altered industry expectations.

The company officially launched in 2018 with a small team based in Tbilisi, Georgia. One year later, SPRIBE unveiled Aviator, which has since become the leader in the crash game genre. The game’s premise—players watch a virtual plane ascend while deciding when to cash out before it disappears—represents a departure from traditional slot mechanics toward skill-based, community-driven experiences.

Strategic Vision and Market Understanding

Natroshvili’s leadership philosophy centers on three core principles: innovation, adaptability, and strategic execution. This approach has guided SPRIBE through significant growth phases, expanding from its initial Georgian headquarters to maintaining offices across multiple locations, including Kyiv, Tallinn, Warsaw, Tbilisi, and the Isle of Man, with over 270 team members driving innovation.

“In this industry, standing still means falling behind,” Natroshvili noted. “I believe in empowering our team to push boundaries and take calculated risks. But innovation alone isn’t enough—you need to execute with precision.” This philosophy has influenced every aspect of SPRIBE’s operations, from game development to market expansion strategies.

The CEO’s player-first mentality distinguishes SPRIBE from competitors who primarily focus on operator requests. “We design for players first and foremost,” Natroshvili emphasized. “When players love a game, operators benefit naturally. It’s about finding that perfect balance where everyone wins.” This approach has contributed to Aviator’s remarkable success, with the game now boasting over 42 million monthly active users and facilitating more than $14 billion in monthly wagers as of December 2024.

Building Global Partnerships

Recognizing that SPRIBE’s demographic significantly overlapped with sports entertainment audiences, Natroshvili orchestrated partnerships with global sports brands. The recent multiyear agreements with UFC and WWE represent strategic moves that extend beyond traditional gaming industry collaborations. Under these agreements, Aviator branding will appear prominently on UFC’s Octagon canvas at every event worldwide, while WWE will showcase the brand at select marquee events.

“Our partnerships align with our company identity,” Natroshvili explained. “We look for collaborations that reflect our innovative, dynamic approach while helping us reach new audiences.” These partnerships demonstrate his understanding that modern gaming companies must think beyond traditional marketing channels to achieve global recognition.

Nicholas Smith, Vice President of Global Partnerships for TKO, highlighted the strategic alignment: “Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences. Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports.”

Navigating Industry Challenges

SPRIBE’s journey from startup to global leader wasn’t without obstacles. Natroshvili faced significant resistance when introducing the company’s innovative approach to traditional operators. “Initially, many operators were hesitant to adopt something so different,” he recalled. “The industry tends to favor established formats, and we were asking them to take a chance on something completely new.”

To overcome this resistance, Natroshvili armed his team with comprehensive data and encouraged trial opportunities that would demonstrate Aviator’s engagement potential. His persistence proved successful when early adopters began reporting remarkable results, leading to broader industry acceptance.

This experience shaped Natroshvili’s approach to innovation and market education. Rather than simply developing products and expecting market adoption, he emphasized the importance of demonstrating value through measurable results and building relationships based on mutual success. Industry publications have recognized how this strategic methodology has become a template for successful gaming industry disruption.

Technology Leadership and Future Vision

Under Natroshvili’s guidance, SPRIBE has invested heavily in research and development, exploring emerging technologies like artificial intelligence and blockchain to enhance gaming experiences. The company’s commitment to technological advancement is evident in Aviator’s provably fair algorithm, which allows players to verify game outcomes and ensures transparency.

“We wanted to design a game that challenged players to think and make decisions in real time, a thrilling gaming experience they can experience as part of a collective,” Natroshvili said. “By incorporating social and multiplayer elements, we’ve built something that brings players together while allowing them to compete against each other’s skills.”

This focus on community-driven gaming has positioned SPRIBE at the forefront of industry trends toward social interaction and skill-based mechanics. The company’s emphasis on mobile-first design has proven particularly successful in emerging markets, where smartphone adoption drives gaming engagement. Recent industry analysis has highlighted how the gaming entrepreneur’s vision has fundamentally reshaped player expectations across global markets.

Measuring Success Beyond Numbers

For Natroshvili, success extends beyond SPRIBE’s impressive growth metrics. While the company’s achievements—including Aviator’s position as the world’s leading crash game by market share, with over 350,000 bets per minute and partnerships with 4,500 active clients worldwide—demonstrate market validation, he emphasizes the broader impact on industry transformation.

“Transformation isn’t just about having a good idea—it’s about execution and persistence,” Natroshvili reflected. “What drives me is knowing that we’re creating something that genuinely changes how people experience gaming.” This perspective reflects his commitment to long-term industry evolution rather than short-term financial gains.

The company’s expansion into markets across Asia Pacific, Africa, Europe, and the Americas demonstrates the universal appeal of Natroshvili’s gaming philosophy. In 2024, Asia Pacific achieved a remarkable 629.67% year-over-year increase in Monthly Active Users, while Africa contributed 19.81% of new player inflow, highlighting the global resonance of SPRIBE’s approach. Financial media outlets have documented how SPRIBE’s CEO has successfully navigated diverse regulatory environments while maintaining consistent growth metrics.

Industry Recognition and Future Outlook

Natroshvili’s leadership has garnered recognition throughout the iGaming industry, with SPRIBE receiving acknowledgment for its innovative approach to game development and player engagement. The company’s partnerships with industry leaders such as Monster Energy and PRIME Hydration, alongside the recent UFC and WWE agreements, demonstrate the broader entertainment industry’s recognition of SPRIBE’s market position. Business leaders have noted how the company’s founder exemplifies integrity-driven leadership in the technology sector.

“This partnership isn’t about immediate ROI; it’s about long-term positioning,” Natroshvili said regarding the sports entertainment collaborations. “We want to further cement our leadership as a top software developer, as well as an entertainment-tech market leader capable of holding its own alongside global powerhouses like UFC and WWE.”

As SPRIBE continues expanding its global presence, Natroshvili’s focus remains on innovation and player satisfaction. His leadership has established a foundation for sustained growth while maintaining the company’s commitment to transforming gaming experiences. The success of this approach is evident in SPRIBE’s rapid expansion from a small Georgian startup to a global technology leader with operations spanning multiple continents.

The ongoing development of new gaming experiences and exploration of emerging technologies suggests that Natroshvili’s influence on the iGaming industry will continue expanding. His emphasis on community-driven, skill-based gaming has already influenced industry standards, and future innovations promise to further reshape how players engage with digital entertainment platforms.



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The Hundred Line: Last Defense Academy Sales Are “Pretty Well,” Says Dev — Bankruptcy Fears Finally Easing

The Hundred Line: Last Defense Academy (Image Credit: Too Kyo Games) The Hundred Line: Last Defense Academy is finally doing better than expected — according to its creator, Kazutaka Kodaka. In a recent interview, Kodaka shared that the game is “selling pretty well” and that he no longer sees bankruptcy as a serious concern for […]

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Red-haired anime character wielding a weapon, intense expression, with two others in dark outfits against a futuristic background. its from The Hundred Line: Last Defense Academy video game.

The Hundred Line: Last Defense Academy (Image Credit: Too Kyo Games)

The Hundred Line: Last Defense Academy is finally doing better than expected — according to its creator, Kazutaka Kodaka.

In a recent interview, Kodaka shared that the game is “selling pretty well” and that he no longer sees bankruptcy as a serious concern for the studio, Too Kyo Games. That’s a major shift in tone, especially after months of public concern about the company’s financial future.

A High-Risk, High-Reward Project

Released on April 24, 2025, for Nintendo Switch and Steam, The Hundred Line: Last Defense Academy is Too Kyo Games’ first fully original IP. It combines deep visual novel storytelling with tactical RPG gameplay and features a staggering 6 million Japanese characters across 100 different endings.

The Hundred Line: Last Defense Academy

The Hundred Line: Last Defense Academy (Image Credit: Too Kyo Games)

Created by industry veterans Kazutaka Kodaka (Danganronpa) and Kotaro Uchikoshi (Zero Escape), the game tells the story of Takumi Sumino and 14 other students trapped in an isolated academy surrounded by otherworldly flames. For 100 in-game days, they must fend off monstrous “School Invaders” while trying to uncover the truth behind their bizarre situation.

It’s a bold project — and one that almost cost the studio everything.

“If the game doesn’t sell, you can’t pay off your debt.”

Back in 2024, Kodaka openly acknowledged that The Hundred Line was putting Too Kyo Games under intense financial strain. In one statement, he explained the stakes quite bluntly:

“If the game doesn’t sell, you can’t pay off your debt.”

“In that sense, this is a rare opportunity for players. You get to witness how the sales of a single title can affect the future of a company and its creators.”

According to reports from that time, development continued even as the team struggled to secure enough funding. The studio reportedly took out loans to keep things moving forward — a risky bet for a narrative-driven game in a competitive market.

By May 2025, just weeks after the game’s release, Kodaka shared on his Bluesky account that the company was still hanging on by a thread. “I’d love to start working on multilingual support if I can pay off my debts early,” he wrote, adding that Too Kyo Games was “still on the brink of going under.”

He also noted that while many fans were asking for a PlayStation 5 version, the studio had no plans to expand beyond PC and Switch, saying the “chances are very slim.”

Early Sales Offered a Glimmer of Hope

On Steam, the game saw an impressive launch day with over 10,000 concurrent players, according to SteamDB. Although the player count has since dipped to around 1,600 concurrent players, the game continues to hold a “Very Positive” review rating on the platform, reflecting strong word-of-mouth from early adopters.

“I don’t see bankruptcy as a serious future.”

Now, in the July 11 Bloomberg interview, Kodaka gave fans a long-awaited update on the game’s financial impact.

The Hundred Line is selling pretty well,” he confirmed. “I don’t see bankruptcy as a serious future [for the studio].”

While he didn’t provide specific sales figures, the shift in tone suggests the game has generated enough revenue to stabilize Too Kyo Games.

What’s Next for The Hundred Line?

Kodaka has previously hinted at the possibility of additional content and adaptations for the game. He’s mentioned wanting to work on DLC, a sequel, and even an anime adaptation, though no official plans have been confirmed. With the studio now on more stable footing, those ideas may finally get a chance to materialize.

The studio also announced a new project — Shuten Order, developed in collaboration with DMM Games.



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Olathe Schools to unveil esports arena and promote student engagement

This article was created by AI using a video recording of the meeting. It summarizes the key points discussed, but for full details and context, please refer to the video of the full meeting. Link to Full Meeting The Olathe Public Schools Board of Education meeting on July 12, 2025, […]

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This article was created by AI using a video recording of the meeting. It summarizes the key points discussed, but for full details and context, please refer to the video of the full meeting.


Link to Full Meeting

The Olathe Public Schools Board of Education meeting on July 12, 2025, highlighted an exciting development for students: the introduction of an esports program. This initiative aims to create a dedicated esports arena, positioning Olathe as a pioneer in Kansas as the state anticipates the Kansas State High School Activities Association (KSHSAA) to officially sanction esports.

The district has been proactive, piloting an esports club across all five high schools over the past year. This program has already seen significant student engagement, with participants competing in games like Rocket League and chess. The initiative is particularly noteworthy for its inclusivity, attracting students who may not typically engage in traditional school activities.

The proposed esports arena will feature 20 gaming stations, designed to provide an industry-level experience for students. It will serve as a venue for practice and competitions, complete with broadcasting capabilities to enhance the spectator experience. The flexibility of the space means it can also host various events beyond esports, such as TED Talks and professional development sessions.

The board emphasized the importance of this program, noting that over 200 U.S. colleges currently offer varsity esports programs, with millions in scholarships available. This initiative not only fosters a sense of community among students but also opens pathways for future opportunities in the growing field of esports.

As the district moves forward with this project, the excitement is palpable. The esports arena is set to become a hub for student engagement, showcasing talents and providing a platform for those who may have previously felt overlooked in traditional school settings. The board’s commitment to this innovative program reflects a forward-thinking approach to education in Olathe.



Converted from July 2025 Olathe Public Schools Board of Education Meeting meeting on July 12, 2025




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Anime and esports events coincide at ExpoNM

Popular passions of young people were celebrated this weekend at events that coincided with ExpoNM.”Toon Fusion” was a convention that catered to lovers of all things animated. Top voice actors were there, as well as hundreds of vendors, panels for fans, and cosplay contests.Happening at the same time was “Cruisin’ for a Bruisin.’” This esports […]

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Popular passions of young people were celebrated this weekend at events that coincided with ExpoNM.”Toon Fusion” was a convention that catered to lovers of all things animated. Top voice actors were there, as well as hundreds of vendors, panels for fans, and cosplay contests.Happening at the same time was “Cruisin’ for a Bruisin.'” This esports event was hosted by Albuquerque Public Schools and the city of Albuquerque, where participants played games like “Super-Smash Brothers” and “Street Fighter Six” for prizes.Laurie Lehman, district manager of esports for APS, said esports have been helpful for students who have shied away from other competitive activities.”Now they’ve found what it’s like to be in a club, and all of a sudden, not only are they having fun and making friends, they’re finding that sense of belonging that is so important in school,” Lehman said.The “Cruisin’ for a Bruisin'” tournament continues Sunday from 9:30 a.m. to 5 p.m. at ExpoNM. Those who come but don’t want to compete in the tournament will have opportunities for free esports play.

Popular passions of young people were celebrated this weekend at events that coincided with ExpoNM.

“Toon Fusion” was a convention that catered to lovers of all things animated. Top voice actors were there, as well as hundreds of vendors, panels for fans, and cosplay contests.

Happening at the same time was “Cruisin’ for a Bruisin.'” This esports event was hosted by Albuquerque Public Schools and the city of Albuquerque, where participants played games like “Super-Smash Brothers” and “Street Fighter Six” for prizes.

Laurie Lehman, district manager of esports for APS, said esports have been helpful for students who have shied away from other competitive activities.

“Now they’ve found what it’s like to be in a club, and all of a sudden, not only are they having fun and making friends, they’re finding that sense of belonging that is so important in school,” Lehman said.

The “Cruisin’ for a Bruisin'” tournament continues Sunday from 9:30 a.m. to 5 p.m. at ExpoNM. Those who come but don’t want to compete in the tournament will have opportunities for free esports play.



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Imlay City Community Schools to launch esports program this fall

IMLAY CITY — Imlay City Community Schools (ICS) is poised to become the latest district in the county to host an official electronic sports (esports) team. This fall, ICS will launch an esports program for high school students in grades 9-12 and compete in the Michigan High School Esports League (MHSEL). Spartan gamers will train […]

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IMLAY CITY — Imlay City Community Schools (ICS) is poised to become the latest district in the county to host an official electronic sports (esports) team. This fall, ICS will launch an esports program for high school students in grades 9-12 and compete in the Michigan High School Esports League (MHSEL). Spartan gamers will train and play in a competition […]





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School photographer came around once a year

Thornville School girls wore white dresses to have their picture taken. A small boy in the lower right corner doesn’t look happy to be wearing a tie. LAPEER COUNTY — More than a century ago, when our corner of the earth was largely rural, one-room schoolhouses dotted the countryside. A photographer came around once a […]

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Thornville School girls wore white dresses to have their picture taken. A small boy in the lower right corner doesn’t look happy to be wearing a tie.

Thornville School girls wore white dresses to have their picture taken. A small boy in the lower right corner doesn’t look happy to be wearing a tie.

LAPEER COUNTY — More than a century ago, when our corner of the earth was largely rural, one-room schoolhouses dotted the countryside.

A photographer came around once a year to snap a picture of the teacher and pupils. Sometimes the children were seated at their desks in the classroom and the teacher stood in the back of the room next to the wall. More often, the photographer led the students outdoors and lined them up in front of the school or along the side.

Families knew ahead of time the day of the photographer’s visit and the children were nicely dressed, hair neatly combed and faces shining clean. Girls always wore dresses back then and some boys were sent to school in bib overalls. Maybe that’s all they had.

Sadly, the old-time country schools were consolidated with larger districts and closed in the 1950s and early ‘60s. Though many men and women who went to rural schools are still with us, sharing stories, one day they too will be distant memories like the teachers and students seen in these pictures of yesteryear.

Teacher Anna Force, decked out in a fancy hat, kneels in front of the Griswold School sign.

Teacher Anna Force, decked out in a fancy hat, kneels in front of the Griswold School sign.

Beth Boyer, daughter of the late James and Lorraine Jessop, gave these pictures to me. They were among her father’s old school records, and he would have liked to share them with the readers of this newspaper.

Jim Jessop was a well-known educator and historian. Lorraine was a teacher, too. They lived on a 67-acre farm at the corner of Oregon and Hayes roads in Elba Township for most of their married life, and raised their children there. Beth now lives in Columbia, Mo. and her brother Mark Jessop is in West Point, Miss.

Jim and Lorraine were a selfless couple very active in the Trinity United Methodist Church and the Lapeer community.

Millville School teacher Mary McGregor is pictured here flanked by her pupils on a winter day. They stood in front of the school beneath the long stark branches of a large tree.

Millville School circa 1906

Teacher Mary McGregor was flanked by her solemn pupils on a winter day. They stood in front of the school beneath the long stark branches of a large tree.

Griswold School

Teacher Anna Force, decked out in a fancy hat, kneels in front of her school sign. Photographer James Whealy of Capac took this picture at the turn of the last century. Griswold School stood on Greenwood Road west of Wilder Road in Lapeer Township.

At Sweet School in 1920 was Frankie Daley, wearing a black dress and white collar, standing in the middle of the back row with her pupils on their school picture day.

Sweet School 1920

Frankie Daley, wearing a black dress and white collar, stands in the middle of the back row with her pupils on their school picture day. John Law, his brothers Don and Clifford and sister Eulie are among the students. Their schoolmates include Lloyd and Paul Dockham, Gene Andrews and Charlie Spencer. When this picture was taken, Sweet School was still a one-room wooden building on Barnes Lake Road in Deerfield Township.

Large windows at Oak Grove School dwarfed the teacher Alva Reed and his flock. He wore a suit and tie that day to have his picture taken.

Oak Grove School circa 1924-25

Large windows dwarf the teacher, Alva Reed and his flock. He wore a suit and tie that day to have his picture taken. Dorothy Turner, who married Norman Goodrich when she grew up, is in the picture, along with her sisters Annabell and Sylvia and their brother Ripley. John Turner, the children’s father, was the car dealer in North Branch. The school stood on the corner of Oak Grove and Lake Pleasant roads.

At Maple Grove School in 1911, teacher Hattie Ryan and two boys are in the doorway.

Maple Grove School 1911

Boys and girls are smiling as the camera man snaps their picture. Some are barefoot. Teacher Hattie Ryan and two boys are in the doorway. This one-room country school was built in 1883, or so the legend goes. In later years, men digging a cellar found a huge pine stump (virgin timber) beneath the classroom floor. Pictures of George Washington and Abraham Lincoln hung on the walls. Three kerosene lamps lit the room on dark winter days. Children carried water from a well 30 rods away and everyone drank from the same dipper. The school stood at the corner of Maple Grove and Imlay City roads. In the mid-1960s it was replaced by a 21-room elementary school.

Little is known about this informal picture of the old Merwin School on Merwin Road in Elba Township.

Merwin School

Little is known about this informal picture of the old Merwin School on Merwin Road in Elba Township. Boys are playing baseball in the schoolyard while classmates loiter near the door. The structure sported a fresh coat of white paint at the time.

Thornville School 1926

Girls wore white dresses to have their picture taken and a small boy in the lower right corner doesn’t look happy to be wearing a tie. Wayne Dudley of Metamora brought this school photo of himself and his classmates to The County Press for publication in early December 1991. Wayne is in the front row, fourth from the left. He listed all of the other students’ names as well. Thornville School was on Thornville Road at the eastern edge of Metamora Township.





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Baazi Games names 20-year veteran Vaibhav Bhandari as CHRO

Baazi Games, a major operator in India’s real-money skill gaming segment, has appointed Vaibhav Bhandari as its new Chief Human Resources Officer (CHRO). The appointment is part of a wider push by the company to strengthen its leadership team and align human resources strategy with its expansion plans. Bhandari will oversee HR operations across Baazi […]

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Baazi Games, a major operator in India’s real-money skill gaming segment, has appointed Vaibhav Bhandari as its new Chief Human Resources Officer (CHRO). The appointment is part of a wider push by the company to strengthen its leadership team and align human resources strategy with its expansion plans.

Bhandari will oversee HR operations across Baazi Games’ portfolio, which includes platforms such as PokerBaazi, SportsBaazi, CardBaazi, and Openplay. He is expected to focus on building a performance-driven culture, developing leadership talent, and refining HR practices to support the company’s growth trajectory.

With over two decades of experience at companies including Aristocrat Gaming, Aricent Technologies, and HCL Technologies, Bhandari brings expertise in talent management, organisational development, and strategic HR partnerships, the company said in a press statement.

The appointment comes at a time when Baazi Games is actively expanding its presence in India’s skill-based real-money gaming market, which is estimated to include over 600 million gamers. The company continues to position itself as a key player in shaping India’s evolving gaming ecosystem, emphasising compliance and responsible gaming standards.

Recent developments in Baazi’s gaming vertical further illustrate this momentum. In June, PokerBaazi announced Gunisha Sinha as its new Game Ambassador, following her win at The Circuit: Season 3, a prominent poker-based reality series. This move aims to engage the growing community of professional and aspiring poker players.

Additionally, the Poker Sports League (PSL) launched its Season 7 on June 26, 2025, with PokerBaazi as the title sponsor and JioHotstar as the official streaming partner. The latest season introduces free qualifiers, a revamped team format, and an expanded digital footprint, reflecting the league’s focus on accessibility and audience engagement. In May, the company received a set back as the Chhattisgarh High Court directed the company to geo-block its opinion trading platform in the state.



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