The Houston Texans have unveiled a multi-year partnership with Coyote Promotions, establishing them as a Proud Partner of the franchise.

The extensive collaboration will see Coyote Promotions engaging with the Texans on various fronts, which is set to commence with the 2025 season, including gameday merchandising, community support initiatives, and broader brand promotion efforts.

The partnership is designed to enhance the overall experience for fans, introducing promotional item opportunities that will be available throughout the season.

This strategic alliance reflects the Texans’ commitment to enriching fan engagement while simultaneously fostering valuable community connections through Coyote Promotions’ expertise.

As the partnership develops, stakeholders will be keen to observe its impact on both the Texans’ brand visibility and community outreach initiatives.

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Cadance Winder and Bailee Roberts came to AU on very different paths but will be part of the historic class.
 
Winder transferred from Valdosta State and saw the program was opening up and knew right away that’s the direction she wanted to take.
 
“I thought sports management was a great way to get involved with something I’ve done my whole life,” said Winder
 
Roberts came to AU her freshman year and was originally a finance major. Once she found out about the sports management program, she knew it would be her calling.
 
“Sports has always been a passion and once they introduced that, I knew that was something I wanted to pursue a career in,” said Roberts.

 
Both Winder and Roberts know playing on the softball team has given them an advantage before they start their post-collegiate careers. Seeing how the Jaguar program is run and what it takes has been an advantage to them.
 
Since their classes have been all-encompassing and exposing them to many different aspects of sports management, they’ve been able to broaden their horizons, and each have had their own favorite classes.
 
“I really liked sports marketing; it really piqued my interest,” said Roberts.
 
“My favorite right now is organizational behavior in sports because it teaches you how to persuade people and how to talk with people, especially in the athletic field as a woman,” said Winder.
 
Roberts would eventually like to open her own softball clinic and help young girls get to where she is. Having this degree will certainly help her in that career path.
 
“I mainly want to focus on kids. Kids trying to come up in the athletic program and trying to go to the collegiate level because some don’t get the opportunity and are overlooked, and I want to help guide the girls to be where I am today,” added Roberts.
 
For Winder, she’s looking at pro sports and her dream job would be with the Atlanta Braves.
 
“I want to work in professional sports in the long run. Being a woman in sports is on the uptick right now,” said Winder. “I have more of an upper hand because I’ve been in sports my whole life. So just getting that hands on experience and knowing athletes and how teams are run, helps me.”