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Game
“Sportico Sports Business” takes a comprehensive approach to covering the multifaceted world of sports business. The program delves into a diverse range of topics, recognizing that the industry is far more than just athletic competition.Through expert interviews, data visualizations, and compelling storytelling, the program will demystify the inner workings of the sports industry, empowering fans […]

It’s not just about who scores the most touchdowns or hits the most home runs anymore. The sports world is a multi-billion dollar industry, buzzing with mergers, marketing deals, and game-changing innovations. To give you the inside scoop on this dynamic landscape, Yes Network and Sportico are joining forces for a brand new monthly program: “Sportico Sports Business.”

Think of it as your backstage pass to the financial engine driving the world’s most beloved games. From athlete endorsements to stadium construction, we’ll be breaking down the numbers, the strategies, and the personalities shaping the future of sports.Ready to learn how the billion-dollar game is really played? Let’s dive in.
Sportico’s Editorial Team: Expert Commentary and Deep Industry Knowledge
The scope of “Sportico Sports Business” is truly expansive. The program tackles subjects as diverse as media rights deals, league expansion, athlete endorsements, and the growing influence of esports. Viewers can expect to gain insights into:The recent partnership between the Yes Network and Sportico to launch a new monthly program, ‘Sportico Sports Business’, has sent ripples throughout the sports media landscape. As discussed in the article, this collaboration brings together two industry leaders to deliver in-depth analysis and insights on the ever-evolving sports business world. The program will feature high-profile guests, key industry stakeholders, and expert analysts, providing readers with a comprehensive understanding of the latest trends, challenges, and opportunities in the sports industry.
Content and Coverage: Breaking Down the Show’s Focus
A Multifaceted Approach: Exploring Various Aspects of Sports Business
“Sportico Sports Business” represents a new paradigm in sports business media. By blending the rigor of journalistic reporting with the engaging format of broadcast television, the series aims to create a unique and compelling viewing experience.While “Sportico Sports Business” covers the latest news and developments, it goes beyond simply reporting on headlines. The program aims to provide in-depth analysis and commentary, exploring the broader implications of these events for the sports industry as a whole.
From Media to Finance: The Breadth of Topics Covered
Sports fans, get ready to level up your game!
- Media Rights Negotiations: The program will dissect the complex world of television and streaming rights, analyzing the impact of these deals on teams, leagues, and fans.
- Franchise Valuations: “Sportico Sports Business” will explore the factors driving the soaring valuations of sports franchises, examining the financial metrics and investment strategies behind these lucrative assets.
- Athlete Endorsements: The show will delve into the world of athlete marketing, analyzing the value of endorsements, the evolution of brand partnerships, and the impact of social media on athlete branding.
- Esports and Gaming: As esports continues its meteoric rise, “Sportico Sports Business” will dedicate segments to exploring the unique business models, investment opportunities, and fan engagement strategies of this rapidly growing sector.
Beyond the Headlines: Analyzing the Impact and Implications for the Industry
This hybrid approach caters to an audience that demands both in-depth analysis and entertaining content. Viewers can expect a program that is informative, thought-provoking, and accessible to a wider range of sports enthusiasts.The significance of this partnership lies in its potential to redefine the way we consume and engage with sports business content. By leveraging the combined strengths of the Yes Network and Sportico, the ‘Sportico Sports Business’ program will offer readers a unique blend of expert analysis, real-world examples, and thought-provoking discussions. This initiative has far-reaching implications for the sports media landscape, as it sets a new standard for in-depth coverage and analysis of the sports industry. As the sports business continues to evolve and grow, this program will be at the forefront of the conversation, providing readers with timely and insightful commentary.
The Future of Sports Business Media
A New Model for Engagement: Blending Journalism and Broadcasting
## Scores, Stats, and Dollars: Yes Network and Sportico Team Up for a Deep Dive into Sports BusinessRather than focusing solely on on-field performance, the series examines the intricate web of financial transactions, marketing strategies, legal battles, and technological advancements that shape the sports landscape. By exploring these interconnected elements, the show aims to provide viewers with a holistic understanding of the forces driving the industry.
The Power of In-Depth Analysis: Educating and Entertaining Fans
The launch of “Sportico Sports Business” has the potential to disrupt the traditional sports business media landscape. By offering a fresh perspective and a new format, the series could attract a wider audience and influence the way fans engage with the industry.Behind the success of “Sportico Sports Business” lies Sportico’s formidable editorial team. Comprised of seasoned reporters, editors, and analysts, this group boasts a wealth of experience and deep industry knowledge. They are not simply observers; they are active participants in the conversation surrounding the business of sports, providing insightful commentary and analysis that goes beyond the surface level.
Will This Be a Game Changer?: Assessing the Potential for Industry Disruption
The success of the program will depend on its ability to deliver high-quality content that resonates with viewers. If it achieves that goal, “Sportico Sports Business” could become a game-changer, setting a new standard for sports business journalism.The team’s expertise spans a wide range of areas crucial to understanding the complexities of the sports industry. From media rights negotiations and franchise valuations to the impact of technology on fan engagement, Sportico’s journalists possess the analytical skills and industry connections to deliver compelling and informative content.
Conclusion
Through expert interviews, data-driven insights, and thought-provoking discussions, the show will examine the trends shaping the future of sports business, shedding light on the challenges and opportunities that lie ahead.In an era of soundbites and superficial coverage, “Sportico Sports Business” stands out by providing in-depth analysis of complex issues. The show recognizes that fans are increasingly interested in understanding the business side of sports, and it aims to educate and inform them in an engaging way.
The future implications of the ‘Sportico Sports Business’ program are vast and exciting. As the sports industry continues to grow and mature, the need for in-depth analysis and expert commentary will only continue to increase. This program has the potential to become a benchmark for sports business content, inspiring a new wave of innovation and creativity in the industry. As we move forward, it will be fascinating to see how the ‘Sportico Sports Business’ program evolves and adapts to the changing landscape of the sports industry. One thing is certain, however: this program will be a game-changer, and we can’t wait to see what the future holds. The world of sports business will never be the same again.
NIL
Husker softball has a Bahl in Baton Rouge, winning region in commanding fashion
Onward to Knoxville. And when you have Jordy Bahl on the trip, you’ll take your chances. Find a good seat on that plane for Ava Kuszak too. And Samantha Bland. OK, it was a dominating weekend by all involved. Nebraska punched its ticket to the best-of-3 Super Regionals next week against Tennessee by taking out Southeastern […]

Onward to Knoxville.
And when you have Jordy Bahl on the trip, you’ll take your chances. Find a good seat on that plane for Ava Kuszak too. And Samantha Bland. OK, it was a dominating weekend by all involved.
Nebraska punched its ticket to the best-of-3 Super Regionals next week against Tennessee by taking out Southeastern Louisiana 8-0 in six innings on Sunday. It marked three ‘run rule’ victories over three days. Not a bad little weekend in Baton Rouge.
Rhonda Revelle’s program will be making their first appearance in the Super Regionals in 11 years.
“You can get your adrenaline pumping in all the things that competitors do when it’s time to play, but there’s a real peace in knowing that every day this team has invested in themselves,” Revelle said.
Bahl allowed just one hit in her six innings pitched while also going 2-for-2 at the plate, including a leadoff home run in the first inning. At that point she had hit four home runs in her four official at-bats at this regional.
She added a lowly single to her stat line later. Sarcasm implied. Although it was a surprise when the ball didn’t go over the fence off her bat for once.
“I’ve said this all along when we people asked me questions about Jordy … I just am not surprised. I never would say, ‘Oh, I think she’s going to do this, this and this.’ But when she does do this, this and this it never surprises me. Because what is so cool about her, a lot of athletes could learn so much from her. She immerses herself in the moment. She’s not focused on numbers, accolades. She’s focused on one mission and it’s … doing whatever she can to help the team win. And she’s just talented enough that she can do a lot of things to help the team win.”
Kuszak did her own damage to the Lions, including a game-winning single in the sixth inning with the bases loaded to stop the game from going the full seven innings. Bland also had four RBI with three hits, including a double in the second inning to add two runs to the two NU had in the first. Her single in the fourth inning also brought in one of three runs that frame as NU moved to a comfortable 7-0 lead before putting the game to bed in the sixth.
Nebraska had beaten Southeastern Louisiana 14-1 in five innings on Saturday and took down UConn 10-2 in six on Friday.
Because of those stress-free games, Bahl was needed for only six innings of pitching the first two days. So she was fresh on Sunday and looked it. Bahl retired the first 13 batters before the Lions picked up a single for their only base runner of the day. NU’s star two-way player finished with 10 strikeouts.
Now the Huskers take on No. 7 Tennessee, which dispatched of the Big Ten’s Ohio State 5-0 on Sunday.
It was a long time ago but Nebraska did play the Volunteers in the first game of the season, with the Huskers winning 7-1.
The stakes are much higher this time. It’s a best-of-3 to go to the Women’s College World Series.
“I would say the postseason, it’s a grind. At the very beginning of the regional it seems like you’re so far away from the World Series and then three days later there’s only 16 teams left,” said Bahl, who was on two national championship teams at Oklahoma. “On our journey we have one goal. It’s not to make it to regionals or make it to Supers or make it to the World Series, it’s to win the World Series.
“So it’s a blessing to be able to win a regional with this team, but we know the work isn’t done and we’re just blessed to have the opportunity to go to Knoxville.”
Postgame notes courtesy of Paige Trutna of Nebraska Communications:
The Huskers’ 2025 regional title is the ninth in program history.
NU now has 100 doubles on the season, along with its 106 home runs. The 2025 Huskers are the 11th team in history with 100+ doubles and 100+ homers in the same season.
With her solo homer in the first inning, Jordyn Bahl put her season home run total at 23, which is a new program record. The previous record of 22 was set by Ali Viola in 1998.
Bahl also stands at 69 runs this season, which is a school record. Bahl’s mark beat the previous record of 66 set by Kiki Stokes in 2015.
Bahl hit four home runs in three games during the regional round. The last time a Husker hit 4+ homers in a regional was Hailey Decker in 2014.
Bahl notched 10 strikeouts on the day for her 10th double-digit strikeout game of the season.
In the Baton Rouge Regional, Bahl went 5-for-5 with four home runs, seven walks, eight runs and seven RBIs at the plate, while going 2-0 in the circle, allowing just one run and two hits in 12.0 innings with 16 strikeouts.
Nebraska has had 17 innings this season with multiple home runs after hitting two homers in the first inning.
NU had six run-rule victories in its NCAA tournament history entering this weekend. The Big Red run-ruled its opponent in all three games this weekend.
Ava Kuszak extended her hit streak to 14 games with her first-inning home run.
Nebraska has 26 run-rule wins on the season, which is the most in school history.
NIL
Liberty falls to #1 Texas A&M, 14-11, in extras, forcing winner take all game 7
What an emotional roller-coaster for Liberty softball in the first of two games in the Regional Final in College Station against the No. 1 overall seed Texas A&M. The Flames lost, 14-11, in eight innings, forcing a winner-take-all game seven of this regional later Sunday night with first pitch scheduled for 8:10 p.m. ET. The […]

What an emotional roller-coaster for Liberty softball in the first of two games in the Regional Final in College Station against the No. 1 overall seed Texas A&M. The Flames lost, 14-11, in eight innings, forcing a winner-take-all game seven of this regional later Sunday night with first pitch scheduled for 8:10 p.m. ET.
The Lady Flames struck first as Savannah Woodard led off the bottom of the first with a home run. After Rachel Roupe helped eliminate a Texas A&M threat in the second as she gunned out a runner at home from trying to score from third on a fly ball to right field. Liberty would add to its lead with five runs in the second, taking a massive 6-0 lead. The inning was highlighted by Roupe’s 21st home run of the season, a grand slam.
As expected the Aggies would start chipping away at the Liberty lead, adding one in the third with an RBI single. The host team would explode for six runs in the fourth to take their first lead of the game at 7-6. Liberty had two errors in the inning, a sign of things to come throughout the game, while A&M blasted two home runs and scored four of their runs with two outs.
The Aggies would continue to pile on, looking like they would win going away, adding three more runs in the fifth, pushing their advantage to 10-6. Roupe’s defensive heroics would again come up big for the Flames, helping to limit the damage as she doubled the runner off first after securing a fly out to end the threat.
Brynn McManus missed a three-run home run by just inches as her ball in the bottom of the sixth hit off the wall, it did score one run as Liberty cut the deficit to three. The Aggies made it 11-7 scoring one in the top of the seventh, in part due to another Liberty error.
Entering the bottom of the seventh, the Lady Flames trailed by four and looked destined to be headed to another game against Texas A&M. But the two-time defending CUSA champions would not go down quietly. The first two hitters in the inning singled before Alexia Carrasquillo would pinch-hit and have an RBI single off the outfield wall, scoring one run. Savannah Whatley followed with an RBI single, cutting the deficit to two at 11-9. Woodard then grounded out moving the runners to second and third as Rachel Roupe stepped to the plate.
Roupe singled back up the middle, scoring a run to make it 11-10. McManus would walk to load the bases before Alyssa Henault was hit by a pitch to tie the contest. KK Madrey, with the bases loaded, battled to a full count before flying out to left field, ending the Liberty threat and sending the game to extra innings.
In the top of the eighth, the Aggies took advantage of a sixth Liberty error on what should have been the second out of the inning. Texas A&M would plate three runs in the inning before retiring Liberty in order to end the game and force a winner-take-all game seven.
Elena Escobar pitched 3.2 innings, allowing seven runs on 11 hits. Paige Bachman drew the loss, allowing seven runs, three of them earned, on seven hits in 4.1 innings of relief.
After Liberty chased the first two Texas A&M pitchers in the second, Kate Munnerlyn was strong in relief. She ended up allowing five runs on eight hits in five innings, with most of that damage coming in the sixth and seventh innings.
*photo courtesy Liberty Athletics
NIL
‘Can We Trust That Nick Saban Is Doing It Unselfishly?’ – Saban’s True Motives in College Football Lead Role Under Fire
Since retiring from coaching, Nick Saban has been making waves in the media world, trying to make a difference with his strong opinions. Instead, the legendary Alabama coach is all over the headlines. This time, it is not for a game plan but for a potential spot on a commission that could rewrite the rules […]

Since retiring from coaching, Nick Saban has been making waves in the media world, trying to make a difference with his strong opinions. Instead, the legendary Alabama coach is all over the headlines.
This time, it is not for a game plan but for a potential spot on a commission that could rewrite the rules of college sports as we know them. To make it even better, President Donald Trump started the whole thing.
Vague Paul Finebaum Interview Adds Fuel to Concerns Over Nick Saban’s True Intentions for College Athletics
Trump’s latest plan involves forming a presidential commission to oversee college athletics. This group would regulate everything, including transfer portal rules and NIL payments. It’s supposed to include major “stakeholders,” possibly businessmen with college football ties. Soon, all eyes turned to Saban, who just so happened to speak to the POTUS at Alabama’s commencement earlier this month. Quite the serendipity, isn’t it?
While Trump’s team is reportedly working on the changes, Saban’s responses so far have been rather confusing.
After the news hullabaloo, Nick Saban joined the famous analyst on ‘The Paul Finebaum Show’ to highlight the recent happenings. During the conversation, the seven-time national champ clarified that he’s not sold on the commission idea.
As Saban puts it, “I don’t know a lot about the commission,” he said, adding, “I’m not sure we really need one.”
Now, that is interesting, considering this is the same man who spent the last two years calling out the chaos of NIL deals and the wild west of the NCAA, the transfer portals. Now, that has left college football podcasters Joe DeLeone and Blake Ruffino asking questions. On the latest episode of The Ruffino & Joe Show, the two questioned the sudden change of heart.
“Can we trust that Nick Saban is doing this unselfishly?” DeLeone asked. “Why are you suddenly downplaying it now that there’s federal involvement?” But that is not all DeLeone said.
“You are that guy. You’ve been calling for change forever. And now that there’s a real chance, you’re backing off?” said Joe DeLeone. Black Ruffino quickly joined in and doubled down on the skepticism.
“These coaches say they want change. They lie their asses off,” said Ruffino. The frustration, however, is not just about what Nick Saban had said. It is about the whole college coaching world acting one way in public and another behind closed doors. Joe DeLeone and Blake Ruffino took the example of Kirby Smart to explain the duality.
With the college football legend suddenly toeing the line and a political wildcard ready to toss him the keys to the kingdom, it is no surprise that podcasters are throwing red flags. Is it a selfless act, or is it simply strategic? As Joe DeLeone put it, “We don’t know what the underlying motives are for Nick Saban and why he wants to have a hand in the future of college athletics.”
While Nick Saban insists he wants to “protect the game” and “create value” for student-athletes, critics insist that the abstractness is gutting. They still wonder if he’s talking as a mentor or a businessman protecting his turf. After all, even his solution was all over the place.
Saban vaguely mentioned the need for federal-level consistency, mumbled about the importance of Olympic sports, and insisted he didn’t want to be “at the tip” of the spear. Yet somehow, he’s in the middle of the conversation with Trump about leading the thing?
RELATED: Nick Saban’s Daughter Shares Emotional Reaction After Missing Major Golf Event With Father
However, if Saban’s going to help shape the future of college sports, fans, athletes, and critics alike are left asking one simple question: Can the world really trust him to do it for the right reasons? And if he’s staying quiet while the power shifts, maybe that silence is the loudest thing he’s ever said.
College Sports Network has you covered with the latest news, analysis, insights, and trending stories in college football, men’s college basketball, women’s college basketball, and college baseball!
NIL
IU softball eliminated from NCAA Tournament – The Daily Hoosier
No. 3 seed Indiana’s season came to a close on Saturday night at Bogle Park in Fayetteville, Ark. as the Hoosiers fell to No. 2 Seed Oklahoma State, 16-8 in six innings. Oklahoma State used a 12-run inning in the bottom of the third to pull ahead, 13-2. With the loss, the Hoosiers finished the […]

No. 3 seed Indiana’s season came to a close on Saturday night at Bogle Park in Fayetteville, Ark. as the Hoosiers fell to No. 2 Seed Oklahoma State, 16-8 in six innings.
Oklahoma State used a 12-run inning in the bottom of the third to pull ahead, 13-2. With the loss, the Hoosiers finished the season at 34-20.
Indiana competed in three-straight NCAA Tournaments for the first time in program history.
Earlier in the day Saturday, Indiana edged No. 4 Seed Saint Louis, 4-2, in the day’s first elimination game at the NCAA Fayetteville Regional.
The elimination games were set up after a Friday opening game loss to Oklahoma State. After leading for much of that game, IU fell 11-6. Oklahoma State used a 7-run sixth inning to rally after trailing 6-4 through four innings.
IU has averaged 39.3 wins per season under the direction of head coach Shonda Stanton.
The Daily Hoosier –“Where Indiana fans assemble when they’re not at Assembly”
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2025 NCAA Softball Tournament: Super Regional matchups officially set
The first stage of the NCAA Tournament has concluded, and we are one step closer to crowning a champion of college softball. Following an exciting Regional round this weekend, the Super Regionals are set. The second stage of the tournament will feature eight best of three series between Regional champions. These matchups will begin play […]

The first stage of the NCAA Tournament has concluded, and we are one step closer to crowning a champion of college softball. Following an exciting Regional round this weekend, the Super Regionals are set.
The second stage of the tournament will feature eight best of three series between Regional champions. These matchups will begin play on May 22 and conclude on May 26, if a game three is necessary. The winners of these two cities will meet in Oklahoma City at the 2025 Women’s College World Series later this month.
One of the biggest storylines to follow coming into the tournament is whether or not Patty Gasso and the Oklahoma Sooners can win a fifth-straight NCAA Championship. In their first-year in the SEC, they won the regular season outright and were co-SEC Tournament champions with Texas A&M after a weather delay turned into a cancellation of the conference championship game. Their road to the College World Series is not yet paved, though, and they’ll have some stiff competition if they want to achieve the ultra-rare five-peat.
2025 NCAA Softball Super Regional matchups
Eugene Super Regional: Liberty vs. No. 16 Oregon
Game 1: TBD
Game 2: TBD
Game 3 (if necessary): TBD
Norman Super Regional: No. 2 Oklahoma vs. No. 6 Alabama
Game 1: TBD
Game 2: TBD
Game 3 (if necessary): TBD
Gainesville Super Regional: No. 3 Florida vs. Georgia
Game 1: TBD
Game 2: TBD
Game 3 (if necessary): TBD
Fayetteville Super Regional: No. 4 Arkansas vs. Ole Miss
Game 1: TBD
Game 2: TBD
Game 3 (if necessary): TBD
Tallahassee Super Regional: No. 5 Florida State vs. No. 12 Texas Tech
Game 1: TBD
Game 2: TBD
Game 3 (if necessary): TBD
Austin Super Regional: No. 6 Texas vs. No. 11 Clemson
Game 1: TBD
Game 2: TBD
Game 3 (if necessary): TBD
Knoxville Super Regional: No. 7 Tennessee vs. Nebraska
Game 1: TBD
Game 2: TBD
Game 3 (if necessary): TBD
Columbia Super Regional: No. 8 South Carolina vs. No. 9 UCLA
Game 1: TBD
Game 2: TBD
Game 3 (if necessary): TBD
All times ET.
2025 Women’s College World Series
May 29 through June 5 or 6 at Devon Park in Oklahoma City, Oklahoma
NIL
Cowgirl Softball falls to No. 4 national seed Arkansas in Fayetteville Regional final
FAYETTEVILLE, Ark. — The No. 24 Oklahoma State softball team dropped the Fayetteville Regional final to No. 4 national seed Arkansas, 12-0, at Bogle Park Sunday. The Cowgirls finished the season with a 35-20 record, while the Razorbacks advance to the NCAA Super Regional round at 43-12. Storms in the area produced a […]

FAYETTEVILLE, Ark. — The No. 24 Oklahoma State softball team dropped the Fayetteville Regional final to No. 4 national seed Arkansas, 12-0, at Bogle Park Sunday.
The Cowgirls finished the season with a 35-20 record, while the Razorbacks advance to the NCAA Super Regional round at 43-12.
Storms in the area produced a delay of more than four hours, as first pitch was originally slated for 3 p.m., but didn’t actually come until 7:15 p.m.
Arkansas got off to a hot start with three runs in the first inning via two RBI singles and a run-scoring walk. The Razorbacks piled on three more runs in the third to break the game open.
Arkansas took the contest into run rule territory in the sixth inning with six runs, highlighted by a three-run home run from Karlie Davison.
For season-long coverage of Oklahoma State Softball, visit okstate.com and follow @CowgirlSB on X and @osusoftball on Instagram. For tickets, visit okstate.com/tickets
or call 877-ALL-4-OSU.
WP: R. Herron (18-6); LP: R. Meylan (21-10); SV: None
HR: OSU – None
HR: UA – Davison (4)
Duration: 2:20; Attendance: 3,145
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