Genius Sports appoints Drew Simon to oversee development of augmented broadcasts

Drew Simon has joined Genius Sports as director, content. In this role, he will lead the company’s content strategy across data-enhanced broadcasts, helping to drive immersive viewer experiences for global sports audiences.

With over a decade’s experience at CBS, Simon brings deep expertise in televised and streaming sports production, operations, technology, and workflow. This includes analysing the broadcast market and customer trends to propose new programming concepts for enhanced viewership numbers and experience. Notably, Simon was a key member of the CBS team that worked alongside Genius Sports to devise, build and launch RomoVision on NFL broadcasts, which won the 2022 George Wensel Technical Achievement Sports Emmy.

In his new role, Simon will spearhead the creation of innovative broadcast forms and help to develop new advertising inventory that enables brands to own key moments of the live sporting action and build deeper fan connections.

He said: “I’m thrilled to join Genius Sports at such an exciting time in the company’s history. Having watched Genius grow as a client at CBS Sports, I’m now eager to leverage its cutting-edge tools and expertise to drive new innovations that transform how fans experience sporting events.”

Matt Fleckenstein, chief product officer at Genius Sports, said: “We are delighted to welcome Drew Simon to this key leadership role. His extensive experience delivering cutting-edge broadcast content that entertains and engages millions of sports fans makes him the ideal person to take our content strategy to the next level. Drew will play a critical role in expanding how we deliver next-generation broadcast experiences across the world’s biggest leagues and unlock immersive advertising opportunities for our sports partners.”