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Ferris State has around 20 athletic clubs that students across campus participate in.

Club sports provide students with the opportunity to participate in a range of competitive and social activities. Each club at Ferris is student-led, and depending on the club, allows students to travel to compete in various tournaments or leagues.

In addition to being socially and competitively beneficial, clubs offer students skill development and are flexible despite needing commitment.

Engineering sophomore Jarel Juarez-Elizalde is in the tennis club and has been playing tennis long before he played in college.

“Anybody who thinks that they want to compete, there is a day where they can go, we all play against each other and the e-board will pick the best members, and then those are the people that will travel around and play in tournaments,” Juarez-Elizalde said.

Juarez-Elizalde explained that the club sport has a competitive aspect that students can try out at the beginning of the year. Those in the competitive team are the ones who will play against other schools and attend tennis tournaments, while those not a part of the club only compete against one another.

Students may try out for the competitive aspect or the more easygoing club version.

“I really enjoy it. I get to show up there, I get to do a ton of cardio and make a ton of new friends,” Juarez-Elizalde said. “The socialization aspect is really big for me. The competitive aspect, you know, is fun when you practice and you play against people that are much better than yourself.”

The tennis club not only gives Juarez-Elizalde a chance to socialize with other college students but also time to get better at the sport without giving up most of his free time. While there are no coaches on the team, the physical trainer and other members help one another get better and learn new skills.

While those on the competitive team get the chance to get better and learn new skills, not only from the club but also by competing in tournaments. Clubs, like esports, are similar to tennis in how the club is set up and why people attend it.

Architecture freshman Eli Mayo, who is in the esports club, recognizes that the club is generally more friendly and less competitive.

“There’s a club, and there is esports. So esports is like the varsity lineup,” May said. “They compete with other schools, go to physical events, get scholarships, and all that sort of stuff, whereas the club is somewhat intertwined, like the people from the sports team go to the club meetings.”

Esports has a competitive or varsity aspect to it too, Mayo explained. There is a competitive team that travels to other schools and participates in tournaments, and then there is the club that competes against one another.

“I had been playing casually for quite some time with my high school team. Once I got here, I heard there were tournaments here, and I was really interested in that. The place that I lived back home didn’t have any tournaments.” Mayo said. “Coming here, it was cool to have some place that you can go every week and talk with people.”

Mayo explained that the high school he previously attended, while it had an esports team, the team did not have any tournaments.

Upon attending Ferris, Mayo learned about the esports team and there would be tournaments to participate in. This gave him a chance to socialize and meet new people at the school as well, which he enjoyed.

“I enjoy the variety of people that we get there, there are a lot of people there, who I don’t think I would know if not for the club aspect,” Mayo said.

Being a member of the esports club has given Mayo the chance to meet and become friends with people that he otherwise probably would not have known without the club.

Being in a club can benefit students not only by building their skills but also by being highly rewarding socially, as many club members seemingly hang out with one another outside of the club and even host functions together.

Sports club students agree that, for the most part, while sports clubs are competitive they are also very laid back and a good opportunity to socialize.

Riley Habrtmehl, a junior graphic media management major who is a part of the softball club described how there is no prize in the end and everyone is playing for the love of the game.

“It’s a lot more laid back, a lot more chill. A lot of people are there just to have fun,” Habrtmehl said. “Obviously, there are referees and all that, and you’re keeping score, but not really worrying about it. If you’re looking for something active to do, almost like a hobby or looking to kind of get out and meet new people, it’s really fun.”

Those who partake in club sports at Ferris get to experience a close-knit community that shares the same enjoyment in the sport they are a part of.

Clubs offer them not only a place to compete but also an area to make friends and socialize with people who care about the same things as they do and challenge one another to improve.

Harvard Business Review’s “Women at Work” podcast is a finalist for Best Podcast, recognized for its thoughtful exploration of the challenges facing women and nonbinary professionals. Blending research, lived experiences and practical advice, the show tackles topics from workplace anxiety to integrating AI into careers. Hosts Amy Bernstein and Amy Gallo bring humanity and expertise to timely and enduring conversations. With its presence across newsletters, events and social media, “Women at Work” has grown into a vibrant community that uplifts listeners at every stage of their professional journey.

For a new category this year, Sales Team of the Year, Disney Advertising is on the shortlist, recognized for redefining the client experience through a unified, always-on approach to sales. The team, led by Rita Ferro, leverages Disney’s unmatched portfolio, groundbreaking ad tech and cultural tentpoles to deliver results across sports, streaming and entertainment. Innovations like Disney Compass and Magic Words have expanded real-time brand engagement, while strategic growth in programmatic deals and women’s sports partnerships reflect an evolving marketplace. Disney’s streaming volume saw a 10% year-over-year increase across Hulu and Disney+, along with record-breaking upfront commitments and global ad-supported monthly users reaching 157 million, exceeding that of Netflix’s and Tubi’s ad-supported reach. 

While Adobe, Harvard Business Review and Disney Advertising are just a few of this year’s Digiday Media Awards finalists, they reflect how brands use technology to deepen engagement and deliver measurable impact. This year’s entries showcase a blend of innovation and strategy, thoughtful work with and for communities, transformed client relationships and real-time ad tech solutions. Together, these finalists demonstrate how creativity, technology and clear results reshape the media and marketing landscape.

See the complete list of finalists below.

Best Ad Tech Platform
Boots Unwraps a 4.6x Conversion Rate with Smartly
BWZ’s Revstacks & Revleads
Cadent + AdTheorent: AI-Powered Performance Advertising
Dstillery’s ID-free® Targeting Technology
Flight Control + GENAI COPILOT
Placements.io AdSalesOS Platform

Best Brand Partnership – B2B
BACK TO SCHOOL WITH RECESS THERAPY & LYSOL
Fortune Brand Studio & Accenture—Reinventing the Fortune 500
The Better Work Project by Business Insider, Indeed, and EMC

Best Brand Partnership – B2C
BBC StoryWorks and Brand USA – USA Through Film
Brisk x Genius: Cold Takes Featuring Doja Cat
Starbucks, Genius & Spark Foundry: Spicy & Sweet Ft. T-Pain
The Campbell’s Company & DDM: A Groundbreaking Partnership
Trident x Genius: Clarity Sessions Ft. Coco Jones&Mark Ambor
UGG x The Foundry at Dotdash Meredith: APRÉS UGG

Best Branded Content Program – B2B
Custom Content from WSJ & USPS – Delivering Advantage
AWS and WP Creative Group – Generative AI Explorer’s Guide
Fortune Brand Studio & Accenture—Reinventing the Fortune 500
SkiftX & IAG Loyalty – Navigating the Next Phase of Loyalty

Best Branded Content Program – B2C
BBC StoryWorks and Brand USA – USA Through Film
BDG Studios and Google Search: “Get Ready With Leah Kateb”
First Media’s So Yummy & Coca-Cola’s Simply Branded Campaign
Insider Studios and The Marriott Bonvoy Boundless® Card
UGG x The Foundry at Dotdash Meredith: APRÉS UGG
theSkimm x Ferring x CMI: Fertility Facts I Wish You Knew

Best Commerce Strategy
Attain & Tombras: Driving $2.3M Sales for Pilot Flying J
AdAdapted, Gopuff & General Mills Redefine Commerce Strategy
Carhartt x January Digital: Record Holiday Performance
Shifting into High Gear: LWD Scales Endurance’s Market Share
Tinuiti & Honest: NTB Growth Unlocked with Amazon’s FSI
Rising to the Occasion: Uber & Pizza Hut’s Handcrafted Range

Best Contextual Targeting Offering
dmg::ID: Cookieless Ad Targeting Solution
Driving Engagement with Teads’ Contextual Targeting
Hearst and Chicory Succeed With Contextual Commerce Media
Molson Coors x Pixability – Happy Thursday Launch
Rising to the Occasion: Uber & Pizza Hut’s Handcrafted Range

Best Custom Advertising
Apartment Therapy’s Custom Advertising Solutions

Best Design
Harvard Business Review Re-Brand

Best Digital Product Innovation
Kurs.com.ua Hits 1 Million Reach with HeroVideo AI Generator
Launch of The Knot Budget Advisor
Locality – Launch of Reach+
Maestro, Equativ’s Curation Platform, Scales Alternative IDs
Mobsta leads the sustainable media planning evolution

Best Editorial Package
Fortune x Nike’s Refounder, Elliott Hill Exclusive Interview
Her Campus Media — Our Bodies, Our Votes
Major Mujeres by Remezcla
Overcoming Overwork

Best Event
Journal House by The Wall Street Journal
Hans Niemann vs. You: Record-Breaking AI-Powered Chess Game
Logi PLAY: A Global Celebration of Gaming Innovation & Play
Own the Sky: Kargo Drone Shows at Cannes Lions
Purdue University and IMS Total Solar Eclipse Event
Remezcla Media Group and Digitas – Remezcla Beauty x Sephora

Best First-Party Data Strategy
AccuWeather x Toyota Tacoma – Adventure Conditions
Attain & Tombras: Real-Time Data Drives Sally Beauty Sales
Bloomberg Year-in-Review: Your Year, Your News, Your Impact
Conexiant & BlueConic
The Post and Courier & BlueConic
Vision Media Driving Donations with First-Party Data

Best Gaming/Esports Brand Activation – NEW
Dexerto, Cotton & Mindshare: Mindful Moments with Cotton
Dexerto, Drumstick & Spark Foundry: Cone-fessions
FlyQuest – Olipop
Logitech G’s Pro Alliance: Celebrating Athletes & Innovation
Moon Music Lands on Roblox: Coldplay Meets Next-Gen Fans
Paramount & Gamefam – First Playable Story on Roblox

Best Multichannel Campaign – NEW
Citi Mastercard Card Usage Campaigns in Hong Kong
Mindshare & FCAS – #TimeOutAgainstHate
OrangeTwist + Father Time Turn Back the Clock on Aging
Sol De Janeiro & Good Moose – Moment Maker Success
WildBrain & Paramount — Sonic 3 Cross-Game Quest
YouTube TV: Elevating the Oscars Viewing Experience

Best Newsletter
1440 Daily Digest
Boardroom: HeadlineToGo
Sport & Story: The Brew – Daily Fan Newsletter
Yahoo Sports AM

Best Podcast
Crunchyroll Presents: The Anime Effect
Harvard Business Review – Women at Work Podcast
LifeStance Health’s “Convos from the Couch” Podcast
Microsoft WorkLab Podcast

Best Publisher Platform
A360 Media & Media Tradecraft: Bespoke Strategies & Tech
Adapex Data Refinery: Revolutionizing a Privacy-First Era
Bid Enhancement: Cookieless monetization for publishers
Condé Nast
Labrador CMS
VideoElephant: From Provider to Partner

Best Story
Tom Brady on the Art of Leading Teammates

Best Subscription or Membership Product
Storyful Newswire – Trusted Content for Fast-Paced Newsrooms

Best Sustainability Initiative
Mobsta leads the sustainable media planning evolution

Best Use of AI – NEW
BDG Studios and e.l.f. Beauty: “Beauty Hotline”
BrandMatch: New GenAI solution by New York Times Advertising
EX.CO’s LLM-Based Contextual Video Recommendation Engine
Grey Goose and Razorfish Tailored Toasts
Resonate Launch of rAI-powered Audience Insights

Best Use of Audience Insights
Adobe Photoshop ABCs
AKA NYC & American Dream – Data-Powered Results
Bloomberg.com’s Live Q&A
Dow Jones & The Wall Street Journal Launch WSJ Your Story
First Hawaiian Bank and Razorfish – It all starts with yes

Best Use of Emerging Tech
Big Happy, Starcom & Best Buy Immerse Tech Consumers
Bedtime AI Storymaker by SpecialGuestX
Moon Music Lands on Roblox: Coldplay Meets Next-Gen Fans
Nike x Snapchat – Victory Mode
Paramount & Gamefam – First Playable Story on Roblox

Best Use of Livestreaming
Tom’s Guide x Sleep Number Smart Bed Showcase

Best Use of Social
Adobe Premiere – Mask Task
EssenceMediacom & SHEBA® – Gravy Race
Mindshare & The Goat Agency – John Deere’s First CTO
Overtime – The Voice of Next Generation Sports Fans
Pinterest’s Holiday gift guide campaign
Wondery Media & Exhibit C – Launch of Kill List

Best Use of TikTok
Bath & Body Works – Razorfish TikTok Live Shopping Event
Daily Mail’s TikTok Supremacy: Most Followed News Publisher
Mindshare & The Goat Agency – John Deere’s First CTO

Best Use of Video
BBC StoryWorks and Brand USA – USA Through Film
EssenceMediacom & Ally – Savings Bucket to Honor You
Fortune Brand Studio & Accenture—Reinventing the Fortune 500
Sol De Janeiro & Good Moose – Moment Maker Success
Purdue Brand Studio presents “Boilers to Mars”
Wondery Media | Black History, For Real Animated Series

Best Use of YouTube – NEW
Cramer-Krasselt and Rural 1st – Cultivating Connections
HBR’s YouTube Channel
Paze & Nomology: Launching Paze’s Winning YouTube Strategy

Best Website
Re-launch of calix.com website
Best Website – HBR.org

Content Studio of the Year
Apartment Therapy Media’s Homemade Studios
NBC News Custom Productions
T Brand: New York Times Advertising’s content studio
The Foundry at Dotdash Meredith
The Trust (Custom Content from WSJ)
Vox Creative

Editor of the Year – NEW
Thatiana Diaz, Editor-in-Chief, REMEZCLA and HipLatina

Editorial Team of the Year
Fast Company

Media Brand of the Year
Boardroom
Everyday Health

Media Company of the Year
Black & White Zebra
The Outlaw Ocean Project
Wondery Media

Most Engaged Community
Dexerto: CharlieIntel
Dexerto X
Inc. — Inc. 5000 community & beyond
Overtime – The Voice of Next Generation Sports Fans

Product Team of the Year
Condé Nast

Sales Team of the Year – NEW
Disney Advertising: Recurring Relationships Rooted in Trust
Doing Things
NBCU Advertising & Partnerships

Short Form Video of the Year – NEW
Fortune Brand Studio & Accenture—Reinventing the Fortune 500

Interested in entering the Digiday Media Awards? Sign up to receive deadline reminders, entry tips, category recommendations and more.

GMB – What were Infingame’s objectives at BiS SiGMA, and what new developments were presented?

Gabriel Pinto – We introduced ‘challenges’ as a new feature — a tool we developed to boost player retention and engagement. Through research, we identified that there are certain periods during the week with lower activity and fewer bets being placed. These challenges are daily missions for users to complete in order to earn bonuses and free spins, keeping them engaged during those slower periods. The main goal is to increase the operator’s GGR (Gross Gaming Revenue). This challenges tool will soon be available to our partners.

How have operators responded to this new concept?

We received very positive feedback. We are already presenting this innovation to operators, and it will soon be available through our back-office tool so that operators can use it to retain and engage users during those low-activity periods. This way, we can boost engagement, retention, and GGR volume for our partners.

 

You mentioned partnerships. How are the conversations with game providers about offering challenges? Have they shown interest and said, ‘I want my game involved’?

Yes. Several providers — including our top five partners in Brazil, who together represent around 90% of operators’ GGR — are engaged and very excited about the idea behind the study we conducted. This will definitely make a difference in their GGR.

How many games and providers does Infingame currently offer?

We have over 200 providers worldwide and a catalog of more than 20,000 games, covering all tastes, cultures, and regional preferences. There will certainly be no shortage of options for sportsbook customers. We work with slots, crash games, live casino, sports, among others.

 

Is partnership the key word among platform providers, game aggregators, payment solutions, and other players within this ecosystem?

Absolutely. This ecosystem is becoming increasingly integrated and important. Partnership is essential to better understand the player, their habits, information security, and to ensure Responsible Gaming practices — always complying with regulations — and offering the best possible experience to the end user.

What are Infingame’s main differentiators today?

Our key differentiator is a robust technology platform, with almost 100% uptime, and 24/7 support entirely in Portuguese, fully dedicated to the Latin American and Brazilian markets. Our team is integrated and committed, ensuring the best service for operators and clients.

 

Now that the market is regulated, what are Infingame’s plans for this year?

We had an excellent start to the year. In the first quarter, we signed two new contracts. Our mission is to strengthen strategic partnerships and consolidate the brand in Brazil and Latin America as one of the leading casino aggregator providers. We aim to help our clients increase their GGR, player engagement, and operate in a solid and efficient manner.

Source: Exclusive GMB