- Gillette partners with EA SPORTS FC to enhance the football gaming experience.
- The collaboration includes in-game features and content creator partnerships.
- This move strengthens Gillette’s presence in both the gaming and football sectors.
Gillette, the leading brand in men’s grooming, has announced a significant partnership with EA SPORTS FC, a renowned name in sports entertainment. The collaboration aims to redefine the football gaming experience for fans and players globally.
The partnership, initiated with the launch of EA SPORTS FC™ 25, features Gillette’s branding on in-game LED banners. In addition, it introduces Football Ultimate Team™ packs that fans can redeem for a limited time. To further enrich the experience, Gillette is joining forces with global content creators, leveraging their skills both on and off the pitch.
Building on its longstanding commitment to sports, Gillette is deepening its engagement with the football community, further supported by recent partnerships, including a licensing agreement with the UEFA Champions League and sponsorship of the New England Revolution’s jersey. “This collaboration is a defining moment for Gillette as we expand our presence in football,” stated Daniel Ordoñez, Vice President of Gillette Global Brand Franchise.
Gillette’s venture into the gaming sphere with EA SPORTS FC aligns with its strategy to connect with a younger audience and expand its brand influence. EA SPORTS FC, a key player in digital interactive entertainment, boasts a robust global gaming community, providing Gillette with a platform to engage millions of fans.
For more details about the Gillette x EA SPORTS FC partnership, fans and gamers can visit this link. The activation is live in select regions including the US, Germany, and the UK, with specific redemption periods.