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Global Sports Market Outlook 2025-2034: Trends, Innovations,

Sports The Sports Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories]. What Is the Sports Market Size and Projected Growth Rate? The size of the sports market has seen […]

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Sports

Sports

The Sports Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Sports Market Size and Projected Growth Rate?

The size of the sports market has seen substantial expansion in the latest years. There’s an expectation for it to escalate from $477.8 billion in 2024 to $507.69 billion in 2025, with a compound annual growth rate (CAGR) of 6.3%. The historic growth can be accredited to robust economic development in rising markets, swift ecommerce progression, quick urbanization, the advent of numerous sports channels, and heavy expenditure on sponsorships.

Anticipated to experience significant expansion in the coming years, the sports market is projected to reach $635.42 billion by 2029 with a 5.8% compound annual growth rate (CAGR). Factors such as increased accessibility to the internet, favorable government programs, and a surge in sports-centric tourism contribute to the predicted growth in the forecast period. Key trends projected for this period include a rise in the use of AR and VR technology, the introduction of sports-based streaming apps, the implementation of contactless technologies and mobile ticketing, a focus on optimizing engagement with social media users, and the use of analytics for ticket pricing. Other prominent tendencies involve hybrid fitness formats for improved workout results, mobile training apps, technology meant to enhance the skiing experience, personalized fan interaction strategies, and the amalgamation of entertainment and sports. The transition from sponsorships to partnerships, corporate social responsibility (CSR), environmental sustainability, focusing on varying demographic cohorts, the incorporation of technology in bowling centers, and the blending of bowling with other activities also play a role in this forecasted growth.

Purchase the full report for exclusive industry analysis:

https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=3589

What Are the Major Segments in the Sports Market?

The sports market covered in this report is segmented –

1) By Type: Spectator Sports, Participatory Sports

2) By Revenue Source: Media Rights, Merchandising, Tickets, Sponsorship

3) By Ownership: Chained, Standalone

Subsegments:

1) By Spectator Sports: Professional Sports Leagues, Major Sporting Events, Esports And Competitive Gaming, Racing Events

2) By Participatory Sports: Recreational Sports, Team Sports, Individual Sports, Fitness And Wellness Activities

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https://www.thebusinessresearchcompany.com/sample.aspx?id=3589&type=smp

What Are The Driving Sports Market Evolution?

Steady economic growth in both developed and developing nations is predicted to benefit the market. For example, the International Monetary Fund (IMF), which is based in the United States, forecasts in April 2024 that the global economy will continue to grow at a rate of 3.2 percent in both 2024 and 2025, maintaining the same momentum as in 2023. There is a slight projected rise in the growth of advanced economies, moving up from 1.6 percent in 2023 to 1.7 percent in 2024, and reaching a 1.8 percent by 2025. In 2024, India is expected to maintain robust growth at 6.8 percent. This ongoing economic expansion is anticipated to heighten the demand for sports.

Which Firms Dominate The Sports Market Segments?

Major companies operating in the sports market include Liberty Media Corporation, Life Time Group Hldgs, Futbol Club Barcelona, Maruhan, Topgolf Callaway Brands Corp, Dallas Cowboys, Manchester City F.C., Real Madrid C.F., Heiwa Corporation, Manchester United Plc, Guangzhou Evergrande Taobao, Shandong Luneng Taishan, Dalian Shide, Liaoning Football Club, Beijing Guoan, Shanghai SIPG, Jiangsu Suning, Shanghai Greenland Shenhua, Hebei China Fortune, Tianjin Teda, Chongqing Lifan, Mumbai Indians, Kolkata Knight Riders, Kings XI Punjab, Chennai Super Kings, Jaipur Pink Panthers, Chennaiyan FC, Mumbai City FC, Atletico de Kolkata, FC Goa, Urawa Red Diamonds, FC Bayern Munich, Paris Saint-Germain F.C, Borussia Dortmund, Juventus F.C., A.C. Milan, Liverpool F.C, Arsenal F.C, Chelsea F.C., PFC CSKA Moscow, FC Zenit Saint Petersburg, FC Lokomotiv Moscow, FC Spartak Moscow, FC Anzhi Makhachkala, Toronto Raptors, Toronto Maple Leafs, Toronto Blue Jays, Montreal Canadien, Vancouver Canucks, Edmonton Oilers, Calgary Flames, Ottawa Senators, Toronto FC, C.F. Monterrey, Tigres UANL, New York Knicks, New York Giants, Los Angeles Lakers, Golden State Warriors, Philadelphia Eagles, Boston Celtics, San Francisco Giants, New York Yankees, Los Angeles Dodgers, Houston Texans, New England Patriots, Los Angeles Rams, Clube de Regatas do Flamengo, Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Santos Futebol Clube, Al Hilal Club, Al-Nassr Football Club, Al-Ahli Saudi FC, Al-Ittihad Club, Maccabi Tel Aviv F.C., Hapoel Be’er Sheva F.C., Al Ahly, Espérance Sportive de Tunis, Club Africain, Kaizer Chiefs, Mamelodi Sundowns, Springboks

What Trends Are Expected to Dominate the Sports Market in the Next 5 Years?

Sporting event organizers are utilizing virtual reality (VR) technology to enhance the spectator experience at games. VR technology produces visual, audio and sensory simulations that mimic a physical existence in a fictitious setting. Teams and clubs are trialing with simulated and panoramic settings to amplify the game-viewing experience for spectators, providing them with a virtual tour of the stadium or race track, along with views of the game from multiple perspectives. As an example, the basketball game between the Sacramento Kings and the San Antonio Spurs was aired in VR. Additionally, NASCAR has established an interactive fan zone at the race tracks via the application of VR technology.

Get the full report for exclusive industry analysis:

https://www.thebusinessresearchcompany.com/report/sports-global-market-report

Which Is The Largest Region In The Sports Market?

North America was the largest region in the sports market in 2024. Africa is expected to be the fastest-growing region in the forecast period. The regions covered in the sports market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Frequently Asked Questions:

1. What Is the Market Size and Growth Rate of the Sports Market?

2. What is the CAGR expected in the Sports Market?

3. What Are the Key Innovations Transforming the Sports Industry?

4. Which Region Is Leading the Sports Market?

Why This Report Matters:

Competitive overview: This report analyzes the competitive landscape of the 3D imaging software market, evaluating key players on market share, revenue, and growth factors.

Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.

Efficient Research: Quickly identify market growth, leading players, and major segments.

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Contact Us

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Email: mailto:info@tbrc.info

Learn More About The Business Research Company

With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

This release was published on openPR.





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Aspire Biopharma Holdings, Inc., Provides Development Update on BUZZ BOMB(TM), its New Sublingual Pre-Workout Supplement, Expected to Launch in Third Quarter of 2025

Sublingual nano technology delivers caffeine rapidly to the blood stream, bringing its unique disruptive benefits to the Pre-workout market Initial production has commenced with six flavor options Expanded pre-launch consumer testing planned for Q2 2025 Aspire to launch BUZZ BOMB™ at two major upcoming fitness conventions Marketing plan focused on cost-effective multi-channel digital strategy targeting […]

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  • Sublingual nano technology delivers caffeine rapidly to the blood stream, bringing its unique disruptive benefits to the Pre-workout market

  • Initial production has commenced with six flavor options

  • Expanded pre-launch consumer testing planned for Q2 2025

  • Aspire to launch BUZZ BOMB™ at two major upcoming fitness conventions

  • Marketing plan focused on cost-effective multi-channel digital strategy targeting primary influencers, direct response sales and traditional retail sales channels

  • Global pre-workout supplements market size is expected to reach $27.97 billion by 2030, registering a CAGR of 5.9% from 2025 to 2030

HUMACO, PUERTO RICO and NEW YORK, NY / ACCESS Newswire / May 28, 2025 / Aspire Biopharma Holdings, Inc. (Nasdaq:ASBP) (“Aspire” or the “Company”), a developer of a multi-faceted patent-pending drug delivery technology, today announced the brand name BUZZ BOMB™ and anticipated market launch for its novel sublingual pre-workout supplement. BUZZ BOMB™ features 50mg of caffeine and is designed to support sustained energy and mental focus, helping athletes and fitness enthusiasts maximize their performance potential.

Aspire has commenced initial production of BUZZ BOMB™, its single serving pre-workout caffeine supplement utilizing Aspire’s patent-pending and proprietary sublingual delivery technology.The pre-workout formula is conveniently packaged in a single serving packet for easy on-the-go use. Consumers will have a choice of six BUZZ BOMB™ flavors, including Tropical Fruit, Mixed Berry, Watermelon, Lemon Lime, Peach Mango, and Mocha Coffee.

Fitness Convention Booth and Sponsor Events for BUZZ BOMB™ Launch

The Company expects to begin expanded pre-launch consumer testing of this supplement product during the second quarter of 2025. In August, the Company will have a booth and be an event sponsor at two of the largest fitness conferences in the nation where over 50,000 people interested in health, fitness, optimization, nutrition, and overall wellbeing will be able to taste, sample, and experience the BUZZ BOMB™ pre-workout supplement.

FITCON Expo
https://fitcon.com/

August 1-2, 2025
Mountain America Expo Center, Salt Lake City, Utah

The Fit Expo™
https://thefitexpo.com/cities/anaheim/
August 2-3
The Anaheim Convention Center, Anaheim, CA

Management Commentary

“The introduction of Aspire’s caffeine-based “Buzz Bomb™” Sublingual Pre-Workout energy supplement has the ideal unique characteristics to disrupt the fast-growing, multi-billion-dollar Sports Nutrition and Fitness market,” said Kraig Higginson, Chief Executive Officer of Aspire. “We are excited about the early feedback from fitness trainers and athletes-who love how clean and simple our product is–and we look forward to the implementation of our phased marketing plan as we prepare for our market launch in the early third quarter. Initial production, performed by Desert Stream, a leading private label manufacturer in the health and wellness industry, has proceeded as planned and we expect to have ample product available for consumer testing and launch.

While we are initially focused on the fitness pre-workout market, we believe the product also has tremendous broad market appeal in the Cognitive Focus and Energy Boost markets for professionals seeking a safe, healthy way to meet energy demands at work. We believe it may also appeal to a growing Health and Nutrition market as a weight loss enhancement, and as a coffee alternative, providing the taste, energy, and cognitive boost of coffee, while on the go, without the adverse effects of disrupting the gut micro biome and the liver, that is associated with long term coffee consumption.”

Higginson added, “As part of our commercial and revenue strategy, BUZZ BOMB™, is expected to provide Aspire with the opportunity for rapid, cost-effective market entry, and early revenue and cash flow while we complete our FDA clinical trials and application process for our high-dose aspirin product.”

BUZZ BOMB™: Disruptive Characteristics

The Pre-Workout supplement market segment is flooded with many options for energy boosting and hydration products. Many, if not most, of these products today are based on a powdered “mix + water” combination that take 20-30 minutes to digest and begin to provide performance benefits. This disadvantage complicates use, response management, caffeine control, and effectiveness. In contrast, Buzz Bomb™ provides nearly instant energy, in easy-to-use small sublingual packets, which can be taken right before and during work out as needed.

Market research shows that immediacy, ease of use and time management (take as needed, when needed) ranks highest in consumer preferences. Buzz Bomb™ offers potentially disruptive benefits and product characteristics that is expected to drive market penetration with significant differentiation, leading to rapid customer conversion, acquisition, and brand identity in this market.

Aspire’s sublingual nano technology is designed to deliver caffeine directly to the blood stream, bringing its unique disruptive benefits to the Pre-Workout market. These unique benefits provide significant product differentiation from powder mix beverage products that currently dominate the market segment.

BUZZ BOMB™ Disruptive Features:

  • Speed – works nearly immediately vs. 20-30 minutes

  • Convenience – easy to use small packets vs. mix beverages

  • Energy management – use as needed, when needed to manage energy

  • Single Safe Ingredients – well known benefits and use of caffeine

  • Low manufacturing & packaging costs – competitive pricing with high margin potential

  • Easy powerful product demonstration – enabling low-cost sample kits

Pre-workout Supplements Market & Growth Drivers

According to Research and Market Reports recent report, “The global pre-workout supplements market size is expected to reach $27.97 billion by 2030, registering a CAGR of 5.9% from 2025 to 2030.”

Growth Drivers

  • Rising fitness culture and gym memberships

  • Consumer focus on performance and recovery

  • Expanding demographics (women, Gen Z, casual exercisers)

  • Growth of RTD (“Ready To Drink”- no mixing) formats & natural formulations

  • Digital fitness and influencer-led marketing

About the Aspire Targeted Oral Delivery Platform

Aspire’s technology delivers a soluble, fast acting granular or powder formulation which has been developed by using our patent-pending methodology, and “trade secret” process. The technology’s new mechanism of action allows for rapid sublingual absorption and entry into the bloodstream of supplements and other substances. The benefits of “rapid absorption” are to provide rapid impact in more precise quantities.

About Aspire Biopharma, Inc.

Headquartered in Humacao, Puerto Rico, Aspire Biopharma has developed a disruptive technology through a Novel Soluble Formulation which can deliver supplements and drugs rapidly and precisely. For more information, please visit www.aspirebiolabs.com.

Safe Harbor Statement

Certain statements made in this communication are “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may generally be identified by the use of words such as “estimate,” “projects,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “would,” “should,” “future,” “propose,” “potential,” “target,” “goal,” “objective,” “outlook” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements include, but are not limited to, statements regarding the financial position, business strategy and the plans and objectives of management for future operations. These statements are based on various assumptions, whether or not identified in this communication, and on the current expectations of Aspire’s management and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as and must not be relied on by any investor as a guarantee, an assurance, a prediction or a definitive statement of fact or probability. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the control of the parties, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Aspire Biopharma Holdings, Inc.

Contact

TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com

SOURCE: Aspire Biopharma Holdings, Inc.

View the original press release on ACCESS Newswire



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Australian data centre stocks climb on Nvidia outlook — Capital Brief

The news: Nvidia reported revenue of US$44.1 billion ($68.6 billion) for the first quarter of fiscal 2026, up 12% from the previous quarter and up 69% from a year ago, with data centre revenue of US$39.1 billion. The forecast was in line with analysts’ estimates, according to data compiled by Bloomberg. The numbers: The company […]

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The news: Nvidia reported revenue of US$44.1 billion ($68.6 billion) for the first quarter of fiscal 2026, up 12% from the previous quarter and up 69% from a year ago, with data centre revenue of US$39.1 billion.

The forecast was in line with analysts’ estimates, according to data compiled by Bloomberg.

The numbers:
The company incurred a US$4.5 billion charge in the quarter due to new US export licensing requirements for H20 products to China, resulting in US$2.5 billion in H20 revenue that could not be shipped, it said.

Nvidia’s outlook for fiscal Q2 reflects a loss in H20 revenue of approximately US$8 billion due to the recent export control limitations, it said. It expects total revenue to be US$45 billion, plus or minus 2%.

Gross margin for the first quarter was 60.5%, or 71.3% excluding the H20 charge, and diluted earnings per share were 76 US cents per share, or 96 US cents per share excluding the H20 charge.

Nvidia shares rose more than 2.5% in after-hours trading after the result.

The company announced full-scale production of its Blackwell NVL72 AI supercomputer and said it will pay a US$0.01 dividend per share on 3 July.

What they said: “Global demand for NVIDIA’s AI infrastructure is incredibly strong,” Huang said in a statement released ahead of an investor briefing.

“AI inference token generation has surged tenfold in just one year, and as AI agents become mainstream, the demand for AI computing will accelerate,” he added.

“Countries around the world are recognizing AI as essential infrastructure — just like electricity and the internet — and NVIDIA stands at the center of this profound transformation.”

“Our breakthrough Blackwell NVL72 AI supercomputer — a ‘thinking machine’ designed for reasoning— is now in full-scale production across system makers and cloud service providers,”



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Logan-based iFIT forms science council to personalize fitness with biometrics and brainpower – KVNU

LOGAN – Fitness technology company iFIT Inc. has formed a new Science Council aimed at embedding cutting-edge scientific research into its personalized fitness offerings. New advisory council of leading scientists will guide iFIT’s platform, integrating fitness insights and wellness technology for science-backed workouts. The council, made up of experts in fields such as sleep medicine, […]

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LOGAN – Fitness technology company iFIT Inc. has formed a new Science Council aimed at embedding cutting-edge scientific research into its personalized fitness offerings.



New advisory council of leading scientists will guide iFIT’s platform, integrating fitness insights and wellness technology for science-backed workouts.

The council, made up of experts in fields such as sleep medicine, cognitive performance, women’s health, and longevity, will guide iFIT’s efforts to integrate biometric data and health markers into its interactive training programs. The Logan-based company says this will enhance how workouts adapt in real time to a user’s performance and wellness profile.

“Health and wellness journeys are deeply personal—each of us starts from a different place,” said Kevin Duffy, CEO of iFIT in a release. “The iFIT Science Council allows us to translate that science into actionable, everyday routines.”

The inaugural council includes:

  • Dr. Darshan Shah, longevity and health optimization expert, who also serves as iFIT’s Chief Medical Advisor

  • Mona Sharma, holistic nutritionist and wellness strategist

  • Louisa Nicola, neurophysiologist and performance coach

  • Dr. Michael Breus, clinical psychologist and sleep expert

  • Dr. Duncan French, high-performance sports scientist

  • Dr. Vonda Wright, orthopedic surgeon and women’s health authority

  • Dr. Rangan Chatterjee, functional medicine expert and bestselling author

Dr. Shah emphasized the shift away from “one-size-fits-all” workouts.

“By harnessing real biomarker data and the latest scientific research, we can tailor truly science-backed workouts to each individual,” he said in a release.

iFIT plans to incorporate heart-rate variability, recovery metrics and other biometric signals into its platforms to customize workouts and wellness plans.

The connected fitness market continues to grow, where companies target users looking for hyper-personalized training solutions. iFIT, headquartered in Logan, offers workouts via brands such as NordicTrack, ProForm, and Freemotion.





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Nvidia overcomes tariff-driven turbulence to deliver Q1 results that eclipsed projections

SAN FRANCISCO — Artificial intelligence technology bellwether Nvidia overcame a wave of tariff-driven turbulence to deliver another quarter of robust growth amid feverish demand for its high-powered chips that are making computers seem more human. The results announced Wednesday for the February-April period came against the backdrop of President Donald Trump’s on-again, off-again trade war […]

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SAN FRANCISCO — Artificial intelligence technology bellwether Nvidia overcame a wave of tariff-driven turbulence to deliver another quarter of robust growth amid feverish demand for its high-powered chips that are making computers seem more human.

The results announced Wednesday for the February-April period came against the backdrop of President Donald Trump’s on-again, off-again trade war that has whipsawed Nvidia and other Big Tech companies riding AI mania to propel their revenue and stock prices upward.

But Trump’s tariffs — many of which have been reduced or temporarily suspended – hammered the market values of Nvidia and other tech powerhouses heading into the springtime earnings season as investors fretted about the trade turmoil dimming the industry’s prospects.

Those worries have eased during the past six weeks as most Big Tech companies lived up to or exceeded the analyst projections that steer investors, capped by Nvidia’s report for its fiscal first quarter.

Nvidia earned $18.8 billion, or 76 cents per share, for the period, a 26% increase from the same time last year. Revenue surged 69% from a year ago to $44.1 billion. If not for a $4.5 billion charge that Nvidia absorbed to account for the U.S. government’s restrictions on its chip sales to China, Nvidia would have made 96 cents per share, far above the 73 cents per share envisioned by analysts.

In another positive sign, Nvidia predicted its revenue for the May-July period would be about $45 billion, roughly the level that investors had been anticipating. The forecast includes an estimated $8 billion loss in sales to China due to the export controls during its fiscal second quarter, after the restrictions cost it about $2.5 billion in revenue during the first quarter.

In a conference call with analysts, Nvidia CEO Jensen Huang lamented that the U.S. government had effectively blocked off AI chip sales to China — a market that he estimated at $50 billion. Huang warned the export controls have spurred China to build more of its own chips in a shift that he predicted the U.S. will eventually regret.

”The U.S. based its policy on the assumption that China cannot make AI chips. That assumption was always questionable, and now it’s clearly wrong,” Huang said.



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Hrvatski Telekom Showcases MultiSIM Service at Zagreb Gym Rave

With energizing DJ beats, a spectacular light show, and a club-like atmosphere, Hrvatski Telekom has transformed Zagreb into the stage for the first Gym Rave in Croatia. It was an event combining music, technology, and fitness in a way previously experienced only in metropolises such as Berlin, London, New York, and Los Angeles. […]

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With energizing DJ beats, a spectacular light show, and a club-like atmosphere, Hrvatski Telekom has transformed Zagreb into the stage for the first Gym Rave in Croatia. It was an event combining music, technology, and fitness in a way previously experienced only in metropolises such as Berlin, London, New York, and Los Angeles.



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More than 200 participants trained, danced and competed in six dynamic fitness challenges at THE Fitness and Padel Hall. The most successful won valuable prizes, including the latest Apple Watch S10. Gym Rave is a new global trend that brings the energy of a night out into the fitness world, creating a motivating environment where you can work out to music and light effects. 


One of the technological highlights that evening was a holographic demonstration of the Apple Watch S10’s features, which participants used to track their progress during the challenges. The event also showcased Hrvatski Telekom’s MultiSIM service, which connects a smartphone and smartwatch using the same number, providing an ideal solution for an active lifestyle and complete freedom of movement without the need to carry a phone.


Branka Bajt, Director, Brand Sector, Hrvatski Telekom


Gym Rave is an excellent example of how, for the first time in Croatia, we’re combining technology, an active lifestyle, and community into an experience that resonates with young people. Through events like this, we’re putting cutting-edge technology in the service of sports, entertainment, and connection, digital and physical alike. With the MultiSIM service and Apple Watch, smart technology becomes an ally in everyday life. It helps us stay present, active, and connected without anything slowing us down or distracting us. For Generation Z, who see fitness as a way of life rather than something they must do, it’s important that we create content and events that are relatable, meaningful, and inspiring.



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Live Sports Streaming Pushes Demand for Immersive Volumetric Video

Company Logo Growth in the volumetric video market is driven by advancements in 3D capture, powerful infrastructure, and strategic investments in AR/VR technologies. Key players include Microsoft, Intel, and Google, with North America leading market share. Applications span media, sports, and gaming, while emerging markets in APAC and Latin America show strong growth potential. Volumetric […]

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Company Logo
Company Logo

Growth in the volumetric video market is driven by advancements in 3D capture, powerful infrastructure, and strategic investments in AR/VR technologies. Key players include Microsoft, Intel, and Google, with North America leading market share. Applications span media, sports, and gaming, while emerging markets in APAC and Latin America show strong growth potential.

Volumetric Video Market

Volumetric Video Market
Volumetric Video Market

Dublin, May 28, 2025 (GLOBE NEWSWIRE) — The “Volumetric Video Market – Global Outlook & Forecast 2025-2030” report has been added to ResearchAndMarkets.com’s offering.

The Volumetric Video Market was valued at USD 2.55 Billion in 2024, and is projected to reach USD 10.29 Billion by 2030, rising at a CAGR of 26.18%.

Volumetric video represents a paradigm shift in digital content, enabling three-dimensional capture of people, objects, and environments. Unlike traditional videos, it allows users to interact with content from 360-degree perspectives, offering deeply immersive, lifelike experiences. The demand for such realism is being accelerated by consumers’ growing appetite for interactive media and spatial computing.

Despite the high cost and lack of standardization in 3D content creation, the volumetric video market is gaining strong momentum due to several pivotal developments:

  • Technological Advancements: Innovations in 3D capture, including high-definition cameras, LiDAR sensors, and multi-view photogrammetry – are enhancing video quality and reducing production complexity.

  • Powerful Infrastructure: The rising availability of high-performance GPUs, edge computing, and cloud-based storage solutions is solving the massive data demands of volumetric content.

  • Strategic Investments: In 2024, Gracia AI invested USD 1.2 million into next-gen volumetric video tools tailored for spatial computing, highlighting growing investor confidence.

Furthermore, major tech companies such as Meta, Microsoft, and Apple among others are gradually investing in AR/VR technologies which shows the growing need for immersive experiences in digital space. In 2023, Apple also introduced its Vision Pro headset during the Worldwide Developers Conference (WWDC) which was released globally in 2024 and includes multiple cameras to enable mixed reality, eye and hand tracking for interaction. Thus, the expanding innovations in AR and VR technology are significantly contributing to the volumetric video market growth.

VOLUMETRIC VIDEO MARKET TRENDS & DRIVERS

Rising Demand in the Live Sports & Entertainment Industry

The live streaming sports events have revolutionized sports content for its consumers in recent years. Major platforms like ESPN+, DAZN, Amazon Prime, and social media channels like YouTube and Facebook have witnessed significant user engagement in sports streaming. For instance, in 2023 DAZN became Europe’s biggest digital sports broadcaster app and has around 15 million subscribers worldwide. In 2022 Amazon Prime Video recorded over 25 million viewers for its extensive NFL Thursday Night Football streams. Hence, the rapid expansion of live sports and entertainment industries has gradually boosted the volumetric video market.

Advancing Volumetric Videos Realism with Generative AI

In volumetric videos generative AI is significantly enhancing the realism of immersive media experiences, thereby propelling the growth of the market. Generative AI refines the 3D capabilities fills the missing data and improves the resolution of volumetric video which makes it more lifelike and engaging. Moreover, the integration of AI in volumetric video is transforming the immersive content as AI enhances the quality of volumetric captures by improving its resolution and texture refining to make it more real. The usage of AI also reduces the manual effort required in postproduction enabling faster and cost effective content creation.

Improvements in 3D Capture & Displays

The volumetric video market witnessed significant advancements in recent years driven by the increasing demand for various sectors like entertainment, education, and healthcare. The development of affordable 3D cameras and sensors is one of the major advancements of the volumetric video market. Further, companies are also increasingly investing in high-resolution depth sensors LiDAR technology, and multi-camera systems to improve the quality and efficiency of 3D captures. For instance, companies like Gracia AI use Gaussian splatting to record volumetric videos viewable on devices such as the Meta Quest headsets allowing users to observe scenes from various angles and enhance their experience.

Revolutionizing Gaming & E-Sports

The global volumetric video market is changing the gaming industry as is used in applications like character animation, world construction, and player immersion. Game makers use these types of videos to capture real-life performances and incorporate them into gaming environments such as live creatures with realistic reactions and motions which improves the gaming experience of players by offering more engaging and immersive experiences. For instance, in 2024, Arcturus, a volumetric video developer company, introduced an update for its HoloSuite software that transfers lightweight, scalable volumetric video into game engines which allows it to execute and playback in real-time. Further, by using a new high-performance codec, Accelerated Volumetric Video (AVV) users can populate digital scenes with more volumetric characters than has typically been possible and at the same time maintain a higher level of data quality.



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