The comprehensive program, designed by hiring managers and senior engineers from FAANG+ organizations, offers unparalleled preparation through a structure mirroring actual industry hiring practices. Core curriculum components include in-depth instruction on data structures and algorithms alongside advanced system design principles. Participants also select from specialized domain tracks including Data Engineering, Machine Learning, Data Science, Front-end, Back-end, Full-stack, Test Engineering, SRE, Cloud, Android, iOS, Security, Data Analyst, Business Analyst, and Embedded Software.

iFIT Inc., one of the global leaders in intelligent, personalised fitness, is proud to announce the formation of the iFIT Science Council, a pioneering initiative designed to integrate cutting-edge scientific insights into the company’s product development, content strategy, and member experience.

Composed of leading experts across wellness disciplines, the Science Council will further elevate iFIT’s leadership in personalized fitness and holistic health solutions. The inaugural members of iFIT’s Science Council include members of the medical and science community who specialize in a range of focus areas including longevity, women’s health, cognitive performance, and sleep: Dr. Darshan Shah, Mona Sharma, Louisa Nicola, Dr. Michael Breus, Dr. Duncan French, Dr. Vonda Wright, and Dr. Rangan Chatterjee.

Expert Council to Drive Fitness Innovation

By leveraging the latest findings in health and human performance, the Council will help iFIT deliver fitness innovation that is firmly grounded in science while remaining accessible and engaging for consumers.

“Health and wellness journeys are deeply personal—each of us starts from a different place, but we’re unified by a common goal: to live healthier lives,” said Kevin Duffy, CEO of iFIT. “The challenge is knowing where to begin, how to adapt, and what truly works. With rapid advancements across exercise science, physiology, and health optimisation, we now have powerful tools to guide these journeys. The iFIT Science Council allows us to translate that science into actionable, everyday routines—making the fundamentals of fitness more accessible, personal, and impactful for millions of members around the world.”

Integrating Biomarkers and Wellness Tech

A core focus of the council is to bridge the gap between high-level health science and everyday workouts. The advisors will help iFIT interpret and apply insights from fields like exercise physiology, metabolism, and genetics into its product development. For example, iFIT plans to integrate deeper biometric tracking and biomarker fitness insights into its platform – leveraging data such as heart-rate variability, recovery metrics, and other health signals – to further customize each user’s workout plan. By infusing iFIT’s interactive training programs with this data-driven approach, the Science Council will enable the company to refine how workouts adapt in real time to an individual’s performance and wellness profile.

“One-size-fits-all workouts are a thing of the past. By harnessing real biomarker data and the latest scientific research, we can tailor truly science-backed workouts to each individual,” said Dr. Darshan Shah, iFIT’s Chief Medical Advisor. “The Science Council brings together leading minds in sports medicine, nutrition, and technology to transform our approach to connected fitness. Together, we’ll help iFIT members to achieve better results through personalized, evidence-based training.”

The establishment of the iFIT Science Council reinforces the company’s commitment to continuous innovation, empowering users to achieve their health and fitness goals through scientifically-backed insights and technology-driven personalization.

To experience iFIT’s science-driven, personalised workouts first-hand or learn more about the iFIT platform, visit its official website.

iFIT Inaugural Science Council Members

Dr. Darshan Shah – Chief Medical Advisor, Longevity & Health Optimization Expert

Dr. Darshan Shah is a board-certified surgeon, longevity specialist, and founder of Next Health—the world’s largest health optimization and longevity clinic. With over 20,000 surgical procedures to his name, Dr. Shah shifted his focus to preventive health after reversing his own autoimmune disease and losing 50 pounds through lifestyle changes. A graduate of Harvard Business School and Singularity University, he now leads innovation in biomarker-driven wellness and personalized health protocols. ​

Mona Sharma – Holistic Nutritionist & Wellness Strategist

Mona Sharma is a globally recognized nutritionist and wellness entrepreneur known for integrating Ayurvedic principles with modern science. As the founder of Xicama™ and host of the “Rooted in Wellness” podcast, she has transformed the lives of high-profile clients—including Will Smith and Julianne Hough—by creating personalized health strategies that blend nutrition, mindfulness, and lifestyle practices.

Louisa Nicola – Neurophysiologist & Cognitive Performance Coach

Louisa Nicola is a neurophysiologist and founder of Neuro Athletics, a consulting firm that optimizes brain performance for elite athletes in the NBA, NFL, and MLB, as well as Wall Street executives. A former professional triathlete, she combines neuroscience with athletic training to enhance cognitive function, utilizing EEG scans, lab tests, and cognitive assessments. Louisa is also the host of “The Neuro Experience” podcast, where she explores brain health, longevity, and peak performance. ​

Dr. Michael Breus – Clinical Psychologist & Sleep Medicine Expert

Dr. Michael Breus, known as “The Sleep Doctor,” is a double board-certified clinical psychologist and sleep specialist. One of only 168 psychologists worldwide to pass the Sleep Medicine Boards without attending medical school, he has authored best-selling books like “The Power of When.” Dr. Breus has been a prominent media figure, sharing his expertise on platforms such as The Today Show, Dr. Oz, and Oprah, and served as the sleep expert for WebMD for 14 years.

Dr. Duncan French – High-Performance Sport Scientist

Dr. Duncan French is the Senior Vice President of the UFC Performance Institute, bringing over 20 years of experience in elite sports performance. He has coached athletes across more than 40 professional and Olympic sports, including roles as Director of Performance Sciences at the University of Notre Dame and Technical Lead for Strength & Conditioning at the English Institute of Sport. Dr. French is renowned for his expertise in strength and conditioning, training transfer, and performance optimization. ​

Dr. Vonda Wright – Orthopedic Surgeon & Women’s Health Advocate

Dr. Vonda Wright, MD is a pioneering orthopedic sports surgeon, researcher, an expert in human performance, longevity, and an authority in women’s health. Dr Wright is a frequent media and conference expert, and her science-based approach is changing the lives of millions in mid-life. Dr Wright’s compelling messages and no-nonsense delivery not only informs but inspires action, encouraging athletes and active people of all ages and skill levels to reclaim their health and thrive at every stage of life. Dr Wright practices orthopaedic surgery in Lake Nona Florida and is the founder and CEO of Precision Longevity. Her latest book, UNBREAKABLE, will be released in August of 2025.

Dr. Rangan Chatterjee – Functional Medicine Expert

Dr. Rangan Chatterjee is a Professor of Health Communication and Education at Chester Medical School and is known for his ability to simplify complex health information and inspire people to make positive changes in their lives. He hosts the most listened to health podcast in Europe ‘Feel Better, Live More‘ which has had over 300 million listens to date and has published 6 #1 Sunday Times Bestselling books which have sold over 1 million copies worldwide. He is the only doctor globally to have successfully reversed type II diabetes, fibromyalgia, panic attacks, IBS and menopausal symptoms using only nutrition, lifestyle & mindset approaches on primetime TV, on his wildly successful BBC show ‘Doctor In The House’, which has been broadcast in over 70 countries around the world.

Source

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By Brody Ford, Bloomberg

Salesforce Inc. said the use of artificial intelligence tools internally has allowed it to hire fewer workers, another example of a company changing its hiring plans due to the emerging technology.

“We have reduced some of our hiring needs,” Chief Financial and Operations Officer Robin Washington said Wednesday on a call with analysts, citing the implementation of AI tools. For example, she said that 500 customer service workers would be redeployed to different roles within the company this year, saving $50 million.

RELATED: Salesforce agrees to buy Redwood City-based Informatica in deal worth $8 Billion

Tech companies are relying on AI to help with everything from customer service to software engineering. Job cuts at Microsoft Corp. earlier this month fell hardest on software engineers. Leaders of Microsoft and Alphabet Inc. say AI is producing about 30% of new code on some projects. For years, social networks have been offloading content moderation jobs to AI; this year Meta Platforms Inc. will be relying on a class of AI-powered engineers to carry out basic bug fixes and product improvements at Meta, Chief Executive Officer Mark Zuckerberg has said.

I went on a big hike in the beautiful Wye Valley in the UK to test out AllTrails’ new Peak subscription service. AllTrails is one of our best fitness apps, and I wanted to update its review, taking the new Peak service into account.

However, also wanting to make the most of the opportunity, I wore my Apple Watch Ultra 2, my Garmin Instinct 3, and the all-new Whoop MG, the medical-grade version of the Whoop 5.0.

In 2024, the global strategy games esports market was valued at USD 695.3 million, with North America leading the sector by capturing over 31.8% market share, generating approximately USD 221 million in revenue.

The U.S. contributed USD 198.9 million and is expected to grow at a CAGR of 19.4%. The overall market is projected to reach USD 4,834 million by 2034, expanding at a robust CAGR of 21.4% from 2025 to 2034. This growth is fueled by increasing viewership, rising investment in esports tournaments, and the expanding popularity of strategy games worldwide.

How Growth is Impacting the Economy

The rapid expansion of the strategy games esports market significantly boosts the global economy by creating diverse revenue streams across advertising, sponsorships, and digital content sales. This sector fosters job creation in event management, game development, marketing, and broadcasting, contributing to the digital entertainment industry’s vibrancy.

Additionally, increasing investments by brands and media companies catalyze economic activity across supply chains, including technology hardware and software providers. Esports also encourages the development of digital infrastructure, supporting ancillary industries such as telecommunications and streaming platforms. The global rise of esports promotes tourism through international events, enhancing local economies. Moreover, growing acceptance of esports as a professional career drives educational programs and skill development, preparing a future-ready workforce.

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Impact on Global Businesses

Rising Costs & Supply Chain Shifts

Businesses face escalating costs related to gaming hardware production and software development. Supply chain disruptions impact peripheral equipment availability, driving a shift toward localized manufacturing and digital distribution.

Sector-Specific Impacts

• Gaming Industry: Expands with increased demand for strategy game titles and updates.
• Advertising & Sponsorships: Brands invest heavily in targeted esports marketing.
• Media & Streaming: Streaming platforms experience higher viewership and subscription rates.
• Technology: Demand rises for high-performance hardware and network infrastructure.

Strategies for Businesses

To capitalize on market growth, businesses should:

• Invest in innovative game development and regular content updates
• Build strategic partnerships with influencers and streaming platforms
• Leverage data analytics for targeted marketing and audience engagement
• Enhance user experience through immersive technologies like AR and VR
• Expand presence in emerging esports markets via localized tournaments and collaborations

Key Takeaways

• Market projected to reach USD 4,834 million by 2034
• CAGR of 21.4% during 2025–2034
• North America leads with 31.8% share in 2024
• Growth driven by viewership, investments, and gaming innovation
• Expansion spans gaming, advertising, media, and technology sectors

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Analyst Viewpoint

The strategy games esports market is positioned for exponential growth due to rising global interest and increased monetization opportunities. Innovations in streaming and immersive technologies are enhancing fan engagement, while brand investments fuel commercial expansion. Future growth will be supported by expanding demographics and geographic penetration, especially in Asia-Pacific and Latin America. As competitive gaming gains mainstream acceptance, the ecosystem will mature with enhanced professionalism and infrastructure. The outlook remains strongly positive, with sustainable growth anticipated through technology integration and diversified revenue streams.

Regional Analysis

North America dominates the strategy games esports market due to established infrastructure, high disposable incomes, and a mature digital entertainment culture. Europe follows closely with increasing tournament activities and sponsorship investments. Asia-Pacific is emerging rapidly, driven by a young, tech-savvy population and expanding internet accessibility. Latin America and the Middle East are showing growing interest, propelled by grassroots tournaments and government support for esports initiatives. Regional diversification enhances global market resilience and offers multiple growth avenues.

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Business Opportunities

Opportunities abound in game development tailored to regional preferences and emerging platforms like mobile esports. Brands can leverage influencer marketing and virtual advertising to target niche audiences. Streaming service providers can innovate with interactive content and subscription models. Event organizers have the scope to create hybrid and virtual tournaments, expanding reach. Additionally, investment in esports education and training academies can nurture talent and professionalize the industry, opening sustainable revenue streams.

Key Segmentation

Game Type

• Real-Time Strategy (RTS)
• Turn-Based Strategy (TBS)
• Multiplayer Online Battle Arena (MOBA)

Platform

Revenue Source

• Sponsorship & Advertising
• Media Rights
• Merchandising & Ticketing
• In-Game Purchases

Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Player Analysis

Leading companies focus on developing engaging, balanced games with frequent updates and esports-ready features. Partnerships with streaming platforms and influencers are critical for audience growth. Investment in tournament organization and prize pools drives competitive participation. Technology adoption, including AI for matchmaking and analytics, enhances player and viewer experiences. Market leaders also prioritize global expansion through regional collaborations and multilingual content support to capture diverse audiences.

Top Key Players in the Market

• Riot Games
• Valve Corporation
• Blizzard Entertainment
• Tencent Games
• Epic Games
• Supercell
• Nintendo
• Microsoft Studios
• Paradox Interactive
• Ubisoft Entertainment
• Gfinity Esports
• ESL FACEIT Group
• Others

Recent Developments

• Launch of new strategy esports titles with advanced graphics and gameplay mechanics
• Major sponsorship deals signed by leading esports teams and tournaments
• Expansion of mobile strategy esports leagues in Asia-Pacific
• Integration of augmented reality features in streaming platforms
• Increasing prize pools announced for global strategy esports championships

Conclusion

The global strategy games esports market is set for strong growth, driven by technological innovation, increasing investments, and expanding audiences. Businesses leveraging digital platforms, engaging content, and regional expansion will thrive in this dynamic landscape.

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For highlights of MSE and DXC partnership, CLICK HERE.

WASHINGTON, May 28, 2025 /CNW/ – Monumental Sports & Entertainment (MSE), America’s leading integrated sports and entertainment company, today announced an expanded partnership with DXC Technology (NYSE: DXC), a Fortune 500 global technology services provider. As an official global partner, DXC’s expertise in digital transformation will help enhance the experience for MSE’s millions of fans. DXC will bring technology innovation to support MSE’s vision for the iconic new Capital One Arena, part of the $800+ million entertainment district transformation in downtown Washington, D.C.

The multi-year collaboration will span across the entire MSE enterprise, including the NBA’s Washington Wizards, NHL’s Washington Capitals, WNBA’s Washington Mystics, Capital One Arena, and Monumental Sports Network (MNMT). MSE will leverage DXC’s expertise in cloud infrastructure, cybersecurity, enterprise applications, and AI to deliver smarter connected experiences to millions of fans around the world.

“Our expanded partnership with DXC aligns perfectly with our vision for the new arena, leveraging their technological prowess to enhance the experience for our fans, partners, and more. Together, we are setting the stage for a dynamic hub in downtown D.C. and DXC’s technology and industry expertise will help us redefine how we experience sports, entertainment, and business in the heart of our nation’s capital,” said Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE. “As we embark on the transformative process of creating a brand-new arena and surrounding entertainment district, we are not just reshaping a physical space, we are creating a vibrant ecosystem where businesses can connect, collaborate, and engage with audiences on a global scale.”

“Together, DXC and MSE are driving the next era of innovation in sports, entertainment, and business,” said Kaveri Camire, SVP and Chief Marketing Officer at DXC. “As a trusted partner to many of the world’s most innovative brands, DXC brings deep industry expertise and engineering excellence to help customers innovate for the future. We’re proud to collaborate with MSE and reimagine Capital One Arena to create smarter, more immersive fan experiences that set a new standard in business and sports.”

DXC will join MSE as the presenting partner of MNMT’s newest original show, Sports Business Journal: Inside the Industry, covering the rapidly evolving business of sports and innovation. DXC was the first partner to leverage the award-winning MNMT studios to create dynamic internal and external content, reaching its 120,000 employees worldwide, as well as customers and partners.

Today’s announcement comes as construction is underway on the brand-new arena. MSE is taking a 360-degree approach to planning a high-tech, high-touch building that will serve millions of annual visitors for the next 25 years and set a new standard for fan experience and technological innovation.

Additional information about MSE’s brand-new arena is available HERE.

About Monumental Sports & Entertainment 
Monumental Sports & Entertainment is America’s leading integrated sports and entertainment company and is ranked as one of the most valuable globally. Our people, players, teams, and events bring excitement and joy to millions. We invest and innovate to consistently raise the game so we can deliver extraordinary experiences that will inspire and unite our community, our fans, and our people. To learn more, please visit monumentalsports.com.

About DXC Technology 

DXC Technology (NYSE: DXC) helps global companies run their mission-critical systems and operations while modernizing IT, optimizing data architectures, and ensuring security and scalability across public, private and hybrid clouds. The world’s largest companies and public sector organizations trust DXC to deploy services to drive new levels of performance, competitiveness, and customer experience across their IT estates. Learn more about how we deliver excellence for our customers and colleagues at DXC.com.