Google Cloud accelerates every organization’s ability to digitally transform its business. It delivers enterprise-grade solutions that leverage Google‘s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.Commenting […]
Google Cloud accelerates every organization’s ability to digitally transform its business. It delivers enterprise-grade solutions that leverage Google‘s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.Commenting on the occasion, Jeff Dodds, Chief Executive Officer of Formula E, said, “We’re thrilled to announce an enhanced multi-year partnership with Google Cloud that will not just increase our technological capabilities, but enhance our broader growth and evolution as a championship. Partnering with one of the most forward-thinking companies in the world will deliver a step-change for the series in how we’re able to continue producing some of the most exciting and innovative racing in the world. Building on previous successes and world records with the GENBETA innovation project, new technology and solutions developed alongside Google Cloud will further enhance the performance and potential of our race cars, providing even faster, closer and more action-packed racing for our fans. With the continued growth of the series and an ever-growing fanbase of nearly 400 million, it is no surprise that our new and longstanding partner portfolio is seeing increasing value in one of the most innovative and fast-growing sports on the planet.”
The partnership will leverage Google Cloud’s advanced technologies to enhance on-track performance, personalize fan experiences, and drive sustainable solutions. Generative AI will play a pivotal role in analyzing extensive data from races, simulations, and driver inputs. This in-depth analysis will provide drivers with more insightful and personalized feedback, empowering them to optimize their performance.Formula E, the pioneering all-electric global motorsport series, has announced an expanded partnership with Google Cloud.Furthermore, the partnership will enhance fan engagement through AI-powered predictions, personalized content recommendations, and interactive features that deepen their connection to the sport. Both companies will collaborate on developing and implementing cloud-based solutions that support Formula E’s sustainability goals, including optimizing energy consumption and reducing environmental impact.Tara Brady, President of Google Cloud EMEA, added, “With Google Cloud’s gen AI tools and advanced data analytics, including our Vertex AI platform and Gemini models, we’re helping Formula E supercharge innovation in motorsport. Together, we’re pushing the boundaries of sustainable racing, redefining what’s possible on and off the track.”Formula E is the world’s first fully-electric international FIA-sanctioned single-seater championship. The series has raced in iconic cities around the world since its inaugural season in 2014/15 and is committed to advancing electric vehicle technology and promoting sustainability. The 2024-25 is off and running with round 2 scheduled in Mexico City on Jan 11.This multi-year agreement has elevated Google Cloud to the status of Formula E’s official cloud technology services partner and official cloud security partner.This expanded partnership builds upon the success of their previous collaboration, which included the development of a groundbreaking gen AI “DriverBot” that played a crucial role in setting a new indoor land speed record.
