TGI Sport has struck yet another acquisition in the sports marketing and LED advertising space in a deal to buy Sporteo Int Sportmanagement, the Liechtenstein-based agency.

Walla, the studio management platform revolutionizing boutique fitness operations, has appointed Jody Hinman as Director of Midmarket and Franchise Sales. This strategic hire supports Walla’s push to expand its footprint among multi-location and franchise fitness businesses.

With extensive sales leadership experience across SMB, midmarket, and enterprise sectors, Hinman brings deep expertise in both the technology and fitness industries. She will lead efforts to grow Walla’s presence among rapidly scaling fitness brands, aligning the platform’s advanced technology with the complex needs of multi-location and franchise operators.

“As the demand for scalable technology grows among multi-location and franchise studios, Jody’s appointment positions us to meet that demand directly,” said Doug Hecht, CEO and Co-Founder of Walla. “Her strategic vision and expertise in tech and wellness will accelerate our growth in this fast-evolving market.”

Hinman will focus on securing partnerships with larger fitness brands while helping evolve Walla’s platform to meet multi-location and franchise businesses’ operational, data-driven, and client experience needs.

“Walla is addressing real challenges for fitness operators,” said Hinman. “I’m excited to help bring our platform to more studios, providing the smarter, more efficient tools they need to scale and succeed. This is an incredible opportunity to make a significant impact for Walla and the future of fitness business operations.”

Hinman’s hire follows recent momentum at Walla, including the appointment of Gia DeRose as Vice President of Sales. The company is seeing increasing adoption from high-volume studios and franchise systems seeking intuitive, performance-driven tools to enhance operations and client experiences.

This article was originally published in Law360 on May 15, 2025, and is republished here with permission.

In today’s data-driven sports industry, teams, leagues and sponsors increasingly rely on biometric and performance data to enhance player performance, prevent injuries and optimize contract negotiations. Such data collection often includes highly sensitive physiological and health information that goes beyond mere statistics, prompting additional ethical and legal considerations.

However, this growing reliance on highly sensitive data raises significant legal and privacy concerns, particularly in light of evolving biometric privacy laws like the Illinois Biometric Information Privacy Act, or BIPA,[1] as well as other consumer privacy and data protection laws at the state and international level that impose heightened requirements on the collection and processing of biometric data, including several U.S. state consumer privacy laws and the European General Data Protection Regulation.[2]

Professional sports leagues and their respective clubs that utilize biometric and performance data should be aware of these risks, as well as of other related legal and regulatory considerations, and the measures they can take to help minimize their exposure to potential liability.

In addition, these organizations need to be mindful of the various implications that their reliance on biometric and performance data can and will have on contract negotiations with athletes, and the issue of data ownership. These critical aspects surrounding the collection and use of biometric data in professional sports today, and how they are likely to evolve, are examined below.

Player Monitoring and Biometric Data Collection

Hypothetical

A star football player consents to wearable technology usage for injury prevention. Over time, the system collects data indicating a higher-than-normal risk of certain muscle tears. The club’s medical staff and coaching personnel have access to these metrics, which prompts the player’s agent to worry that this information might reduce the player’s contract value. The league, meanwhile, points to the health benefits of preemptive care.

This scenario illustrates how both parties — player and team — can benefit from early detection, but also sets up a possible dispute over how such predictive data could negatively affect negotiations.

Analysis

Professional sports organizations leverage cutting-edge technologies such as wearable devices, motion-tracking systems, and artificial intelligence-driven analytics to collect and analyze player biometrics, including heart rate variability, sleep cycles, hydration levels and muscle recovery patterns.[3] The promise of these tools is clear: improved training, better gameplay strategies and enhanced player health management.

However, while these innovations are designed to optimize performance and provide unparalleled insights into player conditioning, long-term potential and health, they also introduce substantial privacy risks. The data collected can reveal personal and sensitive information about an athlete’s physical and mental state, including fatigue levels, injury risks and overall fitness.

The improper handling or any unauthorized access or misuse of this data could have severe repercussions for players’ careers and reputations, as well as invite legal disputes. For instance, publicizing data that highlights an athlete’s performance decline could damage their marketability, leading to fewer endorsement deals or public scrutiny. In addition, this data could be used against players in situations where their performance drops due to injury, age or fatigue — putting them at a disadvantage both on and off the field.

BIPA and similar state laws impose stringent restrictions on the collection, storage and use of biometric data. Under BIPA, for example, organizations must obtain explicit, informed consent from individuals before collecting their biometric identifiers, provide clear notice regarding data usage and retention, and implement robust security measures to protect the integrity of such data.

Washington[4] and Texas[5] have also enacted biometric privacy laws that, while not as far-reaching as BIPA, impose obligations on entities collecting biometric data.

Washington’s law mandates that entities inform individuals about biometric data collection and obtain consent, while Texas’ statute prohibits the sale or disclosure of biometric data without explicit permission.

In addition, with legislative trends pointing toward heightened data privacy considerations, a number of other states are considering enhanced biometric privacy protections, signaling a steady trend toward stricter regulations nationwide.

League Policies on Biometric Data

As illustrated below, major U.S. professional leagues have taken steps to define the scope of biometric data usage in player monitoring, reflecting growing awareness of data privacy concerns at the league level.

• The NFL implemented rules in 2020 allowing teams to collect biometric data, but restricted how it can be used in contract negotiations;
• The NHL is currently updating its collective bargaining agreement to require player consent prior to using their biometric data collected during games or practices; and 
• The MLB established policies in 2020 granting players the ability to review and control access to their biometric data.[6]

Obtaining consent is an important first step, but it only addresses the immediate issue of unauthorized data collection. It does not account for the ongoing or long-term use of that data, such as how it might be shared, stored or used in negotiations years after it was originally collected.

In addition, consent agreements are often complex and may be signed under duress, with players feeling pressure to comply in order to secure their place on the team.

As biometric tracking becomes more embedded in sports science, leagues will likely continue refining their policies to balance competitive advantages with player privacy rights. Future iterations of the policies may include language addressing the use of anonymization or pseudonymization, as well as restrictions on data sale or licensing to third parties.

Data Ownership and Usage Rights

Hypothetical

A basketball franchise invests in a proprietary performance analytics platform. The player’s data is shared with third-party sports medicine providers for treatment recommendations. Midseason, the player is traded, but the franchise retains full access to the athlete’s historical biometrics — even after the athlete has joined a new team.

Disputes arise over whether the athlete can request deletion of older data, whether that data can be retained by the former team and used as a competitive advantage, or whether the former team can profit from aggregated datasets that the team uses in broader commercial ventures.

Analysis

Determining who owns the data collected from athletes is a complex and sometimes controversial legal issue. This is especially prevalent in the context of biometric and performance data, which have direct implications for salary negotiations, injury risk assessment and market valuation.

Does the data belong to the athlete, the team, the league or the technology provider? Clear contractual agreements are essential to outline data ownership and usage rights, preventing potential disputes and ensuring fair use of athlete information.

CBAs play a pivotal role in defining the extent of biometric data usage in professional leagues. For example, in 2017, the National Basketball Players Association has negotiated provisions regarding the collection and use of wearable technology data, ensuring that players retain specific rights over their personal biometric information.

As biometric tracking becomes more advanced, future CBAs will likely refine these protections further.

Legal and Regulatory Considerations

Beyond BIPA, Washington and Texas laws, other state and international regulations affect how leagues, clubs, and teams collect and use biometric and performance data in professional sports. Below are some notable examples.

U.S. State Consumer Privacy Laws

Currently, there are 20 states that have enacted consumer privacy laws — some of which are already in effect — while others become effective later this year or next.[7]

Biometric data is considered sensitive data under all of these laws, which expand their respective protections to residents of those states — including athletes — by either: (1) requiring covered businesses to provide specific notice and obtain consent before collecting or processing biometric data or identifiers from those individuals, as is the case under most state consumer privacy laws; or (2) granting individuals additional rights, such as the ability to limit the use and disclosure of their biometric data to only those purposes that are expressly permitted by statute.

Interestingly, unlike BIPA, which does not explicitly require that consent be freely given prior to collecting and processing individuals’ biometric data or identifiers, nearly all state consumer privacy laws enacted to date have adopted a similar definition of consent to mean a clear affirmative act signifying an individual’s freely given, specific, informed and unambiguous agreement.

Given the power imbalance between athletes and sports organizations, there are concerns about whether consent can truly be freely given. If an athlete must provide their biometric data to be eligible for competition, can their consent truly be considered voluntary?

In addition, contrary to BIPA, several state consumer privacy laws require entities that collect and process biometric data for their own or commercial purposes to perform a risk assessment that is designed to help organizations identify, analyze and minimize the privacy risks associated with their data collection, use, retention and disclosure practices. This is also known as a data protection impact assessment.

With that said, the requirements associated with data protection impact assessments vary by state.

General Data Protection Regulation

European professional sports leagues, teams and clubs, as well as athletes, particularly those competing in international leagues or events, likely fall under the jurisdiction of the GDPR, which imposes strict data protection and privacy requirements on the processing of biometric data, classified as a sensitive form of data under the law.

For example, entities must have a lawful basis to process such data before they can do so, such as (1) obtaining explicit consent from European athletes, which is similar to how consent is defined under state consumer privacy laws; or (2) if the processing is necessary to fulfill employment obligations or exercise specific rights, as long as it’s authorized by relevant domestic law or collective agreements with appropriate safeguards for the European athlete.

GDPR-regulated organizations processing European athletes’ biometric data must implement robust security measures, provide transparency regarding data use and facilitate data subject rights such as access, rectification and erasure, unless an exception applies.

In addition, since biometric data is considered a sensitive type of data under the GDPR, entities that are subject to it must also carry out a data protection impact assessment prior to processing such data.

Key Takeaways for Professional Sports Organizations

Real-Life Scenario

In an international soccer league, teams adopt real-time biometric monitoring for performance optimization. Players agree to share data with medical staff, coaches and nutritionists. However, the league’s sponsors — which produce the wearable devices — start requesting anonymized and aggregated data for their own research and development.

Some players fear commercial exploitation and question how truly anonymized such data can be. Ultimately, the league’s regulatory body may be required to negotiate stricter anonymization protocols on behalf of the players and league, but the controversy highlights how easily data may cross boundaries once it is collected.

Analysis

As biometric and performance data collection grows more sophisticated, stakeholders in professional sports must navigate an increasingly complex legal landscape to ensure compliance and protect player rights.

In addition to legal obligations, ethical considerations around fairness, consent and athlete welfare are equally pressing. Professional sports leagues and teams implementing comprehensive policies around wearable tech and data privacy is crucial to safeguard athlete rights. Below are some best practices to consider.

Obtain explicit, informed consent.

Ensure athletes understand exactly what data is being collected, how it will be used and who will have access. Consent forms should detail any potential data-sharing with third parties and specify any monitoring beyond training and games, as well as conform with any related requirements under applicable privacy laws. Emphasize that athletes can revoke consent or request data deletion where permitted by law.

Limit monitoring to relevant times.

Restrict data collection to training and competition settings to respect athlete privacy during personal time. Clear policies should outline specific circumstances in which ongoing monitoring is justified and limit unnecessary data collection.

Secure data against misuse.

Implement strong data security measures to help prevent unauthorized access to and/or use of biometric and performance data.

Set clear expectations with third-party providers.

Require third-party vendors that process biometric and performance data on your behalf to comply with applicable data protection laws and establish data security measures that protect against unauthorized access to or use of such data.

These agreements should explicitly outline the vendor’s privacy and security responsibilities, as well as offer broad indemnification rights to the contracting league and/or team if the vendor’s mishandling of the data leads to a security incident.

[1] 740 ILCS 14/1 et seq. (Illinois Biometric Information Privacy Act), available at https://www.ilga.gov/legislation/ilcs/ilcs3.asp?ActID=3004.

[2] Regulation (EU) 2016/679, General Data Protection Regulation (GDPR), available at https://eur-lex.europa.eu/eli/reg/2016/679/oj/eng.

[3] Jen Booton, Analyzing Movement and Biometrics in Sports, Sports Business Journal (Jul. 29, 2020), available at https://www.sportsbusinessjournal.com/Daily/Issues/2020/07/30/Technology/biometrics-sports-athletes-performance-injury-prevention/ (subscription may be required).

[4] Wash. Rev. Code § 19.375.010 et seq. (Washington Biometric Privacy Protection Act), available at https://app.leg.wa.gov/RCW/default.aspx?cite=19.375.

[5] Tex. Bus. & Com. Code Ann. § 503.001 et seq. (Texas Capture Or Use Of Biometric Identifier Act), available at https://statutes.capitol.texas.gov/docs/bc/htm/bc.503.htm.

[6] Nick Fustor, MLB Approves Use of Device to Measure Biometrics of Players, Fox Sports (Mar. 2020), available at https://www.foxsports.com/stories/mlb/mlb-approves-use-of-device-to-measure-biometrics-of-players. Tom Friend, Biometrics Language Evolving with Each New CBA, Sports Business Journal (Aug. 1, 2022), available at https://www.sportsbusinessjournal.com/Journal/Issues/2022/08/01/In-Depth/Biometrics (subscription may be required).

[7] International Association of Privacy Professionals (IAPP), US State Privacy Legislation Tracker (Last Updated Apr. 7, 2025), available at https://iapp.org/resources/article/us-state-privacy-legislation-tracker/.

[View source.]

SANTA CLARA — Amazon has struck a deal with WeWork that will allow the online commerce giant to secure space in a big Santa Clara office building in a sign some tech companies still seek to expand in the region.

The tech titan will occupy 141,000 square feet at 4980 Great America Parkway in Santa Clara, according to several sources with knowledge of the transaction.

PENN Entertainment, Sphere Entertainment, Insight Enterprises, Madison Square Garden Sports, Motorsport Games, GameSquare, and DouYu International are the seven Esports stocks to watch today, according to MarketBeat’s stock screener tool. Esports stocks are shares of publicly traded companies whose core business lies in the competitive gaming ecosystem—ranging from game publishers and hardware makers to streaming platforms and tournament organizers. By investing in these stocks, investors seek exposure to the rapidly growing market for professional gaming events, sponsorship deals, media rights and digital content distribution. The performance of esports stocks is driven by factors such as game popularity, technological innovation, audience engagement and the scale of global tournaments. These companies had the highest dollar trading volume of any Esports stocks within the last several days.

PENN Entertainment (PENN)

PENN Entertainment, Inc., together with its subsidiaries, provides integrated entertainment, sports content, and casino gaming experiences. The company operates through five segments: Northeast, South, West, Midwest, and Interactive. It operates online sports betting in various jurisdictions; and iCasino under Hollywood Casino, L’Auberge, ESPN BET, and theScore Bet Sportsbook and Casino brands.

PENN stock traded down $0.35 during trading hours on Monday, hitting $15.67. 862,155 shares of the stock traded hands, compared to its average volume of 4,214,936. The stock has a 50-day simple moving average of $15.75 and a 200 day simple moving average of $18.63. The company has a current ratio of 0.94, a quick ratio of 0.94 and a debt-to-equity ratio of 2.34. PENN Entertainment has a one year low of $13.25 and a one year high of $23.08. The company has a market cap of $2.37 billion, a P/E ratio of -4.41, a P/E/G ratio of 1.55 and a beta of 1.81.

Read Our Latest Research Report on PENN

Sphere Entertainment (SPHR)

Sphere Entertainment Co. engages in the entertainment business. It produces, presents, or hosts various live entertainment events, including concerts, family shows, and special events, as well as sporting events, such as professional boxing, college basketball and hockey, professional bull riding, mixed martial arts, and esports and wrestling in its venues, including The Garden, Hulu Theater, Radio City Music Hall, and the Beacon Theatre in New York City; and The Chicago Theatre.

Shares of SPHR stock traded up $0.66 during mid-day trading on Monday, reaching $39.44. The company’s stock had a trading volume of 280,098 shares, compared to its average volume of 899,499. Sphere Entertainment has a 1-year low of $23.89 and a 1-year high of $50.88. The company has a market cap of $1.41 billion, a P/E ratio of -3.76 and a beta of 1.51. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.56 and a current ratio of 0.56. The firm’s 50-day moving average is $30.20 and its two-hundred day moving average is $37.68.

Read Our Latest Research Report on SPHR

Insight Enterprises (NSIT)

Insight Enterprises, Inc., together with its subsidiaries, provides information technology, hardware, software, and services in the United States and internationally. The company offers modern platforms/infrastructure that manages and supports cloud and data platforms, modern networks, and edge technologies; cybersecurity solutions automates and connects modern platform securely; data and artificial intelligence modernizes data platforms and architectures, and build data analytics and AI solutions; modern workplace and apps; and intelligent edge solutions that gathers and utilizes data for real-time decision making.

NASDAQ:NSIT traded down $1.09 during mid-day trading on Monday, reaching $135.99. 69,978 shares of the company were exchanged, compared to its average volume of 399,793. Insight Enterprises has a 12 month low of $126.10 and a 12 month high of $228.07. The company has a fifty day moving average of $140.69 and a 200 day moving average of $153.79. The company has a quick ratio of 1.15, a current ratio of 1.18 and a debt-to-equity ratio of 0.30. The stock has a market cap of $4.34 billion, a PE ratio of 20.84, a PEG ratio of 1.40 and a beta of 1.22.

Read Our Latest Research Report on NSIT

Madison Square Garden Sports (MSGS)

Madison Square Garden Sports Corp. operates as a professional sports company in the United States. The company owns and operates a portfolio of assets that consists of the New York Knickerbockers of the National Basketball Association (NBA) and the New York Rangers of the National Hockey League. Its other professional franchises include development league teams, the Hartford Wolf Pack of the American Hockey League and the Westchester Knicks of the NBA G League.

Shares of Madison Square Garden Sports stock traded down $0.38 during trading on Monday, reaching $197.04. 16,682 shares of the company were exchanged, compared to its average volume of 113,047. The business has a 50-day moving average price of $191.47 and a 200-day moving average price of $208.74. Madison Square Garden Sports has a twelve month low of $173.26 and a twelve month high of $237.99. The firm has a market capitalization of $4.73 billion, a price-to-earnings ratio of 83.08 and a beta of 0.78.

Read Our Latest Research Report on MSGS

Motorsport Games (MSGM)

Motorsport Games Inc. develops and publishes multi-platform racing video games in the United States. It operates through Gaming and Esports segments. The company offers rFactor 2, a realistic racing simulation game; NASCAR Heat Mobile, a racing experience for mobile devices; NASCAR Heat 3, NASCAR Heat 4, NASCAR Heat 5, NASCAR Heat Ultimate Edition, and NASCAR 21: Ignition, which are racing video games; KartKraft, a kart racing simulator; NASCAR Rivals, a racing video game; and Le Mans Ultimate, a official game of the FIA World Endurance Championship and 24 Hours of Le Mans.

Shares of MSGM stock traded up $0.19 during trading on Monday, reaching $2.97. The company’s stock had a trading volume of 71,100 shares, compared to its average volume of 582,571. The business has a fifty day moving average price of $1.68 and a 200-day moving average price of $1.42. The company has a market cap of $11.21 million, a price-to-earnings ratio of 1.83 and a beta of 1.80. Motorsport Games has a one year low of $0.73 and a one year high of $3.20.

Read Our Latest Research Report on MSGM

GameSquare (GAME)

GameSquare Holdings, Inc. operates as a vertically integrated digital media, entertainment, and technology company. Its platform to connect with gaming and youth culture audiences. The company’s end-to-end platform includes Code Red Esports Ltd., an esports talent agency; GCN, a digital media company focusing on the gaming and esports audience; Zoned, a gaming and lifestyle marketing agency; Complexity Gaming, a esports organization operating; Fourth Frame Studios, a creative production studio; and Mission Supply, a merchandise and consumer products business; Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform.

Shares of NASDAQ:GAME traded up $0.02 on Monday, hitting $0.73. The company had a trading volume of 259,991 shares, compared to its average volume of 279,346. The stock has a market cap of $28.33 million, a price-to-earnings ratio of -0.44 and a beta of 0.68. GameSquare has a 1-year low of $0.50 and a 1-year high of $1.45. The stock has a 50 day moving average price of $0.68 and a 200 day moving average price of $0.80.

Read Our Latest Research Report on GAME

DouYu International (DOYU)

DouYu International Holdings Limited, together with its subsidiaries, operates a platform on PC and mobile apps that provides interactive games and entertainment live streaming services in the People’s Republic of China. Its platform connects game developers and publishers, professional eSports teams or players and eSports tournament organizers, advertisers, and viewers.

NASDAQ DOYU traded down $0.01 during mid-day trading on Monday, hitting $6.93. The company’s stock had a trading volume of 17,423 shares, compared to its average volume of 228,622. The company’s 50 day simple moving average is $7.18 and its 200 day simple moving average is $10.24. The firm has a market capitalization of $208.99 million, a price-to-earnings ratio of -7.87 and a beta of 0.83. DouYu International has a twelve month low of $5.68 and a twelve month high of $20.17.

Read Our Latest Research Report on DOYU

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The inaugural SEICon event in 2024 featured this large contingent from the Falk College and Syracuse University. Representatives will once again play prominent roles during SEICon II July 8-10 in Las Vegas.

The second annual Sports, Entertainment and Innovation Conference (SEICon)—named by Zoomph as one of the best sports business conferences of 2025—will be held from July 8-10 at MGM’s iconic Bellagio Hotel in Las Vegas.

SEICon is a partnership between UNLV Sports Innovation Institute and the David B. Falk College of Sport, in collaboration with the Las Vegas-based guest experience agency Circle, and it serves as a platform for professionals to discuss strategies and innovations shaping the future of the sports and entertainment industries.

SEICon II will bring together industry leaders from the public and private sectors and academia and feature fully catered lunchtime keynotes, insightful panel discussions and curated networking opportunities focused on emerging trends, digital transformation, and the future of fan engagement, media rights, sponsorships and entertainment technology.

All-inclusive registration for SEICon II is now open. Visit the SEICon website to register and to find more information about SEICon II and satellite 2025-26 SEICon events in Houston, London and Atlanta. Syracuse University alumni will receive $200 off the cost of registration by using the code SU ALUMNI.

“This is your chance to connect with industry leaders, share insights and explore the latest innovations in sports and entertainment,” says alumnus and Circle CEO Shawn Garrity ’86. “We’re thrilled to build upon last year’s momentum, bringing together thought leaders for another unforgettable experience. Expect compelling content, intimate connections and top-notch hospitality that only Vegas can offer.”

Building on the success of its inaugural year, SEICon is moving to the legendary Bellagio Hotel, which is known for its fountains and world-class amenities. This year’s event will focus on key emerging areas within the industry, including women in sports and entertainment, motorsports and golf.

“We are incredibly proud and excited to host SEICon II at the prestigious Bellagio,” says Jay Vickers, COO of UNLV Sports Innovation Institute. “Returning to Las Vegas and partnering with such an esteemed venue, alongside the invaluable support of our partners, underscores SEICon’s growing influence and our commitment to providing an unparalleled experience for our invited guests.”

SEICon will include nearly 30 panel conversations and two keynote speaker events. One keynote is with Oklahoma City Mayor David Holt, who in June will become president of the U.S. Conference of Mayors. The second keynote features two Syracuse alumni, veteran news and media executive Chris Licht ’93 and New York Post CEO Sean Giancola ’90, along with a representative from Gannett/USA Today, the presenting sponsor of SEICon II.

Several faculty members will lead panels, including David B. Falk Endowed Professor of Sport Management Rick Burton (The World Cup and the Rise of MLS: A New Era for Soccer); Assistant Teaching Professor of Sport Management Alexia Lopes (Women in Racing); Sport Analytics Undergraduate Director and Professor Rodney Paul (Get with the Program: Entreprenuership); and Professor of Sports Law John Wolohan (Post House–The Future of College Athletics).

Growing Partnership

The connections between the Falk College and UNLV Sports Innovation Institute continue to grow beyond the annual SEICon event.

SEICon’s Business of Sport conference for the Australian National Rugby League featured Falk College faculty members Rodney Paul (middle row, left), Rick Burton (middle row, right) and Alexia Lopes (first row, second from right).

This past March, the National Rugby League (NRL) from Australia opened its regular season with men’s and women’s games at Allegiant Stadium in Las Vegas. In advance of those games, SEICon hosted a Business of Sport conference for the NRL at the UNLV Sports Innovation Institute that included the signing of a partnership between SEICon and the Australian Sports Technologies Network. Burton, Lopes and Paul attended the conference, and Paul served as the moderator for a discussion on The Tech Playbook: Innovations for Shaping the Future of Sports.

“We are excited about the growing collaborations with UNLV Sports Innovation Institute and Circle for SEICon and the opportunities for our faculty to share their work and research from the programs in the new College of Sport: sport management, sport analytics, esports, exercise science, and nutrition,” says Paul. “We are most excited, however, to show off our greatest asset, our students, and provide them with an unparalleled experience in one of the most dynamic sports and entertainment markets in the world.”

Analysts predict the global sports market to reach $2 trillion, which is 2% of the $100 trillion world economy, bolstered by an influx of money from new sources, emerging technologies and growing demand. Already the entertainment capital of the world, Las Vegas has become an emerging sports destination and is perfectly positioned to host an annual conference focused on the intersection of sports, entertainment and innovation.

The inaugural SEICon in 2024 included 775 attendees and 183 speakers ranging from presidents and founders to venture capitalists and government officials. Visit the SEICon website to learn more about the inaugural 2024 event and what’s planned for 2025 and beyond.

David B. Falk College of Sport

On July 1, 2025, Syracuse University will make history by launching the David B. Falk College of Sport—the first college on a high-research activity (R1) campus dedicated exclusively to sport-related disciplines. Named after visionary benefactor and legendary sports agent David B. Falk, this new college stands at the intersection of academic excellence and industry innovation. The college will unite our distinguished programs in sport management, sport analytics, exercise science, nutrition and esports (offered jointly with the prestigious Newhouse School of Public Communications) under one dynamic academic umbrella.