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Haley and Hanna Cavinder Are Ready to Build a Business Empire After College, NIL

When Todd Graves, the owner and founder of Raising Cane’s, was opening a new restaurant in Miami in January of 2023, he knew exactly who he wanted to help promote the venture: the Cavinder twins. Haley and Hanna, then guards on the Miami basketball team, were pioneers in the burgeoning NIL market with millions of […]

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When Todd Graves, the owner and founder of Raising Cane’s, was opening a new restaurant in Miami in January of 2023, he knew exactly who he wanted to help promote the venture: the Cavinder twins. Haley and Hanna, then guards on the Miami basketball team, were pioneers in the burgeoning NIL market with millions of followers. Since then, they’ve completed their eligibility, done plenty more NIL work and launched their own app, TWOgether, a fitness and nutrition program they hope will especially appeal to young girls.

Recently, the twins sat down with Graves—a high school QB turned multibillionaire—to discuss their business philosophies and plans for the future as part of a video series called The Playbook, which was created by Entrepreneur and Sports Illustrated.

Graves: I learned so much from sports that I carried over into being a business leader. How did y’all carry over being college athletes into your social posting and then in the businesses you started?

Hanna: Haley and I are very consistent, routine-like people. College athletics teaches you that and sets the standard for that. So it was very seamless when we got into the NIL space and then in starting our TWOgether app—all those traits just kind of carried over. 

I think that starts with college athletics: the discipline and the routine and the commitment to it, that you’re going to give your 100% to something.

Graves, a former high school QB turned multibillionaire, shared his business insights with the Cavinder twins.

Graves, a former high school QB turned multibillionaire, shared his business insights with the Cavinder twins. / Jeffery A. Salter/Sports Illustrated

Haley: So being an athlete and then going into business—do you think you were really routine-based? Do you have a daily routine or does it change?

Graves: I really don’t have a routine. My schedule is crazy. Two days ago I was with Luke Bryan at the Raising Cane’s restaurants in Nashville, raising money for charity. Doing that means a lot to me … but I’m gonna be up till 2 a.m. doing emails, right?

Hanna: Where did that drive come from?

Graves: So I don’t think entrepreneurs are created. I think entrepreneurs are born, like it’s an art. It’s in our DNA. I was the kid in the neighborhood that had the lemonade stand when I was old enough. So I was always interested in business and creating that economy. But what I like more about it is bringing people in to do that with me.

So you guys have a great personal brand. What is your secret sauce with creating these communities, where people who like to follow you then like to buy the products because they trust you?

Hanna and Haley started their college basketball careers at Fresno State but transferred to Miami ahead of the 2022-23 season

Hanna (above) and Haley started their college basketball careers at Fresno State but transferred to Miami ahead of the 2022-23 season. / Jim Dedmon/IMAGN

Haley: With social media, there’s a lot of negative and there’s a lot of positive thinking. And I have learned that [you need] a community with positivity on social media apps. That’s what really helped us when we started our health and fitness side of things, really having a purpose in helping young girls who need help, whether it’s with nutrition or if it’s working out.

Graves: When NIL came around, how did you get that fire to do it—and do it right?

Haley: We understood that we could brand ourselves and make a career out of this and try to build a business with the same fire that we had [in basketball]. It was the same juice that keeps flowing—how we continue to want more and more and more.

Hanna: And female athletes, they don’t always get the same opportunity to go professional. When NIL did pass, at first it just started off as something fun when COVID was going on, us working on something that we enjoyed that took up time. We were bored in the house, didn’t know what to do and then when NIL passed, we started understanding that you can get all this revenue from different sources of income from social media.

The Cavinders now have their own fitness and nutrition app, TWOgether.

The Cavinders now have their own fitness and nutrition app, TWOgether. / Jeffery A. Salter/Sports Illustrated

Graves: What’s the next plan?

Hanna: Just constantly having more ideas. I don’t want to ever box us in.

Graves: You’ve got a 40-year plan. What is that?

Haley: Growing up, our dad embedded into us at a very young age that it’s not a four-year plan. It’s a 40-year plan. Save your money and invest it. And that’s always stayed with Hanna and me. We never touched our money with any NIL deal. The 40-year plan is what we always tell ourselves. So, yeah, that’s what it is. So talk to us when we’re 40.

Graves: It’s a marathon. Look, if you love what you do, you’ll do it till the day you die. I think [too] often in business, people value money and wealth more than purpose. People ask me, What’s your endgame? Yeah, there’s an endgame. I’m going to grow old and die with this business, and the kids are going to take it on and keep those values going. And then hopefully their kids, and we’ll just keep those values going forever.



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Report: Nick Saban meets with Texas Tech booster about President Donald Trump’s commission on college sports

Two days after questioning whether President Donald Trump‘s proposed commission on college sports was even necessary, Nick Saban has reportedly met with Texas Tech billionaire donor and fellow co-chair Cody Campbell, according to Yahoo! Sports’ Ross Dellenger. Saban, the legendary former Alabama head coach and ESPN College GameDay analyst, has been tabbed by Trump to […]

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Two days after questioning whether President Donald Trump‘s proposed commission on college sports was even necessary, Nick Saban has reportedly met with Texas Tech billionaire donor and fellow co-chair Cody Campbell, according to Yahoo! Sports’ Ross Dellenger.

Saban, the legendary former Alabama head coach and ESPN College GameDay analyst, has been tabbed by Trump to headline his presidential commission that is expected to “deeply examine the unwieldy landscape of college sports, including the frequency of player movement in the transfer portal, the unregulated booster compensation paid to athletes, the debate of college athlete employment, the application of Title IX to school revenue-share payments and, even, conference membership makeup and conference television contracts,” according to Yahoo! Sports.

While the makeup of the commission is still developing, White House leaders have already begun “pooling recommendations” from those within the Power Four conferences, NCAA and athlete-focused groups for potential committee membership, according to Dellenger. The working group is expected to limited to 10 or fewer members, with “a goal of political and cultural diversity,” per Dellenger.

Nick Saban ‘not sure we really need’ President Donald Trump’s commission on college sports

Saban was formally tabbed to be help solve all that’s ailing college athletics in the day and age of NIL and the transfer portal as co-chair of President Trump‘s commission on college sports. But it appears the former Alabama coach isn’t exactly sold on need for the presidentially-mandated working group.

“First of all, I don’t know a lot about the commission. Secondly, I’m not sure we really need a commission,” Saban said Wednesday afternoon on The Paul Finebaum Show on SEC Network. “I think that a lot of people know exactly what  the issues are in college football and exactly what we need to do to fix them. The key to the drill is getting people together so we can move it forward.

“I’m not opposed to players making money, I don’t want anybody to think that. I just think the system that we (are using), the way it’s going right now is not sustainable, and probably not in the best interest of the student-athletes across the board or the game itself,” Saban continued. “I think we need to protect the brand, and the competitive advantages and disadvantages that are being created right now, and I think we can fix all that. But I think we know how to do it, and not just me but a lot of people, we just have to get everybody together to do it.”

Saban then revealed how the idea for a presidential commission even came about, originating during President Trump’s trip to Tuscaloosa for a special commencement ceremony late last month.

“I think first of all, the way all this started when President Trump spoke at the commencement at Alabama, he said: ‘All my friends are saying college football is really messed up. Let’s get together so we can figure out how to fix it.’ So that’s how all this got started,” Saban added. “But I really don’t want to get into the implementation of what I would do. I think the first thing is everybody’s got a different state law, which creates advantages and disadvantages. And everybody is trying to create advantages. So we probably need an interstate commerce type something that gets it all there. I don’t think it’s in the best interest of the players to necessarily be employees. And I think authentic name, image and likeness is good for players, but I don’t think pay-for-play is necessarily what we want.”



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Commitment date and time set for massive Illinois football recruiting target

As of right now, the Illinois football team is putting together one of the best recruiting classes of my lifetime. Over the past couple of decades, Illini recruiting hasn’t been great. Ron Zook had a few special hauls, but beyond that, we had just hoped to pull out a few diamonds in the rough. The […]

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As of right now, the Illinois football team is putting together one of the best recruiting classes of my lifetime.

Over the past couple of decades, Illini recruiting hasn’t been great. Ron Zook had a few special hauls, but beyond that, we had just hoped to pull out a few diamonds in the rough. The Bret Bielema era is different, though.

Illinois currently sits with the No. 11 class in the country for 2026. Getting that high is something I never thought would happen this late in the game. The crazy part is, we aren’t done.

On Thursday night, massive Illinois recruiting target Nasir Rankin took to social media to announce that he was down to just five programs. He also noted that a commitment date and time were in play.

Rankin will announce his decision on Wednesday, May 21 at 4:30 p.m. CT/5:30 p.m. ET at his high school, Morgan Park. The decision will come down to just North Carolina, USC, Nebraska, Duke, and Illinois.

This is a huge recruit for all of the five programs listed. Rankin is a 5-foot-11.5, 180-pound athlete out of Moran Park High School in Illinois. He is rated as a four-star recruit and ranked as the No. 85 player in the class of 2026. He is also the No. 9 athlete in the country and the No. 2 player coming out of Illinois.

Illinois’ biggest contender for Nasir Rankin is a fellow Big Ten foe

It is hard to predict where a player is going to commit, especially in the age of Name, Image, and Likeness. There are a lot of teams that have deep pockets when it comes to NIL, and the top five for Rankin all can throw dollars at the kid.

I also believe you have to look at where a program is on the field. While most people think kids are only looking for money, Rankin needs to go somewhere he can develop and make it to the next level.

Illinois has all of the things Rankin would want in a program. We can offer him the NIL dollars. While football isn’t likely our top NIL sport, Illinois has proven we aren’t stingy with the money.

In the latest NFL Draft, Illinois also had Pat Bryant head to the NFL. We are starting to put more offensive talent into the professional ranks, and overall, Illinois has been able to elevate players to the NFL level under Bielema’s leadership.

With that being said, I would argue North Carolina is out because of the chaos that is going on there. Duke probably doesn’t have the NIL dollars to compete, as they dump most of their money into the basketball program. Those are just opinions.

USC is intriguing, as they surely have a massive war chest. The program has been down, though. I don’t think they will be in the mix. When it is all said and done, I think this commitment is going to be between Illinois and Nebraska.

The Cornhuskers are starting to actually get their stuff together. They are Nebraska, so there will always be dollars to throw at NIL. They were already able to land one of the top quarterbacks in the country for 2027, Trae Taylor, who is from Illinois.

I see Nebraska growing into more of a problem for the Illini in the coming years when it comes to recruiting. The recruitment of Rankin will be a nice measuring stick to see if the Illini can compete and win against another program with deeper pockets.





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Senator Tommy Tuberville singles out Texas while raising concerns over NIL

Concerns regarding parity within college athletic’s NIL space were raised almost immediately when players began to be compensated for their likeness in July 2021. Many have spoken out on ways to even the playing field between teams and players alike, but no rule or college salary cap has been implemented to aid in their efforts. […]

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Concerns regarding parity within college athletic’s NIL space were raised almost immediately when players began to be compensated for their likeness in July 2021. Many have spoken out on ways to even the playing field between teams and players alike, but no rule or college salary cap has been implemented to aid in their efforts.

Former Alabama head coach Nick Saban has been vocal about his stance on NIL in the past. While he has gone on record stating that players deserve to be paid, he also testified at a Senate hearing in 2024 that the rule wasn’t in the “spirit of college athletics” for “whoever wants to pay the most money, raise the most money, buy the most players is going to have the best opportunity to win.”

In the first few years of the NIL space, Saban’s concerns have truth to them. Some of the most successful programs in college football are the ones with a strong NIL collective backing them. Alabama senator and former SEC football coach recently singled out the Texas Longhorns for being an example of how NIL is tilting the balance of power in their favor.

“You’re going to eliminate 90 percent of schools because they don’t have the money,” Tuberville recently told CBS Sports. “Look at Texas. Nobody’s ever going to beat them again if we allow them to keep going the way they’re going. Again, I’ve got nothing against Texas; they’re going by the rules, but we’ve got to hopefully make it work out.”

Some have argued fact that many of the same schools held a similar hold over college athletics based on their success in the past. These five-star recruits were committing to a school for exposure, reputation and to win games. One could argue these sentiments still ring true, and the difference is that those same blue-chip prospects can now get paid for it.

Now, schools like Texas, Alabama, Georgia, Michigan, Ohio State, etc. all have massive NIL collectives backing their recruiting efforts. Reports that the Buckeyes spent $20 million on their roster alone last offseason saw them take some criticism. However, they won the national championship with this model and it doesn’t seem to be a coincidence.

The best players are playing where they get paid the best. It’s not just Texas, who Tuberville singled out in his response, but many other programs who have the money that these college athletes can’t refuse. At the end of the day, like Tuberville said, you can’t blame the program or the players. They’re going by the book.

Now, Donald Trump is looking to “fix” college athletics and is seeking the help of Saban, and Texas Tech chair Cody Campbell to lead that charge. What that will look like, for now, remains to be seen.



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NiJaree Canady Signs $1 Million NIL Deal

NiJaree Canady reacts after a strikeout during a Texas Tech softball game against Baylor. The image captures the emotion and competitive spirit of college softball at the highest level. Photo Credit: courtesy of Texas Tech Athletics. NiJaree Canady Lands Record-Breaking New Partnership NiJaree Canady has officially changed the landscape of college softball. In 2025, she […]

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NiJaree Canady reacts after a strikeout during a Texas Tech softball game against Baylor. The image captures the emotion and competitive spirit of college softball at the highest level. Photo Credit: courtesy of Texas Tech Athletics.
NiJaree Canady reacts after a strikeout during a Texas Tech softball game against Baylor. The image captures the emotion and competitive spirit of college softball at the highest level. Photo Credit: courtesy of Texas Tech Athletics.

NiJaree Canady Lands Record-Breaking New Partnership

NiJaree Canady has officially changed the landscape of college softball. In 2025, she signed the sport’s first-ever $1 million NIL deal, aligning with The Matador Club and launching new branded apparel. The record-setting agreement puts Canady at the top of the NIL charts and signals a major shift in what’s possible for women’s sports.

This player spotlight breaks down Canady’s journey, what NIL means for softball, her record deal, the impact she has made at Texas Tech, and why this deal matters. Want access to more exclusive athlete stories and rankings? Become a member of Extra Inning Softball today.

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Extra Inning Softball Influencers Hear from top-ranked athletes from the Extra Elite 100 as they share their journey as an author of their own story. TRENDING NEWS: The Evolution of Rankings Bonnie Holland, CEO of Extra Inning Softball shares the inside scoop on the controversial topic of rankings & shares improvements to content.
Commit Crew Meet our EIS Commit Crew as they share tips, drills, and advie on player development. Coaches Endorse New Rankings Software Learn more about Extra Inning Softball’s new cutting-edge sofware which has been met with excitement and anticipation across the country.
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Minnesota strengthens attack with addition of DePaul transfer Freya Jupp

MINNEAPOLIS – The University of Minnesota soccer team added to its 2025 fall roster with the signing of forward Freya Jupp, as announced by head coach Erin Chastain. Jupp, a Portsmouth, England native, who spent the last three seasons competing at DePaul, will join the Golden Gophers this fall with eight incoming freshman players. Transfers Keegan Schmeiser and Tatiana […]

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Minnesota strengthens attack with addition of DePaul transfer Freya Jupp

MINNEAPOLIS – The University of Minnesota soccer team added to its 2025 fall roster with the signing of forward Freya Jupp, as announced by head coach Erin Chastain.

Jupp, a Portsmouth, England native, who spent the last three seasons competing at DePaul, will join the Golden Gophers this fall with eight incoming freshman players. Transfers Keegan Schmeiser and Tatiana Cunningham joined the team this spring, along with early enrollee Mya Nugent.

During her time with the Blue Demons, Jupp earned Third Team All-BIG EAST recognition in 2024, tallying nine goals and six assists through three seasons. Last year, she led the Blue Demons in goals (6), points (15), shots on goal (12), shots on goal % (.706), and was tied for first in assists (3). She finished seventh in the BIG EAST in goals.

Jupp has registered nine international CAPS with the England Women’s National Team. She also competed for Arsenal U21 team and scored 18 goals in 19 games. In her first career appearance with Arsenal, she scored the game-winning goal to beat Chelsea.

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Bill Paulos of UNLV NIL collective Friends of UNILV discusses future | UNLV

The universe of name, image and likeness continues to alter college athletics at every turn. NIL has changed the game. It’s mostly an incentive by collectives to raise money for the purpose of enticing recruits to sign with a respective school. Some of these deals have reached astronomical levels, with the best of the best […]

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The universe of name, image and likeness continues to alter college athletics at every turn. NIL has changed the game.

It’s mostly an incentive by collectives to raise money for the purpose of enticing recruits to sign with a respective school.

Some of these deals have reached astronomical levels, with the best of the best athletes receiving millions of dollars.

But that might change if and when the House vs. NCAA antitrust case is decided, if schools are allowed a revenue-sharing system to compensate athletes directly.

It could also have important implications for the future of NIL. It could include a central clearinghouse to review and assess all NIL deals. But make no mistake, NIL in some form or fashion is here to stay.

And it could remain the same for years depending on the appeals certain to come with the House decision.

Friends of UNILV is the collective for the Rebels, the outside arm that raises money for the purpose of earning the interest of recruits who have UNLV on their list of prospective schools.

Bill Paulos leads the NIL efforts for UNLV. The Review-Journal recently chatted with Paulos about his role and that of NIL at the university.

RJ: What is the overall goal for NIL specific to UNLV?

Paulos: The goal of UNLV NIL is to get into a power conference like the Big 12. That’s the goal. If we want to do that, we need to act like a power conference school. That’s UNLV’s goal. That’s my goal. That’s everyone’s goal here.

But these power conferences need to know we can raise money for NIL, that we can compete at that level.

RJ: Is that plausible? What have you seen in your numbers to make you believe that level of resources can be raised?

Paulos: It is absolutely plausible. We’re having more success this year than we’ve ever had. Major companies in town are supporting us. And in order for us to get coaches of the stature of (Dan Mullen in football and Josh Pastner in basketball), we had to assure them we could raise NIL money so they could compete.

If you go out and hire a coach today, the first question isn’t necessarily how much money they’re going to make. It’s about how strong is your NIL.

RJ: How have you been selling your top programs to donors?

Paulos: Basically, it’s like this: You may not like what NIL is today, but we need to explain to everybody it’s going to morph into a much better situation. It’s giving back to the university through the athletic department.

We know in the 1980s and 1990s UNLV became UNLV because of Jerry Tarkanian and Runnin’ Rebel basketball. The last two years, when we had incredible national exposure with our football team, our registrations with the university went up 6 percent. That’s real money.

Should we get into a conference like the Big 12, we now get millions of more a year through television revenues, and Las Vegas gets a tremendous amount of exposure. That’s what we sell — it’s a major economic benefit to Las Vegas and UNLV.

RJ: What in your mind will change with NIL at UNLV should the House vs. NCAA settlement end with schools being permitted to provide direct financial payments to student-athletes?

Paulos: It’s not going to eradicate the use of outside funds and collectives like NIL in order to help the university raise money. It will just help schools monitor their payments to report outside NIL agreements. There will be more regulation when it comes to NIL deals. I believe you’re not going to see the $5 million quarterback for much longer.

RJ: You earlier said it was a goal to double the $1.5 million raised for basketball last season and to increase the $3 million for football. Will you make those numbers?

Paulos: We haven’t missed yet, and we don’t intend on missing this year. There is new wealth in Las Vegas, small companies that are doing very well. We’re getting more and more people interested in helping UNLV succeed.

You look at stories of (Power Four) conference teams, when their athletic departments became the front porch of their universities. They’ve all exceeded their wildest expectations, That’s our hope — 100 percent.

This is a passion for me and, quite frankly, those we sit down with and ask to donate. They’re doing it to get recognition for the university and to get us into a power conference, Which would mean so much to the city as a whole.

RJ: Has the NIL collective at UNLV gone the way you first imagined?

Paulos: It’s hard to believe, but this is our fifth year raising funds. We have doubled our fundraising almost every single year, and this year we’ll triple it. We give to all sports — any sport that signs up with the collective. We’ll help anybody. You tell me where the money goes. I don’t tell you.

We’re the most attractive person at the dance right now. If you want your athletic department to be successful and competitive and keep moving forward, there is no choice. You have to pay. The horse has left the barn. This is here to stay.

If you want something to happen like UNLV getting into a power conference, this is what you’re going to have to do.

Contact Ed Graney at egraney@reviewjournal.com. Follow @edgraney on X.



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