A recent analysis reveals that the anticipated expansion of the health and fitness software market is driven by a growing interest in personalized health options, mergers and acquisitions, and virtual services. The market for health and fitness software is set for impressive growth, forecasted to increase by 13.83% between 2024 and 2031, ultimately reaching an […]
A recent analysis reveals that the anticipated expansion of the health and fitness software market is driven by a growing interest in personalized health options, mergers and acquisitions, and virtual services.
The market for health and fitness software is set for impressive growth, forecasted to increase by 13.83% between 2024 and 2031, ultimately reaching an extraordinary $19.1 billion, as reported by Market Research Intellect.
What factors are expected to fuel this increase? It’s clear that the rising consumer emphasis on personal health and well-being plays a major role, with many individuals searching for digital solutions to achieve fitness objectives, monitor progress, and customize their training regimens. The rise of virtual fitness classes, online coaching, wearable technology, and mobile applications is also enhancing the vibrant health and fitness software ecosystem.
Among the most significant insights from the report is the crucial function that mergers and acquisitions (M&A) fulfill in the growth of the market. As noted by Market Research Intellect, M&A efforts tackle challenges and assist companies in entering new sectors, which promotes overall development.
This year, the fitness sector observed one of its largest transactions with the merger between Orangetheory and Anytime Fitness parent Self Esteem Brands, creating a partnership of equals. The two entities are now part of Purpose Brands, the newly coined name for the holding company.
The report also explores technological advancements in the health and fitness software domain that consequently provide better solutions for optimizing operations and improving product quality. Market Research Intellect identifies that multiple regions, including North America, Europe, and Asia-Pacific, benefit from advantageous regulations and incentives that foster investment and growth, thereby enhancing the market further.
This year has been marked by several software-related agreements, particularly in the business domain— PushPress obtained $20 million to develop its platform for gym operators, while Daxko partnered with Edge to improve member interaction, optimize operations, and boost performance among fitness club staff.
While North America is expected to maintain a large share of the health and fitness software market, the report indicates that Europe is set for steady growth, particularly in Germany, France, and the U.K., partly due to supportive government initiatives. Nevertheless, the Asia-Pacific region is anticipated to grow the fastest, driven by rapid industrialization and urbanization, with demand being spurred by China, India, and Japan. Moderate growth is expected in Latin America, the Middle East, and Africa.
Market Research Intellect’s full report can be accessed here.
