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Hendrick Motorsports Joins Forces With $140B

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Hendrick Motorsports Joins Forces With $140B

Hendrick Motorsports, the 14-time NASCAR Cup Series champions, announced a major new multi-year agreement with Phorm Energy on June 5. The innovative deal, which includes the newly introduced energy drink brand supported by beverage leader Anheuser-Busch, was effective immediately and runs through the 2027 season.

This partnership agreement marks a critical collaboration for Phorm Energy, as it aims to leverage the Hendrick and NASCAR platforms’ capabilities to bring its product to the highly competitive market.

Phorm Energy Has Partnered with Hendrick Motorsports’ No. 24 in a Multi-Year Sponsorship Deal

The powerful agreement includes marketing partnerships that are a crucial part of NASCAR’s sponsorship model. Phorm Energy will assume the primary sponsorship of William Byron’s No. 24 Chevrolet Camaro ZL1 for a pair of races in the 2026 Cup Series season, expanding to four races in 2027.

Apart from anchor sponsorships, Phorm Energy will also become a full season associate partner. The beverage company seeks to raise its stature by partnering with the No. 5, No. 24, and No. 48 Chevrolets driven by Kyle Larson, William Byron, and Alex Bowman, respectively.

The multi-year contract includes the 2025, 2026, and 2027 NASCAR seasons. Sal Frisella, CEO of 1st Phorm, emphasized the need for strategic alignment.

“Launching Phorm Energy is a huge moment for our team, and partnering with Hendrick Motorsports is just another way we can continue to grow and deliver something truly special,” Frisella stated, via Racing America.

“We have built this brand for people that embrace the grit and grind in their everyday lives and that’s something that Hendrick Motorsports and their drivers inherently know and understand. We know we found the right partner in Hendrick Motorsports and together we have big plans.”

Performance Center Partnership Fuels Hendrick’s Athlete Development

The collaboration extends far beyond the racetrack. It deeply integrates into Hendrick Motorsports’ significant investment in athlete performance and well-being. Phorm Energy branding and products will feature prominently within the team’s new 35,000-square-foot athletic center and corporate meeting space.

Construction crews broke ground on this flagship complex at Hendrick’s North Carolina campus in April 2025. It will function as the central hub for Hendrick Motorsports’ training regimens, recovery protocols, and overall health initiatives. Phorm Energy’s presence there underscores the shared focus on peak performance.

Jeff Gordon, Vice Chairman of Hendrick Motorsports, highlighted the opportunity and alignment. “It’s an amazing opportunity to work with a powerhouse like Anheuser-Busch, as they launch Phorm Energy and build something new,” Gordon said.

“As a brand grounded in shared values of dedication and hard work, we’re proud that the No. 24 team and our incredible athletes get to be part of their community. We’re making a major investment in our facilities to support our teammates with the best possible resources, and it’s exciting to have Phorm Energy involved from day one. We look forward to collaborating on a distinctive and authentic program.”

The newly launched beverage company is trying to grab the NASCAR market by endorsing high-profile faces. Phorm recently endorsed Kyle Busch, the two-time NASCAR Cup Series champion, despite his rocky 2025 season.

Phorm Energy — the first product from the partnership of Anheuser-Busch, 1st Phorm, and UFC President Dana White — enters the market with four varieties: Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash.

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Three Podiums Highlight Season Opening Alpine Action

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GEORGETOWN, Colo. – The Colorado Buffaloes ski team opened the alpine portion of the season with three podium finishes Monday in the slalom races at Loveland Ski Area as part of the Denver Invitational.

The Buffaloes earned runner-up finishes in both the men’s and women’s races, highlighted by Louison Accambray’s career-best second-place finish on the women’s side and a 2–3 showing from freshmen Stanley Buzek and Feb Allasina in the men’s race. Through two of eight alpine races this week, Colorado sits second in the team standings.

Accambray led the CU women, while Alexa Brownlie finished seventh, Hannah Soria placed 14th and Cathinka Lunder finished 16th. Paige DeHart did not finish her first run.

On the men’s side, Colorado faced adversity early, as Justin Bigatel and Christoffer Oestroem did not finish the first run, while Filip Wahlqvist crashed just five gates from the finish on the second run after holding a sizeable lead following the opening run. Despite the setbacks, Buzek and Allasina delivered podium performances to keep the Buffs firmly in contention.  It was the first time two alpine newcomers were on the podium in their first college race since 2007 when Drew Roberts and Stefan Hughes went 1-2 in a slalom race at Utah.

HOW IT HAPPENED

The CU women were first on the course and posted a solid opening run before surging in the second run. Accambray climbed from sixth after the first run to finish second overall, while Brownlie jumped from 16th to seventh and Soria made a significant move from 23rd to 14th. Lunder remained steady throughout the race, sitting 14th after the first run and finishing 16th. Collectively, the three skiers gained 22 positions between runs, with Soria posting the fourth-fastest second run and Brownlie recording the fifth-fastest.

In the men’s race, early first-run exits by Bigatel and Oestroem placed increased pressure on the remaining Buffs, and both Buzek and Allasina responded. Allasina surged from a starting position of 35 to 15th after the first run, then vaulted into third place with one of the fastest second runs in the field. Buzek, who started 16th, was third after the first run and moved up one position to finish second. Buzek recorded the second-fastest second run, while Allasina posted the third-fastest.

UP NEXT

Colorado remains at Loveland Ski Area on Tuesday for another set of slalom races as part of the Spencer James Nelson Memorial Colorado Invitational before heading to Aspen for giant slalom races Wednesday and Thursday.

WHAT IT MEANS

The somewhat short-handed alpine teams had a solid season opening performance, with some highs (two freshmen on the podium, career-best finish for Accambray) and lows (Filip Wahlqvist crashing five gates from the finish, three DNFs on the men’s side), which is the nature of the business for all skiers, especially alpine skiers.  But CU did place four women in the top 16 and despite only scoring two men, still are just eight points out of the lead.  A solid start to the alpine season.

 

TEAM NOTES

SKIER NOTES

  • Louison Accambray finished second for her career-best slalom result and sixth podium finish overall, including her second slalom podium, in 15 career races.
  • Alexa Brownlie / Hannah Soria both made strong collegiate debuts for Colorado, with Brownlie placing seventh in her first college race and Soria finishing 14th. For Soria, the result marked her 10th career top-20 finish in her 19th collegiate slalom race.
  • Cathinka Lunder placed 16th, recording her fourth career top-20 finish and second in slalom. It marked her second-best slalom finish, trailing only a 12th-place result at Loveland in a qualifier race last season.
  • Stanley Buzek / Feb Allasina both reached the podium in their first collegiate race, with Buzek finishing second and Allasina third. It marked the first time two alpine newcomers finished on the podium in the season-opening race since Drew Roberts and Stefan Hughes went 1–2 in the Utah slalom opener in 2007.

TEAM SCORES (DAY 1): 1. Denver, 163; 2. Colorado, 155; 3. Utah, 127.5; 4. Alaska Anchorage, 125; 5. Montana State, 110; 6. Colorado Mountain, 104; 7. Nevada, 92.5; 8. Westminster, 30.

WOMEN’S SLALOM: 1. Sara Rask, Denver, 1:29.20; 2. Louison Accambray, Colorado, 1:29.66; 3. Elisabeth Creighton, Denver, 1:30.05; 3. Mia Hunt, Denver, 1:30.05; 5. Ella Bromee, Alaska Anchorage, 1:30.11; 6. Stella Buchheister, Denver, 1:30.18; 7. Alexa Brownlie, Colorado, 1:30.20; 8. Carmen Nielsen, Alaska Anchorage, 1:30.22; 9. Nicola Rountree-Williams, Denver, 1:30.36; 10. Tea Kiesel, Montana State, 1:30.45.

Other CU Finishers: 14. Hannah Soria, 1:31.19; 16. Cathinka Lunder, 1:31.40; Paige DeHart, DNF (Run 1).

MEN’S SLALOM: 1. Johs Herland, Utah, 1:29.59; 2. Stanley Buzek, Colorado, 1:30.29; 3. Feb Allasina, Colorado, 1:31.00; 4. Lucas Ellis, Colorado Mountain, 1:31.05; 5. Pierick Charest, Utah, 1:31.34; 6. Harry Hoffman, Utah, 1:31.38; 7. Sindre Myklebust, Utah, 1:31.64; 8. Adrian Hunshammer, Denver, 1:31.78; 9. Bosse Mikelsson, Montana State, 1:31.79; 10. Giorgio Baldo, Alaska Anchorage, 1:32.02.

Other CU Finishers: Filip Wahlqvist, DNF (Run 2); Justin Bigatel, DNF (Run 1); Christoffer Oestroem, DNF (Run 1).

 



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Men’s And Women’s Track And Field Come Out On Top In Final Home Meet

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HANOVER, N.H. – The Dartmouth men’s and women’s track and field teams hosted the Ivy vs. America East Challenge, marking their final home meet of the indoor season. 

Both teams had impressive finishes, placing first overall. The women wrapped up the meet with a final score of 73.83, while the men finished with a score of 63. 

Andie Murray won the women’s 500m, finishing the race in 1:15.39. Emmy Thornton clinched the 800m with a final time of 2:20.65. Claire McDonald placed first in the 3000m with her 9:59.68 mark. Mariella Schweitzer won the 60m hurdles with an impressive 8.67 finish, as well as the long jump with a 5.97 mark. 

Charlotte DiRocco secured points for Dartmouth after clearing 1.65m in the high jump, finishing in first place. Similarly, Ellison Weiner cleared 3.65m to clinch first place in the pole vault. As for the throws, Kylee Bennett and Zaneta Pivcova clinched the weight throw and shot put, with 15.41m and 14.54m marks, respectively. 

Jack Rousseau won the 400m for the men with his final time of 50.13, followed by Noe Kemper clinching the 800m with a 1:54.31 finish. Michael Bueker, Keion Grieve, Jack Inglis and Jack Intihar clinched the men’s 4×4 with a 3:27.64 finish. As for the jumps, David Adams cleared 4.95m to clinch the pole vault for the Big Green, Intihar clinched the long jump 7.14m mark and Roy Leibovitz won the triple jump with a 15.45m mark, which is good for No. 14 in the nation. 

Colton McMaster rounded out the meet for the men, clinching the shot put and weight throw with 17.53m and 19.17m marks, respectively.

The Big Green will return to action when heading to New Haven, Conn., for the annual Dartmouth-Yale-Columbia meet on Saturday, Jan. 17.



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University of Georgia set to dedicate new track and field facility Feb. 18 | Georgia Sports

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A brand-new track and field facility will open in Athens on Feb. 18, aiming to serve both the University of Georgia campus and the local community, according to its athletic department.

Located on South Milledge Avenue, the complex will feature a 400-meter, nine-lane Spec Towns Track with an infield long jump, a triple jump and a pole vault facility. The venue will have a capacity of 2,500 that can accommodate up to 4,000 for select events with a grandstand, a press box, an observation deck, restrooms and concession stands.

The new venue replaces the old one on South Lumpkin Street, which had not hosted an event for the Georgia men’s or women’s track and field team since April 2023. Now, the Bulldogs are slated to host the Spec Towns Invitational at the new complex this April, the Torrin Lawrence Memorial in May and the SEC championships in 2027. 

High school competitions will also be held at the new facility with the Classic City Track and Field Invitational scheduled for March, making it the first competition on the venue’s calendar, and the GHSA state track meet in May. 

The project, which cost $59.8 million, was funded exclusively by donations and gifts, and will become one of the “premier track and field destinations in the country,” according to the university’s director of athletics Josh Brooks.

“We are excited about the opportunities this facility will create for our athletes, our campus and our community,” Brooks said. “While it will support our student-athletes at the highest level, it will also create opportunities that will bring athletes of all ages to our campus throughout the year.”

The new complex will have a strong emphasis on strengthening ties between the university and local community, as public usage hours will give residents a new place to run and exercise, while big events can boost the local economy through hotel stays and visits to local businesses and restaurants. 

“The Classic City Track and Field Invitational in March will mark the first competition in the new facility, bringing a regional high school meet to campus and expanding access to elite facilities for local student-athletes,” Alison McCullick, the university’s director of community relations, said. “In addition to competitions, the space will remain open for walking, running and everyday recreation, making it a year-round asset for the university and Athens.”



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Cryst, Pazanti Earn Big West Player Of The Week Honors In Collegiate Debuts

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LONG BEACH, Calif. — In their collegiate debuts, Jackson Cryst and Jake Pazanti made immediate impacts for Long Beach State men’s volleyball, earning Big West Player of the Week honors following a dominant opening weekend. The Beach opened the 2026 season with two straight-set victories, defeating Lindenwood and McKendree at the Pyramid, as Cryst was named Men’s Volleyball Defensive Player of the Week and Pazanti earned Long Beach State Freshman of the Week recognition.

Cryst anchored the Long Beach State defense in his first collegiate action, averaging 1.50 blocks per set and totaling nine blocks over the weekend. His presence at the net helped limit opponents to a combined .157 hitting percentage and contributed to the Beach averaging 3.33 blocks per set across the two matches. Cryst also added seven kills on .462 hitting, showing efficiency and composure on both sides of the net.

Pazanti also impressed in his collegiate debut, directing the Long Beach State offense with poise and balance. The freshman setter recorded 58 assists (9.67 per set) while guiding the Beach to a .351 team hitting percentage in the opening weekend.

In addition to his setting responsibilities, Pazanti contributed six kills on .750 hitting, 16 digs, five blocks, and two service aces, impacting the match in every phase during his first career starts.

Long Beach State men’s volleyball returns to action this week with a three-game road stretch through the Buckeye State to face Central State, George Mason and Ohio State as the Beach continue early-season competition following a successful opening weekend.



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Pride Collect Three GNAC Weekly Awards After Wesleyan Winter Invitational

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WESTON, Mass. — Hannah Griffin, Zoe Kirk, and Justin Thuotte each represented the Pride this week in the Great Northeast Athletic Conference (GNAC) weekly awards. Kirk earned her second Rookie of the Week honor of the season, while Griffin collected her first career Track Athlete of the Week award. Thuotte was named Field Athlete of the Week, marking his first honor of the season and the fifth weekly award of his career.

Zoe Kirk continued her strong rookie campaign with a pair of top-10 finishes. She placed third overall in the high jump with a mark of 1.50 meters, setting a new indoor program record and surpassing the previous mark of 1.46 held by teammate Grace Micklon. Kirk also finished ninth in the 60-meter hurdles, clocking a time of 9.93.

Hannah Griffin captured the top spot in the 800 meters with a time of 2:44.36, edging her nearest competitor by nearly one second.

Justin Thuotte delivered another standout performance at the Wesleyan Winter Invitational, winning the long jump with a mark of 6.70 meters to set a new indoor program record, besting his own previous mark of 6.65 from the last meet. He also placed third in the triple jump at 12.99 meters and rounded out his day with a 10th-place finish in the weight throw, posting a personal-best mark of 13.59 meters.

Regis track and field stays close to home this weekend, traveling to Brighton, Massachusetts, to compete at the Suffolk Ice Breaker at The Track at New Balance.



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Ella Parker to Join Milwaukee Volleyball as Newest Addition to Roster

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MILWAUKEE – Ella Parker has been announced as the newest addition to the Milwaukee volleyball roster, head coach Susie Johnson announced on Monday afternoon.
 
Parker will join the Panthers this spring after spending the last three semesters at St. John’s University in Queens, N.Y., where she was a member of the Red Storm for the past two seasons.
 
“We are excited to add Ella to our team this spring,” said Johnson. “Having played in the Big East Conference, she has match experience and will bring a lot to our program in the Horizon League. We’re excited that she not only can score points for us but defend as well.”
 
This past fall, Parker played in 16 matches for St. John’s and recorded 138 kills, along with 10 service aces, 26 digs, and 15 blocks. She posted a season-high 16 kills on Oct. 4 at UConn while hitting .361 and later recorded a season-best .692 hitting percentage with nine kills without an error against LeMoyne earlier in the year.
 
As a true freshman in 2024, Parker saw action in three matches before an injury ended her season.
 
Originally from Corrales, New Mexico, Parker was a three-year member of the Cougar volleyball team at Cibola High School in Albuquerque. During her prep career, she earned AVCA Girls High School All-Region honors as both a junior and a senior and was named to the All-American Watch List.
 
A multiple-time All-State, All-Region, All-Area, and All-Conference selection, Parker was also chosen for the New Mexico Red and Green All-Start Team. She set Cibola program records for both most kills in a season and most kills in a match.
 
Parker played club volleyball for Duke City Volleyball Academy and competed in beach volleyball with the Albuquerque Beach Volleyball Academy. Away from the court, she was also a competitive swimmer for more than 10 years.
 
Parker joins fellow transfer Kameron Stover, along with incoming freshmen Olivia Doerre, Emma Duffy, Kayla Landerud, and Hope Wagner as newcomers for the 2026 volleyball season.
 





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