E-Sports

Here are all the partners Intel announced at its 2025 Foundry Direct Connect event but big new customers are notably absent

Last night Intel held its 2025 Foundry Direct Connect presentation where it outlined the next few years for the company in terms of production and fabrication. The company outlined the future roadmap of the 18A and second generation 14A nodes along with their focus on AI computing. As part of this Intel announced its lineup […]

Published

2 months ago

April 30, 2025

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Sadly, however, there was zero mention of new customers for Intel Foundry, which could either mean it’s keeping those deals secret until any negotiations are completed and the ink is dried on the contract, or Intel is really struggling to get companies onboard with its upcoming new processes. A big name would have done a lot to give people confidence in the foundry’s future success.

Certainly, most of the names Intel dropped in its list of partners probably don’t mean much to the average consumer. Most are companies that make the things your stuff is made out of, so it’s several rungs removed. So here’s all the partners Intel mentioned in the presentation and what they might actually be doing.

Synopsys was one of the first partner companies to crop up and are of no surprise. Intel has partnered with Synopsys for years now in developing and co-optimising nodes to work with and be integrated into wider technologies. Synopsys usually works with other customers it brings to Intel too, so it’s largely about collaboration and streamlining designs.

Cadence is another company that Intel partners with in the hopes of optimising design and processes. Its focus is on compatible designs as well as integration into existing ecosystems. Cadence also works on exploratory data analysis, a bit like that new robot dog scab Intel hired, which has been integrated into Intel’s own processes.

Another longstanding partner is Siemens EDA. Siemens EDA is responsible for both digital and physical assistance towards the manufacturing process. This includes working with simulations to test the viability of work and co-developing advanced packaging solutions. The company has a focus on combining software and hardware for the best possible solutions which can have huge benefits when working with AI computing.

Similarly to Siemens and Cadence, PDF Solutions is a company that provides analytics and data integration services. Its main job is to help bridge the gap between design and manufacturing for Intel. It’s all about getting production to a point where it can be ramped up easily for customers.

When it comes to developing 12nm chips, United Microelectronics Corporation is Intel’s go to. This partnership allows Intel to focus on other areas of manufacturing and use UMC’s established knowledge and skills with 12nm fabrication for those processes.

For testing and quality assurance, Teradyne and Adventist are some of Intel’s biggest partners. They employ advanced test methodologies and turnkey test services to ensure Intel’s productions are meeting all the quality benchmarks and standards.

Powertech Technology Inc. help make Intel’s chips work with other components on a node basis. They’re responsible for Supporting EMIB bumping and packaging, which is essentially how the nodes can connect to each other and other things. It allows Intel to use additional packaging solutions that may integrate better with certain technologies. Amkor Technology has a similar role as a partner but with further emphasis on expanding partnership opportunities thanks to connectivity.

And lastly there’s ASML, previously known as Advanced Semiconductor Materials Lithography. This company is responsible for allowing Intel to print its nodes in the first place by manufacturing the lithographs required to print these fine nodes on. Its efforts would go directly to helping to reliably print nodes like the 18A using efficient and scalable methods.

Most of these partners have been working with Intel for a while, and none come as any particular surprise. Intel’s partnerships are mostly about interconnectivity and providing the broadest range of applications for the manufactured chips. Basically trying to make sure everything is compatible as possible in this ever changing techscape.

Direct Connect 2025 Keynote – YouTube
Direct Connect 2025 Keynote - YouTube

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VTEC Launches First UK VR Esports Tennis Center at Dundee and Angus College

VTEC UK’s first Center of Excellence for VR Esports Tennis has been launched in partnership with Dundee and Angus College, according to a LinkedIn post by Stuart Kosters, VTEC UK Partnerships Director for Education and Events. The collaboration introduces VTEC’s virtual reality tennis platform into the college’s curriculum, combining movement-based technology, sport, and STEM skills […]

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17 minutes ago

July 7, 2025

Your Sports Nation

The collaboration introduces VTEC’s virtual reality tennis platform into the college’s curriculum, combining movement-based technology, sport, and STEM skills development.

Kosters writes that he is “truly proud to see Dundee and Angus College lead the way for us in the UK,” noting that the program provides “opportunities for online, international, and national competitions, and healthy STEM learning featuring VTEC VR Esports Tennis.”

VR tennis platform aims to support digital and employability skills

VTEC VR Tennis is a virtual reality platform that teaches tennis through motion-based gameplay and esports formats. Developed by former professional tennis players in collaboration with the creators of Tennis Esports, the platform blends physical activity with immersive VR environments. It is designed to be used across age groups and skill levels, with applications in both PE and esports-focused settings.

The program also introduces students to data analysis, teamwork, event planning, and other curriculum-linked outcomes. A cost-based licensing model allows schools and colleges to implement the platform without major infrastructure investments.

Kosters comments in the official announcement: “Their commitment to innovation, employability, and community aligns perfectly with our mission at VTEC VR Tennis. Together, we’re not just introducing cutting-edge, movement-based tech like VR tennis—we’re embedding future-ready skills, wellbeing, and opportunity directly into the student experience across the region.”

College pilot shows broad engagement beyond sport and tech learners

Dundee and Angus College has already piloted the VR Tennis Esports program at its Kingsway Campus. According to the college, the pilot engaged students across a variety of departments, not limited to those typically aligned with technology or sports pathways.

Laura Louch, Curriculum Project Leader at the college, says: “Piloting the VR headsets at our Kingsway Campus has already shown the potential to engage students across a wide range of curriculum areas—not just those traditionally linked to tech or sport. This partnership opens new opportunities for collaboration, inclusion, and creativity, while helping our learners build digital and employability skills in a fun and active way.”

Scan Computers supports rollout as technology partner

VTEC confirmed that Scan Computers is the official technology partner for the VR Tennis Esports rollout. The company is supplying high-performance PCs, VR systems, and esports-ready equipment to ensure the platform can be delivered at scale.

The hardware is intended to support both competitive gameplay and broadcast-ready use cases, ensuring integration into esports hubs, classrooms, and school facilities without compromise in performance.

Further partnerships or Center of Excellence designations may follow, with VTEC inviting other institutions to express interest in program adoption. For now, the Dundee-based pilot marks the company’s first UK deployment, with student access already underway.

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Esports Market Size, Growth & Forecast Insights 2025-2034

Esports Market The esports industry has evolved into a thriving digital entertainment ecosystem, merging the worlds of gaming, sports, and live streaming. Millions of fans worldwide tune in to watch professional gamers compete in tournaments that rival traditional sports events in scale and popularity. Brands and sponsors are heavily investing in esports to reach digitally […]

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1 hour ago

July 7, 2025

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Esports Market

The esports industry has evolved into a thriving digital entertainment ecosystem, merging the worlds of gaming, sports, and live streaming. Millions of fans worldwide tune in to watch professional gamers compete in tournaments that rival traditional sports events in scale and popularity. Brands and sponsors are heavily investing in esports to reach digitally native audiences, while streaming platforms fuel continuous fan engagement. This booming sector is reshaping how people consume entertainment, connect with communities, and interact with gaming content, making it a lucrative field for stakeholders across tech, media, and advertising landscapes.

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Unlocking the Esports Market Potential: Insights by Expert Market Research

Esports has transformed from niche gaming tournaments to a multi-billion-dollar global spectacle. Expert Market Research reveals that the global esports market size reached nearly USD 2.09 Billion in 2024, with an expected surge to USD 9.54 Billion by 2034, growing at a promising CAGR of 16.40% from 2025 to 2034. This immense growth is driven by technological advancements, massive streaming audiences, and lucrative brand partnerships. As competitive gaming becomes mainstream entertainment, companies and investors alike are tapping into this dynamic industry, leveraging data-driven strategies and trends tracked by Expert Market Research to stay ahead of the curve.

Market Size of the Esports Industry

The esports market has firmly positioned itself as one of the fastest-growing segments within the broader gaming and entertainment sector. Valued at nearly USD 2.09 Billion in 2024, the market demonstrates how far competitive gaming has come – evolving from casual LAN parties and niche gaming events into a sophisticated ecosystem backed by huge audiences, premium sponsorships, and global tournaments filling stadiums. Major technological advances in streaming platforms, high-speed internet, and mobile gaming access have enabled millions of fans to watch esports competitions live from anywhere. This surge in viewership directly translates to massive commercial opportunities, encouraging advertisers and non-endemic brands to pour investments into the scene. The proliferation of gaming cafes, professional training programs, and dedicated esports arenas in regions like Asia Pacific and North America have also contributed to the expanding market value. As esports cements its place alongside traditional sports leagues, its current size underlines a shift in entertainment consumption patterns worldwide. The growing popularity of digital tournaments, celebrity players, and interactive fan engagement will continue to solidify the esports industry’s multi-billion-dollar status over the coming years, opening up lucrative revenue channels for organizers, publishers, and streamers alike.

Read Full Report with Table of Contents: https://shorturl.at/SIZVu

Market Trends in the Esports Sector

Today’s esports industry is riding on multiple trends that are transforming it from a subculture into a mainstream global phenomenon. One major trend is the meteoric rise of mobile esports, which is making competitive gaming accessible to wider audiences, especially in emerging markets where mobile-first gamers are dominant. Cross-platform gaming is another trend reshaping engagement, allowing players and spectators to seamlessly switch between devices. Live streaming and on-demand video content are further fueling fan interaction, with platforms like Twitch and YouTube Gaming setting new benchmarks for community-driven entertainment. The integration of emerging tech – like virtual reality (VR) and augmented reality (AR) – promises immersive experiences, transforming how fans watch and interact with matches. Blockchain and NFTs are also finding a foothold in esports by providing new ways for fans to own, trade, and support their favorite teams and players. On the business side, mainstream brands outside the gaming world are increasingly sponsoring esports events, recognizing the opportunity to reach tech-savvy Gen Z and millennial audiences. Meanwhile, universities and educational institutions are launching esports scholarships and leagues, nurturing a new generation of professional players and content creators. Together, these trends signal a future where esports becomes an integral part of the global entertainment and sports ecosystem.

Market Opportunities and Challenges

Opportunities in the esports industry are abundant, with expanding revenue streams through sponsorships, advertising, media rights, and live events. The increasing mainstream acceptance of esports in traditional media and the growth of on-demand content further amplify market potential. However, the industry also faces challenges like player burnout, piracy, and regulatory uncertainties in some regions. Maintaining fair competition, securing intellectual property rights, and fostering sustainable ecosystems for players and teams are crucial. As the industry matures, stakeholders must balance growth ambitions with ethical considerations and innovative business models to overcome these hurdles and ensure long-term success.

Segmentation of the Esports Market

Breakup by Revenue Streaming

Sponsorship

Advertising

Merchandise and Tickets

Game Publisher Fees

Media Rights

Others

Breakup by Streaming Type

Live

On-Demand

Breakup by Gaming Genre

Real-Time Strategy Games

First-Person Shooter Games

Fighting Games

Multiplayer Online Battle Arena Games

Others

Breakup by Regions

North America

Europe

Asia Pacific

Latin America

Middle East and Africa

Growth of the Esports Market

The growth of the global esports industry is nothing short of remarkable, driven by a potent mix of technological innovation, shifting consumer habits, and the rise of digital communities. Over the last decade, esports has transformed from hobbyist competitions to full-fledged multi-million-dollar tournaments with sold-out arenas and millions of concurrent online viewers. This rapid evolution is supported by advancements in internet infrastructure, mobile connectivity, and affordable gaming hardware, which have lowered barriers to entry for players and fans alike. Streaming platforms like Twitch, YouTube Gaming, and Facebook Gaming have played a pivotal role in creating an always-on engagement model, allowing fans to interact with players in real-time. Sponsorships and partnerships are growing exponentially as global brands tap into esports to connect with a hard-to-reach, loyal digital audience. Moreover, media rights deals and licensing agreements continue to boost revenue streams for event organizers and teams. In emerging markets, especially across Asia Pacific and Latin America, the appetite for esports is intensifying, creating fertile ground for local leagues and regional stars to flourish. This explosive growth trajectory proves that esports is no longer just a gaming trend but a dynamic, scalable industry with vast economic and cultural influence.

Forecast for the Esports Market

Looking ahead, the future of the esports industry appears exceptionally bright, with the global market projected to surge from USD 2.09 Billion in 2024 to about USD 9.54 Billion by 2034, growing at an impressive CAGR of 16.40% during the forecast period. This growth forecast is backed by robust technological advancements, expanding internet access, and an ever-increasing appetite for interactive entertainment among younger demographics. New revenue streams such as streaming rights, exclusive content, merchandise sales, and immersive virtual events are expected to drive profitability for stakeholders. Additionally, emerging technologies like 5G, cloud gaming, and extended reality (XR) will redefine the esports viewing experience, attracting even larger audiences. Sponsorship deals will become more sophisticated and diverse, drawing interest from mainstream sectors like automotive, finance, and consumer goods. Regions like Asia Pacific and Latin America will continue to lead in audience numbers and mobile gaming adoption, fueling localized tournaments and cross-border collaborations. The integration of esports into educational systems and traditional sports leagues further solidifies its staying power. As the competitive landscape matures, new teams, players, and investors will emerge, ensuring the esports market maintains its upward momentum and cements its place as a major pillar of the global sports and entertainment economy.

Competitor Analysis

The esports market is home to influential players that shape its growth and innovation. Major companies include:

Tencent Holdings Ltd – Leading investor and publisher in global gaming.

Activision Publishing, Inc. – Known for iconic competitive titles.

Electronic Arts Inc. – Publisher with strong esports franchises.

Gameloft SE – Mobile gaming pioneer with esports integration.

Skillz Inc. – Platform for mobile competitive gaming.

Motorsport Games Inc. – Focuses on racing esports experiences.

Gfinity PLC – Organizes esports tournaments globally.

HTC Corporation – Innovates with VR esports hardware.

FACE IT LIMITED – Hosts competitive gaming tournaments worldwide.

Riot Games, Inc. – Creator of popular MOBA titles.

CAPCOM Co., Ltd. – Developer of fighting game esports classics.

Others – Numerous emerging and regional esports innovators.

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Why only 5%? Gaming sector demands more ad investment for its scale

Despite having over 3.4 billion gamers worldwide and a 6% year-on-year increase in time spent on games, less than 5% of total media investment currently goes into gaming, highlighting a large, growing industry with significant untapped potential for brands, according to Dentsu’s report on gaming trends. A Disproportionate Gap Between Attention and Ad Spends India […]

Published

11 hours ago

July 7, 2025

Your Sports Nation

A Disproportionate Gap Between Attention and Ad Spends

India is home to one of the world’s largest online gaming populations, with 488 million users in 2024 — a number expected to cross 517 million by 2025, as per FICCI–EY report. Yet, ad spends on gaming still form only a small fraction of the ₹700 billion digital advertising market. The gap between user engagement and brand investment remains stark.

Roby John, CEO and Co-founder of SuperGaming, observes, “Despite the sheer scale of engagement that gaming in India currently commands, media investment into it is still proportionately low in India. The issue really isn’t that marketers don’t understand gaming, in fact, many of them are avid gamers themselves. The hesitation is more systemic. Gaming doesn’t yet have a standardized buying structure like TV or print media or digital media buying.”

While most marketers default to traditional channels, gaming continues to evolve into a space of self-expression and influence. “If a marketer wants to reach India’s 18–30-year-old audience, which is also our TG; they’re far more likely to be on their phone, playing games, watching streams on YouTube, or chatting on Discord than flipping through a newspaper or watching linear TV,” says John.

However, the dominant ad formats — interstitials, playables, rewarded videos barely scratch the surface. “They operate at a surface level, the user is interrupted, incentivized, and returns to gameplay.”

The bigger opportunity, he adds, lies in native integrations — branded tournaments, Discord quests, creator-led content, UGC skins, or lore extensions but that ecosystem is still nascent. “There’s no ‘gaming line item in the media plan’ the way there is for YouTube or Meta, so even interested brands default to safer, established channels.”

Legacy Perceptions and the Need for Structural Change

According to Roland Landers, CEO at AIGF, the disconnect also stems from legacy perceptions and regulatory ambiguities. “Many advertisers continue to conflate legitimate, skill-based gaming with gambling, which creates unwarranted caution. This is compounded by regulatory ambiguity and the rise of offshore betting platforms, which distort the perception of the overall ecosystem.”

Still, Landers believes the momentum is shifting: “Advertisers are beginning to see gaming as a high-intent, high-frequency, and brand-safe environment. With continued advocacy and structured compliance, gaming is gaining credibility as a mainstream digital media channel.”

But unlocking brand participation especially from non-endemic sectors like FMCG, BFSI, and auto will require structural clarity. “For gaming to take its rightful place in brand media strategies, we need two things: credible measurement and structured education. Despite the massive engagement gaming commands, advertisers often hesitate to scale their investments due to a lack of India-specific performance metrics and strategic understanding.”

John points to categories already ahead of the curve — smartphone and automotive brands, and energy drinks like Red Bull and Monster. “These brands understand that gaming is a cultural touchpoint, a community, and for many, a lifestyle choice. But outside of these few categories, gaming is still mostly treated as a campaign lever — a quick burst during a product launch, a stunt around a tournament, or a one-time creator collaboration.”

At SuperGaming, Roby notes, the company has built bridges between gaming and culture through meaningful brand partnerships. “A great example is our partnership with Indie Rock band Thaikkudam Bridge for the launch of Agni Raagam. It was a tonal extension of the character’s story. It came from a place of shared intent, not forced branding.”

Esports Viewership Surges, But Media Plans Lag

Jigar Sheth, Chief Revenue Officer at NODWIN Gaming, highlights how esports in India is already competing with traditional sports in terms of viewership.
“Esports tournaments in India today are clocking viewership numbers that rival, and in some cases, surpass traditional sporting events. Yet, advertiser investment hasn’t quite caught up.”

Part of the hesitation, he says, lies in outdated planning practices. “We are seeing positive momentum as brands are beginning to understand the scale, the quality of engagement, and the unique storytelling potential that esports platforms offer.”

On monetization, Sheth adds. “It’s not an either or. The most effective campaigns are those that tap into a combination. What we’re really seeing is a shift toward native, contextually relevant formats that add value to the viewer experience.”

Despite the cultural relevance and vast audience of Indian gaming, systemic gaps in measurement, planning, perception, and policy continue to stifle brand investment. For gaming to secure its place in mainstream media mixes, the ecosystem needs standardized frameworks, education for marketers, and policy support.

As John puts it, “Ultimately, the attention is there. The tools exist. What’s missing is a more nuanced media planning approach, one that accounts for the nature of the game, its audience, and how users interact with it.”

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When Can You Play College Football 26? Full Launch Guide

We hope your calendar is clear for the upcoming week because EA Sports College Football 26 is just hours away from launching across the world. The wait is finally over for the second annual edition of one of the biggest sports gaming franchises, and this year, there is even more to immerse yourself in. With […]

Published

15 hours ago

July 7, 2025

Your Sports Nation

Last year’s release was one of the most impactful sports games releases in gaming history as it revitalized a series that had been abandoned for over ten years. This year’s title promises to bring even more excitement for fans. Let’s look at everything you need to know about the upcoming release of EA Sports College Football 26, including release times, changes, and how you can play the game early.

The early access window for College Football 26 begins on July 7th, allowing anyone from around the world to play the game three days early. Early access begins for everyone simultaneously across the world at the exact same time:

In order to gain early access to College Football 26, you must preorder the Deluxe Edition of the game or have an active EA Play subscription. The Deluxe Edition will cost you $99.99 ($30 more than the standard edition of the game).

The CFB 26 Regular and Deluxe Edition Covers have been revealed https://t.co/qIYHZMybyC pic.twitter.com/v6hdpO1ivw

— Hayes Fawcett (@Hayesfawcett3) May 27, 2025

For those who do not purchase the Deluxe Edition, the worldwide release of College Football 26 will go live on July 10 across the world at the following times:

For a guide that walks you through how to install College Football 26 so that you can play it the second it goes live, check out our pre-download guide.

No, you cannot use a VPN to gain early access to College Football 26 because both the Early Access release and full game release will happen simultaneously worldwide. The only way you can play College Football 26 early is by purchasing the Deluxe Edition to obtain early access. Do not attempt to set your VPN to New Zealand because it will be pointless.

It is a world wide release everyone gets it at the same time https://t.co/XKD3JUcFEJ

— Is EA Sports College Football 26 Out (@IsItOutEa) July 6, 2025

EA Sports College Football 26 will be available exclusively on PlayStation 5 and Xbox Series X|S consoles. Crossplay is enabled by default between these two consoles. For the first time ever, Dynasty crossplay is also enabled between these two platforms.

College Football 26 is back for another season

Prepare for new plays, players, and gameplay features with the reveal trailer: https://t.co/Z13Z0q35eK pic.twitter.com/1vSt5vvD4q

— PlayStation (@PlayStation) May 29, 2025

No, College Football 26 will not be available on either the Nintendo Switch 2 or PC. There is no plans at this time for the game to launch on either of these platforms.

Enhanced Blocking, Pass Rushing, and Coverage

Tackling is much simpler in College Football 26 with their new physics-based tackling system. Brand-new blocking mechanics allow players to manipulate the pocket in a way never seen before, while defenders can move offensive linemen to jam specific gaps. Utilize new stunts and twists to confuse an opponent’s offensive line.

Cool add from EA this year in College Football 26

There’s a TON of new plays in the game that have BUILT IN Defensive Line Stunts

This means that you won’t always have to tell your guys to Stunt, but ALSO, the CPU will call plays with Stunts against you! pic.twitter.com/6ZGMhXHodJ

— Civ (@MisterCiv) July 5, 2025

Expanded Playbooks

Playbooks and play-calling philosophies have been significantly expanded in College Football 26, featuring over 2,800 new plays. Playbooks are closely tailored to the identity of each program, making the gameplay experience different for every team.

New Athlete Archetypes and Abilities

New to College Football 26, athlete archetypes will cover a broader range of skillsets. Ten new archetypes have been added as well as a variety of new abilities to make player development and performance more reminiscent of a college athlete.

Real Coaches and Coordinators

Over 300 coaches and coordinators will have their likeness featured in College Football 26. Each coach has a distinctive playstyle and program identity that shapes gameplay and the Dynasty experience.

Coaches and Playbooks are getting a major upgrade in College Football 26!

for the first time ever, there will be over 300 real coaches in the game

you can go toe-to-toe with current coaches who bring distinctive
playstyles to the field

EA says there’s going to be over 2,700… pic.twitter.com/IFo2t4bQDO

— Bordeaux (@bordeauxyoutube) May 29, 2025

Dynamic Substitutions

Using the new D-Pad substitution panel, you can make quick substitutions at the line of scrimmage. This allows you to play a no-huddle style of offense while keeping fresh players in the game, which was something you couldn’t do in College Football 25.

Quick example of how to use “On Field Substitutions” in College Football 26

Just flick the “D-Pad” Up, and you’ll be able to see the Wear and Tear for each player on the field! pic.twitter.com/4PsSVv0YlI

— Civ (@MisterCiv) July 6, 2025

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How to Become Five-Star Recruit on Road to Glory in College Football 26

College football fans can rejoice as EA Sports College Football 26 has arrived for those who pre-ordered for early access. There are plenty of upgrades made to each of the modes in College Football 26 that will make 25 look like a starter pack. Updates have been made to key modes, including Ultimate Team, Dynasty […]

Published

19 hours ago

July 6, 2025

Your Sports Nation

EA Sports College Football 26 Road to Glory / Image via EA Sports

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Eastern Michigan University Esports program launches first summer camp for youth

Teen killed, Detroit police officer injured in shooting and more top stories Teen killed, Detroit police officer injured in shooting and more top stories 04:00 A group of middle school students will learn the ways of Esports in Eastern Michigan University’s first summer youth camp. The five-day camp, July 14-18, will immerse students ages 11 […]

Published

22 hours ago

July 6, 2025

Your Sports Nation

Teen killed, Detroit police officer injured in shooting and more top stories

04:00

A group of middle school students will learn the ways of Esports in Eastern Michigan University’s first summer youth camp.

The five-day camp, July 14-18, will immerse students ages 11 to 14 in hands-on activities that mix gaming with developmental skills, such as teamwork and communication. According to a news release, the program will be run by EMU’s Esports student-athletes.

“We’re excited to bring esports and gaming education to the next generation,” said Zachary Lewis, coordinator of the EMU Esports program, in a statement.

EMU says the camp is the first in a series planned by the program, and there are plans for future sessions to include competitive gaming and content creation for high school students.

“This camp is about more than just gameplay—it’s about building a learning environment that helps students grow and develop in a safe, collaborative space. We also hope to engage families and educators in seeing the positive potential of esports as a structured, valuable discipline,” Lewis said.

DeJanay Booth-Singleton

DeJanay Booth-Singleton is a digital producer at CBS Detroit. She covers various topics such as crime, business and politics.

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