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Here’s how sports teams can integrate technology

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With the sports industry currently generating $159 billion in global revenue, there’s no shortage of opportunities to capitalize on the insatiable demand for all types of sports engagement for participants and spectators alike. The technology industry and startup world have certainly taken notice, with entrepreneurs building new and innovative products worldwide to capitalize on the global demand.

Here are some areas where technology is changing the sports world and transforming experiences for everyone, from the youngest fans to the richest owners.

Team-focused tech

Technology has revolutionized sports teams’ front offices, improving team performance and franchise financial performance. Teams have made significant strides to improve team performance by conducting rigorous data collection and analysis on players, the team and even stadium performance. Front offices should ensure proper data analytics tools like Tableau are set to aggregate and present data effectively, freeing teams to focus on analyzing and cutting data to discover key insights. 

Accounting and finance teams should also ensure the right configuration of enterprise resource planning software such as NetSuite and Sage Intacct. These all-in-one ERPs continue to add additional modules and capabilities, including artificial intelligence, giving CFOs and finance teams better insight into operations. Owners can also leverage technology to manage their teams effectively, as well as other investments, providing family offices with the right tools to grow their portfolios around their flagship franchises.

Player-focused tech

Wearable technology is not new, but evolving applications have enhanced the performance of professional and amateur athletes. Wearables now provide insights well beyond simple heart rate monitors and geolocation technologies, like sensors in ski shoes or foot-to-ball interactions for soccer players. Virtual reality simulators can uncover key changes in swing angles for golfers and baseball players, for instance, while the NFL has used shock absorption sensors to improve football helmet safety.

With the youth sports industry already worth $30 billion and continuing to grow, these technologies are finding new audiences for tracking youth player performance. Startups have even designed software to manage youth sports leagues, engage trainers in person or virtually and engage professional teams looking to scout the best youth talent worldwide.

Startups should ensure they comply with regulations related to personal health data and have protections in place to guard against other cyber risks.

Fan-focused tech

With fan engagement at an all-time high, innovation is unlocking new opportunities to improve the fan experience at events and at home. Companies can use on-screen analytics and connected delivery platforms to enhance sports TV programming. Concurrent with these enhancements, the largest tech companies are seeking to expand their media offerings, targeting sports fans with high engagement and loyalty. Moreover, sports betting has continued to grow, with numerous apps offering in-game, micro-betting or daily fantasy sports leagues.

In-person events are being transformed by the creation of smart stadiums, which integrate sensors, cameras, and IoT technologies to enhance the fan experience. The smart stadium market is expected to grow by 20.6% annually to $29.39 billion in revenue from 2023 to 2030, according to Grand View Research. Digital content management enhances the visuals for the fans, with cell phones and even wearables offering the potential for immersive experiences within the event. These technologies can also make it easier for advertisers to engage fans with their products in unique ways, tailoring the stadium experience. With increased wireless connectivity, fans use their smartphones to share their experiences with others in the stadium and around the world, creating a fusion of the physical and digital fan base.

Companies embracing technology for the fan experience should ensure smart stadium solutions are not only secure from cybersecurity threats, but are also designed to handle the increased digital connectivity, with sufficient bandwidth for public safety, crowd management, on-premise security coordination, and digital signage solutions. Companies should also evaluate the environmental and operational efficiencies gained from automated energy management systems, which can provide significant benefits for temperature control and environmental compliance.



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A Cade Christmas: Cunningham gives back to Detroit youth

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After winning back-to-back games on Friday and Saturday, Pistons guard Cade Cunningham spent his Sunday giving back to his community.

“This is special,” said Cunningham. “This is the cool part about doing what I get to do.”

Cunningham hosted “A Cade Christmas” in Detroit, providing holiday support, including a fully catered meal, brand new bicycles for every child, free gift-wrapping stations, along with grocery and gas cards for parents.

“You know, being in their shoes at one point, I always appreciated when people came back to talk to me or just getting to see people that I looked up to or admired,” said Cunningham.

“They don’t get to experience this,” attendee Kalaundra Hall said. “How often do they get to meet an NBA athlete? How often do they get to come out into the community? Some kids might not even be experiencing a Christmas, but they got to come here and get some things.”

Cade says that giving back to his community is something that has always been a priority.

“As a kid, I thought like once I make it one day, that is something I would love to do, so to be in those shoes now and to be real is still surreal,” said Cunningham. “Through the ups and downs, I’ve always had so much support being in Detroit. So being able to give back and support neighborhoods and communities around here means a lot.”

The kids seemed excited to interact with Cade and many showed their support by wearing his jersey.

“I think seeing them wear my jersey is some of the coolest things I could see,” said Cunningham.

The event was hosted in partnership with Give Merit, a Detroit-based youth organization that provides educational access and mentorship to underserved students.

“I think it’s super important for our students in the community to see someone who looks like them,” said Hall. “To see someone who can identify with them giving back. They need to see that. This month, we’re talking about generosity so to have these kids understand what that is, is amazing.”

“I’ve been able to make money playing the game that I love and so to be able to put some of that back into helping some of the communities that support me, it’s special,” Cunningham said. “So, I’m going to keep on doing that as long as I can play.”

Cade and the Pistons return to the court on Friday when Detroit hosts Atlanta at 7:00 pm.



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Why the Texas Sport for Healing Fund Should Return – The Daily Texan

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Texas Sport for Healing Fund was a charitable endeavour set up this year. Raising money for flood devastation, the scheme could be a permanent fixture of the state’s charity calendar.

The state of Texas has had a tough year, with floods causing chaos and ruining lives over the summer. Yet it was also a time when the state came together, and sport was at the forefront of this. The Texas Sport for Healing Fund embodied this ethos, raising money to help those impacted. But should this be a regular occurrence, and can sport be utilised for even more good in the area?

The Texas Sport for Healing Fund

This July, after the devastating floods that engulfed central Texas, an initiative known as the ‘Texas Sport for Healing Fund’ was put in place. This saw around 40 national and local sports teams come together to raise money for relief efforts. This was done through a charity auction, packed with interesting and unique items of sports memorabilia.

The items on offer were donated by a range of teams and individuals, with 80 players and squads represented. In total, 150 items were up for grabs. Running until the 8th of August, all proceeds from the auction went to support immediate relief efforts and the long-term recovery of the sport.

The Popularity of Sport in Texas

The popularity of this auction was unprecedented. Sport has always been huge in the US, with a range of activities from football to baseball and basketball being popular. In recent years, this growth has reached even further, and has been due to numerous factors. These have included the dawn of the streaming era, which has made it easier to watch games and engage with teams and players. In addition, the growth of sports betting online has been legalized in many states, adding an extra layer of excitement to game day for many players.

Missouri has been the latest state to change its laws regarding online betting, and it already has licenses lined up for some of the best global brands. Amongst them is Bet365, which is using a new user promo at Bet365 Missouri to attract new customers. This is a great introduction to the holiday season schedule, letting people place bets on the NBA and prepare for the Super Bowl.

Items That Were Sold

The range of prizes on offer ran the whole gamut. At the top end, sat some very high ticket prices. A VIP Formula One United States Grand Prix package was available with a starting bid of $50,000.

There were also much smaller game packages available for a wide range of sports, and some of the most popular were autographed pieces of memorabilia. A Dirk Nowitzki jersey, signed by the former German player who now works for the Dallas Mavericks, managed to fetch $2,200. A Mikko Rantanen Autographed Dallas Stars Jersey managed to bring in $5,150.

Even in the lower price range, there were items for everyone. Soccer fans could have picked up a signed Houston Dynamo match ball for $350, with autographed photos going for between $100 and $150.

Why Sport for Healing Should Continue

In the end, Texas Sport for Healing raised over $6.3 million in profit. Yet this unique event was only set up to help the floods, in an isolated occurrence. But why couldn’t it do this yearly?

Texas, with its love of sports, has many sports-based charities that would benefit highly from this type of endeavour. Take Atlas Adaptive Sports. This non-profit organisation, based in Round Rock, is dedicated to providing opportunities for those with disabilities. It does this through adaptive sports and recreational activities. Funding of this nature would help them provide STEM activities, along with fun and interactive learning programmes.

Another Texas charity is Every Kid Sports. They pay youth sports registration fees for low-income qualifying families, allowing access to sport for those who would not normally be able to afford it. They believe kids are missing out simply because of the cost. They work in Texas and across the US and have so far provided $21 million to families, with access for over 182,000 children.

One of the biggest has to be the Sports Authority Foundation. This is a Houston-based organisation that holds numerous events, with its crowning glory being the Olympic and Paralympic days. This gets actual athletes who have competed to teach and train over 250 children. Sports taught include basketball, tennis, track and field, taekwondo, and more.

By holding these charity auctions, more could be ploughed into youth and adult sports alike. In fact, it does not have to stop at sport. This money could be used for a range of charitable causes. The real golden nugget from his is that it costs very little: Sports organisations lose nothing in donating match-worn and signed shirts or memorabilia, and turning them into money, which can build the future of Texas sports.

Promoted content by Bet365 Missouri.



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Boys’ Varsity Basketball Honors Coach Darrell Sumpter, Defeats Sachem North

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Boys’ Varsity Basketball Hosts Memorial Game for Coach Darrell Sumpter

The William Floyd Colonials varsity basketball team stands during the pre-game tribute to Coach Darrell Sumpter. Click to view additional photos. 

The William Floyd High School boys’ varsity basketball team, led by head coach Will Slinkosky, recently hosted their first annual Coach Darrell Sumpter Memorial Game in a matchup against Sachem North. Coach Sumpter was a beloved varsity assistant coach who tragically passed away last year at the age of 51. Coach D, as he was affectionately known, had a deep passion for the game of basketball and a love for the kids of the community, having served as a mentor and coach for both the boys’ and girls’ basketball programs. He also played an integral role in the creation of the community’s youth basketball program and basketball booster club.

As a tribute to Coach D, the Colonials left an empty seat on the bench adorned with a memorial t-shirt, a clipboard and a pack of Mamba candy that he often gave to players as a reward. Before the starting lineups were introduced, public address announcer Michael Feldstein shared a heartfelt tribute that celebrated Coach D’s life and legacy, followed by a moment of silence.

Please see below to view the pre-game tribute.

The Colonials, who played their hearts out for Coach D, defeated Sachem North 63-51 to earn their first win of the young season. In the game, the first quarter was a back-and-forth affair that ended with a buzzer beating three-pointer from senior Sharod Sutton, putting the Colonials up 17-14. The green and white never looked back after that, outscoring Sachem North 20-5 in the second quarter to take a 37-19 halftime lead, and opening up a 27-point lead by the end of the third quarter.

Senior Sharod Sutton attempts a three-point basket in the Colonials’ 63-51 victory over Sachem North in the Coach Darrell Sumpter Memorial Game. Click the image above for additional photos! 

photo of empty seat with t-shirt on it with Coach D's face and the words "Gone but not forgotten"

An empty chair was left in honor of Coach D (Newsday photo). Click to view more photos.

Seniors Jesse Durham and JJ Smith led the Colonials in scoring with 12 points apiece, while Sharod Sutton added nine points on three baskets from behind the arc. Sharod spoke to Newsday after the game to talk about Coach Sumpter, whom he described as a father figure. “I felt like his presence was there the way we were playing and moving the ball,” said Sharod. “I just know he was watching.”

Between the pre-game ceremony, the convincing win and the presence of friends and family cheering the team on, this was a fitting tribute to honor Coach D.

The Colonials next game is scheduled for Tuesday, December 9, as they host Longwood at 4 pm.

Please click here for rules and regulation for attending indoor sports games.



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Kids, Inc., Toot’n Totum launch ‘Change for Better’ campaign for Rockrose Sports Park

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AMARILLO, Texas (KFDA) – Kids, Incorporated has announced that Toot’n Totum will host a Change for Better campaign from Dec. 8 through Dec. 21, with all proceeds benefiting Kids, Inc. and the development of Rockrose Sports Park.

This year’s campaign adds a new option for giving: Customers can now round up at the pump, in addition to rounding up at the register inside any Toot’n Totum location.

The partnership comes as both organizations celebrate milestone anniversaries. Kids, Inc. marks 80 years of serving youth and families in the Amarillo area, while Toot’n Totum celebrates 75 years of service to the community.

“Toot’n Totum believes in investing in the communities that have supported us for 75 years,” said John Lutz, vice president of fuel and marketing. “Kids, Inc. has shaped countless young lives in our region, and we’re proud to stand with them as they build Rockrose Sports Park. When our guests choose to round up—whether inside the store or at the pump—they’re helping create opportunities that will benefit families for generations.”

“Two longtime Amarillo institutions—each with decades of commitment to our region’s growth—are coming together to invest in the next generation,” Haley Bell, vice president for development. “We are grateful for Toot’n Totum’s transformational support and for every customer who chooses to round up. Change truly adds up, and together, we’re building something lasting for our community.”

Funds raised through the Change for Better campaign will support ongoing development of Rockrose Sports Park, Kids, Inc.’s new multi-sport complex.

The park broke ground Oct. 7, and construction is underway. Drivers along I-27 can already see early progress at the site.

Kids, Inc. is encouraging the community to participate by visiting their local Toot’n Totum and rounding up their purchase—either inside the store or, for the first time, at the pump.

For more information about Rockrose Sports Park, click here.

Rockrose Sports Park is planned as a premier hub for Kids, Inc. sports and regional tournaments, with facilities for baseball, softball, soccer, flag and tackle football and more. The complex is expected to enhance youth sports experiences and boost the local economy by attracting teams and visitors to Amarillo.



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City in the Community Collaborates with NYU on AI Programming Course for Young Leaders 

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This summer, City in the Community (CITC) partnered with New York University (NYU) to deliver a free, three-week Artificial Intelligence (AI) course designed to equip young leaders, aged 16-23, with the tools to use technology for social good. Hosted at NYU and facilitated by faculty from the NYU School of Professional Studies and the NYU Tisch Institute for Global Sport, the program marks the fourth year of collaboration between CITC and NYU in creating college and career pathways for high school youth.

Participants from CITC’s weekend programs, including the citywide Saturday Night Lights initiative, explored how AI can be applied to sport, community development, and entrepreneurship. Students worked in small teams to design AI-powered solutions that expand access, inclusion, and innovation across their neighborhoods.

Guided by NYU Adjunct Professor Herbert Hill, along with CITC staff Jack Jacobs and Joe Sullivan, young leaders gained hands-on experience in sports technology, applied AI, machine learning, and creative problem-solving. Their work blended academic exploration with CITC’s mission to empower youth through sport, education, and emerging technology.

“In most large organizations, programs like this can feel like a surface-level initiative, but New York City FC was fully present and supportive every step of the way,” said Herbert Hill, Adjunct Professor, NYU Tisch Institute for Global Sport. “Their commitment helped our students feel heard, valued, and confident, knowing that no dream or idea is too big. This class also showed them how AI can be used in meaningful ways, not only in sports but in their everyday lives to improve their schools and strengthen their communities.”

The initiative reflects CITC’s broader effort to create equitable pathways into STEM fields for young New Yorkers from diverse backgrounds. It also advances CITC’s vision to integrate sport, innovation, and technology to strengthen health, leadership, and opportunity across the city.

“We are deeply grateful to NYU and the Department of Youth & Community Development for their continued partnership and support in making this work possible,” said Bailee Eaglin, Director of Community Development, City in the Community and New York City FC. “This program reinforces how powerful it is when young people gain real access to emerging technology and the space to explore what it can mean for their futures. We are excited about what this creates for the years ahead and look forward to growing our role in this space across our city and our Club.”

At the program’s conclusion, participants presented final projects to NYU faculty, CITC mentors, and community partners, showcasing ideas that will guide future programming and inspire the next generation of innovation in sport and technology.





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Annual Pitman parade continues with faith – Catholic Star Herald

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