NIL
‘He’s been a great fit for us’
																								
												
												
											 
CHAMPAIGN — Josh Whitman hopped an eastbound plane four and a half years ago on a mission to awaken a football program that had fallen increasingly dormant.
Whitman was en route to finalize a deal with Bret Bielema, then on staff with the New York Giants, after negotiating with the former Wisconsin and Arkansas head coach with very few outside of Whitman’s tight circle in the loop of his plans.
The goal was sustained success, and Whitman found a coach who had been highly successful in college football, particularly in the Midwest, knew the state of Illinois and had a detailed plan to revitalize the program.
Four seasons later, Bielema has ushered the Illini out of the doldrums of the Big Ten with two postseason appearances and enters his fifth season in Champaign with the highest expectations of his tenure as a program with legitimate College Football Playoff goals.
“He has an incredible vision for where he thinks Illinois football can go, and to his credit, he’s had that vision from the day he’s walked in the door,” Whitman said on Thursday. “And he has continued to meet every benchmark and metric that he puts in front of himself in terms of how he can move our program from where it was to where he wants it to be.”
The truth is, Whitman and the athletics department needed football to get back on track. Lovie Smith’s tenure put Illinois on firmer ground after the Tim Beckman scandal, but he didn’t win enough games, play in enough competitive games or drive enough people to Memorial Stadium.
Football is the biggest revenue generator in athletic departments, and with a $20.5 million bill coming due to pay athletes following the House settlement, Illinois desperately needed football to rise to the occasion.
Beyond the ramifications of how the Illini are perceived in the football world — word of mouth and primetime games are good publicity for the program — there was a tangible financial element at play. Success has given the Illini those tangible rewards.
According to Whitman, the Illini averaged 54,750 fans in home games last season, which was the highest average attendance since 2009. Illinois sold out two games, Kansas and Michigan, last year, the first sellouts since 2009. For the third consecutive season, Illinois averaged 5,000 more fans than the year before.
Illinois had its highest football ticket revenue ($9.2 million) since 2011, sold its most student tickets (6,678) since 2019 and is expecting to grow those numbers in 2025, having sold out of season tickets and with the anticipation of averaging a sellout for home games.
Quite a change from the pre-Bielema era.
Bielema assembled a strong coaching staff — which returns all but former outside linebackers coach Clint Sintim in 2025 — that’s drawn an influx of talent to the program between the transfer portal and high school recruiting.
The Illini’s Class of 2026 currently ranks No. 14 nationally, though that number should settle somewhere around the top 35 by the time signing day rolls around in December. Illinois has also used the portal to elevate the talent at key positions: quarterback, receiver, offensive line, defensive line and tight end.
“He works harder than anybody I’ve ever met in my life,” Whitman said. “He has great ability to connect with people on a very personal level: coaches, student athletes, their family members. He is more directly involved in recruiting than any head coach in any sport that I’ve ever seen. He is an incredible tactician of the game of football, and more importantly, he’s a great teacher of the game of football.”
Illinois and Bielema hope the ramifications from the House settlement can continue to propel the program forward with — in an ideal world — a more level playing field in terms of roster construction. Bielema has long been vocal about leveling the playing field in terms of money spent on building rosters.
Still, Bielema and Illinois have found success — though it unquestionably will rue the five-win seasons and just missing bowl eligibility in 2021 and 2023 — in the first four seasons of Bielema’s tenure. When Whitman was asked about Bielema’s qualities of lifting the program, he paused and simply said, “I could talk about him all day,” before continuing on a multi-minute praise session for the head coach who lifted the program out of the conference basement.
Bielema has been handsomely rewarded for his work. Bielema signed a new extension and is set to earn more than $8 million annually between his salary and retention bonus and has a non-compete clause for any Big Ten school.
Bielema repaired the fractured high school relationships in the state of Illinois, has upped the incoming talent in recruiting and has successfully used the transfer portal to get plug-and-play starters, including star quarterback Luke Altmyer.
Needless to say, Whitman’s trip east to sign Bielema five years ago has resulted in resounding success.
“He’s an innovator,” Whitman said. “As we talk about change being our friend, Exhibit A is Bret Bielema. We have continued to think creatively about how to take the new system and use it to our advantage. He’s been a great fit for us. He has great affinity for Illinois, obviously being a native of our state, and a great appreciation for this place.”
NIL
Ex-$95 million college football HC a potential ‘wild card’ to be named Auburn coach
														 
After months of rumors, Auburn fired Hugh Freeze, but the attention quickly turns to who will be the Tigers new coach. A group of familiar names is being floated as the top candidates, but a “wild card” has also emerges as a potential sleeper at Auburn.
The last time college football fans saw Jimbo Fisher, Texas A&M boosters and brass were coming up with the money to pay the coach’s historic $77 million buyout. That’s how bad Fisher’s tenure at College Station ended.
Yet, Fisher wants to get back into coaching and continues to be linked to some of the top vacancies. The Athletic’s Bruce Feldman labeled Fisher as a potential “wild card” at Auburn along with former Penn State coach James Franklin.
— Hugh Freeze (@CoachHughFreeze) November 2, 2025
“The other intriguing option is former Texas A&M and Florida State coach Jimbo Fisher, who is now doing TV work for the ACC Network,” Feldman wrote on Sunday. “He took the Seminoles to a national title following the 2013 season and led the Aggies to a No. 4 finish in 2020.
“He did get paid a boatload of money to leave College Station in 2023 after things really fizzled out there, but his 45-25 record was a lot better than anything the Tigers have been doing of late. It’s worth noting things also fell apart for him in Tallahassee late in his tenure,” Feldman continued.
“The 60-year-old played college football in-state at Samford, where he also started his coaching career, and he spent six seasons at Auburn as quarterbacks coach. If Fisher really wants back into coaching and Auburn is game, this might be very tempting for him.”
Could Jimbo Fisher make his return to the sidelines?
It wouldn’t be an Auburn coaching search without a wild card or two…@BruceFeldmanCFB‘s candidates to watch for the Tigers’ coaching vacancy: https://t.co/eZNdWWkQIQ pic.twitter.com/uFA0vMWXzX
— The Athletic CFB (@TheAthleticCFB) November 2, 2025
Fisher was previously on a $95 million contract with Texas A&M that was slated to go through 2031, per The Athletic. There are so many college football openings as the carousel keeps spinning that Fisher is likely to land a job, but the question is whether one of the top programs will take a chance on the veteran coach.
Fisher has not coached since 2023, and it would be a surprise if a program signed the coach to another $95 million deal. The coach may need to prove he is capable of winning in the new era of college football amid the transfer portal and NIL deals by taking a bit less money than his last go around.
College football buyouts have hit nearly $185M this season.
• Brian Kelly (LSU), $53M
• James Franklin (Penn State), $49.7M
• Billy Napier (Florida), $21.2M
• Hugh Freeze (Auburn), $15.4M
• Mike Gundy (OSU), $15M
• Sam Pittman (Arkansas), $9.8M
• DeShaun Foster (UCLA)… pic.twitter.com/GAgNsB57Ww— Front Office Sports (@FOS) November 2, 2025
It would still be an upset if Fisher’s next stop was at Auburn.
NIL
NIL free-for-all poses real threat to March Madness Cinderella teams
														 
Last year’s NCAA Tournament was riveting. It was thrilling. It featured a dramatic Final Four and a national championship game that wasn’t determined until the final horn.
One thing was missing from the most recent edition of March Madness, however: Cinderella.
Only one double-digit seed reached the second weekend, and nobody would ever consider John Calipari and Arkansas a version of David. The entire Sweet 16 featured power-conference schools for the first time since 1975. It was a tournament of Goliaths.
The worry is that as money for players increases in the transfer portal and name, image and likeness era, it will contribute to a growing divide between the haves and the have-nots, the big schools with money and everyone else.
“It’s definitely a little bit of a warning sign, like whoa, we might have lost what made it special,” Stanford coach Kyle Smith told The Post.
Smith was quick to note that this was just one year. It could turn out to be an anomaly. But there are reasons to believe it may become an extended trend.
The days of mid-major teams developing together over a number of years, like Cinderella Final Four teams Loyola of Chicago in 2018 and Florida Atlantic in 2023, are mostly a thing of the past.
The most outstanding player of last year’s Final Four was Florida’s Walter Clayton Jr., a former standout at Iona University. The Elite Eight also included stars who transferred from Morehead State (Johni Broome, Auburn), Florida Atlantic (Alijah Martin, Florida), Ohio (Mark Sears, Alabama), New Mexico (JT Toppin, Texas Tech), Nevada (Darrion Williams, Texas Tech), North Dakota State (Grant Nelson, Alabama) and North Florida (Chaz Lanier, Tennessee).
Top players now leave. It would be financially irresponsible not to.
“Where I think the current model falls short is that we have created a system where it is significantly more financially lucrative to go be the 11th or 12th man at a power-five school than to go be a mid-major star,” said Campbell coach John Andrzejek, who was an assistant on last year’s champion, Florida.
An industry source familiar with the inner workings of player salaries said that the starting point for payrolls of top 20 caliber high-major program is $10 million. That’s double what it was the previous season. Kentucky, which is ranked ninth in the Associated Press preseason poll, has a payroll of reportedly over $20 million.
Smaller schools can’t contend with that.
“It’s insane, they’re almost competing with NBA teams,” Hofstra coach Speedy Claxton said. “What are we doing here? I’m all for these kids getting some money, helping themselves out and their family out, but the numbers they’re making are outrageous. I couldn’t imagine being a millionaire on a college campus. I would lose my damn mind.”
How out of whack is this system? A mid-major assistant coach said that in recruiting high school players, the kids or parents will often tell him the goal is to perform well enough at the coach’s school to advance to a higher level. Claxton will notify higher-level coaching friends about players in his league — some in his program — who could make an impact for them when they eventually transfer.
“I want to help the kids and I want to help my friends,” Claxton said.
There is no regulation. A low-major Division I assistant coach had a star freshman he was able to keep, but it was difficult. The player, his family and AAU coach were frequently contacted by people representing big schools with promises of large paydays. It started after his first big game and continued deep into the spring. The player was loyal, a rarity in the sport.
“You’re getting an education, but it’s student-professional athletes, that’s what it is now,” the assistant coach said. “It’s overseas basketball with classrooms in it.”
The industry source suggested one potential fix: transfer fees. If a bigger school poaches a player from a smaller school, it would cost a fixed amount, similar to professional soccer. A high-major assistant coach, speaking on condition of anonymity, doubted the power conferences would ever go for that. He suggested tweaking transfer rules, allowing one free transfer, with an exception being if a coach is fired or leaves.
“That’s the biggest thing that has to change,” the coach said. “Then the mid-major school can take a player from the bigger school and you can have him for a few years. Same thing with a mid-major star who says, ‘Hey, I’m going to wait until after my sophomore year and then I’m going to go up.’ You have to make a choice at the right time if you only get one free transfer.”
Depending on who you ask, there is a belief that the new revenue sharing model could shift this dynamic. Schools now have the option to pay their own athletes up to $20.5 million. The ones that don’t have FBS football could theoretically have an advantage, although 21 of the teams ranked in the AP preseason Top 25 come from the four conferences — the ACC, Big Ten, Big 12 and SEC — that still have big-time college football. The other four teams — Connecticut, St. John’s and Creighton of the Big East, and Gonzaga — all have significant financial might.
“This year is really something to monitor and watch closely for how wide that gap is between [the big schools and everyone else],” St. John’s athletic director Ed Kull said.
The frequency of top players transferring up has opened high school recruiting at the mid-major level, according to 247 Sports national recruiting analyst Travis Branham. Seventeen players in the 2026 top 150 are committed to schools other than the Big East and the four major football conferences, and there are still several prospects who have to commit. A year ago, it was 13.
Branham believes that the strong mid-major leagues, specifically the Atlantic 10, will soon be able to boast larger payrolls than schools from the aforementioned four big leagues because of revenue sharing.
“People are going to be shocked when they see the success coming out of the Atlantic 10,” he said. “But it’s not going to be shocking to people who understand the economics of what’s happening there.”
That, of course, remains to be seen. This coming March could tell us more.
But Claxton, the Hofstra coach, believes that major change has to occur, or the part of March that everyone loves — Cinderella — is in danger of either becoming much more rare or potentially extinct.
“The upsets occurred when us mid-majors had four-year players, people who we grew in the program, and we developed them, and you would face a younger high-major team,” he said. “That’s when the upsets happened. You’re not going to see that anymore because if we have a good freshman or sophomore, they’re not going to stay with us.”
NIL
College Football Rankings: HERO Sports 2025 Group of Five Top 25 Media Poll For Week 11
														 
The Group of Five continues to be unpredictable.
Five of the top 10 teams in the HERO Sports Group of Five Top 25 media poll lost last week. Arguably the most surprising was Tulane, which was ranked second, losing to UTSA by 22 points.
But the No. 1 program remained the same, as Memphis is still at the top of this week’s Group of Five Top 25 media poll. Members of nationally-focused media outlets as well as at least one team beat reporter from every G5 conference is involved.
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Here’s how they collectively voted:
- Memphis (16 first-place votes)
 - South Florida (two first-place votes)
 - James Madison (one first-place vote)
 - North Texas
 - San Diego State
 - Tulane
 - Navy
 - Southern Miss
 - East Carolina
 - Boise State
 - Kennesaw State
 - UNLV
 - Western Kentucky
 - New Mexico
 - Old Dominion
 - Fresno State
 - Ohio
 - Miami (Ohio)
 - UConn
 - Hawaii
 - Troy
 - Louisiana Tech
 - Jacksonville State
 - Western Michigan
 - Coastal Carolina
 
RV: Toledo, UTSA, Arkansas State, Marshall, Army, Rice, Temple, Utah State, Missouri State, Buffalo, Liberty.


Josh Boutwell, Troy Messenger
Michael Calabrese, Action Network
Bennett Conlin, Baltimore Sun/JMU Sports News
Ron Counts, HERO Sports
The G5 Hive
Shaun Goodwin, Idaho Statesman
Bryson Gordon, The News & Advance
Catie Harper, Daily News-Record
The Herd Bros
Greg Luca, San Antonio Express-News
Colton McWilliams, San Marcos Record
Robert Munoz, HERO Sports
Jeff Nations, Bowling Green Daily News
Marc Narducci, HERO Sports
Colton Pool, HERO Sports
Cam Robertson, Athens Messenger
Kyle Rowland, NIL Wire
Brett Vito, Denton Record-Chronicle
Seth Woolcock, BettingPros/In-Between Media


NIL
Oklahoma State Ranked Near Bottom in NIL Budget Among Power Conference Job Openings
														 
NIL
Competing Bills Governing College Sports Draw Unlikely Backers and Familiar Battle Lines
														 
	
	
		
NIL
Penn State Turned Down Urban Meyer for Surprising Reason, Report Says
														 
Penn State athletic director Pat Kraft is heading into his fourth week in a national search for Penn State Football’s next head coach. Kraft has been casting a wide net in his search, showing interest in current head coaches, current coordinators, and former head coaches turned media personalities.
One of the most intriguing candidates that kept coming up in the process is former Ohio State and Florida head coach and current Fox Sports media personality, Urban Meyer.
As of last week, Kellyanne Stitts of On3 Sports reported that Meyer does not have a “desire” to return to coaching.
However, on Saturday, Kevin Borba of Athlon Sports reported that Meyer did pursue the Penn State job, before being turned down by Pat Kraft for an interesting reason.

Despite being out of college football since 2018 and not coaching since 2021, Urban Meyer’s name has continuously been brought up each offseason because of his impressive career accomplishments.
Meyer is one of the most accomplished coaches in the history of the sport, with three national championships between two teams and the third-best winning percentage in college football history over his 17-year career. Meyer holds a 187-32 career record (.854 winning percentage) with coaching stops at Bowling Green, Utah, Florida, and Ohio State.
Urban Meyer Reportedly Spoke to Penn State About Head Coaching Vacancy
Penn State Football most recently saw Meyer during his stint at Ohio State, where he won over 90 percent of his games, including the 2014 national championship and six wins over the Nittany Lions.
As reported by Borba, on his Zach Gelb show on Audacy, Gelb reported that Meyer had “strong interest” in the Penn State job opening.
“I’m not going to crush Urban Meyer for lying when he says ‘Hey, I don’t have any interest in coaching again,’” Gelb said. “But I’ve talked to two sources and two sources told me that Urban Meyer had a great interest level in becoming the next head football coach at Penn State.”
According to Gelb, the conversations between Meyer and Penn State hit a major snag, though.
“The reasons why those talks did break down is when they got to the topic of NIL,” Gelb explained. “Which Urban Meyer has never been a head coach during the NIL era. His plan and his answers in terms of navigating those Name Image, and Likeness waters were not viewed as satisfactory enough.”
Gelb’s reporting matches the overall theme of what Pat Kraft focused on during his initial press conference regarding Penn State’s opening.
How Penn State’s Coaching Search is Taking Shape
Kraft noted in early October after James Franklin was fired that he was looking for Penn State’s next coach “to be able to maximize elite resources, attack the transfer portal, and develop at the highest level.”
Kraft is looking for a coach who can take Penn State to an elite level through the use of the new NIL and transfer portal rules.

With Urban Meyer’s last stint in college coaching being before the new NIL rules, this was always a question about how well Meyer could adapt to the changing landscape of college football.
From Gelb’s reporting, it seems as though Pat Kraft was not satisfied with Meyer’s ability to adapt to this new landscape.
In his On3 interview, Meyer did name a candidate to throw his weight behind in Penn State’s coaching search. Meyer told Kellyanne Stitts during his interview that Ohio State offensive coordinator Brian Hartline is ready to be a head coach.
“I’m a big Brian Hartline fan,” Meyer noted. ‘Always have been, and he just needed the experience (as an OC).”
Hartline remains one of the top candidates on Penn State’s board as the search for James Franklin’s successor continues.
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