Graig Hoffman, longtime Bristol Motor Speedway senior director of partnerships, has been named executive director of the North Wilkesboro Speedway.
Hoffman’s new role was announced by Speedway Motorsports, owners of both the North Wilkesboro and Bristol tracks, last week.
“In his new role, Hoffman will lead and plan the execution of all guest experiences hosted at North Wilkesboro Speedway, while championing a fans-first culture across all touchpoints,” stated a Speedway Motorsports press release.
It said Hoffman will coordinate and be responsible for day-to-day operations while serving as a key ambassador for the speedway.
“Graig has been at the forefront of every phase in the revival of this historic speedway since 2022, so when looking for who would step into this role to continue North Wilkesboro’s legacy and positive impact, it was an easy decision,” said Speedway Motorsports’ Chief Experience Officer Jessica Fickenscher.
“He has a passion for racing, for history and for the people of Wilkes County. We know Graig will grow our events and strive to put fans first every time they visit the beloved northwestern North Carolina short track,” added Fickenscher.
A 26-year veteran of Speedway Motorsports, Hoffman will also continue as senior director of partnerships at Bristol Motor Speedway.
Hoffman served as executive director for the Racetrack Revival at the North Wilkesboro Speedway in 2022. The release said he cultivating relationships with regional marketing partners and members of the community as the speedway hosted the NASCAR All-Star Race from 2023 to 2025.
NASCAR announced last week that the Cup Series will return 2026 for the June 19 Window World 400, the first points-paying race at North Wilkesboro Speedway in 30 years.
Next season’s NASCAR weekend will also feature a 250-lap CRAFTSMAN Truck Series race on June 18. Hoffman will be the lead executive at North Wilkesboro Speedway for the NASCAR race weekend, additional grassroots races, car shows and concerts at the multi-purpose venue in the future.
“North Wilkesboro Speedway has played a significant role in motorsports history since the 1940s and is home to a region of people that breathe a love for this place and racing,” said Hoffman.
“This place is just as special to me as I’ve witnessed its revitalization first hand and feel the same sense of pride the good people of Wilkes County feel to see it not only open but thriving again.
“I’m grateful for this opportunity and look forward to putting my efforts and energy into making North Wilkesboro as memorable for future generations as it has been for the very first NASCAR fans.”
Hoffman received a Master’s Degree in sports administration from the University of Louisville in 1998, where he was also a four-year letterman and team captain of the football team.
He lives with his wife, Jennifer, and two children, Makenna and Gabe, in Johnson City, Tenn.
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