A strategic blend of experience, adaptability, and local insight fueled Evoplay’s entry into the Brazilian market. As a leading supplier, the company leveraged its established product lines and a strong track record of successful marketing efforts, particularly across the wider Latin American region. This background enabled Evoplay to enter the market with relative ease, although operating in a new environment always presents challenges.
The team conducted in-depth analyses of Brazil’s unique media landscape, explored current marketing trends, and engaged directly with local stakeholders through targeted interviews and research. This pragmatic approach helped identify key player preferences and behavioural nuances specific to the Brazilian audience.
Evoplay also adapted its communication style to better resonate with Brazilian players by combining its global brand voice with a vibrant, locally tailored narrative. The company works closely with trusted local advisors and partners, holding regular one-on-one meetings to fine-tune product positioning and marketing strategies. This flexible, informed, and culturally conscious approach continues to drive growth and strengthen its connection with the Brazilian gaming community.
What is the core message you want Brazilian players and partners to associate with Evoplay?
I want to emphasise that communication styles in the European and Brazilian markets differ significantly. Therefore, our goal at Evoplay is to become associated with entertainment and innovations that strongly resonate with players in the iGaming industry.
As a provider, we are recognised for our innovation, next-generation entertainment, and our commitment to delivering high-quality experiences that go beyond traditional gameplay. We offer unique products within the iGaming and broader gaming sectors. For players, this means emotional engagement and distinctive mechanics. For our partners, it translates into creative support for their products and technological flexibility.
In a market with strong local and international competition, how do you differentiate the Evoplay brand?
While the market continuously introduces many classic and well-known slots, we offer a diverse portfolio that features both top-performing slots and vibrant instant games crafted for today’s players. An example is our legendary football-themed instant games trilogy.
The first game, Penalty Shoot-out, which captivated players worldwide and even featured in music videos, remains a fan favourite. Meanwhile, Penalty Shoot-out: Street, set on Brazil’s vibrant streets and challenging a goalkeeper, has grown popular in the LatAm market.
Lastly, Penalty Shoot-out: Super Cup elevates the action with enhanced gameplay and vibrant visuals, combining the best elements of its predecessors. These games underscore Evoplay’s main strength: our ability to blend innovation with local flavour, creating games that connect with diverse audiences.
Which key channels have proven most effective for brand-building in Brazil, such as social media, affiliates, direct partnerships, or others?
In Brazil, we utilise affiliate marketing as a key strategy to expand our player base and strengthen our partnerships with companies that incorporate our products into their offerings. Simultaneously, social media is vital in maintaining close contact with our audience, not only in Brazil but across various markets.
Platforms like Instagram and TikTok are our main channels, enabling us to connect with players, follow local trends, and enhance our brand recognition through engaging and interactive methods.
How significant is community-building, and how are you engaging players beyond the gaming experience?
We are currently making great efforts to involve players in the product creation process. Primarily, we actively seek their feedback, asking what they genuinely want, what kind of Evoplay game they would like to see, how it should look, and which features to include. This helps us establish a connection with our target audience long before the first spin or direct interaction with the game, as the player is already involved in shaping the product itself. Once the game is launched, we continue to collect feedback and refine the product based on what players tell us.
Our marketing communication also adopts a player-oriented approach. We believe in the power of community and aim to design our marketing campaigns around genuinely understanding what players think about our products, using this insight as the foundation for promotion. It’s a truly user-centric approach. We create opportunities for player engagement through social platforms, competitions, streams, and influencer collaborations. Our goal is for players to enjoy our games and feel like they are part of something much larger.
What long-term opportunities do you see for marketing within Brazil’s developing iGaming landscape?
The legal iGaming market in Brazil is still in its early stages of development, offering a unique opportunity to establish a strong presence by utilising the right messaging and interaction styles tailored to the local audience. In the long term, we see great potential in integrating with local pop culture events, holidays, and partners, and we will continue to adapt to the specific setting of this region.
We believe that iGaming in Brazil will increasingly be seen as a form of entertainment, and we intend to promote this concept throughout the market. Our goal with our games is to help people relax and enjoy themselves.
Source: GMB
