Technology
How Apple could quietly raise iPhone prices this fall without blaming tariffs
Ahead of Monday’s deal, Daniel Morgan, senior portfolio manager at investment firm Synovus, had estimated that Apple would have to raise device prices by about 30% if it wanted to fully offset the impact of tariffs on its earnings. A 30% increase would mean the base iPhone 17 model costing more than $1,000, compared to […]
Ahead of Monday’s deal, Daniel Morgan, senior portfolio manager at investment firm Synovus, had estimated that Apple would have to raise device prices by about 30% if it wanted to fully offset the impact of tariffs on its earnings. A 30% increase would mean the base iPhone 17 model costing more than $1,000, compared to the $799 starting price for the iPhone 16.
