NIL
How Bryan Seeley became 'right person at right time' to lead new College Sports Commission


As the House v. NCAA settlement final approval process went along, a new entity was in the works. The College Sports Commission was preparing to take the lead on enforcing key terms of the agreement, including the NIL Go clearinghouse and roster limits.
Following Judge Claudia Wilken’s order issuing approval on Friday, the commission launched. The sense was it wouldn’t wait long to announce its new CEO, and that came shortly thereafter when Major League Baseball executive Bryan Seeley took the role.
Seeley is coming off an eight-year run with MLB, where he served as executive vice president of legal and operations. He oversaw investigations into issues such as international compensation caps while also taking on a key role in policy areas such as legalized sports betting. Before that, he served as an assistant district attorney in Washington, D.C.
Now, Seeley will oversee the College Sports Commission and play a key role in the post-House settlement landscape. As the search for a CEO went along, Big 12 commissioner Brett Yormark said Seeley stood out right away – and he had full support of the power conferences.
“It was unanimous amongst the commissioners that he was the right person at the right time for this role,” Yormark told reporters Monday via Zoom. “And for me, he was very passionate about this opportunity.
“You want people not to run away from a situation, but to run to a situation. He ran here. And he’s very passionate to make a difference and to course-correct what’s been going on in the industry.”
What did commissioners want in CEO?
The Power Five conferences – the ACC, Big 12, Big Ten, Pac-12 and SEC – were all defendants in the House v. NCAA case and were tasked with leading the CEO search process. They landed on Bryan Seeley, who oversaw cases such as the Atlanta Braves’ and Boston Red Sox’ circumventions of international signing rules.
As the commissioners looked for a CEO for the newly formed commission, the SEC’s Greg Sankey said they weren’t looking for one particular set of traits. However, he noted the need for someone who can step in right away to enforce terms of the settlement, and Seeley fit the bill.
“We were open to the profile,” Sankey said. “We did want an individual, whoever that may be, with significant experience working in the areas that will be on the agenda from Day One. So you think about rules, implementation, rules development, adjustments, issues around arbitration that are built into the settlement terms. … There is a process to find for anti-circumvention rules, so the ability to provide that clarity involves the plaintiff’s attorneys and a 30-day process. We also wanted someone who [had], I’ll describe in maybe non-technical terms, a level of engagement and common sense and practical experience was important. Bryan uniquely fit that bill.
“We had a broad search effort, engaged a search firm in that process. Went through a round of Zoom interviews, and then a set of in-person interviews, and Bryan rose to the top.”
Bryan Seeley, Tony Petitti overlapped at MLB
Bryan Seeley initially joined MLB in 2014 as vice president of investigations and general counsel. He then worked his way up the ladder, becoming senior vice president of investigations in 2017; senior vice president and deputy general counsel for investigations, compliance and security in 2018; and executive vice president for legal and operations in 2022.
During that time, Tony Petitti served as the head of MLB Network. He led the charge in the network’s launch in 2018 and became its COO in 2014. In 2017, he became the league’s deputy commissioner for business and media.
Now the Big Ten commissioner, Petitti, said he didn’t work with Seeley much while they were with MLB. But he heard strong reviews from commissioner Rob Manfred and deputy commissioner Dan Halem, which showed the reputation Seeley had developed.
“While we didn’t overlap on responsibilities in a significant way, having worked closely with Commissioner Manfred, just seeing the way that Commissioner Manfred and Deputy Commissioner Dan Halem relied on Bryan and the esteem that they held him in and the responsibilities he was given – and those responsibilities continued to increase during his time in MLB,” Petitti said. “He clearly was a well-regarded, thoughtful executive. The times that we did interact, you saw the patience to make good decisions, to gather information. His experience is really unique. To have league experience was a big part of this.
“At least from the perspective of the Big Ten, to have somebody who worked in the league, and the reason why I feel strongly about that is part of what we do is manage a lot of constituents. In Bryan’s role, you’re dealing 30 clubs and very competitive areas that he’s involved in making decisions. That’s very similar to what he’ll have to do in this role.”
Commission’s decisions ‘will have competitive outcomes’
While working for MLB, Bryan Seeley’s office had an impact on all 30 of the league’s teams. By comparison, the College Sports Commission will impact the Power Five conferences, their athletics departments and more across the country.
It’s a larger scale than the responsibilities at MLB, Petitti noted. However, he still thinks that knowledge can translate well.
“Decisions that get made by this enforcement entity ultimately will have competitive outcomes,” Petitti said. “So Bryan has that experience of managing – not as large as what you see in the college space, but a very significant space. And I think that’s experience that made his candidacy to me extremely unique.
“Early on, when I heard that he was interested in the position, I thought it was a really great thing for all of us. And it was a very talented pool of individuals that were in the search for this job.”
The College Sports Commission will work particularly closely with the NIL Go clearinghouse that will be in place while also helping enforce rules around revenue-sharing and roster limits, according to its announcement. Seeley understood that, and Sankey said he’s preparing to navigate the space.
But while Seeley will lead the commission, the conferences will still play key roles in the post-House landscape. Sankey said all parties understand that.
“I was impressed with his commitment of time and understanding and preparing what’s in front of us,” Sankey said. “Not to mention the background, the work he’s done and his ability to talk about where there are issues that are parallel to his experience, or where there may be intersections or where there may be points of divergence that will be informed by his experience, but requires some more work on all of our parts.”
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Collin Klein prioritizes K-State football fundraising & NIL
Money has always been an important factor in college football, but it feels paramount for any team that has aspirations of winning a conference championship in the near future.
Much was made about the price tag of Ohio State’s roster after the Buckeyes won a national championship last season. Even more has been made about the cash that Texas Tech infused into its program on the way to the College Football Playoff this season. It won’t be long before another big spender emerges.
With that in mind, perhaps it shouldn’t come as a surprise that new Kansas State football coach Collin Klein found the time to attend a Chamber of Commerce party last week in Manhattan.
A meet-and-greet with local business owners was understandably on his to-do list, because boosting the financial outlook for K-State football is one of his top priorities … right up there with recruiting and the transfer portal.
“Even in the short time I have been here, we have made some really, really good strides,” Klein said when asked about K-State football finances. “I think everything is moving in the right direction.”
The changing landscape of college football demands that every team has money to spend.
A decade ago, it was important for teams to have elite facilities and coaches. Now, it is pivotal that schools have $20 million to share with student-athletes. The best football teams have access to roughly 75% of that number, but they also have even more waiting in reserve to sweeten the pot for players with NIL deals.
Klein spent the past two seasons as the offensive coordinator at Texas A&M. Money was never an object there and the Aggies recruited a roster that was talented enough to win 11 games during the regular season. Klein will continue calling plays for the Aggies in the CFP. When his time in College Station is over, he wants to enjoy similar resources in Manhattan.
He laid out his vision during a Q&A for the K-State Athletics website.
“Right now, it is bringing us up to speed with our competition,” Klein said in the interview. “From a roster management standpoint, there are steps and strides we need to take to be able to compete in today’s recruiting landscape. Some of that is financial, some of that is procedure and operation. That’s one of the biggest things.
“We’ve been blessed with amazing facilities and amazing infrastructure. Now we’ve got to catch up to the market from a staffing standpoint and make sure we have the resources required to put together the entirety of a staff that’s competitive in this league and across the country for where we want to go. Those are the two biggest things we need to catch up on.”
Klein is motivated to help make all of that happen. So much so that he has already met with key donors and business owners in the Manhattan area.
Former K-State football coaches Bill Snyder and Chris Klieman didn’t have to be quite so aggressive during their eras with the Wildcats. Things are different for Klein, and he knows it.
NIL
College Football TV Ratings: Army-Navy Game averages 7.84 million viewers
Once again in its standalone window, America’s Game came down to the wire last week. Ultimately, Navy got a second straight victory over Army, and it became CBS’ most-watched college football game of the season.
An average of 7.84 million people watched as Navy came away with the victory at M&T Bank Stadium in Baltimore. While it’s a 17% decrease from last year’s 9.4 million viewers – the best since at least 1990 – it’s still the second-best viewership for the game since 2018, according to Sports Business Journal’s Austin Karp.
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Last year’s Army-Navy game topped the previous high mark of 8.45 million viewers in 1992. In addition, it tops CBS’ slate of games this year, beating out the 5.6 million viewers who watched Indiana at Oregon in Week 7, according to data compiled by On3.
This year’s Army-Navy game also marked the last for CBS analyst Gary Danielson in the booth. He has worked 17 matchups between the two programs and will get ready for retirement following the Sun Bowl later this month. Charles Davis is set to join Brad Nessler in CBS’ lead booth starting next season.
With the victory, Navy extended its advantage in the all-time series against Army, which dates back to 1890. The Midshipmen have an all-time 64-55-7 record against the Black Knights.
How it happened: Navy defeats Army
Navy struck first in the first quarter of last week’s game, taking a 7-0 lead on a Blake Horvath touchdown. But Army responded with 13 points in the second quarter, including a rushing touchdown from Cale Hellums, to take the lead into halftime.
The two teams traded field goals in the third quarter as Army took a 16-10 lead into the final 15 minutes. That’s when Navy completed the comeback as Eli Heidenreich caught the 8-yard touchdown pass from Horvath, putting the Midshipmen back on top, 17-16. That held as the final, giving Navy a second straight win over Army in the historic game.
Horvath led the charge for Navy, rushing for 107 yards and a touchdown on the ground while adding 82 passing yards to go with the touchdown pass to Heidenrich. On the Army side, Hellums had 100 rush yards and a touchdown to go with 82 passing yards.
Both Army and Navy are now getting ready for their respective bowl games. The Midshipmen will head to the Liberty Bowl on Jan. 2, 2026 against Cincinnati while the Black Knights will square off against UConn in the Fenway Bowl on Dec. 27.
NIL
Ohio State QB Julian Sayin Announces NIL News Before College Football Playoff
Julian Sayin is looking to lead the Ohio State Buckeyes to the national title alongside several other stars like wide receiver Jeremiah Smith.
Ohio State heads into the College Football Playoff with one of the best rosters in the country, starring Sayin and Smith along with wide receiver Carnell Tate, safety Caleb Downs and linebacker Arvell Reese.
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They’re heading into the playoffs as the No. 2 seed after losing to Indiana in the Big Ten title game. The Buckeyes will have a bye week to begin the CFP.
Other teams that will benefit from the bye week include Indiana, Texas Tech and Georgia.
During his time off, Sayin shared some exciting news off the field. The Ohio State Buckeyes quarterback has partnered with Wingstop and Dr Pepper in his latest NIL deal.
“Postseason calls for big plays with @drpepper and @wingstop, had to get the play card out,” Sayin posted.
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Sayin committed to Ohio State after spending some time with the Alabama Crimson Tide.
While he was planning his college football career at Alabama, he made the move to the Big Ten and finished his first season as the starting quarterback as a Heisman Trophy finalist.
Sayin was ranked as the No. 1 quarterback and the No. 6 overall player in the 2024 recruiting class, per 247Sports.
Ohio State Buckeyes quarterback Julian Sayin (10) Adam Cairns/Columbus Dispatch / USA TODAY NETWORK via Imagn Images
Before signing his latest NIL deal and sharing the news with fans online, Julian Sayin had inked deals with The Foundation, Dick’s Sporting Goods and JLab Audio.
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Related: Alabama Reacts to Ty Simpson News Before College Football Playoff
Related: SEC Program Fires Coach After College Football Season
This story was originally published by Athlon Sports on Dec 16, 2025, where it first appeared in the College section. Add Athlon Sports as a Preferred Source by clicking here.
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Stars Stay, Others Head to Portal
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Texas A&M’s KC Concepcion has ‘not made a decision’ regarding future
Dec. 16, 2025, 5:06 a.m. CT
Texas A&M’s 2025 offense finished the regular season ranked 19th nationally, while starting quarterback Marcel Reed threw for a career high 2,932 yards and 25 touchdowns, with 13 going to star wide receivers KC Concepcion and Mario Craver, who completely rejuvenated a passing attack that failed to move the needle in key games down the stretch last season.
While Craver is expected to return next season for his all-important junior year, Concepcion has a choice to make regarding his future, choosing between a final year in College Station or declaring for the 2026 NFL Draft, where he is expected to be a first or second-round selection.
Whatever choice he makes is entirely up to him and his family, and while those of us in the media have written numerous articles about his draft standing, returning for his senior season could benefit his NFL future. Still, Concepcion is as mature as they come and is entirely focused on facing the Miami Hurricanes this Saturday during the first round of the College Football Playoff.
On Monday, Concepcion took questions from the media ahead of the game and was asked about his potential return or a draft declaration.
“I have not made a decision yet.”
“Talking with my coaches, talking with my parents. We’re going to put our trust in God. Whatever He has in store for my future, we’re going to go like that.”
In today’s college football landscape, NIL deals have made returning for a final season much more appealing than the old structure, so a return in 2026 is not out of the question. However, Concepcion is viewed as one of the top prospects for his elite versatility as an NFL slot receiver and as a Day 1 punt return specialist.
This decision will be saved for the offseason, because defeating Miami and making it to the CFP Quarterfinals is all that matters right now.
Contact/Follow us @AggiesWire on X (formerly Twitter) and like our page on Facebook to follow ongoing coverage of Texas A&M news, notes and opinions. Follow Cameron on X: @CameronOhnysty.
NIL
Josh Pate defends Joel Klatt amid G5 backlash, proposes second tier to College Football Playoff
FOX Sports analyst Joel Klatt found himself in a social media firestorm after comments he made about the Group of Five on a podcast appearance on Next Round Live. Clips of that interview quickly went viral with short snippets of some of the quotes.
The gist of those snippets suggested that Klatt was anti-G5, to the point of wanting the G5 kicked out of the College Football Playoff. Klatt intimated that the only thing keeping the G5 in the playoff currently is the threat of litigation.
College football analyst Josh Pate had his own thoughts on Joel Klatt’s take. He mostly came to the defense of the suddenly targeted analyst.
Pate first played a couple clips from Klatt’s appearance in their entirety. That offered more full context.
“Some of that was insane, I’m going to grant you that,” Pate said of Klatt’s points. “I just want to say the foundation of it I at least understand. The foundation of it is sound. Not all the parts of it. The foundation of it is sound.
“Couple of quotes there. No. 1, the G5 is in the College Football Playoff to avoid litigation is basically true.”
Pate lambasted the use of quote edits in condensing Joel Klatt’s much larger point into a few soundbites. He tried to explain how that’s misleading to his viewers.
“You know sometimes how you see a snapshot or a small soundbite of something and you get outraged by it and then you go on to learn the context of it two weeks later and you’re like, ‘Wow, I probably shouldn’t have gotten as outraged as I did over that,’ Pate said. “That is what is happening to Klatt. Admittedly he brought a lot of this on himself. …
“Now, what you probably saw was you probably saw quote edits like this or quote graphics like this. And if you’re listening on podcast just imagine scrolling through your social feed and there’s a picture of Klatt, looks like he’s somewhere sunny and happy and there’s a quote at the top, and it says, quote, ‘We don’t want Cinderellas. We want the best teams playing each other at the end. It’s the dumbest tournament and the least fair tournament in all of sports.’”
That part from Joel Klatt, obviously, was what many detractors latched onto. But it doesn’t take away from Klatt’s overall point about the G5, Pate pointed out.
So all the moaning over James Madison being in the playoffs is for naught. That’s just the way the current structure is set up.
“They are present in the playoff, they’re granted an auto bid in the playoff because if they are not then lawsuits will be filed immediately,” Pate said. “So that part’s accurate.
“Now whether or not you think it’s morally sound that they’re included in the playoff, that’s your own opinion. He’s got his, I’ve got mine, you’ve got yours. But he is right. Because in no other merit-based world where we just judged these teams on a static scale of quality, of resources and therefore what you do with the resources, and the results on the field and strength of schedule, in no world would James Madison be in the playoff. But the parameters of the playoff right now are that we take the five highest-ranked conference champs. So by every current rule James Madison is in the playoff and should be in the playoff. I don’t disagree with that. Tulane is in the playoff and should be in the playoff. I don’t disagree with the structure. I don’t disagree with the body of the playoff this year based on the current rules.”
So what’s the solution? Well, Joel Klatt also offered an answer for that. It just didn’t happen to go viral with the other stuff.
Klatt believes the G5 should effectively break off from the power conferences and host its own playoff. It would be a playoff tier between the FCS and the FBS.
“That’s been the same point that’s been made on my show,” Pate said. “So you notice if you really hated the G5 you’d just say, ‘Piss on the G5.’ That’s not what he did, despite the fact that that part didn’t get shared widely and it’s not what I’ve ever done on this show.
“Any time you have a problem with something, you ought to have a solution for it. So if your problem is, ‘Man, it makes little sense that we’ve got 136 teams pretending to play the same caliber of the sport’ you need to have a solution. That solution he just presented is the same one we’ve shared on this show, and that is a G5 playoff.”
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