NIL
How creative activation unlocks sports marketing effectiveness
It is often the case in sports marketing that the most effective partnerships are also the most creative in their execution. When it comes to delivering impact through sports sponsorship in particular, creativity and effectiveness go hand in hand. Sponsorship, as part of the overall marketing mix, sits somewhere between those two interconnected axes, depending […]

It is often the case in sports marketing that the most effective partnerships are also the most creative in their execution.
When it comes to delivering impact through sports sponsorship in particular, creativity and effectiveness go hand in hand. Sponsorship, as part of the overall marketing mix, sits somewhere between those two interconnected axes, depending on the sponsoring brand’s objectives, and its value can only really be judged on a case-by-case basis.
Over time, however, approaches to sports sponsorship have become increasingly scientific and sophisticated. Across the industry, advanced brand tracking tools, real-time measurement platforms and analytical insights are now widely used to inform strategy amid a growing emphasis on delivering business outcomes and proving ROI. This focus on data-led, objective performance is hugely important for brands investing significant sums in sports marketing, yet the role of creativity in driving value through sponsorship cannot be overstated.
Unlocking value through creativity
Today, an entire creative industry has grown up around sports sponsorship activation. Populated by creative and experiential agencies, production studios and talent managers, it exists to bring partnerships to life through compelling content and culturally relevant campaigns. Its overarching aim is to produce work that not only cuts through but also, most importantly, generates commercial value for brands and rights holders.
For those who operate in this space, sports marketing represents a form of creative art. Though a business that is intended to deliver against corporate objectives, it views sponsorship, at its core, as the expression of an idea, one which manifests in myriad different ways but consistently permeates the messaging and activation.
“At the end of the day, we are in a business, and a business wants to see results,” says Matt Hunt, executive strategy director at Manchester-based creative agency MATTA. “But I think it’s about what is the most effective way of achieving those? And often it’s creativity that unlocks that.”
Any brand worth their salt will enter a partnership with clear objectives in mind. It could be that they want to grow brand awareness, boost purchase consideration or drive direct sales – or, as is often the case, a mixture of all three, plus many potential others depending on the brand’s specific goals. But when brands rely too heavily on metrics alone, there is a risk the data ends up dictating creative direction rather than informing it.
“I think that the value of creativity in this space is sometimes overlooked,” continues Hunt, whose company works with the likes of the ATP, England Rugby, Clinique and Emporio Armani. “People are buying rights without necessarily maximising the value that they can take from them. And it is simply a badging exercise, which I think, for us, is dramatically underplaying the potential value that you could achieve through thinking about what you’ve got, how it aligns with your brand, with your objective, with the entity that you’re sponsoring, and activating that in a way which does engage and delight.”
Michelob Ultra’s creative, tech-led activations, such as its DreamCaster work featuring blind basketball fan and aspiring broadcaster Cameron Black, have earned the beer brand widespread marketing plaudits and delivered meaningful results
Viewed through the prism of creative effectiveness, sports sponsorship need not be measurable to be truly meaningful, says Hunt. For brand marketers under internal pressure to rationalise their spending decisions, there must naturally be a business case behind any sponsorship investment, with performance tracked according to identifiable KPIs. But in the minds of fans, marketing effectiveness really boils down to emotional impact and cultural relevance.
“We do feel that there is a possibly a lack of creativity in how some sponsorship is applied and activated,” adds Hunt, “and more just about marketing by numbers, rather than really taking the time to think deeply about how we are genuinely going to make an impact that people may possibly remember beyond simply our logo being on a shirt or on this LED board.”
Indeed, quantitative data seldom paints the full picture. Traditional measures of success, such as brand affinity, purchase consideration and social media engagement, provide only a limited view of marketing effectiveness. Often, it is the intangible, less easily quantifiable measures that reveal most about the performance of a partnership.
“The more unexpected it is, the more it will cut through creatively,” insists Hunt. “When something’s unexpected, a consumer brain opens up to take in new information, and it also becomes more remarkable, I think, on that basis as well.
“So the more unexpected you can make the partnership, but give it authentic meaning at the same time, that’s the perfect alchemy for making sports sponsorships work as hard as they possibly can.
“The power of the unexpected and the ability to disrupt is something that has to be grasped and utilised, and that only comes with a degree of creativity and flair in its execution.”
Some of the best work in sports marketing is indeed born of unconventional ideas or atypical collaborations. On the surface, a women’s skincare brand isn’t a natural fit for rugby, while an agricultural tyre manufacturer based in India doesn’t sit comfortably in European club basketball. Yet partnerships that appear incongruous at first glance are rarely ever random acts of marketing. On the contrary, they are often those which are underpinned by the soundest strategic rationale.
“I think that’s one of the powers of brands showing up in sport,” says Hunt. “It can be more remarkable if it isn’t naturally something that you would put together. Finding meaning in putting these two rather disparate things together is where the magic happens.
“If you create something that engages your audience in a way that they’re enthralled by, or taken aback by, that is ultimately going to be more effective than just simply creating visibility and awareness for something which doesn’t really have a sense of meaning behind it.”

MATTA’s ‘Powered Differently’ campaign – produced in collaboration with Premiership Women’s Rugby and Getty Images – was 100% powered by women, from the ideation and creative direction to the photography and curation.
Embrace the third space
“We really think about how we can become part of fans’ everyday life and part of fan culture,” says Alexander Michaelsen, executive creative director and board member at Jung von Matt SPORTS, a Hamburg-based agency whose brand client portfolio includes everyone from Adidas and BMW to Fanatics, Google Pixel and Spotify. “So what do they consume? How do they spend their day? How do they spend their match day? What’s the journey? And how can we be part of that journey in a way that complements, that makes it better, and doesn’t distract from what they want to consume?
“When talking to fans, you only get one chance as a brand to really hit it home and to set yourself up to become hopefully a loved brand. But there are also huge mistakes you can make if you don’t speak the lingo or if you don’t respect the culture, especially in Europe.”
Nowadays, so much of sports consumption happens in the so-called ‘third space’ – non-traditional channels and mediums including, but not limited to, social media platforms, online chat forums, WhatsApp groups, watch parties and live streams. In the third space, content is disseminated, dissected and debated organically in disintermediated discussions, filtered through the lens of discerning fans. Here, every piece of content has the potential to take on a life of its own, beyond the control of any publisher, and in the court of public opinion, of course, everything is open to interpretation.
Brands must earn the right to play in this subjective, ever-evolving and fragmented third space, bringing something that is authentic and additive, not intrusive and overengineered. In a world where feedback is constant, immediate and unfiltered, sentiment means everything. Reading the room is therefore paramount when gauging the impact of any creative output.
“The good thing about most of our campaigns is that they, in some shape or form, happen on social media, and you get a direct response,” says Michaelsen. “I often think this sentiment is as important as the facts and numbers behind it that you can measure, because people on social media may hate, they may love, but they don’t lie.
“They are brutally honest – and if you are doing a shit job, you get shit feedback. That’s the reality.”
@tobiasdahlhaus Gave the @Skoda UK Draw de France Strava challenge a go. Might not be the prettiest car in the world but at least you know it is one. Elapsed duration – 2h44 Elapsed distance – 68km #drawdefrance #stravaart #gpsart ♬ Ms. Jackson (Instrumental) – Outkast
Skoda’s ‘Draw de France’ activation around last year’s Tour de France engaged cyclists through Strava, encouraging them to get creative while driving participation
While social media heightens scrutiny and therefore increases the potential for reputational risk for sponsor brands, it can also lead to greater rewards.
Earned media coverage may be a traditional measure of success in marketing but in the fast-paced, memeified world of the third space, virality is now the holy grail. Bold ideas executed via riskier campaigns invariably cut through, for better or worse, and brands who are willing to step outside their comfort zone stand to benefit.
It is a cliché to say fortune favours the brave but dull ads are said to cost the marketing industry millions of dollars in additional media spend. In sponsorship as in traditional advertising, it is often the case that ambitious ideas fly, whereas conservative ones require far greater expenditure – normally on paid media – just to get off the ground. As Hunt analogises: “You can put lipstick on a pig, but it’s still a pig.”
In that sense, audience understanding is key. That is perhaps marketing 101 but in the highly pressurised, hyper-critical world of sport, with its minefield of fan allegiances and tribalist mentality, the adage rings particularly true.
Creating impactful, emotionally resonant campaigns that capture the cultural zeitgeist and get people talking requires a willingness to constantly listen and adapt. Often, the strongest ideas are rooted in insight. Recent research by Lions Advisory found that brands with stronger insight development respond more effectively to cultural moments. Yet while online behaviour tracking and social media sentiment analysis can surface valuable real-time data, brands and agencies must be ready to conduct and act upon in-depth qualitative research as well.
“Every single thing that we do, every brief that we do, we will collaborate with fans on,” says Simon Luff, head of strategy at Ear to the Ground. “We’ll talk to those fans. We’ll understand what’s moving culture and how brands can show up in that culture in a way that’s really authentic and additive, rather than parasitic.
“I think having fan insight at the heart of every single decision – every creative decision, every strategic decision – and actually bringing fans into that creative process, is the way to really build more impactful collaborations.”
Crossover collaborations like FC Barcelona’s partnership with Spotify have huge cut-through potential, leveraging the reach and influence of two brands to engage a wider audience
Understanding what drives fan passions is crucial, particularly in the third space, says Luff. Utilising first-hand feedback enables brands to keep their finger on the pulse and connect “at a much deeper level”, he adds: “I think also having an acute understanding of how sport is merging and morphing into other worlds – into music, into fashion, into art, and into all of these other different cultural crossovers – enables you to play at the edges.”
But fan insight not only informs sponsorship strategy – it also helps shape the creative process for the agencies tasked with plotting activations.
As its name suggests, Ear to the Ground prides itself on listening to target audiences above anyone else. Its ‘fans to consumers’ approach has been built on an intelligence network of 12,500 sports, gaming and entertainment experts around the world, comprising a mix of fans, creators, influencers, producers, community leaders and business owners. The company has also developed proprietary AI-powered tools and specific methodologies to monitor cultural insights, analyse and foresee trends, test creative ideas, and ultimately enable its clients to make faster, more effective decisions.
“From there we’ll start thinking about how that strategy will then manifest through the third space: the types of formats, the type of talent that we might work with, and creators that we might work with in order to create the right types of content to connect with fans,” explains Luff. “That creative process will then bring the fans back in, and we’ll start co-creating with the fans as well. So we’ll test ideas and concepts with them born off that initial insight, and we’ll use that as a way to refine our creative development and ideation.”

Ear to the Ground was the creative agency behind Paris Saint-Germain’s Snipes Deck, a branded hospitality and experiential space at the Parc des Princes complete with DJ sets, local cuisine and a barber service
Creativity within constraints
Creativity, in the context of sponsorship, comes in many forms. The creative output invariably garners most of the attention, but that is not the only factor which sets great activations apart. Sometimes the best and most original work is produced when creative minds are forced to think, well, creatively.
Budweiser’s brilliant Bring Home the Bud campaign during the Qatar 2022 Fifa World Cup, where the consumption of alcohol was banned on the eve of the tournament, provides a high-profile case study for how brands, working closely with a partner agency, can turn a negative situation into a positive one if they are able to stay agile and reactive. But there are countless other examples of genuinely innovative work being produced when those involved are constrained by, say, restrictive commercial rights or budget limitations, or perhaps backed into a corner by timing or circumstance.
“Often the best ideas happen when you’re with the back against the wall and everything is against you,” says Michaelsen, who notes how smaller budgets, in particular, force creatives to think differently. “You just have to build the confidence in your own capabilities, surround yourself with good people and a good team, and stay close to your client.”

Budweiser’s ‘Bring Home the Bud’ campaign during the Qatar 2022 Fifa World Cup delivered a masterclass in crisis management and drove massive worldwide engagement on social media
According to Michaelsen, belief in the creative process is vital for sponsorship success. Brand-agency relationships must be built on trust, he says, and creative tension can lead to better results if the relationship is open and strong enough to withstand some friction. That dynamic is key to maximising the power of sponsorship, enabling brands to overcome marketing challenges and ultimately produce the most impactful work.
“We are the experts in the field of sports marketing and often a brand comes in that isn’t too familiar with that field, because maybe it’s their first sponsorship or partnership,” says Michaelsen. “So really challenging the brief and setting it up for success is the first crucial step. For us as an agency, often it’s not finding the answers, it’s finding those questions that deliver the answers.
“Being brave enough to open the doors to your process and let the client come in, I think, is important in a time where timings get shorter, budgets get tighter, and you can’t allow to do too many feedback loops that will then end up in some compromise that no one really likes.
“Often, as a creative, you want to protect your ideas as long as possible, to really make them shiny and perfect. But this is really where you have to build confidence and have to be also a good salesman to your client so that they trust you, so that this maybe unpolished idea can turn into something beautiful.”
Produced by SportsPro in collaboration with SportQuake, Impact X is a new annual initiative spotlighting the most impactful, creative and effective partnerships in sport. Click here to find out more.

NIL
Kirby Smart’s unique NIL strategy will pay dividends for Georgia in the long run
Kirby Smart has made his NIL strategy very clear at Georgia. He is willing to pay recruits and players what he thinks they are worth, but he will not go over the top with how much he spends on any one player, especially if that player is an underclassmen or high school recruit. Smart discussed […]

Kirby Smart has made his NIL strategy very clear at Georgia. He is willing to pay recruits and players what he thinks they are worth, but he will not go over the top with how much he spends on any one player, especially if that player is an underclassmen or high school recruit.
Smart discussed this strategy last week at SEC Media Days, and unsurprisingly it made national headlines. Some college football fans claimed that this means the game is beginning to pass Smart by, but when thinking about it more this strategy from Smart should work out extremely well in the long run.
NCAA’s salary cap will help Georgia win in the long run
The NCAA has released a salary cap across all of their schools that limits the amount an athletic department can pay their players in all of their sports. Schools can add NIL deals on top of this revenue sharing, but in theory this should level out the playing field.
So if this salary cap is enforced, teams will have to strategically decide where and how they want to spend their money. Do they want to overpay for a couple of the top recruits or would they rather spread the wealth to have a more well-rounded team?
Smart has clearly gone with the latter, as seen in a recent survey indicating the 10 teams who have spent the most this season. Georgia somewhat surprisingly was not even on this list.
The team that topped the list is SEC rival Texas who has spent more than every other team in the country. This might explain why Texas has been able to beat Georgia out for multiple five-star recruits over the last week.
If Texas is spending all of this money on the 2026 class though, in theory they should have less to spend in the coming years with future resources already devoted to these recruits. This is where Georgia will be able to get the upper hand because they should have more money than Texas to spend.
The NCAA enforcing this salary cap is a big if, but Georgia fans should be excited because even after not spending as much money as other programs, Georgia still has the No. 2 recruiting class in the country.
NIL
Georgia JUCO commit Seven Cloud arrested on domestic battery charge
Georgia JUCO commit Seven Cloud is facing charges regarding domestic battery that stem from an April incident in Butler County. The defensive lineman appeared in front of a judge on Monday, July 14, where he was formally charged. According to the Butler County Times Gazette, Judge Chad Crum found probable cause to charge Cloud and […]

Georgia JUCO commit Seven Cloud is facing charges regarding domestic battery that stem from an April incident in Butler County. The defensive lineman appeared in front of a judge on Monday, July 14, where he was formally charged.
According to the Butler County Times Gazette, Judge Chad Crum found probable cause to charge Cloud and ruled him to have no contact with the victim moving forward. It is a Class B misdemeanor and he will be back in court on Sept. 22.
The report states that the incident occurred on April 20. The Butler County Sheriff’s office was called to the scene of an altercation between Cloud and his significant other. He was arrested and subsequently bonded out. Police allege that Cloud “did knowingly cause physical contact with another person, in a rude, angry or insulting manner.”
This is not the first incident where the police have been involved with Cloud and his significant other. On March 27, Cloud was charged with disorderly conduct after allegedly destroying her cell phone. That is also classified as a misdemeanor and both charges came from the BCC Department of Public Safety.
Cloud is an All-American for Butler Community College and is committed to the Bulldogs’ 2026 class. He has had an interesting ride, originally committing to Georgia on January 7, 2021. The 6-foot-4, 300-pound redshirt sophomore went on to commit to the Bulldogs four years later.
So far during his time at Butler, Cloud has posted 48 tackles, including 9.5 tackles for loss and 5.5 sacks. He also had three pass breakups, two forced fumbles and one fumble recovery to his credit.
However, it’s unclear what the future for Cloud will look like after landing such a charge. He is set to play this upcoming season at Butler before moving on to Georgia in 2026. Butler declined to comment on the matter, per the Gazette’s report. Of course, Cloud is presumed innocent until proven guilty on all charges.
Before college, Cloud was a three-star prospect according to the On3 Industry Rankings,
a proprietary algorithm that compiles ratings and rankings from all four primary recruiting media services. He was the No. 1,561 overall player in his class, and No. 161 defensive lineman in that cycle.
Georgia will begin its 2025 college football season on Saturday, Aug. 30, against Marshall at home. Looking ahead, they will kick off SEC play against Tennessee during Week 3 on Sept. 13.
NIL
SEC stalwart predicts Texas A&M to make College Football Playoff in 2025
Texas A&M could maybe be one of the most slept-on teams in the entire country next year with the way they’re currently being discounted by many members of the media. This is an Aggie team that is set to take strides forward after being on the brink of an SEC championship berth last year— albeit […]

Texas A&M could maybe be one of the most slept-on teams in the entire country next year with the way they’re currently being discounted by many members of the media. This is an Aggie team that is set to take strides forward after being on the brink of an SEC championship berth last year— albeit with an easier schedule than they’ll have in 2025, but the point stands.
With so many factors favoring a big season for the Aggies, it’s puzzling that there’s not more public momentum around them being a dark horse candidate to make some postseason noise. They certainly cut the profile of a team that could do so, but you wouldn’t know it by surveying the headlines.
One veteran of the league, though, has his eye on the Aggies to do more than make a little noise— he sees them getting to the playoff. Rusty Mansell, a longtime insider for the Georgia Bulldogs, has made the call that the Aggies will be a part of the College Football Playoff in 2025.
Rusty Mansell predicts Texas A&M football to make College Football Playoff in 2025
One of the most trusted voices covering the Georgia Bulldogs for years, Mansell has been around this conference for quite some time. Diving into the Aggies apparently gave him some maroon and white optimism, as he told Michael Bratton while at SEC Media Days.
Mansell was impressed by what the Aggies have going into next year and when asked for a bold take by Bratton on the “That SEC Podcast,” he ventured that A&M would be part of the 12-team group. “They’ve got enough,” he said, calling Marcel Reed a “problem” for opponents.
He and Bratton agreed that Reed was overlooked and underrated, with Bratton comparing Reed to a media darling in DJ Lagway. Mansell mentioned Reed’s accuracy as a plus— something that Aggie fans know he showcased well down the stretch after it being a question mark earlier on.
Hopefully time will prove Mansell right. He has a good outlook here and I think he’s diagnosed things correctly for the Aggies. Don’t be surprised if, come November, these discussions are far louder than they are right now.
NIL
North Texas Coach Roasts Pac
North Texas coach Eric Morris didn’t hold back when asked about potentially joining the Pac‑12 as a travel partner for Texas State. With a grin and a tone dripping in honesty, Morris responded, “Nah. The Pac‑12 is the old Mountain West now.” That blunt assessment cuts deep, not just at a conference on the rise, […]

North Texas coach Eric Morris didn’t hold back when asked about potentially joining the Pac‑12 as a travel partner for Texas State.
With a grin and a tone dripping in honesty, Morris responded, “Nah. The Pac‑12 is the old Mountain West now.” That blunt assessment cuts deep, not just at a conference on the rise, but at the shifting landscape of college sports.
Morris went on to explain how grueling long travel is while shuttling between regions and opponents. He pointed out that North Texas already faces enough hardship with trips inside the FBS’s traditional footprint. Adding cross‑country flights to a Midwest‑majority league would complicate everything from injury recovery to practice schedules.
This isn’t the first time Morris has questioned North Texas’s fit in a Power setting. With the Mean Green mentioned as a potential backup candidate for future expansion by the Pac‑12, rumors have circulated about pairing them with Texas State for logistical convenience. But Morris showed just how low that priority might truly be.
In Morris’s view, the landscape has undergone a change. The Pac‑12 may once have stood toe‑to‑toe with the Power Four, but post‑realignment, its reach feels more like a callback to the old Mountain West model—regional, less prestigious, and not worth the upheaval. That kind of candid perspective reveals where North Texas really stands on lofty expansion talk.
For fans tracking realignment, Morris’ words may raise eyebrows. Power Five status still matters, but the costs—in time, travel, and recovery—can outweigh the benefits. Morris isn’t just rejecting speculation. He’s drawing a line in the sand: North Texas will fashion its own path, one that’s smarter than chasing names.
And in that voice, informed, unapologetic, and unapologetically real, Morris fits right into an evolving college football world that values honesty above hype.

NIL
Roethlisberger Concerned College NIL Is ‘Taking The Love Of The Game Away’
Ben Roethlisberger expresses concern about the impact of college NIL (Name, Image, Likeness) deals on the love of the game, suggesting that financial incentives may diminish genuine passion among players. While he acknowledges the benefits, such as improved financial literacy and the ability for players to support their families, he worries that the emphasis on […]

Ben Roethlisberger expresses concern about the impact of college NIL (Name, Image, Likeness) deals on the love of the game, suggesting that financial incentives may diminish genuine passion among players. While he acknowledges the benefits, such as improved financial literacy and the ability for players to support their families, he worries that the emphasis on money could lead teams to prefer less talented but more motivated players. He reflects on historical sentiments about amateurism in college sports and suggests the need for guardrails in the evolving NIL landscape to protect players and maintain the essence of competition.
By the Numbers
- Highly touted OT recruit Felix Ojo secured a three-year deal worth $5.1 million with Texas Tech.
- The NIL model is generating significant earnings for college athletes that were previously kept under the table.
State of Play
- NIL deals have blurred the lines between amateur and professional sports, changing recruitment dynamics.
- Players are entering the NFL with previous financial experience from NIL, altering team drafting strategies.
What’s Next
Moving forward, the college football landscape may see increased regulations to manage NIL deals and protect both players and institutions. As this situation evolves, it will be critical to maintain a balance between financial opportunities and preserving the competitive integrity of the sport.
Bottom Line
Roethlisberger’s insights highlight a crucial tension in modern college athletics: the need for compensation versus the preservation of passion for the sport. Stakeholders must consider how to navigate these changes without compromising the essence of college football.
NIL
Georgia offensive lineman Jahzare Jackson arrested on drug-related charges
A Georgia football player is facing charges after he was arrested on Wednesday. Sophomore offensive lineman Jahzare Jackson was charged with felony possession of marijuana of more than one ounce, according to a report from the Athens Banner-Herald. Marc Weiszer of the Banner-Herald reports that Jahzare Jackson now faces an additional three drug-related charges. In […]

A Georgia football player is facing charges after he was arrested on Wednesday. Sophomore offensive lineman Jahzare Jackson was charged with felony possession of marijuana of more than one ounce, according to a report from the Athens Banner-Herald.
Marc Weiszer of the Banner-Herald reports that Jahzare Jackson now faces an additional three drug-related charges. In addition to the charge above, he also faces possession and use of drug-related objects, possession of marijuana less than an ounce and holding or supporting a wireless device with any part of his body. All three of those charges are misdemeanors.
Jackson was booked into the Clarke County Jail on Wednesday evening just before midnight and spent roughly four and a half hours there. He was released on bonds totaling $5,030, per the Banner-Herald.
Jahzare Jackson is not the first Georgia player to run afoul of the law this offseason. In March, receiver Nitro Tuggle and offensive lineman Marques Easley were suspended following traffic-related infractions.
Meanwhile, a current Georgia commitment is facing charges related to an alleged domestic battery. That news broke on Saturday.
Seven Cloud arrested on domestic battery charge
Jahzare Jackson was the second player or commitment in as many days to make headlines for a recent legal issue. Georgia JUCO commit Seven Cloud is facing charges regarding domestic battery that stem from an April incident in Butler County. The defensive lineman appeared in front of a judge on Monday, July 14, where he was formally charged.
According to the Butler County Times Gazette, Judge Chad Crum found probable cause to charge Cloud and ruled him to have no contact with the victim moving forward. It is a Class B misdemeanor and he will be back in court on Sept. 22.
The report states that the incident occurred on April 20. The Butler County Sheriff’s office was called to the scene of an altercation between Cloud and his significant other. He was arrested and subsequently bonded out. Police allege that Cloud “did knowingly cause physical contact with another person, in a rude, angry or insulting manner.”
This is not the first incident where the police have been involved with Cloud and his significant other. On March 27, Cloud was charged with disorderly conduct after allegedly destroying her cell phone. That is also classified as a misdemeanor and both charges came from the BCC Department of Public Safety.
While Cloud has not yet joined the Georgia program, Jahzare Jackson played in every game last season. He was expected to compete for a backup job on the offensive line this fall.
On3’s Barkley Truax also contributed to this report.
-
College Sports2 weeks ago
Why a rising mid-major power with an NCAA Tournament team opted out of revenue-sharing — and advertised it
-
Motorsports2 weeks ago
Team Penske names new leadership
-
Youtube3 weeks ago
🚨 BREAKING: NBA MVP Shai Gilgeous-Alexander signs the RICHEST annual salary in league history
-
Sports2 weeks ago
New 'Bosch' spin
-
Sports5 days ago
Volleyball Releases 2025 Schedule – Niagara University Athletics
-
Fashion7 days ago
EA Sports College Football 26 review – They got us in the first half, not gonna lie
-
Sports2 weeks ago
E.l.f Cosmetics Builds Sports Marketing Game Plan Toward Bigger Goals
-
College Sports2 weeks ago
MSU Hockey News – The Only Colors
-
College Sports1 week ago
Buford DB Tyriq Green Commits to Georgia
-
Health1 week ago
CAREGD Trademark Hits the Streets for Mental Health Month