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How NIL is redefining the path to going pro in college sports

When LSU’s Flau’jae Johnson can make over $1 million a year while still in college, the incentive to “go pro” becomes a lot less urgent. For years, early declarations to the draft were the dream—and often, the only financial option. But the rise of Name, Image and Likeness (NIL) earnings is flipping the script. NIL […]

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When LSU’s Flau’jae Johnson can make over $1 million a year while still in college, the incentive to “go pro” becomes a lot less urgent. For years, early declarations to the draft were the dream—and often, the only financial option. But the rise of Name, Image and Likeness (NIL) earnings is flipping the script.

NIL Is Outpacing Rookie Contracts

In women’s college basketball, the economic upside of staying in school is hard to ignore. The top four picks in the 2024 WNBA Draft earned just $78,831 in their rookie year—less than what some NIL athletes make in a month. Johnson and Iowa star Caitlin Clark have turned their brands into business empires before ever signing a pro deal. Clark, now with the Indiana Fever, made less than many NBA G-League players last season. “The longer the players stay in school, the more they prepare themselves for life beyond the game,” said Courtney Altemus, NIL expert and managing partner at Advance.

Men’s Football and Beyond: NIL Shaping Decisions

It’s not just women’s hoops. The 2021 NFL Draft saw 128 underclassmen declare early—this year, only 70 did. Players across sports, from golf to baseball, now have room to grow, build their brands, and even finish degrees—without rushing into uncertain pro careers. Notre Dame’s Olivia Miles, a projected top-five WNBA pick, shocked everyone by entering the transfer portal instead. Her move to TCU signals a deeper shift: athletes are treating college as a long-term career platform, not just a stepping stone.

The Bottom Line

Injuries remain a risk, but NIL is changing the math. As long as players can make six figures—or more—without leaving campus, expect to see fewer early exits and more stars sticking around. For fans, that means deeper connections, more highlights, and extended college careers from their favorite athletes.





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Trump signs order to clarify college athletes’ employment status

By WILL WEISSERT, Associated Press WASHINGTON (AP) — President Donald Trump on Thursday signed an executive order mandating that federal authorities clarify whether college athletes can be considered employees of the schools they play for in an attempt to create clearer national standards in the NCAA’s name, image and likeness era. Trump directed the secretary of labor and the […]

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By WILL WEISSERT, Associated Press

WASHINGTON (AP) — President Donald Trump on Thursday signed an executive order mandating that federal authorities clarify whether college athletes can be considered employees of the schools they play for in an attempt to create clearer national standards in the NCAA’s name, image and likeness era.

Trump directed the secretary of labor and the National Labor Relations Board to clarify the status of collegiate athletes through guidance or rules “that will maximize the educational benefits and opportunities provided by higher education institutions through athletics.” The order does not provide or suggest specifics on the controversial topic of college athlete employment.

The move comes after months of speculation about whether Trump will establish a college sports commission to tackle some of the thorny issues facing what is now a multibillion-dollar industry. He instead issued an order intended to add some controls to “an out-of-control, rudderless system in which competing university donors engage in bidding wars for the best players, who can change teams each season.”



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The Clemson Insider

CHARLOTTE — After a career year a season ago, Antonio Williams seriously considered forgoing his senior season at Clemson and making the move to the NFL. Williams was a catalyst for the resurgent Tigers’ offense last season, recording 75 receptions for 904 yards with 11 touchdown catches, leading the team in all three categories. After […]

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CHARLOTTE — After a career year a season ago, Antonio Williams seriously considered forgoing his senior season at Clemson and making the move to the NFL.

Williams was a catalyst for the resurgent Tigers’ offense last season, recording 75 receptions for 904 yards with 11 touchdown catches, leading the team in all three categories. After that kind of season, it would have been understandable had he decided to enter the NFL Draft.

However, Williams wasn’t pleased with some of the feedback he was getting and ultimately decided to return for one more go around at Clemson.

“I had to really sit down and think about what was best for my future,” Williams told The Clemson Insider. “I didn’t like some of the grades I was getting back from the draft. I didn’t want to settle and just go be a draft pick just because I could. I have a level of expectation for myself of where I want to go and what type of player I think I am. That was the biggest thing coming back.”

There is a risk/reward involved with coming back due to the ever-existent possibility of an injury. After missing most of his sophomore campaign for that very reason, it’s something Williams is more than familiar with.

At the end of the day, Williams decided the risk was worth the reward because he feels that he has unfinished business with the Tigers.

“Wanting to be remembered and build a great legacy here,” Williams added. “I want to leave the receiver room better than I found it.”

Then there is the money factor. With the advent of NIL and a new revenue-sharing model that took effect on July 1, Williams is going to be well compensated for his final season at Clemson, and depending on where he might have been picked, possibly being paid even more than he would have next season had he decided to enter the draft.

“For sure. When you look at the numbers and things like that, if we couldn’t make any money in college, then obviously, if you are in it for money, then there would be no question of going to the NFL,” Williams said. “You can actually profit off your NIL in college and that is great.”



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Saban praises Trump order on college sports, pay-to-play restrictions

NEWYou can now listen to Fox News articles! Former Alabama head football coach Nick Saban gave kudos to President Donald Trump for signing an executive order that set new restrictions on payments to college athletes on Thursday.  The order prohibits athletes from receiving pay-to-play payments from third-party sources. However, the order does not impose any […]

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NEWYou can now listen to Fox News articles!

Former Alabama head football coach Nick Saban gave kudos to President Donald Trump for signing an executive order that set new restrictions on payments to college athletes on Thursday. 

The order prohibits athletes from receiving pay-to-play payments from third-party sources. However, the order does not impose any restrictions on NIL payments to college athletes by third-party sources.

“I think President Trump’s executive order takes a huge step in providing the educational model, which is what we’ve always tried to promote to create opportunities for players, male and female, revenue and non-revenue, so they can have development as people, students, and develop careers and develop professionally if that’s what they choose to do,” Saban told “Fox & Friends” on Friday. 

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM 

Trump and Saban

President Donald Trump shakes hands with legendary Alabama football coach Nick Saban before delivering a special commencement address to University of Alabama graduates at Coleman Coliseum. Graduation occurs over the weekend.  (Gary Cosby Jr.-Tuscaloosa News)

“I think we sort of need to make a decision here relative to do we want to have an education-based model, which I think the president made a huge step toward doing that, or do we want to have universities sponsor professional teams? And I think most people would choose the former.”

The order states that “any revenue-sharing permitted between universities and collegiate athletes should be implemented in a manner that protects women’s and non-revenue sports.”

“The Order requires the preservation and, where possible, expansion of opportunities for scholarships and collegiate athletic competition in women’s and non-revenue sports.” 

No clear guidelines for how those sports would be accounted for were provided in the initial announcement. However, Saban seemed confident that college sports are safe.

Donald Trump poses with Nick Saban

President Donald Trump poses with Alabama Crimson Tide head coach Nick Saban and members of the Crimson Tide ceremony honoring the college football playoff champion Crimson Tide on the South Lawn at the White House on April 10, 2018. (Geoff Burke-USA TODAY Sports)

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“I think the clearing house is there to authenticate name, image and likeness. In other words, is your marketing value relative to what you’re getting paid to do a marketing opportunity? When you cross that line, that’s when it becomes pay for play,” he said. “So you have collectives that raise money that pay players, and they really don’t do a relative marketing job to earn that money, and that’s where this whole thing has kind of gotten sideways. I think this whole clearing house is there to sort of protect the collective affecting competitive balance in college sports.”

“I’m for keeping all the sports that we have as many as we can have, but there are financial concerns relative to how many sports can you promote that don’t create revenue,” Saban added. “I think one of the things people need to understand about college sports, they say it’s a business, but it’s really not a business. It’s revenue-producing, and two sports have created the revenue to have 20 other sports. And I think that’s why it’s important we have a system in place. I think President Trump’s made the first step…that would protect the opportunities that we’ve been able to provide male and female non-revenue sports. I think it’s everybody’s goal to keep all those opportunities intact.”

Donald Trump and Nick Saban

FILE – President Donald Trump gestures as Alabama Crimson Tide head coach Nick Saban (L) smiles at a ceremony honoring the college football playoff champion Crimson Tide on the South Lawn at the White House on April 10, 2018. (Geoff Burke-USA Today Sports)

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Saban and Trump met back in May to discuss the current state of college athletes and NIL deals. Saban retired in 2024, largely due to the new culture.

Fox News’ Jackson Thompson contributed to this report.

Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.





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Florida AD Scott Stricklin issues statement regarding executive order on NIL

President Donald Trump issued an executive order Thursday designed to improve the state of name, image and likeness, specifically to prohibit third-party payments. The order, titled “Saving College Sports”, is in lockstep with the goals established by the College Sports Commission’s name, image and likeness clearinghouse and is widely supported by athletic directors around the country.  The College […]

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President Donald Trump issued an executive order Thursday designed to improve the state of name, image and likeness, specifically to prohibit third-party payments. The order, titled “Saving College Sports”, is in lockstep with the goals established by the College Sports Commission’s name, image and likeness clearinghouse and is widely supported by athletic directors around the country. 

The College Sports Commission, or CSC, was established to govern financial issues in the revenue-sharing era, and it was created in partnership with financial consulting firm Deloitte, . The CSC established an “NIL Go” portal designed to ensure fair market value and valid business purpose based on an actual endorsement. The NIL Go portal provides student-athletes an avenue to report third-party NIL deals to be evaluated for rules compliance; an athlete can do this before accepting any deal, ensuring their eligibility won’t be jeopardized. 

The executive order also has the support of the NCAA, which released a statement late Thursday after the executive order was issued. 

“The NCAA is making positive changes for student-athletes and confronting many challenges facing college sports by mandating health and wellness benefits and guaranteeing scholarships, but there are some threats to college sports that federal legislation can effectively address and the Association is advocating with student-athletes and their schools for a bipartisan solution with Congress and the Administration,” NCAA President Charlie Baker wrote in a statement. “The Association appreciates the Trump Administration’s focus on the life-changing opportunities college sports provides millions of young people and we look forward to working with student-athletes, a bipartisan coalition in Congress and the Trump Administration to enhance college sports for years to come.”

In the 24 hours since, athletic directors around the country have chimed in on the order, including from the Southeastern Conference; Alabama’s Greg Byrne praised the order, for example, Thursday night. 

“The University of Alabama applauds this executive order from President Trump to help ensure a long-term, sustainable model of intercollegiate athletics,” Byrne wrote. “We are proud of our broad-based athletics programs and strongly support future regulatory and congressional action that will preserve these opportunities for student-athletes.”

Now, Florida’s athletic director, Scott Stricklin, has followed suit, praising the order and its intention to improve the current state of collegiate athletics in the era of NIL and, most recently, revenue sharing. 

“The attention President Trump and congressional leaders are giving to the future of college athletics is welcomed and appreciated. Yesterday’s executive order underscores the growing recognition in Washington of the need to modernize the collegiate model while preserving the educational and competitive opportunities it provides to student-athletes nationwide,” Stricklin wrote. “At the University of Florida, we remain committed to supporting our student-athletes in every aspect of their development. We’re encouraged by the White House’s and Congress’s engagement and look forward to working with policymakers, the SEC, and our peers across college sports to shape thoughtful solutions that ensure the long-term strength and sustainability of college athletics.”

Unsurprisingly, the current state of collegiate athletics was a consistent talking point at SEC Media Days, with coaches in attendance discussing the impact of NIL and revenue sharing following the House v. NCAA settlement. 

“Right now, I would say that there’s a ton of different interpretations of the market,” Florida football head coach Billy Napier said at SEC Media Days in Atlanta. “We need clarity on: what is the role of a collective? What is going to be approved from a third-party NIL deal? What is legal relative to high school players, pre-enrollment? And then, you know, we have no idea what this market – where’s the dust gonna settle for a veteran player on the team when it comes to marketing, corporate sponsorship, true NIL. We don’t know.”

Less than a week after Napier’s comments, the immediate future of the roles collectives looked a bit clearer. Ross Dellenger of Yahoo! Sports reported attorneys for the House plaintiffs reached an agreement with NCAA officials and the power conferences to allow booster-backed collectives or any “school-associated entity” to operate as traditional businesses do in handing out NIL deals and sponsorships.

If there’s any guarantees regarding NIL and the state of collegiate athletics, President Donald Trump’s executive order won’t be the final action taken at the federal level – it’s simply the latest implementation. 



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Nick Saban Strongly Endorses President Trump’s Executive Order

Nick Saban Strongly Endorses President Trump’s Executive Order originally appeared on The Spun. The advent of NIL deals significantly diminished the influence that college football recruiters have had over the past few years. But a new executive order from President Trump will aim to curtail that, much to the delight of former national champion Nick […]

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Nick Saban Strongly Endorses President Trump’s Executive Order originally appeared on The Spun.

The advent of NIL deals significantly diminished the influence that college football recruiters have had over the past few years. But a new executive order from President Trump will aim to curtail that, much to the delight of former national champion Nick Saban.

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The “Saving College Sports” executive order reins in NIL deals in several ways.

“The future of college sports is under unprecedented threat,” the order says. “A national solution is urgently needed to prevent this situation from deteriorating beyond repair and to protect non-revenue sports, including many women’s sports, that comprise the backbone of intercollegiate athletics, drive American superiority at the Olympics and other international competitions, and catalyze hundreds of thousands of student-athletes to fuel American success in myriad ways.”

US President Donald Trump gestures during the award ceremony for the FIFA Club World Cup 2025 Champions, following the final football match between England's Chelsea and France's Paris Saint-Germain at the MetLife Stadium in East Rutherford, New Jersey on July 13, 2025. (Photo by ANGELA WEISS / AFP) (Photo by ANGELA WEISS/AFP via Getty Images) ANGELA WEISS/Getty Images

US President Donald Trump gestures during the award ceremony for the FIFA Club World Cup 2025 Champions, following the final football match between England’s Chelsea and France’s Paris Saint-Germain at the MetLife Stadium in East Rutherford, New Jersey on July 13, 2025. (Photo by ANGELA WEISS / AFP) (Photo by ANGELA WEISS/AFP via Getty Images) ANGELA WEISS/Getty Images

Saban has been a fan of the order from the get-go and is in favor of more guardrails moving forward. Appearing on Fox News, Saban praised the President for signing the order and believes that the nation is at a crossroads. He feels that the choice is now between “an education-based mode,” which Trump supports, and university-sponsored pro teams.

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“I think President Trump’s Executive Order takes a huge step in providing the educational model that has always been what we’ve tried to promote to create opportunities for players,” Saban said. “I think we sort of need to make a decision here. Do we want an education-based model (which I think the President took a big step towards doing that) or do we want to have universities sponsor professional teams? I think most people would choose the former.”

There are a lot of things that the order does and a lot of things that the order doesn’t do.

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What Trump signed doesn’t appear to be the framework for an “education-based model,” but rather an attempt to simply rein in the athletes getting paid directly. Everything else, from the billion-dollar media rights deals to the huge investments going directly into football infrastructure to the increasingly large coaching contracts, stays the same.

While Saban seems to believe that most people prefer the education-based model, it’s hard to tell if that’s what we’re likely to get moving forward.

More importantly, the pro-style model has become so ingrained in college football and football culture itself that it may be impossible to un-ring the bell in the first place.

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Related: Trump Considers Executive Order on College Athlete Payments

Nick Saban Strongly Endorses President Trump’s Executive Order first appeared on The Spun on Jul 25, 2025

This story was originally reported by The Spun on Jul 25, 2025, where it first appeared.



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Trump signs order to clarify college athletes’ employment status amid NIL chaos | Pro National Sports

WASHINGTON — President Donald Trump on Thursday signed an executive order mandating that federal authorities clarify whether college athletes can be considered employees of the schools they play for in an attempt to create clearer national standards in the NCAA’s name, image and likeness era. Trump directed the secretary of labor and the National Labor […]

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WASHINGTON — President Donald Trump on Thursday signed an executive order mandating that federal authorities clarify whether college athletes can be considered employees of the schools they play for in an attempt to create clearer national standards in the NCAA’s name, image and likeness era.

Trump directed the secretary of labor and the National Labor Relations Board to clarify the status of collegiate athletes through guidance or rules “that will maximize the educational benefits and opportunities provided by higher education institutions through athletics.” The order does not provide or suggest specifics on the controversial topic of college athlete employment.

The move comes after months of speculation about whether Trump will establish a college sports commission to tackle some of the thorny issues facing what is now a multibillion-dollar industry. He instead issued an order intended to add some controls to “an out-of-control, rudderless system in which competing university donors engage in bidding wars for the best players, who can change teams each season.”

“Absent guardrails to stop the madness and ensure a reasonable, balanced use of resources across collegiate athletic programs that preserves their educational and developmental benefits, many college sports will soon cease to exist,” Trump’s order says. “It is common sense that college sports are not, and should not be, professional sports, and my administration will take action accordingly.”

There has been a dramatic increase in money flowing into and around college athletics and a sense of chaos. Key court victories won by athletes angry that they were barred for decades from earning income based on their celebrity and from sharing in the billions of revenue they helped generate have gutted the amateurism model long at the heart of college sports.

Facing a growing number of state laws undercutting its authority, the NCAA in July 2021 cleared the way for athletes to cash in with NIL deals with brands and sponsors — deals now worth millions. That came mere days after a 9-0 decision from the Supreme Court that found the NCAA cannot impose caps on education-related benefits schools provide to their athletes because such limits violate antitrust law.

The NCAA’s embrace of NIL deals set the stage for another massive change that took effect July 1: The ability of schools to begin paying millions of dollars to their own athletes, up to $20.5 million per school over the next year. The $2.8 billion House settlement shifts even more power to athletes, who have also won the ability to transfer from school to school without waiting to play.

At Big Ten Conference football media days in Las Vegas, Purdue coach Barry Odom was asked about the Trump order.

“We’ve gotten to the point where government is involved. Obviously, there’s belief it needs to be involved,” he said. “We’ll get it all worked out. The game’s been around for a hundred years and it’s going to be around 100 more.”

The NCAA has been lobbying for several years for limited antitrust protection to keep some kind of control over this new landscape — and avoid more crippling lawsuits — but a handful of bills have gone nowhere in Congress. Trump’s order makes no mention of that, nor does it refer to any of the current bills in Congress aimed at addressing issues in college sports.

NCAA President Charlie Baker and the nation’s largest conferences both issued statements saying there is a clear need for federal legislation.

“The association appreciates the Trump administration’s focus on the life-changing opportunities college sports provides millions of young people and we look forward to working with student-athletes, a bipartisan coalition in Congress and the Trump administration,” said Baker, while the conferences said it was important to pass a law with national standards for athletes’ NIL rights as soon as possible.

The 1,100 universities that comprise the NCAA have insisted for decades that athletes are students who cannot be considered anything like a school employee. Still, some coaches have recently suggested collective bargaining as a potential solution to the chaos they see.

It is a complicated topic: Universities would become responsible for paying wages, benefits, and workers’ compensation and schools and conferences have insisted they will fight any such move in court. While private institutions fall under the National Labor Relations Board, public universities must follow labor laws that vary from state to state and it’s worth noting that virtually every state in the South has “right to work” laws that present challenges for unions.

Trump’s order also:

— Calls for adding or at least preserving athletic scholarships and roster spots for non-revenue sports, which are those outside football and basketball. The House settlement allows for unlimited scholarships but does impose roster limits, leading to a complicated set of decisions for each program at each school that include potential concerns about Title IX equity rules. Trump said “opportunities for scholarships and collegiate athletic competition in women’s and non-revenue sports must be preserved and, where possible, expanded.”

— Asks the Justice Department and Federal Trade Commission to “preserve college athletics through litigation” and other actions to protect the rights and interests of athletes — a stance that could influence ongoing lawsuits filed by athletes over eligibility and other issues.

— Directs White House staff to work with the U.S. Olympic and Paralympic Committee to protect the collegiate pipeline feeding Team USA. College sports programs produce around three-quarters of U.S. Olympians at a typical Summer Games, but some are on uncertain footing as schools begin sharing revenue with athletes and the lion’s share going to football and basketball.

AP National Writer Eddie Pells contributed.



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