NIL
How Texas Tech football assembled a Big 12 champion, CFP team
Dec. 29, 2025, 4:07 a.m. CT
Take a breath, because we’re almost to the Orange Bowl.
A lot has happened in the last 13 months or so for the Texas Tech football team. The Red Raiders got new coordinators on offense and defense, completely changed the program’s perception through its use of the transfer portal and NIL war chest, sat through eight-plus months of hyperbole and lip service, and, finally, made it all worthwhile with the Big 12 Championship and a spot in the College Football Playoff.