How to get your brand cited by LLMs?

For Gen Z, luxury isn’t about the product in a box, it’s about the story they can live, share, and post. Experiences now define status, fueling demand for exclusive events, pop-ups, and limited-edition drops that feel like moments, not merchandise.

+71% of Gen Z would rather spend on an experience than on a product.
+75% of Gen Z beauty consumers say a brand’s values and storytelling shape their choices.

>>Experience over product <<

This generation wants to be sold a feeling, not a SKU. A life-changing vibe beats a logo every time.

+43% higher engagement & sales when brands deliver limited drops and collab-driven experiences.
+58% of Gen Z prefer interactive retail, pop-ups, AR try-ons, in-store activations, over traditional counters.

>>Decline of traditional brand loyalty <<

Only +22% of Gen Z beauty consumers call themselves loyal to a single brand. Instead, experience-driven loyalty programs outperform point-based systems by 2.5x.

They’re not moved by heritage or name recognition. What hooks them? Dynamic experiences, emotional storytelling, and cultural relevance. Loyalty today is built through access, exclusive invites, immersive content, and rewards that feel personal.

>>Strategic Takeaways<<

Don’t just sell products, design moments, for this generation, the experience IS the luxury.

+Use pop-ups, gamified storytelling & social sharing, retail is a playground.
+Launch collabs, turning drops into cultural events.
+Elevate reality with AR try-ons & interactive packaging.
+Build community with invite-only drops & fan experiences, creating shareable packaging & moments.