DUBAI, United Arab Emirates, June 05, 2025 (GLOBE NEWSWIRE) — Roman Ziemian, global entrepreneur and motorsport advocate, today announced a bold new vision to reshape the future of motorsports in the Gulf region. His initiative focuses on advancing electric mobility, nurturing homegrown talent, and aligning motorsport development with the GCC’s long-term sustainability goals.

From the roaring straights of Jeddah’s Corniche Circuit to the ultra-modern Yas Marina Circuit in Abu Dhabi, the GCC has proven itself as a premium stage for Formula 1, Formula E, and world-class motorsport entertainment. But for Ziemian, it’s not just about hosting—it’s about creating, innovating, and building a long-term motorsport ecosystem that aligns with the region’s ambition and sustainability goals.

From Gasoline to Green Speed

“Motorsport is undergoing a transformation,” says Ziemian. “The future isn’t just faster—it’s smarter, cleaner, and more inclusive. And there’s no region better positioned to lead that charge than the GCC.”

Ziemian is an advocate for electric racing technology, hydrogen-powered vehicles, and smart mobility solutions—areas where the UAE and Saudi Arabia are already making significant national investments. He envisions a future where local talent and innovation fuel the global motorsport stage, with the GCC not only hosting races but manufacturing solutions.

Empowering Local Talent Through Racing Innovation

Through ongoing discussions with youth academies, motorsport startups, and government stakeholders, Ziemian is championing the development of racing incubators and e-mobility labs that connect aspiring engineers, drivers, and creatives with international racing teams and technologies.

“The real win is building a pipeline—from karting circuits in Dubai and Riyadh, to engineering programs in Abu Dhabi, to green tech factories in NEOM,” he explains. “It’s about making motorsport part of the region’s innovation DNA.”

A Lifestyle Movement, Not Just a Sport

Motorsport, according to Ziemian, is evolving into a lifestyle movement—blending entertainment, tech, design, and sustainability. The GCC is already pioneering this intersection with the rise of motorsport-themed destinations, fan festivals, racing-themed retail, and lifestyle brands. Roman is currently exploring ways to bring immersive motorsport experiences to cities like Dubai, Doha, and Muscat that blend virtual racing, electric karting, and motorsport education.

Contact:
Roman Ziemian
roman@romanziemianmobility.com

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Roman Ziemian

Roman Ziemian

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A $138 Billion Powerhouse Joins Forces with Racing Legend Rick Hendrick in a Monumental Deal Just Days After Sealing the Deal with Kyle Busch

In a groundbreaking move that sent shockwaves through the racing world, a major player worth $138 billion has stepped in to support the legendary Rick Hendrick. This monumental deal comes hot on the heels of another high-profile agreement with none other than Kyle Busch.

The NASCAR landscape witnessed a seismic shift as Kyle Busch bid farewell to his long-time partnership with M&M’s, only to welcome a new collaboration with Phorm Energy, a venture backed by Anheuser-Busch. This strategic alliance not only marks Busch’s reentry into the energy drink market but also sets the stage for a new era in his racing career.

However, just when the focus seemed to be solely on Kyle Busch’s partnership, Phorm Energy stunned the racing community by forging a multi-year deal with Hendrick Motorsports, one of the most dominant teams in the sport. This game-changing partnership solidifies Phorm Energy’s position in NASCAR and underscores their commitment to making a significant impact both on and off the track.

The agreement includes prominent branding on the #24 Chevrolet driven by William Byron for two races in 2026, as well as full-year associate sponsorships for the #5, #24, and #48 teams across multiple seasons. Beyond car sponsorships, Phorm Energy’s logos will be prominently displayed on pit crew attire and integrated into Hendrick Motorsports’ state-of-the-art athletic center, emphasizing their comprehensive involvement with the team.

A key highlight of this collaboration is the integration of Phorm Energy products into HMS’s new 35,000-square-foot athletic center and corporate meeting space, slated to open before the 2026 season. This strategic move aims to enhance the performance and well-being of HMS’s athletes and employees, underscoring Phorm Energy’s commitment to holistic support in the racing arena.

Crafted with natural flavors and caffeine sources from green tea, Phorm Energy stands out in the competitive energy drink market by offering a blend that promotes mental focus and hydration. This partnership not only signifies a significant milestone for both parties but also signals a new chapter in NASCAR’s branding and sponsorship landscape.

The collaboration between Phorm Energy and Hendrick Motorsports has garnered widespread enthusiasm from key figures within the organizations. Jeff Gordon, Vice Chairman of HMS, expressed his excitement about the partnership, highlighting the shared values of dedication and hard work that underpin this alliance. Similarly, Sal Frisella, CEO of 1st Phorm, emphasized the alignment of values between the two entities and the potential for future growth and innovation.

As Hendrick Motorsports navigates internal dynamics around fan engagement and merchandise sales, a new contender has emerged to challenge the status quo. Kyle Larson’s meteoric rise in popularity has reshaped the NASCAR merchandise landscape, surpassing even fan-favorite Chase Elliott in product sales midway through the 2025 season. This shift not only reflects changing trends in fan preferences but also underscores the evolving marketing strategies within the sport.

The alliance between a financial powerhouse and a racing legend, coupled with the rise of new fan favorites on the track, sets the stage for a thrilling chapter in NASCAR’s history. With stakes higher than ever and competition fiercer than before, the racing world braces for a new era of excitement and innovation.

Don’t miss out on the latest developments in NASCAR and stay tuned for more updates on this groundbreaking partnership between industry giants and racing icons.

What’s Happening?

The eNASCAR Coca-Cola iRacing Series is suspending Blake McCandless, the driver of JR Motorsports’ No. 8, for one race following a single-car spin in their most recent event at Kansas Speedway.

Dale Earnhardt Jr. shared his thoughts on the report of NASCAR co-owner and CEO Jim France coming close to fielding a car in the Cup Series. On Dale Jr. Download, Earnhardt questioned the timing of France putting a stop to fielding a car operated by Spire Motorsports.

“This idea of Jim France getting Spire to do this deal so he could run this driver, all of this has been probably worked on for a month, two months, maybe more,” Dale Earnhardt Jr. said. “They were probably planning this, maybe they saw what went down at [IndyCar] and had second thoughts.

“I’m certain they saw what went down in Indy and thought, ‘Let’s rethink this. Should we do this? Should we not?’ I agree. It’s problematic at Indy at the level. It’s a tough thing to navigate where Penske is competing, but also the owner of the Series.”

Why Jim France squashed the plan to field a car in the NASCAR Cup Series

Earnhardt added: “The thing about Roger Penske is he has so much respect amongst the industry. This is not a great time in the industry for Jim with the lawsuit. Is this an issue if everybody, the industry leaders and the charter owners all thought everything was going perfectly? Would they mind then if Jim ran an open car with this guy through Spire? Probably not. That’s why Roger Penske has been able to get to this point at least without any issue.”

Jeff Gluck and Jordan Bianchi of The Athletic reported last week that Jim France was near a deal to fund a car in an upcoming series race before backlash in the garage scrapped those plans. France was set to financially support an entry for the Cup road-course race in July at Sonoma Raceway. Jack Aitken was scheduled to be the driver.

Spire co-owner Jeff Dickerson confirmed the plans but said France would not have fielded the car directly. It was intended to be a Spire entry staffed by Spire personnel.

“I didn’t really even think it was that big of a deal,” Dickerson said. “I didn’t even think it was that deep.” Gluck and Bianchi said that many in the garage were uncomfortable with the idea of competing against someone who also owned the series, as it could lead to a potential conflict of interest. France and NASCAR have not commented on the story.

A three-judge federal appellate panel ruled Thursday in favor of NASCAR in the antitrust lawsuit filed by two teams, one owned by Michael Jordan, and vacated an injunction that required 23XI Racing and Front Row Motorsports to be recognized as chartered teams as their case snakes through the legal system.

Both race teams sued NASCAR late last year after refusing to sign new agreements on charter renewals. The charter system is similar to franchises in other sports, but the charters are revocable by NASCAR and have expiration dates. 23XI, which is owned by Jordan and three-time Daytona 500 winner Denny Hamlin, allied with Front Row in suing NASCAR after 13 other organizations signed the renewals last September and those two organization refused.

“We are disappointed by today’s ruling by the Fourth Circuit Court of Appeals and are reviewing the decision to determine our next steps,” said Jeffery Kessler, attorney for 23XI and Front Row. “This ruling is based on a very narrow consideration of whether a release of claims in the charter agreements is anti-competitive and does not impact our chances of winning at trial scheduled for Dec. 1.

“We remain confident in our case and committed to racing for the entirety of this season as we continue our fight to create a fair and just economic system for stock car racing that is free of anticompetitive, monopolistic conduct.”

The two teams sued and asked for a temporary injunction that would recognize them as chartered teams for this season. The antitrust case isn’t scheduled to be heard until December.

The teams said they needed the injunction because the current charter agreement prohibits them from suing NASCAR. 23XI also argued it would be harmed because Tyler Reddick’s contract would have made him a free agent if the team could not guarantee him a charter-protected car.

The original judge ruled that NASCAR’s charter agreement likely violated antitrust law in granting the injunction. But when they heard arguments last month, the three judges at the the U.S. Court of Appeals for the Fourth Circuit in Richmond, Virginia, indicated they were skeptical of that decision.

The judges said in Thursday’s ruling they were not aware of any case that supports the lower court’s theory of antitrust law, so they vacated the injunction.

“In short, because we have found no support for the proposition that a business entity or person violates the antitrust laws by requiring a prospective participant to give a release for past conduct as a condition for doing business, we cannot conclude that the plaintiffs made a clear showing that they were likely to succeed on the merits of that theory,” the court said. “And without satisfaction of the likelihood-of-success element, the plaintiffs were not entitled to a preliminary injunction.”

The teams have 14 days to appeal to the full court. The injunction also has no bearings on the merits of the case, and the earliest NASCAR can treat the teams as unchartered — a charter guarantees their organizations a starting spot each week and prize money — is one week after the deadline to appeal, provided there is no pending appeal.

NASCAR has not said what it would do with the six charters held by the two organizations if they are returned to the sanctioning body. There are only 36 chartered cars for a 40-car field. If the teams do not appeal, the six entries would have to compete as “open” cars — which means they’d have to qualify on speed each week to make the race and they would receive a fraction of the money.

It’s not clear what would happen to Reddick’s contract. He goes to Michigan this weekend ranked sixth in the Cup Series standings. Both organizations are still seeking a win this season — Hamlin’s three victories are with Joe Gibbs Racing, the team he drives for.

Reddick is last year’s regular-season champion and competed for the Cup title last November.

Darrell “Bubba” Wallace is one of the most recognized names in NASCAR. Here’s what you need to know.