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The Business Research Company’s Phygital Sports Market Outlook 2025–2034: Key Trends, Growth Drivers, Size, and Competitive Landscape Insights

LONDON, GREATER LONDON, UNITED KINGDOM, June 11, 2025 /EINPresswire.com/ — The Business Research Company’s Latest Report Explores Market Driver, Trends, Regional Insights – Market Sizing & Forecasts Through 2024.

How Has The Phygital Sports Market Grown And What Contributes To This Growth?

The phygital sports market size has grown exponentially in recent years. It will grow from $1.67 billion in 2024 to $2.14 billion in 2025 at a compound annual growth rate CAGR of 27.6%. The growth in the historic period can be attributed to the growing adoption of augmented reality or virtual reality for immersive fan experiences, increasing demand for interactive and hybrid sports engagement, rising use of AI-driven performance analytics and coaching, growing popularity of connected fitness and smart wearables, and increasing investments in blockchain and NFTs for sports assets.

What Does The Future Hold For The Phygital Sports Market?

The phygital sports market size is expected to see exponential growth in the next few years. It will grow to $5.62 billion in 2029 at a compound annual growth rate CAGR of 27.4%. The growth in the forecast period can be attributed to rising funding and innovation in sports technology startups, growing consumer preference for personalized sports experiences, increasing adoption of gamification in sports and fitness, rising use of biometric data for athlete performance optimization, and increasing development of smart stadiums with digital enhancements. Major trends in the forecast period include immersive fan engagement, smart stadiums, wearable tech and biometric analytics, AI-powered training and coaching, esports, and traditional sports integration.

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What Are The Key Drivers For The Growth In The Phygital Sports Market?

The increasing popularity of e-sports is expected to propel the growth of the phygital sports market going forward. E-sports refers to competitive video gaming where players and teams compete in organized digital tournaments. E-sports is rising due to rapid technological advancements and the global surge in digital connectivity that has cultivated a passionate, competitive gaming community. Phygital sports enhances e-sports by integrating real-world athletic elements with digital gaming for a more immersive experience. For instance, in December 2023, according to Fusion CPA, a US-based consulting company, 530 million viewers engaged with eSports through platforms such as Twitch, with this number projected to rise to 577 million by 2024. Therefore, the increasing popularity of e-sports is driving the growth of the phygital sports market.

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Who Are The Industry Leaders In The Phygital Sports Market?

Major companies operating in the phygital sports market are Samsung Group, Meta Platforms Inc., Sony Corporation, EON Reality Inc., PICO Immersive Pte.ltd., Vection Technologies Ltd, ArborXR, Sense Arena, Rezzil Co, Xtadium, Simbott, VR Sport Tv, Visualise Creative Ltd, HQSoftware, Nsocial Enriched Experimental Agency, BrandXR, SPORTZCHAIN, ProYuga, Phygital Sports USA Inc., VR Esports.

What Are The Emerging Trends In The Phygital Sports Market?

Major companies operating in the phygital sports market are focusing on advancements in fan engagement platforms such as phygital sports non-fungible tokens, to enhance fan interaction, create digital collectibles, and drive new revenue streams. A phygital sports non-fungible token NFT refers to a blockchain-based digital asset linked to a physical sports collectible, enhancing fan engagement and ownership. For instance, in May 2022, Sportzchain, an India-based sports fan engagement platform, launched India’s first phygital sports Non-Fungible Token NFT, a framed matchday memorabilia commemorating a significant sporting achievement. This innovative NFT blended physical keepsakes with blockchain-backed digital ownership, marking a new era in fan interaction.

How Is The Phygital Sports Market Segmented?

The phygital sports market covered in this report is segmented –

1 By Sport Type: Football, Basketball, Hockey, Dancing, Racing, Cycling, Shooter
2 By Technology: Virtual Reality, Mixed Reality, Augmented Reality, Internet Of Things, Artificial Intelligence
3 By End-User: Individual Consumers, Sports Teams And Clubs, Enterprises And Event Organizers

Subsegments:
1 By Football: Fantasy Football Platforms, Augmented Reality AR Training Tools, Gamified Match Simulations
2 By Basketball: Virtual Coaching Systems, Motion-Tracking Training Apps, eSports Basketball Tournaments
3 By Hockey: AR/VR Training Equipment, Virtual Team Management Platforms, Phygital Hockey Simulators
4 By Dancing: Dance Fitness Gamification Apps, VR Dance Classes, Interactive Dance Competitions
5 By Racing: eRacing Tournaments, AR Racing Simulators, Phygital Motorsport Experiences
6 By Cycling: Virtual Cycling Races, Smart Training Apps, AR Cycling Tours
7 By Shooter: AR Shooter Games, Virtual Target Practice Tools, Shooter eSports Platforms

What Are The Regional Insights Into The Phygital Sports Market?

North America was the largest region in the phygital sports market in 2024. The regions covered in the phygital sports market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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• Michael Doernberg, CEO of PlayMetrics, will lead the combined organization as CEO, and Jeff Young, CEO of Stack Sports, will transition to a strategic role as advisor to the board of directors
• Genstar Capital will be the majority owner of the combined company

Genstar Capital portfolio companies PlayMetrics, a Raleigh, North Carolina-based provider of operations management software for youth sports organizations and Stack Sports, a Dallas-based sports organization software provider, have merged. No financial terms were disclosed.

Michael Doernberg, CEO of PlayMetrics, will lead the combined organization as CEO, and Jeff Young, CEO of Stack Sports, will transition to a strategic role as advisor to the board of directors.

Genstar Capital will be the majority owner of the combined company. As part of the transaction, Genstar acquired PlayMetrics from Blue Star Innovation Partners, which had been the company’s lead investor since 2023.

“The combination of PlayMetrics and Stack Sports creates one of the largest sports technology platforms delivering comprehensive, market-leading solutions to clubs, leagues, tournaments, state associations, and governing bodies,” said Eli Weiss, managing partner of Genstar in a statement. “We are thrilled to support this transformative combination.”

Stack Sports was previously called Blue Star Sports.

Ropes & Gray acted as legal counsel and Lazard acted as financial advisor to Genstar. Weil, Gotshal & Manges LLP acted as legal counsel and William Blair acted as financial advisor to BSIP.

Following its launch in Fullerton, Gold’s Gym SoCal plans to roll out Octagon Load stations across its clubs, offering members access to a new functional strength zone for an added fee

When Gold’s Gym SoCal in Fullerton, California, faced bottlenecks in its high-demand free-weight area, owners Angel and Willie Banos found a game-changing solution from Escape Fitness, a fitness solutions provider for club operators.

The Fullerton club is now the first in the U.S. to install Octagon Load, a strength and functional training system featuring Gold’s Gym’s signature black and gold color palette.

Designed and built at Escape Technologies’ U.K. facility, Octagon Load blends traditional plate-loaded strength with high-tensile resistance bands to deliver continuous muscle engagement and advanced variable resistance, especially at the end range of motion. The system features five bolt-down stations (Squat, Drive, Lift, Press and Row) that support full-body, standing-position workouts, maximizing kinetic chain activation and training efficiency.

The setup was installed in a repurposed kids’ club room, transforming it into a dedicated functional training space that members can access for an additional fee. While Fullerton is the first to feature Octagon Load, it’s not the last. The new training solution is set to roll out across other Gold’s Gym SoCal locations.

“Working with Escape is always a great experience,” Gold’s Gym vice president of facilities Jason Taylor said. “The equipment is not only engineered to deliver a faultless training experience, it is also extremely robust. We have some of California’s biggest, most experienced powerlifters using our facility, and the Escape equipment is more than up to the job.”

As Escape Fitness USA CEO Matthew Januszek points out, strength training has gone mainstream and is no longer reserved just for elite athletes or bodybuilders.

“It’s a cornerstone of fitness for people of all ages and abilities,” he said. “After three years of research and conversations with leading operators, athletes and coaches, built on a lifetime of experience working in the fitness industry, Escape Fitness has created a circuit-based system for the general population that efficiently stimulates muscle.”

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The team has also worked with fitness educator Tommy Matthews to develop Load education materials, which are available both in-person and digitally.

“We are also developing content for our MARS digital training system, so users will be able to access digital content anytime to help them execute movements safely and effectively,” Januszek added.

Load’s five stations can function as a standalone unit or be connected, with options for integrated equipment storage. Weatherproofing is also available for facilities with outdoor space, and frames can be customized to reflect brand identity.

This is a guest post by Shreyasi Tripathi, a technology policy professional and Atulya Gupta, Head of Public Policy and Advocacy at Kaio.

When the internet first entered our lives, it was a frontier of limitless potential and equally limitless uncertainty. Each new use case, from social media to e-commerce to digital payments, brought with it a wave of opportunity followed closely by challenges: fraud, misinformation, harassment and addiction. Yet over time, these issues were met with innovation, regulation, and growing digital literacy. 

Gaming is the latest frontier in this evolution. As it becomes a dominant form of entertainment, especially in India, it too faces its set of growing pains ranging from financial harm to mental health concerns. Recent events saw a student being allegedly held captive in Kanpur over gaming debts and a Bhubaneswar youth being found dead, with problem gaming being suspected, underscoring the urgent need to spotlight responsible gaming practices. 

While the online gaming industry in India stands out as the fastest-growing segment in new media, mishaps like these are on the rise. Even amidst facing the threat of illegal offshore betting platforms, gaming accounted for 30% of the total new media market revenue and reached $3.8 billion in valuation. In 2024, the gaming consumer base reached a staggering 442 million, with the average time spent on gaming increasing by 30% to 13 hours per week, catapulting India to become the second-largest gaming community in the world. 

These numbers speak volumes about the growing interest in gaming in the Indian market. The benefits of gaming – entertainment, community, improved cognitive function, and spatial reasoning – are now well studied and recorded. However, excessive gaming has its own share of drawbacks. These range from risk of online scams, financial strain, dependence on the virtual world, as well as adverse impact on physical and mental health, including sedentary lifestyle, irregular sleep, anxiety and depression. The urgency with which we should empower users with the right information to protect their health grows by the day. This underscores the need for all stakeholders,industry, Government and players, to ensure online safety and responsible play. 

With the aim of fostering responsible play, gaming companies offer players a system of checks and balances; self-exclusion and limit settings being the most widely accepted measures. These tools are only as effective as their use, placing a significant share of the responsibility on players to engage with them meaningfully. Self-exclusion acts as a reset button that not only slashes time and money spent by players on gaming but also relieves stress and boosts mental wellbeing. It’s a powerful pause that helps break the cycle of harmful habits and reclaim balance. On the other hand, limit-setting tools offer a more flexible approach. These result in healthier gaming patterns, stronger self-control, and a better understanding of one’s spending. According to research, even intense users have shown marked reductions in both participation and expenditure over time.

A recent study, analysing data of 8,300 users, evinces the efficacy of these measures.1 They found that when players voluntarily excluded themselves, or set limits on their game-play, they spent less money, played fewer games, but their winnings per game were higher than before. The findings highlight that the real impact hinges on players choosing to use these tools. 

Compared to external regulations such as complete bans, or time-restrictions imposed by the government, which are difficult to enforce and have easy work-arounds, these tools, due to their reliance on self-resolve, can ensure that a player can reap the positive benefits of online gaming, without risking unhealthy consequences. 

While self-exclusion and limit setting tools have proven to be efficient in tackling problem gaming behaviours, they have their own limitations. Short-term exclusions often fall short, and for some players, the return to gaming triggers a rebound—playing harder after the pause. Emotional fallout like isolation and deprivation can make things worse, especially in the absence of ongoing psychological support. Further, its lack of flexibility makes it harder to follow as a sustainable practice. Though more flexible, limit-setting tools come with their own share of cracks. Users can tweak or bypass them, especially when driven by compulsive habits or the urge to chase rewards. Overly strict systems may even backfire, pushing players toward alternative platforms or anonymous accounts. Further, the success of these tools is also dependent on the intrinsic behaviour of players and external factors such as social media exposure and peer pressure. 

Thus, these tools need to be accompanied by targeted and adaptable measures, taking into consideration psychological and external factors affecting gaming behaviour, and also the creation of support systems for the sustenance of safe gaming habits. However, with the knowledge that these tools are effective in addressing problem gaming behaviours, regulators, gaming companies and civil society must take note and ensure that these options are available to all gamers. More importantly, generating awareness amongst users about the value these tools might add to their gaming experience will have a significant impact. 

To sustain the momentum of India’s booming gaming industry, it is essential to balance growth with user well-being. As the sector evolves, so must the safeguards that accompany it. Responsible gaming tools like self-exclusion and limit-setting are not just optional add-ons, they are evidence-backed solutions that empower players to make informed choices. Ultimately, the onus of responsible play rests significantly with the players themselves, who must take active steps to use these tools wisely. Through collaboration among industry, government and users themselves, and greater awareness and accessibility of such features, India can foster a gaming ecosystem that not only rides high on technological innovation but also builds consumer trust and takes accountability. Only then can the promise of online gaming truly be fulfilled: for players, platforms, and the future of the nation. 

Views expressed in the article are the personal opinion of the authors.