Sports
How “Truth or Putt” is Rewriting the Rules of Sports Media
The PGA TOUR’s pivot to digital-first content production is no longer a gamble—it’s a strategic bet on the future of sports media. With its latest venture, Truth or Putt, a collaboration with ATTN: and Dunkin’, PGA TOUR Studios has crafted a blueprint for merging viral social trends with traditional sports storytelling. This show isn’t just entertainment; it’s a masterclass in leveraging Gen Z’s content preferences to diversify revenue streams and secure a seat at the table of the $150 billion digital media market. Here’s why investors should take note.
The Rise of “Truth or Putt”: Short-Form Gold
Truth or Putt embodies the “fast, fearless, and built for the feed” ethos needed to captivate younger audiences. Each episode blends high-stakes putting challenges—think “three-putt the 10-foot shot or answer a personal question”—with candid interviews. The format is inherently shareable: failed putts lead to awkward confessions, while viral-worthy trick shots (e.g., sinking a ball into a Dunkin’ coffee cup) create bite-sized clips perfect for TikTok and Instagram Reels.
The series’ distribution strategy is equally shrewd. By fragmenting content across platforms—long-form interviews on YouTube, FAST channels, and short-form snippets on TikTok—PGA TOUR Studios ensures maximum reach. This approach mirrors the success of Our Great National Parks, which leveraged similar cross-platform tactics to attract 10 million+ viewers in its first season.
Why It Works: Data-Driven Dominance
The PGA TOUR’s investment in analytics isn’t confined to tracking strokes gained; it’s now central to content creation. Here’s how Truth or Putt aligns with proven strategies:
– Platform Optimization: 70% of TikTok users are under 30, and PGA’s short-form clips target this demographic directly.
– Brand Synergy: Dunkin’s co-branded campaigns (e.g., limited-edition merchandise) convert viewers into customers, creating dual revenue streams from ad sales and retail partnerships.
– Player-Centric Storytelling: Highlighting personalities like Max Homa’s sarcastic humor amplifies organic reach—players’ social followings act as free promotional channels.
The Investment Case: Diversification Meets Growth
For investors, the value proposition is clear: PGA TOUR Studios is transitioning from a golf-centric media entity to a digital content powerhouse. Key catalysts include:
1. Revenue Diversification: Truth or Putt reduces reliance on traditional TV rights fees. Ad revenue from FAST channels and social platforms, plus Dunkin’s co-branded deals, create scalable income streams.
2. Audience Expansion: Golf’s Gen Z viewership has surged by 40% since 2020, per Nielsen. Shows like Truth or Putt accelerate this trend, broadening the PGA’s fanbase and appeal to advertisers.
3. Production Efficiency: The new PGA TOUR Studios facility, opening in 2025, enables high-quality, cost-effective content creation—a moat against competitors scrambling to replicate this model.
Risks and Mitigations
Critics may argue that short-form content’s shelf life is fleeting, but PGA’s strategy mitigates this:
– Evergreen Content: Interviews and highlight reels can be repurposed across platforms for months.
– Brand Loyalty: Dunkin’s multi-year partnership ensures steady revenue even if individual shows fade.
Conclusion: A Hole-in-One for Investors
PGA TOUR Studios’ shift to viral-native content isn’t just a trend—it’s a strategic realignment for the digital age. With Truth or Putt setting the standard for engaging younger audiences while monetizing through ads, partnerships, and merchandise, the company is primed to outpace rivals in sports media. For investors, this is a rare opportunity to back a content innovator with a proven track record in analytics and a pipeline of high-potential projects.
In a sector where 70% of Gen Z consumes media via social platforms, PGA’s bet on “built for the feed” storytelling isn’t just smart—it’s essential. The putter is in the hands of the right team.
Sports
Catie Riley – Assistant Track & Field Distance Coach – Men’s Track and Field (Sprints, Hurdles, Jumps) Coaches
Catie Riley ’21 joined the Colby Track & Field coaching staff as an Assistant Coach to start the 2021-22 academic year.
“Colby is extremely excited to keep Catie in Waterville so soon after graduation,” said Head Cross Country Coach Jared Beers ’01. “Catie had so much positive impact in the team as a student athlete, I cannot wait for her to build upon that as a coach.”
During her four years at Colby, Riley competed for the Cross Country and Track & Field teams. In Cross Country she posted a personal best of 23:44 for the 6000m and finished as one of the team’s top-five runners in her junior and senior years. In Track & Field, she focused on the 5000m (personal best 18:53), the 3000m (11:04), and the 3000m steeplechase (12:29).
“I feel so lucky to be able to come back to Colby as an assistant coach,” said Riley. “During my time as a student, Colby quickly became my second home and the team was like family to me. I feel so grateful to have this chance to further explore my passion for running and give back to this amazing program. The pandemic has made this opportunity all the more special as I get to spend one more year with my former teammates and coaches, cheering them on and supporting them. Everyone was extremely dedicated to training this past year and I am looking forward to seeing that hard work pay off in the upcoming season.”
Riley graduated with a double major in Biology and Government. Beyond Colby, she connected with the greater Waterville community by volunteering in the Emergency Department at MaineGeneral Hospital and working with the Maine Chapter of the Alzheimer’s Association.
Sports
Watch: 2025 Women’s Volleyball Season Recap
CAMBRIDGE, Mass. – Harvard women’s volleyball finished the 2025 season with an overall record 7-15, including going 6-8 in Ivy League play.
The Crimson opened the season with a competitive nonconference slate and concluded it with a dominant 3-0 win over Stonehill. The victory over the Skyhawks propelled Harvard into the Ivy League slate as it won two of the first three contests, defeating Dartmouth and Columbia in three sets.
Harvard concluded its season in a similar fashion, recording two strong victories in the final three matches. First, Harvard sent its seniors out a top, defeating Brown 3-0 in the last game at the Malkin Athletic Center. The Crimson then closed out the year with a five-set thriller over the Penn Quakers in Philadelphia.
Two Crimson student-athletes received All-Ivy honors following strong seasons on the court. For the second year in a row Ryleigh Patterson received honorable mention All-Ivy honors. Despite missing six matches in the middle of the season, Patterson made her mark with 113 kills, 56 blocks, and nine aces. Sofia Rossi joined as another honorable mention All-Ivy honoree as she paced the Crimson’s offense with 238 kills in her first season. The standout first-year also tallied 74 aces, 28 blocks, and 15 aces.
At the conclusion of the 2025 season Harvard says goodbye to three seniors that have left their mark on the Crimson. Brynne Faltinsky, Peyton Hollis, and Hannah Nguyen made tremendous impacts on and off the court during their four years in Cambridge. The senior trio was instrumental in 37 victories and a 2023 trip to the Ivy League Tournament.
Although the loss of the seniors will be felt, Harvard is poised for a strong season in 2026 as it returns the core of its lineup. The Crimson will welcome back four of its top five attackers and its top four attackers from this past season. Included in its returners will be three first-year’s from a season ago who all appeared and made noticeable contributions in each match.
Sports
VOLLEYBALL ADDS TRANSFER TO SPRING ROSTER
Labucka will transfer to SDSU after two seasons at Florida Southwestern State College, where she made two NJCAA national championship game appearances with the Buccaneers. The Bucs won the national title in 2024 and were the runner-up team in 2025. Labucka also helped FSW to multiple district championships and a state title during her time with the Buccaneers. Prior to her stint at FSW, Labucka spent one season at Middle Tennessee State, where she did not appear in any matches.
At home in Poland, Labucka was a member of the U16 Polish National Team. She also finished in the top-three at the Cadets Polish National Championship in three straight seasons from 2019-2021.
Labucka plans to major in entrepreneurship at SDSU.
-GoJacks.com-
Sports
Track & Field Elite Prospect Camp Set for Jan. 11
SAINT PETER, Minn. – The Gustavus Track & Field Elite Prospect Camp is set for Jan. 11 at Lund Center. The camp is available for high school juniors and seniors who are looking to gain exposure and are wanting to compete at the collegiate level.
Itinerary:
12:15 p.m. Check-in
12:45 p.m. Warm-up
1:00 p.m. Session I (hurdles, long jump/triple jump, pole vault, discus)
12:00-2:00 p.m. Time available to meet with an admissions counselor (parents and/or participants)
2:45 p.m. Break or warm-up
3:00 p.m. Session II (sprints, high jump, shot put)
5:00 p.m. Conclusion/Dinner with the team (parents dinner with coaches)
$50 to do one session or $65 to do an event in each session. More details will come after registration and as it gets closer to the camp date.
Included:
Elite prospect camp t-shirt
Dinner
Video analysis, individualized coaching and instruction
Campus tour and a meeting with an admissions counselor are available
Session I (1:00pm): Hurdles, Long Jump/Triple Jump, Pole Vault, Discus
Session II (3:00am): Sprints, High Jump, Shot Put
Sports
Wisconsin volleyball’s Maile Chan decides to enter transfer portal
Dec. 19, 2025, 8:28 p.m. CT
- Wisconsin volleyball player Maile Chan announced she is entering the transfer portal.
- Chan is the third Wisconsin player to enter the portal following the Badgers’ Final Four loss.
- Chan’s departure, along with Aniya Warren’s, leaves the team with limited depth at the libero position.
Another Wisconsin volleyball player is headed to the transfer portal.
Maile Chan has decided to enter the transfer portal, the sophomore libero/defensive specialist announced on Instagram on Dec. 19.
“I’ll hold these memories and girls in the deepest part of my heart,” Chan said in her Instagram post thanking Wisconsin fans and staff and announcing her decision. “I love you guys more than words can say.”

Chan appeared in 21 sets for the Badgers as a sophomore in 2025 after appearing in 17 sets as a freshman in 2024. She had 20 career digs and often subbed in to serve.
Her announcement shortly follows portal announcements by setter Addy Horner and fellow libero/defensive specialist Aniya Warren. All three come on the first day after Wisconsin’s season-ending Final Four loss to Kentucky.
Chan and Warren’s departures leave the Badgers particularly thin at libero. The only libero with eligibility remaining in 2026 is Kristen Simon, who started as a freshman in 2025. UW’s four-person 2026 recruiting class included two outside hitters and two middle blockers.
“I can’t. Love you so much,” said Charlie Fuerbringer, one of the team’s 2025 captains, in a comment on Chan’s Instagram post. “I don’t wanna be without you guys.”
The volleyball transfer portal window will be open through Jan. 5.

Sports
Kain Wright signs with Ashland University Track and Field
PHOTOS Bluffton Icon / CLICK to enlarge and view at your own pace
By Paula Pyzik Scott
Bluffton High School senior Kain Wright has signed a National Letter of Intent with Ashland University Track and Field. Wright plans to major in actuarial science.
Kain is the son of Kerris and Krista Wright and is an active member of Emmanuel Church in Columbus Grove.
The ceremonial signing took place on Friday, December 19 at the BHS gym with family, friends and teammates on hand.
In track and field at Bluffton, Wright qualified for the Division II State Meet in the 4×200 relay and finished 3rd in the state in the 400 meters with a time of 48.30 seconds.
In football, Kain earned All-NWC honors and Second Team All–Northwest Ohio as a receiver. He is also a member of the Varsity Basketball team.
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