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How Young Adults Shape The Future Of Work Through NIL And Branding

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How Young Adults Shape The Future Of Work Through NIL And Branding

It is easy to think that building a personal brand is something that happens after you graduate, land your first job, or start a company. But today, thanks to a major shift in business and culture, many young adults are getting a head start before they even leave high school. NIL, short for Name, Image, and Likeness, is opening the door for students to turn their talents and personal brands into real businesses long before they officially enter the workforce. This early shift is starting to reshape the future of work in ways few people expected.

What NIL Actually Means And Why It Matters For The Future Of Work

Through NIL opportunities, young athletes and students can sign contracts with brands, create merchandise, run social media promotions, and get paid for appearances. Before 2021, college athletes in the United States were not allowed to profit from their fame. They could not accept endorsement deals, appear in commercials, or even sell their own autograph. Those restrictions have changed, opening new career paths much earlier than ever before.

How NIL Deals Are Opening Future Of Work Career Paths

NIL deals come in many forms. Some athletes sign endorsement contracts with sportswear companies, energy drinks, or local businesses. Others create their own clothing lines, launch YouTube channels, or license their personal brand to video games and advertising campaigns.

A high school quarterback with a large social media following might be approached by a car dealership to appear in a local ad campaign. A gymnast might partner with a sports nutrition brand. Even lesser-known athletes with strong personal brands can monetize their image through social media sponsorships, training camps, and merchandise sales.

The Shedeur Sanders Story: How NIL Is Changing Financial Futures Of Work

One high-profile example is Shedeur Sanders. As the son of NFL Hall of Famer Deion Sanders and the starting quarterback at the University of Colorado, Shedeur capitalized on NIL opportunities early.

During college, he landed endorsement deals with major brands like Nike, Beats by Dre, and Gatorade. His NIL earnings were estimated at around $6.5 million. Even though early projections suggested he could be a first-round NFL draft pick, he was selected much later, going in the fifth round to the Cleveland Browns with a rookie contract valued around $4.6 million over four years. His NIL income almost matched what he would make across multiple years in the NFL, showing how powerful brand building can be even before traditional employment begins.

Beyond Sports: NIL And The Future of Work Opportunity

While sports drive much of the NIL conversation, personal branding is opening doors far beyond athletics.

Take Morgan Young, for example. She started posting career advice content on LinkedIn while she was still a teenager. By 18, she had built a significant following, speaking at events and collaborating with companies. Instead of relying solely on content creation, Morgan continued her education in Computer Science and Engineering, blending her brand skills with a traditional career path. Learning to manage a personal brand early is helping young adults like Morgan expand their career options long before they reach the traditional workforce.

Why Personal Branding Is Shaping The Future Of Work

NIL and personal branding are reshaping what career paths look like for an entire generation.

In the past, you went to school, got a degree, found a job, and maybe climbed the ladder. Now, brand building, entrepreneurship, and digital influence are viable career skills even for teenagers. Marketing, public relations, consulting, entertainment, and even tech companies value people who know how to grow an audience, handle contracts, and build trust online.

Companies that are paying attention to these trends are already adjusting how they scout talent. It is no longer just about a resume. It is about visibility, reputation, and the ability to manage a personal brand with professionalism. Deloitte, for example, hired Lara Sophie Bothur as their first full-time corporate influencer after seeing the impact of her online presence. Bothur built a following of more than 360,000 LinkedIn followers by sharing insights on technology, innovation, and workplace culture, generating hundreds of millions of impressions a year.

The New Future Of Work Skills Young Adults Are Learning Through NIL

Young adults are learning skills that go far beyond athletic performance. Some of the most important lessons from NIL include:

  • Negotiation and Contracts
  • Financial Management and Taxes
  • Marketing, Branding, and Audience Engagement
  • Legal Awareness and Compliance

In many ways, these students are getting a crash course in running a small business. Those who navigate these opportunities early are developing a professional edge that carries into industries well beyond sports.

Challenges Young Adults Face With NIL Future Of Work Opportunities

While NIL opens doors, it also brings challenges. Managing brand deals, taxes, and public image is a big responsibility for teenagers still balancing school and life. Without good advice, young brand builders can easily make mistakes. Signing bad contracts, mismanaging earnings, or facing legal troubles are real risks. Families and students often need help from trusted advisors, attorneys, and financial planners to handle the complexity. There is also the issue of burnout. Managing a business presence at such a young age takes a real toll if not handled carefully.

What This Means For Career Opportunities In The Future

As more young adults step into entrepreneurship through NIL and brand building, it is changing what early career development looks like. Some students will arrive at college already managing audiences and partnerships. Others will have developed professional networks and financial stability earlier than most of their peers.

Even students who do not stay in sports or content creation benefit from these skills. Building a brand, negotiating contracts, and managing business relationships are experiences that transfer across almost every industry.

Final Thoughts On The Future Of Work

NIL and personal branding are pushing a generation to think differently about careers, influence, and entrepreneurship. Young adults who understand how to manage early opportunities well can build momentum that carries them far beyond traditional career paths. The future of work will belong to those who know how to build relationships, manage their image, and create new opportunities before they even get their first job.

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Mario Cristobal, Dan Lanning, Manny Diaz the coaching faces of CFP

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Updated Jan. 2, 2026, 9:00 a.m. ET

MIAMI GARDENS — At long last, perhaps all sides of Miami’s messy 2021 coaching divorce have finally found validation for their new beginnings.

As Oregon football head coach Dan Lanning stood astride the champions’ stage at Hard Rock Stadium on New Year’s Day to bask in a historic Orange Bowl shutout of Texas Tech, he did so a redemptive standard-bearer of college football’s millennial generation of head coaches.



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The Price of the Transfer Portal: What Happens to an NIL Deal When a Student-Athlete Transfers? | Arnall Golden Gregory LLP

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Key Takeaways

  • NIL agreements may carry enforceable exit costs despite transfer rights. The University of Georgia Athletic Association’s action against former linebacker Damon Wilson II shows that NIL contracts may impose liquidated damages when student-athletes transfer, even though NCAA rules permit mobility.
  • Liquidated damages clauses are becoming a central NIL risk factor. UGAA’s demand for approximately $390,000 emphasizes how termination provisions tied to transfer, withdrawal from a team, or unenrollment can expose student-athletes to substantial financial liability.
  • Athletes and advisors must reassess transfer and contract strategy. As NIL enforcement increases, student-athletes should carefully evaluate timing, dispute-resolution terms, and potential exit costs, as well as negotiate protections that preserve transfer flexibility before entering NIL agreements.

The University of Georgia Athletic Association (“UGAA”) is drawing a line in the sand: contracts between athletic departments and student-athletes are binding and enforceable, even when players exercise their right to transfer. This move could set a powerful precedent for how NIL agreements are enforced across college sports.

UGAA v. Wilson

UGAA recently filed an Application to Compel Arbitration against former linebacker Damon Wilson II in the Superior Court of Athens-Clarke County. In its Application, UGAA alleges that Wilson breached an agreement between UGAA’s predecessor-in-interest, Classic City Collective, Inc., and Wilson (the “Agreement”) for a license to use Wilson’s name, image, and likeness (“NIL”) in exchange for the payment of fees to Wilson.

Wilson played for UGA during the 2023 and 2024 football seasons. Wilson and Classic City Collective executed the Agreement on December 21, 2024, a few weeks before UGA appeared in the 2024 College Football Playoff. On December 25, 2024, Classic City Collective paid Wilson $30,000 as the first installment under the Agreement. Subsequently, on January 6, 2025, Wilson notified UGA of his intention to enter the NCAA Transfer Portal, and later that month, withdrew from the football team and from the University. Classic City Collective assigned its rights under the Agreement to UGAA.

UGAA alleges that Wilson breached the Agreement when he notified UGAA of his intention to transfer, withdrew from the football team, and withdrew his enrollment at UGA. Under the terms of the Agreement, any one of these actions entitled UGAA to terminate the Agreement and seek liquidated damages equal to all remaining licensing fees. That adds up to $390,000, the remaining fees under the Agreement after the initial payment of $30,000 to Wilson.

Moving Forward

On its face, this case is a straightforward breach‑of‑contract dispute. But beneath the surface, this case could impact NIL deals across collegiate sports — players can move freely, but deals may carry real financial consequences when they do.

Student-athletes at power-conference schools now benefit from three money streams, including school revenue sharing, NIL deals, and scholarships. Although these revenue streams expand student-athletes’ opportunities to monetize their NIL, they concurrently increase exposure to legal liability for breaches of NIL agreements.

Now that UGAA has set this precedent, more cases of this nature will surface. With that forecast in mind, student-athletes and their advisors should weigh the student-athlete’s exposure before entering the transfer portal, factoring in potential exit costs, timing, and dispute-resolution terms embedded in their contracts. Even more, advisors should counsel student-athletes in the negotiations of their NIL agreements to ensure the student-athlete’s interests in freely transferring are protected.



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Michigan State football transfer portal needs: What should MSU target?

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Updated Jan. 2, 2026, 7:23 a.m. ET

The transfer portal isn’t foreign to Pat Fitzgerald, even though the new coach for Michigan State football new coach has been out of the game for a few years.

Sure, the landscape of navigating college football’s mostly unregulated free agency market has exponentially changed since he was fired at Northwestern in 2023. But so has Fitzgerald’s ability to become more active in the portal with the Spartans without getting bogged down by the academic restrictions he had at Northwestern.



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Landing Spots for Top 20 Players

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The 2026 college football transfer portal is officially open and features a boatload of star talent. NIL deals have completely changed the game and turned the portal in to the NCAA’s version of free agency. Offering up game changing talents to the highest bidder.

So where will the best players in the transfer portal land? We look to answer that question with bold predictions for the destinations for the top 20 college football players available starting Jan. 2.

Wayne Knight to Notre Dame

wayne knight
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All-American running back Wayne Knight is one of the elite talents that Sun Belt Conference champion James Madison is losing to the transfer portal this week. While Knight is undersized, the junior is very explosive, and that was proven when he finished sixth in the nation for rushing yards with 1,373 yards.

He is evolving into an elite talent and could be a Heisman contender in 2026 with the right program. That’s why it feels like a perfect fit if he heads to Notre Dame to replace future NFL Draft first-round pick Jeremiyah Love.

Lincoln Keinholz to USF Bulls

Lincoln Kienholz
Samantha Madar/Columbus Dispatch / USA TODAY NETWORK via Imagn Images

Following their devastating loss to Miami in the college football playoffs, backup QB Lincoln Keinholz was the first player to jump ship and leave Ohio State for the transfer portal. And it is understandable why, since he is stuck behind freshman Heisman finalist Julian Sayin.

However, he made Sayin work into the late summer to earn the starting job and has a reputation as a great locker room presence and leader. With offensive coordinator Brian Hartline headed to USF to be their new head coach, it would not be a surprise if Keinholz followed to be the new starting QB.

Sam Leavitt to Florida Gators

transfer portal
Joe Rondone/The Republic / USA TODAY NETWORK via Imagn Images

Entering the 2025 season, Arizona State signal-caller Sam Leavitt was seen as one to watch as he was primed for a big breakout season. However, a season-ending foot injury limited him to just seven games. Nevertheless, the sophomore is very smart with a football, has a good arm, and is strong at processing plays before the snap. Plus, he is also dangerous scrambling or tucking the ball and running.

With former Tulane coach Jon Sumrall taking over at Florida, look for the Gators to make a big splash by landing Leavitt.

Quintrevion Wisner to Baylor Bears

tre wisner
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There has been a stunning mass exodus of Texas running backs into the transfer portal. The most notable of them is Quintrevion Wisner. The junior had a down season in 2025 as hamstring injuries limited him to just nine starts. However, in 2024, he posted 1,067 rushing yards, reeled in 311 passing yards on 44 receptions, and also had six touchdowns from scrimmage.

The Texas native is sure to draw interest from around the country. However, he will probably stay close to home again and will head to Baylor in the transfer portal.

Rocco Becht to Penn State Nittany Lions

rocco becht
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Iowa State veteran Rocco Becht regressed in year four. After posting career highs of 3,505 passing yards, 33 total TDs, and 318 yards on the ground in 2024, his numbers were down for an 8-4 Cyclones team. However, he is tough, gritty, and is good at extending plays.

While he is a little undersized for the position, doesn’t have a big arm, and he has some decision-making issues, he is a very talented player. With his Cyclones now overseeing things at Penn State, don’t be surprised if Becht reunites with Matt Campbell in State College.

Dylan Raiola to LSU Tigers

dylan raiola
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There was a lot of hype surrounding former five-star recruit Dylan Raiola when the hopes of Nebraska’s football program were foisted on his sizable shoulders two years ago. He has an NFL build, arm, and accuracy for the next level. However, he is a classic pocket passer who isn’t very mobile.

Nevertheless, with the right coordinator and QB coach, he has the potential to be a Heisman candidate in his final two seasons. With Lane Kiffin taking over at LSU, they are sure to make a big splash in the transfer portal. Raiola will be that major move.

Isaac Brown to Miami Hurricanes

isaac brown
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Stud Louisville running back Isaac Bown is one of the best RB’s in the latest transfer portal. He was limited to nine games in 2025 and rushed over 60 times less than the previous season because of a lower leg injury suffered in November. However, in 2024, he had a breakthrough season as he rushed for 1,173 yards and 11 touchdowns. His 7.1 yards per carry on 165 rushes was among the best in the entire nation among starting backs.

Considering his Miami roots, don’t be surprised if he heads to the Hurricanes to possibly replace Mark Fletcher Jr.

Drew Mestemaker to Oklahoma State Cowboys

drew mestemaker
Stephen Lew-Imagn Images

North Texas QB Drew Mestemaker had a huge season for the Mean Green in 2025. Leading the nation in passing yards with 4,129. That was over 400 more than the second-place finisher. He was also tied for second with 31 TD passes.

He could arguably be the best QB in the transfer portal. So he will draw a ton of interest. However, the current rumors suggest the Texas native is headed to Oklahoma State to play for new head coach Eric Morris. Who just so happens to be his former coach at North Texas.

Byrum Brown to Auburn Tigers

byrum brown
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South Florida veteran Byrum Brown has a ton of potential if he can get into a program that maximizes his talents after four seasons with the Bulls. This past season, he led the team to a rock-solid 9-4 record. Throwing for 3,158 yards with 28 touchdowns and seven interceptions. But most importantly, he also ran for just over 1,000 yards in 2025.

With his former coach, Alex Golesh, taking over at Auburn, it would make sense if he followed him to be the new Tigers head coach.

Nick Marsh to Ohio State Buckeyes

nick marsh
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Ohio State is sure to lose star receiver Carnell Tate to the NFL Draft after a huge breakout season in 2025. While receiver guru Brian Hartline is leaving the program, the Buckeyes will still hold a lot of appeal to stud receivers in the transfer portal. That is why the school replacing Tate with Michigan State sophomore Nick Marsh makes a ton of sense.

While his stats from his first two years don’t jump off the page, he has great size and potential. It is why he is seen as one of the best receivers in the portal. With Julian Sayin throwing passes to him in 2026, he could have a similar breakout year as Tate.

Cam Coleman to Texas Longhorns

Syndication: The Montgomery Advertiser
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The Texas Longhorns emerged almost immediately as a top suitor for Cam Coleman after reports surfaced that he would enter the transfer portal. With the 6-foot-3 wideout prioritizing both NIL (reportedly a $2 million price tag) and the opportunity to play with a proven quarterback, there are only a few viable landing spots. Arch Manning recently reduced his NIL earnings from the school’s revenue-sharing pool to facilitate Texas bringing in more talent. Coleman will likely wind up in Austin, giving the Longhorns’ offense a true No. 1 wide receiver with both Manning and Coleman able to turn a great year into being top picks in the 2027 NFL Draft.

Related: Cam Coleman Transfer Landing Spots

John Henry Daley Heads to Michigan Wolverines

NCAA Football: Cincinnati at Utah
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Since taking over as the Michigan Wolverines’ coach, Kyle Whittingham has been raiding the state of Utah for talent. After poaching BYU’s Jay Hill to take over as the Wolverines’ defensive coordinator, the duo can now turn their focus to luring elite talent out of the state. John Henry Daley, fresh off earning first-team All-Big 12 honors in 2025, is coming off a breakout year with 17.5 tackles for loss and 11.5 sacks in 11 games. The 6-foot-4 edge rusher would provide Michigan’s defense with a blue-chip pass rusher who could be even more impactful next season with Hill as his play-caller.

Caleb Hawkins Lands with Oklahoma State Cowboys

NCAA Football: North Texas at Army
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The raiding of North Texas will continue by former head coach Eric Morris. In addition to pulling in his former quarterback, Drew Mestemaker, Morris will bring his entire backfield to the Oklahoma State Cowboys’ offense for the 2026 season. Caleb Hawkins, the 6-foot-2 running back, earned first-team American Rookie of the Year honors in 2025 after putting up 1,804 scrimmage yards with 29 total touchdowns as a freshman. He will join the Cowboys’ offense and reunite with Mestemaker and Morris, even as Texas was reportedly focusing on another running back.

Chaz Coleman Returns Home to Ohio State Buckeyes

Syndication: The Columbus Dispatch
Lori Schmidt / Columbus Dispatch / USA TODAY NETWORK via Imagn Images

It is going to be a do-over for the Ohio State Buckeyes. Chaz Coleman starred at Warren G. Harding High School, but the Buckeyes seemed to pass him over, and that is when the Penn State Nittany Lions swooped in. Fortunately for Ryan Day and Matt Patricia, they get to correct their mistake after Coleman entered the college football transfer portal. While he only had 3 tackles for loss and 1 sack as a freshman, the 6-foot-4 edge defender stood out in his opportunities. The Buckeyes will bring him back home, and by 2027, he will be a first-team All-Big Ten edge rusher.

DJ Lagway to the Baylor Bears

Syndication: Gainesville Sun
Alan Youngblood/Gainesville Sun / USA TODAY NETWORK via Imagn Images

No one can fault DJ Lagway for trying to make it work with the Florida Gators, a program that could have positioned him for stardom. Unfortunately for him, things just did not work out. The young quarterback needs a change of scenery and would greatly benefit from going to a school where the expectations are more reasonable. The Baylor Bears offer that, and it would be an opportunity to play for the program his father did years ago. If all goes well, maybe we see a Lagway-led Baylor program in the Big 12 Championship Game next December.

Brendan Sorsby to Texas Tech

NCAA Football: Cincinnati at Texas Christian
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A brutal showing and exit in the College Football Playoff will likely push the Texas Tech Red Raiders to be even more aggressive in the portal for a top quarterback. While Cincinnati signal-caller Brendan Sorsby might not be on that Sam Leavitt tier of passers, he is not too far behind. Across his time at Indiana and Cincinnati, he has posted a 42–10 TD–INT line with an impressive passing touchdown rate, and he has rushed for over 1,300 yards and 22 touchdowns in his career. He is the caliber of dual-threat quarterback who can truly elevate the Red Raiders’ offense next season.

Read More: Staggering Cost Expected to Land Top QBs in College Football Transfer Portal

Rasheem Biles Joins Ohio State

NCAA Football: Syracuse at Pittsburgh
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Yes, after losing in the College Football Playoff, we expect the Buckeyes to go all-out in the transfer portal. It also helps that one of the top defenders available, All-ACC linebacker Rasheem Biles, is an Ohio native who reportedly has real interest in playing for the Buckeyes. We anticipate that Ohio State will come out of January with several top defenders, bringing both Coleman and Biles back home.

Mateen Ibirogba Heads to Oregon

NCAA Football: Wake Forest at Duke
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The Oregon Ducks’ defense is about to lose a lot of talent to the 2026 NFL Draft, including projected first-round pick A’Mauri Washington. Dan Lanning’s program has done an excellent job in recent seasons at getting defensive tackles to the pros, which is just another selling point they can offer to Mateen Ibirogba. Coming off a season where he was one of the most disruptive interior defensive linemen in the ACC, the 6-foot-4 standout can step in and become an integral part of Oregon’s defensive success next season.

Omarion Miller Heads West to USC Trojans

NCAA Football: Wyoming at Colorado
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With Makai Lemon poised to be a top-20 pick in the 2026 NFL Draft, Lincoln Riley and the USC Trojans need to find a new No. 1 receiver. Cam Coleman would be great, but there are enough needs on the Trojans’ roster that it would probably be wise to spread the money around a bit more. Consequently, USC goes one tier down among the available receivers in the portal and will land Omarion Miller. He earned second-team All-Big 12 honors this past season, averaging an eye-popping 18 yards per reception with 808 receiving yards and 8 touchdowns. He will have a much better quarterback at USC, and functioning as the No. 1 wideout in the Trojans’ offense could propel him to becoming a top-50 pick next year.

Carius Curne to Ole Miss

NCAA Football: Louisiana State at Mississippi
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With the money saved by not engaging in a bidding war for Lane Kiffin, the Ole Miss Rebels should remain major players in the college football transfer portal. We also suspect that with the hiring of Frank Wilson, the former interim coach at LSU, the Rebels’ new running backs coach will pull some of the elite talent out of Louisiana. Offensive lineman Carius Curne will likely turn down an opportunity to return home to Arkansas, instead taking a rewarding NIL deal to start on the Rebels’ offensive line next season.

After earning his journalism degree in 2017, Jason Burgos served as a contributor to several sites, including MMA Sucka … More about Jason Burgos



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Sugar Bowl Highlights: Ole Miss Knocks Off Georgia in CFP Sugar Bowl Thriller

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Live Coverage for this has ended

12:25a ET

Georgia with a much-needed answer

11:45p ET

Ole Miss hits go-ahead field goal

11:09p ET

Ole Miss recaptures 3-point lead

11:07p ET

Ole Miss’ discipline leads to TD

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Georgia’s fake punt keeps drive alive

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Georgia returns fumble for a touchdown

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Kewan Lacy finds the end zone

9:18p ET

Gunner Stockton scores another rushing TD

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Georgia captures lead with first touchdown of the Sugar Bowl

9:07p ET

Ole Miss answers quickly

8:59p ET

Ole Miss kicker tops his own record

8:37p ET

Record-setting FG gives Ole Miss lead

Live Coverage for this began on 12:30a ET



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Dengler Domain: College Football | News, Sports, Jobs

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Sean Dengler.

College football is a mess. Talent is not worse, but something about the game feels off with where the sport is heading. The façade of being on scholarship was all which mattered did not make sense in comparison to when coaches started making lucrative salaries and athletic conferences began signing rich media rights deals. Being compensated for their time made sense, but the way they are being paid feels like the Wild West. With schools bidding on players, other athletes sitting out mid-season to transfer to a new team the next season, and athletes feeling like mercenaries, hopping from one team to the next.

NIL was supposed to have the athletes starring in a local car dealership advertisement. What has happened from the fan’s perspective is it feels like it has become easier to buy the best team. Using merit to succeed has fallen to the wayside while money solves the problems. This has left an unregulated, gross feeling hovering above college football. Change needs to come where athletes are paid their worth, but they also do not feel like mercenaries. The bond between players and fans from building a program instead of buying one is falling to the wayside.

The loss of regionalism in athletic conferences has also created friction. The Big Ten and the SEC started this trouble, but the ACC and Big 12 have also pushed to reach coast to coast while destroying a historic conference, PAC-12, in the process. If our grandparents’ generation found out the Hawkeyes were playing at Rutgers, and the Cyclones were playing at the University of Central Florida, they would roll over in their grave twofold.

This loss of regionalism and the mercenary aspect show the fractures Americans see in their society. Like the rest of society, and what has changed from the past is capital is king. College football has become about the bottom line. Athletes are quick to change their situation if met with a tiny bit of friction while universities sell out their fanbases to join conferences which make zero regional or numerical sense.

“Not falling behind” is the excuse given for why these decisions are being made. Change must happen because it is a different world. Society has seen this type of comment before in other parts of society. When it comes to agriculture, it was “go big or go home.” This has led to rural towns hollowing out, medical clinics closing, and churches and schools consolidating. This has all come in the name of “change was needed.” The only ones benefiting from the change are those hoarding the capital at the expense of the loss of the collectiveness everyone else enjoys from college football.

College football is also following the rest of the American economy where it forms a free market ensuring fair competition, minus athletes getting paid but this would work under the right conditions, to where a lot of markets like college football are less regulated and the one with the most capital has the best chance at succeeding. Whether having college football like this be the best for society does not matter because this is how the “market” is supposed to be. The big get bigger, the smaller get smaller, and those in the middle continue to hollow out.

Whether college sports, agriculture, or other parts of society, this is the current path. Until Americans decide to make markets about fair competition and not one decided by the few at the top, this problem will keep existing throughout society. The mess college football is in is a symptom of this bigger problem. To change, we all will need to fight for a better, more fair American society.

Sean Dengler is a writer, comedian, now-retired beginning farmer, and host of the Pandaring Talk podcast who grew up on a farm between Traer and Dysart. You can reach him at sean.h.dengler@gmail.com.





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