Technology
Hrvatski Telekom Showcases MultiSIM Service at Zagreb Gym Rave
With energizing DJ beats, a spectacular light show, and a club-like atmosphere, Hrvatski Telekom has transformed Zagreb into the stage for the first Gym Rave in Croatia. It was an event combining music, technology, and fitness in a way previously experienced only in metropolises such as Berlin, London, New York, and Los Angeles.
More than 200 participants trained, danced and competed in six dynamic fitness challenges at THE Fitness and Padel Hall. The most successful won valuable prizes, including the latest Apple Watch S10. Gym Rave is a new global trend that brings the energy of a night out into the fitness world, creating a motivating environment where you can work out to music and light effects.
One of the technological highlights that evening was a holographic demonstration of the Apple Watch S10’s features, which participants used to track their progress during the challenges. The event also showcased Hrvatski Telekom’s MultiSIM service, which connects a smartphone and smartwatch using the same number, providing an ideal solution for an active lifestyle and complete freedom of movement without the need to carry a phone.
Branka Bajt, Director, Brand Sector, Hrvatski Telekom
Gym Rave is an excellent example of how, for the first time in Croatia, we’re combining technology, an active lifestyle, and community into an experience that resonates with young people. Through events like this, we’re putting cutting-edge technology in the service of sports, entertainment, and connection, digital and physical alike. With the MultiSIM service and Apple Watch, smart technology becomes an ally in everyday life. It helps us stay present, active, and connected without anything slowing us down or distracting us. For Generation Z, who see fitness as a way of life rather than something they must do, it’s important that we create content and events that are relatable, meaningful, and inspiring.