One of the top salespeople at Gallagher is a former pro rugby player.

Nathan Hines, who played internationally for Scotland in the early aughts, joined Gallagher as business development director for its rugby clients in 2020, translating his leadership skills from pitch to pitchdeck, according to Gallagher CMO Chris Mead. The insurance brand is betting Hines isn’t the only athlete who can thrive in the corporate world—with a little bit of help, of course.

“You can’t just sell to a client tomorrow,” Mead told Marketing Brew. “It’s no different than you can’t hit a 98-mile-an-hour fastball or shoot a 3-point shot in one day. They’ve got that training. They just need some professional structure.”

The insurance broker, which represents a range of clients, including many sports teams, venues, and athletes, has taken a somewhat unorthodox approach to the sports sponsorship world since it began pushing into marketing around eight years ago.

Gallagher sponsors several of its sports clients that it buys insurance for, ranging from regional to international deals, and unlike a more typical buy that could focus on naming rights or jersey patches, the brand is focused on building out experiences for potential customers. Recently, it’s also expanded into serving athletes, like through an internship program for active players who might end up following in Hines’s footsteps.

Go your own way

For many brands that ink sports deals, boosting brand awareness by tapping into large, engaged audiences is key. But Mead says Gallagher didn’t get into the sports sponsorship game for name recognition. “It was much more community-based,” he said.

One of the company’s earliest partnerships was with Wrigley Field, home of the Chicago Cubs. Outside the stadium sits Gallagher Way; the space is open to ticket holders on game days, and also hosts broader community events like concerts, movie nights, and fitness classes. Similarly, Gallagher Square at Petco Park in San Diego offers a playground, dog park, and pickleball courts even when the Padres aren’t playing. With the Houston Astros, Gallagher serves as the presenting partner of the team’s Astros Foundation Volunteer Corps.

“It’s about the community and…these experiences that people can go to,” Mead said. “Where are the fans when they’re not staring at that one sign that someone has in right field? They’re interfacing within community events that we like to have our name attached to.”

The company’s sports partnerships extend beyond baseball, spanning football, soccer, basketball, golf, hockey, rugby, IndyCar, and the Special Olympics. Properties like World Rugby and the Special Olympics help give Gallagher global reach across men’s and women’s sports, while team partnerships add a local component, Mead said. In addition to evaluating those opportunities based on the potential for community activation, he said his team also seeks to sponsor properties for which Gallagher already serves as the risk manager.

Suit up

One of Gallagher’s earliest sports partnerships was with Premiership Rugby, the English pro rugby league for which Gallagher is the presenting partner. It was through conversations with those players that the idea for the Gallagher Partnership Internship Program was born, Mead said.

“It started with injured rugby players,” he said. “They blow out their shoulder, and sometimes they don’t have a plan. Sometimes they have a really great plan, and things just happen sooner than they thought, or they’re approaching retirement, and they’ve got all the skills we all want—leadership skills, teamwork skills.”

Since Gallagher already had a large internship program, it was just a matter of fitting athletes into that framework, Mead said. Last year, the company introduced a pilot program of the athlete internship with a handful of players from the Atlanta Falcons in the NFL, and this year extended it to include several players from the Chicago Stars in the NWSL. Mead said the plan is to eventually expand the program to the Special Olympics, too.

While the Gallagher team works to build out the internship program to include more athletes, it’s also focused on continuing to grow the company’s presence across the sports ecosystem, particularly right where it started: in rugby. Earlier this month, Gallagher announced a partnership with New Zealand Rugby, and given that the Women’s Rugby World Cup takes place this summer, women’s rugby is of particular interest as another potential growth area, Mead said.

“We’re on a pretty good clip, but I think I can see it continuing to grow, signing new teams and new leagues to partnerships,” he said.

AURORA, Colo. — The Children’s Hospital Colorado is not just a place for medical treatment; it has become a hub of innovation, particularly through its Gaming Technology Department. Established with the mission of making hospital visits less daunting for children, the program has grown to harness the power of virtual reality (VR) and other gaming technologies to enhance the healthcare experience.

In the vibrant, fun-filled Gaming Tech Department, Abe Homer, the gaming technology supervisor, remembers the early stages of the department. “I started here about six and a half years ago, and I was one of five people total in the whole world doing this kind of work,” he said. Today, gaming technology in the hospital setting is catching on. “It’s growing exponentially across the world, and I can only see it growing further and further,” Homer said.

A cornerstone of their approach is VR technology. In its usage, children like Jackson, who requires monthly IV transfusions, can immerse themselves in engaging virtual experiences that help distract them from pain. “When you do VR, your brain is actually incapable of feeling the same amount of pain signals in VR than it is outside of VR,” Homer said. This phenomenon allows the team to utilize VR as a non-pharmacological alternative that can sometimes rival traditional opioids without the associated side effects.

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Children’s Hospital Colorado stands out as one of only two hospitals creating its own custom VR games to address specific medical needs, including physical therapy and mindfulness.

The Gaming Tech Department doesn’t just focus on developing therapies; it also serves as an engaging space for young patients. “When kids come in, they are almost immediately drawn to printers. They look cool,” said Austin Harvey, a gaming specialist in the department. “They do love just watching how it’s built.” The space features 3D printers, video game consoles, and even a music studio. This environment is crafted to inspire creativity and curiosity among children who might not have access to such things at home.

“This place is where kids can kind of feel like they’re not in the hospital anymore,” Homer said. Kids can enjoy games, crafts, and other activities that allow them to express themselves and take a break from their medical treatments. “We wanted to create a space where kids could come in as a patient and leave as a designer, an engineer, an artist,” he added.

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The department’s commitment extends beyond mere play. It also aims to build skills and knowledge. “We can teach kiddos basic engineering skills,” said Kevin MacFarlane, a gaming and technology specialist. MacFarlane says that this approach not only helps therapy but could also inspire future careers in technology and engineering.

As the department continues to evolve, Homer says it’s important to continue to evolve the work being done at Children’s Hospital Colorado. “We can kind of bridge the gap, the philosophical gap between, yes, it’s a game, but it’s a therapeutic application,” he said.

At Children’s Hospital Colorado, the Gaming Technology Department is not just changing how children engage with their medical care; it is redefining the pediatric healthcare experience altogether.

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Denver7’s Colin Riley is a multimedia journalist who tells stories impacting all of Colorado’s communities, but specializes in reporting on transportation and our state’s senior population. If you’d like to get in touch with Colin, fill out the form below to send him an email.

Stack Sports CEO Jeff Young (left) and Michael Doernberg, CEO of PlayMetrics [Photos: LinkedIn/PlayMetrics]

Plano-based global sports tech provider Stack Sports and North Carolina-based PlayMetrics, a provider of operations management software for youth sports organizations, have merged, creating what the companies call “a best-in-class platform in the sports management technology ecosystem.”

The merger unites two highly complementary brands, augmenting PlayMetrics’ modern technology platform with the scale, reach, and capabilities of Stack Sports “to better serve the evolving needs of sports organizations worldwide,” the companies said. Financial terms of the merger were not disclosed.

San Francisco private equity firm Genstar Capital supported the merger and will be the majority owner of the combined company. As part of the deal, Genstar acquired PlayMetrics from Frisco-based Blue Star Innovation Partners, which had been the company’s lead investor since 2023.

Playmetrics CEO Michael Doernberg will lead the combined organization as CEO, and Stack Sports CEO Jeff Young will transition to a strategic role as advisor to the board of directors.

“This merger marks an exciting new chapter for the sports technology industry,” Young said in a statement. “We have long admired the PlayMetrics brand, and by combining our strengths, we will accelerate the speed at which new products are released, customer service is delivered, and industry relationships are forged.”

Software to manage sports

PlayMetrics said it helps customers streamline and modernize every facet of their operations, serving over 2,700 youth sports organizations across a variety of sports.

“Sports organizations are increasingly seeking a single, cohesive platform to manage their daily operations and complex business needs,” Doernberg said. “PlayMetrics has been transformational in delivering a one-stop solution for members, coaches, directors, and administrators. By joining forces with Stack Sports, we further enhance our ability to serve our customers with innovative, reliable, and intuitive software.”

Following a successful expansion beyond its flagship club operating system into governing bodies, leagues, and tournaments—including the acquisition of Crossbar in 2023—PlayMetrics has experienced what it said are unprecedented levels of growth and customer retention over the last few years.

“We’re incredibly proud of what the PlayMetrics team has accomplished under Mike’s visionary leadership,” Dan Wechsler, CEO of Dallas-based Blue Star Innovation Partners, said in a statement. “Together, we transformed PlayMetrics from a promising software platform into a market leader in sports management technology, delivering significant value for our investors and customers. Mike and his team’s dedication to innovation and customer success were key drivers, and we wish them all the best as they embark on their next chapter.”

Stack Sports is a global technology leader in SaaS platform offerings for the sports industry. Founded in 2016, it serves over 50 million users in 35 countries through its SaaS platform offerings serving customers like the U.S. Soccer Federation, Little League Baseball, and USA Lacrosse.

Looking for the best fitness tracker in 2025? With so many new fitness trackers hitting the market, finding the right one can feel overwhelming. The good news is, today’s fitness trackers go way beyond just counting steps. They monitor your heart rate, track your sleep, log your workouts, and even help keep you motivated with goal reminders.

Whether you’re aiming to get healthier, improve your workouts, or simply want to keep a closer eye on your daily activity, the best fitness tracker can make a real difference in your routine.

Plus, a fitness tracker also makes a great present for Father’s Day, birthdays, or even an early Christmas surprise—perfect for anyone looking to kickstart a healthier lifestyle. In this guide, we’ll break down the top fitness trackers for every budget and need, so you can find the perfect match for yourself or someone you care about.

Quick Overview for the Best Fitness Tracker (2025)

Editor’s Choice

Best Budget

Best for iPhone users

Best for fitness enthusiasts

Best hybrid tracker

Fitbit Charge 6

Editor’s Choice

Display: 1.04-inch AMOLED | Battery Life: Up to 7 days | Weight: 30g | Water Resistance: 5ATM | Heart Rate Sensor: ECG, EDA | GPS: Built-in (can use phone) | Compatibility: iOS, Android | Price: $159.99 MSRP

When it comes to finding the best fitness tracker, the Fitbit Charge 6 is often at the top of the conversation. Especially for those who want something light, stylish, and packed with features. This band-style fitness tracker is easy to wear 24/7. It offers a sleek design with a crisp, colorful display that’s easy to read even outdoors. What sets it apart is the comprehensive health monitoring. You get reliable step and activity tracking, ECG heart health readings, and even an EDA sensor for stress management—features that make it feel almost like a shrunken-down smartwatch.

One of the highlights of the Fitbit Charge 6 is its battery life. It lasts up to seven days on a single charge, making it a strong contender for anyone tired of daily recharging. It excels as a fitness tracker for sleep tracking, offering reliable data that helps you understand your sleep quality and patterns without confusing rest for actual sleep. While the built-in GPS is great for runs and walks, it’s worth noting that accuracy can sometimes dip if you wear the band too tightly. It’s a small tradeoff for a tracker this compact.

Whether you’re aiming to build healthier habits, monitor your heart health, or want an all-around best fitness tracker for everyday use, the Fitbit Charge 6 is a fantastic pick for most people.

Ready to see why the Fitbit Charge 6 is consistently ranked as one of the best fitness trackers? Check the latest deals and offers to get started.

Amazfit Band 7

Best Budget

Display: 1.47-inch AMOLED | Battery Life: Up to 18 days | Weight: 28g | Water Resistance: 5ATM | Heart Rate Sensor: Yes | GPS: Connected (uses phone) | Compatibility: iOS, Android | Price: $49.99 MSRP

If you’re searching for the best fitness tracker on a budget, the Amazfit Band 7 deserves a serious look. It’s an affordable fitness tracker that covers all the essentials. This includes steps, heart rate, SpO2, sleep, and stress tracking. The larger 1.47-inch AMOLED display is noticeably bigger and brighter than most trackers at this price. This makes it easy to view your stats, notifications, and workout progress at a glance. With connected GPS (which uses your phone for location tracking), it’s a great fitness tracker for beginners or casual users who want core features without overpaying.

One of the biggest selling points of the Amazfit Band 7 is its impressive battery life, lasting up to 18 days on a single charge. That means less time charging and more time tracking your activity and sleep. While it may not have all the advanced sensors of pricier wearables, the Band 7 delivers a solid, reliable experience that’s perfect for anyone looking to start their fitness journey or upgrade to a no-fuss tracker.

Want an affordable, reliable way to stay on top of your health? See the latest Amazfit Band 7 deals now.

Apple Watch Series 10

Best for iPhone users

Display: 1.65″/1.81″ OLED | Battery Life: Up to 36 hours | Weight: Varies by case | Water Resistance: WR50 | Heart Rate Sensor: Yes (ECG, AFib, SpO2*) | GPS: Built-in | Compatibility: iOS only | Price: $399+ MSRP

The Apple Watch Series 10 isn’t just a smartwatch. It’s also one of the best fitness tracker options for iPhone users. With a gorgeous OLED display and a slimmer, more comfortable design than previous generations, the Series 10 brings new health and fitness features like a depth gauge for swimmers, advanced sleep apnea tracking, and a full suite of sensors for heart health, sleep, and activity. It supports a huge range of workouts and health metrics, making it the go-to fitness tracker for anyone who wants both cutting-edge features and daily convenience.

While battery life tops out at about 36 hours (longer in low power mode), Apple more than makes up for it with seamless iPhone integration, advanced lifestyle apps, and the best third-party app selection in the category. Whether you’re looking for a fitness tracker for running, swimming, sleep, or everyday wellness, the Apple Watch Series 10 can do it all—and it looks good doing it.

Ready to experience the best fitness tracker for iPhone? Check out the latest deals on the Apple Watch Series 10.

Garmin Fenix 7S Pro Solar

Best for fitness enthusiasts

Display: 1.2″ MIP (Memory-in-Pixel), Solar | Battery Life: Up to 11 days (all-systems GPS), even longer with solar | Weight: 58g | Water Resistance: 10ATM | Heart Rate Sensor: Yes | GPS: Multi-band, built-in | Compatibility: iOS, Android | Price: $899.99 MSRP

For serious athletes and outdoor adventurers, the Garmin Fenix 7S Pro Solar is arguably the best fitness tracker for multisport training, ultra-endurance, and rugged conditions. With multi-band GPS, an upgraded heart rate sensor, and a built-in LED flashlight, the Fenix 7S Pro Solar is built for real-world adventures, from trail running and hiking to triathlons. Its memory-in-pixel display isn’t as flashy as an OLED, but it’s easy to read in sunlight and helps extend battery life to a staggering 11 days or more, especially with solar charging.

Garmin’s ecosystem is famous for deep training metrics, robust navigation, and excellent battery performance, making this the best fitness tracker for athletes who need reliability above all. If you need a durable fitness tracker with advanced features and epic battery life for your next expedition, the Fenix 7S Pro Solar is hard to beat.

Take your training to the next level—see current offers on the Garmin Fenix 7S Pro Solar.

Withings ScanWatch Light

Best hybrid tracker

Display: Analog with 0.63″ grayscale OLED | Battery Life: Up to 30 days | Weight: 27g | Water Resistance: 5ATM | Heart Rate Sensor: Yes | GPS: Connected (uses phone) | Compatibility: iOS, Android | Price: $249.95 MSRP

The Withings ScanWatch Light is a unique entry in the best fitness tracker category, blending a stylish analog look with modern health tracking. With real ticking hands and a minimalist design, this hybrid tracker monitors key wellness metrics like heart rate, sleep, steps, and even menstrual cycles—all viewable via a subtle OLED display and a robust companion app. Its slim, lightweight build makes it ideal for anyone wanting a discreet fitness tracker for daily wear or sleep tracking.

What truly sets the ScanWatch Light apart is its outstanding battery life—lasting up to a month between charges. While it skips onboard GPS and some advanced features found in pricier trackers, it covers all the essentials for most users and does so with style. For those who want the best fitness tracker with a classic watch aesthetic, the ScanWatch Light is a standout pick.

Looking for style and substance? Check the latest prices on the Withings ScanWatch Light.

Note: this article may contain affiliate links that help support our authors and keep the Phandroid servers running.

Managing fan flow and dealing with the occasional street traffic reroute comes with the territory of venue management. But running a 70,000-seat stadium while a 60,000-seater rises up right beside it intensifies both of these significantly.

That’s the situation the Titans are handling around Nissan Stadium and its next iteration, a $2.2 billion project set to open in 2027. As the new Nissan Stadium continues to progress through construction phases, fans’ capability to get around and into events will shift. That created a need to find a solution that can evolve with the construction.

In short, the Titans needed to give fans a Nissan pathfinder.

It’s why the franchise tapped smart navigation tool PAM (Prescriptive Asset Management) to help visitors get inside of the current Nissan Stadium. Titans SVP/Technology and Innovation Andrew McIntyre told SBJ the alternating logistical challenges that fans might experience around the stadium could be hurdles such as blocked-off entry points or closed parking lots. PAM can help fans deal with those obstacles.

“It’s more an amenity to the fans, and it is a cost,” McIntyre said. “But because of the construction and the pain that we’re putting our people through, if we can give you a tool, we feel a little bit better about ourselves that way.”

PAM’s solution offers fans a web-based platform that shows an interactive map with real-time adjustments for the directions it provides. It can help avoid foot-traffic bottlenecking and some fan frustration around the venue. Unlike the static image files of maps, PAM’s interface also offers digital branding opportunities for corporate sponsors and serves up a real-time data feed of foot traffic for event planners. This flexibility creates easier shifts between sports and entertainment events — and also could boost the growing trend of mixed-use districts.

McIntyre said the Titans are using PAM for a two-year pilot. The Nissan Stadium map is being built with the intention of rolling out ahead of the NFL season — and perhaps even sooner for concerts later this summer.

Mapping progress

PAM has strung together a handful of sports successes this year. The startup — which has worked with SoFi Stadium and Hollywood Park with for mapping and digital signage — entered the sports fray this year with LAFC and BMO Stadium. PAM also earned a spot in the most recent class of 10 startups in this year’s Comcast NBCUniversal SportsTech program.

The previous work at Sofi Stadium made the tech resonate with McIntyre, who then found PAM’s use around the F1 Las Vegas Grand Prix particularly compelling. That map (which you can see here, and I highly recommend checking it out to help with full conceptualization) transcended typical wayfinding and became a planning tool for fans.

The Titans work with Davidson County to pay for bus transit on game days. It’s why McIntyre hopes to have the bus routes highlighted in the Titans’ map whenever it goes live. For Titans fans, the PAM site will be fed to them via emails, the team site and mobile app.

“This is a great tool for planning your day, planning your stay, planning your visit,” McIntyre said.

He added that the Titans’ initial deployment of PAM will focus more outside of the building to help in the navigation of downtown Nashville. The other capabilities (branding, activations, etc.) will be folded in after the fan ingress and egress foundation is built.

“When you look at the old way of communicating, it’s like email and then pretty much a static graphic and some text on a website,” McIntyre said. “So, if that is the baseline, can you improve on that?

“We look at this as a communication vehicle and a tool for helping people plan.”

The Business Research Company

The Business Research Company’s Phygital Sports Market Outlook 2025–2034: Key Trends, Growth Drivers, Size, and Competitive Landscape Insights

LONDON, GREATER LONDON, UNITED KINGDOM, June 11, 2025 /EINPresswire.com/ — The Business Research Company’s Latest Report Explores Market Driver, Trends, Regional Insights – Market Sizing & Forecasts Through 2024.

How Has The Phygital Sports Market Grown And What Contributes To This Growth?

The phygital sports market size has grown exponentially in recent years. It will grow from $1.67 billion in 2024 to $2.14 billion in 2025 at a compound annual growth rate CAGR of 27.6%. The growth in the historic period can be attributed to the growing adoption of augmented reality or virtual reality for immersive fan experiences, increasing demand for interactive and hybrid sports engagement, rising use of AI-driven performance analytics and coaching, growing popularity of connected fitness and smart wearables, and increasing investments in blockchain and NFTs for sports assets.

What Does The Future Hold For The Phygital Sports Market?

The phygital sports market size is expected to see exponential growth in the next few years. It will grow to $5.62 billion in 2029 at a compound annual growth rate CAGR of 27.4%. The growth in the forecast period can be attributed to rising funding and innovation in sports technology startups, growing consumer preference for personalized sports experiences, increasing adoption of gamification in sports and fitness, rising use of biometric data for athlete performance optimization, and increasing development of smart stadiums with digital enhancements. Major trends in the forecast period include immersive fan engagement, smart stadiums, wearable tech and biometric analytics, AI-powered training and coaching, esports, and traditional sports integration.

Get Your Free Sample Market Report:
https://www.thebusinessresearchcompany.com/sample.aspx?id=23793&type=smp

What Are The Key Drivers For The Growth In The Phygital Sports Market?

The increasing popularity of e-sports is expected to propel the growth of the phygital sports market going forward. E-sports refers to competitive video gaming where players and teams compete in organized digital tournaments. E-sports is rising due to rapid technological advancements and the global surge in digital connectivity that has cultivated a passionate, competitive gaming community. Phygital sports enhances e-sports by integrating real-world athletic elements with digital gaming for a more immersive experience. For instance, in December 2023, according to Fusion CPA, a US-based consulting company, 530 million viewers engaged with eSports through platforms such as Twitch, with this number projected to rise to 577 million by 2024. Therefore, the increasing popularity of e-sports is driving the growth of the phygital sports market.

Order Your Report Now For A Swift Delivery:
https://www.thebusinessresearchcompany.com/report/phygital-sports-global-market-report

Who Are The Industry Leaders In The Phygital Sports Market?

Major companies operating in the phygital sports market are Samsung Group, Meta Platforms Inc., Sony Corporation, EON Reality Inc., PICO Immersive Pte.ltd., Vection Technologies Ltd, ArborXR, Sense Arena, Rezzil Co, Xtadium, Simbott, VR Sport Tv, Visualise Creative Ltd, HQSoftware, Nsocial Enriched Experimental Agency, BrandXR, SPORTZCHAIN, ProYuga, Phygital Sports USA Inc., VR Esports.

What Are The Emerging Trends In The Phygital Sports Market?

Major companies operating in the phygital sports market are focusing on advancements in fan engagement platforms such as phygital sports non-fungible tokens, to enhance fan interaction, create digital collectibles, and drive new revenue streams. A phygital sports non-fungible token NFT refers to a blockchain-based digital asset linked to a physical sports collectible, enhancing fan engagement and ownership. For instance, in May 2022, Sportzchain, an India-based sports fan engagement platform, launched India’s first phygital sports Non-Fungible Token NFT, a framed matchday memorabilia commemorating a significant sporting achievement. This innovative NFT blended physical keepsakes with blockchain-backed digital ownership, marking a new era in fan interaction.

How Is The Phygital Sports Market Segmented?

The phygital sports market covered in this report is segmented –

1 By Sport Type: Football, Basketball, Hockey, Dancing, Racing, Cycling, Shooter
2 By Technology: Virtual Reality, Mixed Reality, Augmented Reality, Internet Of Things, Artificial Intelligence
3 By End-User: Individual Consumers, Sports Teams And Clubs, Enterprises And Event Organizers

Subsegments:
1 By Football: Fantasy Football Platforms, Augmented Reality AR Training Tools, Gamified Match Simulations
2 By Basketball: Virtual Coaching Systems, Motion-Tracking Training Apps, eSports Basketball Tournaments
3 By Hockey: AR/VR Training Equipment, Virtual Team Management Platforms, Phygital Hockey Simulators
4 By Dancing: Dance Fitness Gamification Apps, VR Dance Classes, Interactive Dance Competitions
5 By Racing: eRacing Tournaments, AR Racing Simulators, Phygital Motorsport Experiences
6 By Cycling: Virtual Cycling Races, Smart Training Apps, AR Cycling Tours
7 By Shooter: AR Shooter Games, Virtual Target Practice Tools, Shooter eSports Platforms

What Are The Regional Insights Into The Phygital Sports Market?

North America was the largest region in the phygital sports market in 2024. The regions covered in the phygital sports market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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