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Huawei Ranks No.1 in Global Wrist-Worn Market in* *Q1 – موقع أخبار الناس اليوم

Huawei Wearable Devices Surpassed 200 Million Cumulative Shipments Huawei ascended to the top position in the global wrist-worn device market in Q1 2025, while maintaining robust growth momentum and retaining its leadership in shipment volume within China, according to the latest IDC data. Additionally, as of 5 June 2025, Huawei’s cumulative global wearable shipments have […]

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Huawei Wearable Devices Surpassed 200 Million Cumulative Shipments

Huawei ascended to the top position in the global wrist-worn device market in Q1 2025, while maintaining robust growth momentum and retaining its leadership in shipment volume within China, according to the latest IDC data. Additionally, as of 5 June 2025, Huawei’s cumulative global wearable shipments have exceeded 200 million units.

Five Product Series Catering to Global Users’ Diverse Scenario Needs
Huawei wearables integrate fashionable design, professional and comprehensive sports and health features, and efficient, practical smart experiences. Tailored to different user needs, Huawei has developed five product series to fulfil the diverse scenario requirements of all user groups—spanning smart living, scientific exercise, and health management.

The HUAWEI WATCH Series incorporates cutting-edge smart technology, featuring standalone calling capabilities to enable an efficient, intelligent lifestyle. The newly launched HUAWEI WATCH 5 delivers enhanced intelligence, efficiency and convenience. Equipped with the innovative multi-sensing X-TAP technology, it unlocks new dimensions in health monitoring and tactile interaction. The HUAWEI WATCH FIT Series offers a slim design and extensive sports functions, allowing users to fully enjoy daily life. Meanwhile, the HUAWEI WATCH GT Series combines exceptional battery life with fashionable aesthetics and professional sports health features, serving as a comprehensive wrist-worn fitness coach.

For users who push boundaries and challenge extremes, the HUAWEI WATCH Ultimate Series delivers ultimate reliability with its rugged construction, advanced sports modes including 100-metre professional diving and outdoor expedition features, as well as advanced golf course mode.

Additionally, addressing hypertension management challenges, Huawei innovatively broke through wrist-based blood pressure technology to launch the HUAWEI WATCH D Series. Through its breakthrough 24-hour dynamic blood pressure monitoring function, it helps users monitor blood pressure anytime, anywhere.

Technological Innovation Driving Breakthroughs in Sports Health Technology
Behind this incredible growth is Huawei’s continuous innovation investment in wearables. Huawei has established three Health Labs globally, leveraging capabilities from over ten Huawei research institutes to relentlessly explore the frontiers of sports health technology.

In 2024, Huawei launched its new digital health & fitness paradigm, the TruSense System, achieving higher accuracy and speed in vital sign data monitoring. In 2025, the TruSense System was upgraded again, fusing the advantages of fingertip and wrist detection to deliver a fuller, more accurate, and faster health monitoring experience, including 10-second fingertip blood oxygen readings and an increase in micro-body measurement indicators to 17 items.

Huawei holds nearly 1000 patent applications in the smart wearables field. As of now, the brand has collaborated with over 160 global professional institutions, conducted 300+ health research projects, and attracted over 17 million users to participate in health studies.

Active Rings: Embracing Active, Healthy Lifestyles
Huawei works with users around the world to promote active and healthy living. In September 2023, Huawei launched the “Light Up Your Rings” campaign, which attracted participation from over 6 million global users and resulted in more than 300 million rings being lit. In 2025, this effort evolved into the upgraded “Active Rings” initiative, encouraging users to stay active and enjoy movement anytime, anywhere—powered by Huawei wearables.

The campaign has already rolled out to countries such as Germany, Spain, and China, with users coming together to share energetic and joyful moments. It is set to expand further across Asia-Pacific, Latin America, the Middle East, and other regions in the future.





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Friedkin Forms Pursuit Sports to House Soccer Clubs, Hunt Big 4 Team

Billionaire Everton FC and AS Roma owner Dan Friedkin has formed a new sports-team group, Pursuit Sports, to manage his soccer teams while actively hunting for a franchise in one of the big four North American leagues. Friedkin, who also owns AS Cannes of France, will announce the formation of Pursuit Sports later Wednesday, naming […]

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Billionaire Everton FC and AS Roma owner Dan Friedkin has formed a new sports-team group, Pursuit Sports, to manage his soccer teams while actively hunting for a franchise in one of the big four North American leagues.

Friedkin, who also owns AS Cannes of France, will announce the formation of Pursuit Sports later Wednesday, naming former Clearlake and Fenway Sports Group executive Dave Beeston as Pursuit’s CEO.

“The intention has been to form a parent company that would do two things: provide operational excellence—amplify our operations for the clubs we own now—and evaluate opportunities to grow,” Beeston said on a video call. “When I wake up I am thinking about how I am helping Roma, Everton, Cannes get to where they want to get to … and at the same time thinking about growing the company through acquisition.”

Growth seems to be top of mind for Friedkin. The billionaire was one of four finalists to buy the Boston Celtics this year and has held discussions with the NHL about bringing an expansion team to Houston. “Truthfully, there’s a focus on the next thing we do—in North America and not soccer would be my guess,” Beeston said. “We are actively evaluating a few opportunities right now across the sports that you would think. Our focus in the short term and medium term is teams. Sports is the last must-see viewing opportunity. We want to be where the eyeballs are.”

The creation of Pursuit Sports formalizes the big-game hunting instincts of Friedkin. The 60-year-old businessman made his now $8.2 billion fortune on the strength of his family’s Toyota dealership network, which he took over in 1995. Over time, Friedkin expanded into luxury resorts and golf courses, and got exposure to team sports though naming right deals that slapped the Toyota brand on the Houston Rockets arena and FC Dallas and San Antonio FC stadiums.

The leap into team ownership came in 2020, when Friedkin, with children Ryan, Danny and Corbin, bought AS Roma for €591 million, or $701 million at the time. In 2023 they bought AS Cannes, once one of France’s top clubs but long stuck in the country’s fourth tier, for an undisclosed amount. Last year the family swooped in to buy Premier League club Everton for a reported price greater than $500 million after that club’s failure to close a buyout by Miami’s 777 Partners.

Friedkin hired Beeston in February to head what has now become Pursuit Sports. Beeston is best known for a 12-year run at Fenway Sports Group, where he rose to chief strategy officer, overseeing FSG’s mergers & acquisitions efforts, including the purchase of the Pittsburgh Penguins. He left FSG to join Chelsea FC owner and private equity giant Clearlake Capital in August last year, but Boston-based Beeston missed operations work—and the commute to LA didn’t help. A December meeting that ran to more than five hours of conversation with the Friedkin family led to the switch.

Beeston is quick to note that the formation of Pursuit Sports isn’t to create a multi-club hierarchy where lower clubs feed players up to higher clubs. Club management and player decisions will remain separate from each other and led by the local executive slates. “We’re focusing on ways we can scale where appropriate,” Beeston said.

What might that look like? Beeston suggests the success of FSG could be a road map. “One of the companies I oversaw by the end of my tenure was Fenway Sports Management, which was selling sponsorships for the Red Sox, NESN, Liverpool, Penguins, PGA Tour, Boston Common Golf. The more you can scale that, it doesn’t sacrifice anything, because it drives incremental revenue.”

One example: Submarine advocacy group BuildSubmarines.com expanded a high-profile Red Sox sponsorship across more FSG properties, looping in RFK Racing to brand a car for NASCAR’s New Hampshire race last year, for instance.

Another operational benefit can come from sharing technical and strategic resources among clubs. Friedkin recently bought Insight Sport, a London soccer sports tech business that is the first non-team asset housed in Pursuit Sports. While Insight’s purchase price isn’t publicly disclosed, the business is very profitable, pulling in revenue of £332,500 ($445,000) last year, about half of which was net profit, according to a financial disclosure filed in the U.K.

Beeston declined to discuss potential purchases in NHL, NBA, NFL or MLB, other than to note the family probably prefers control stakes compared to limited partner interests. “It would be silly to rule anything out, but our focus is more on areas we can control, because we intend to be the best operators,” he said, adding, “We got to prove it still.”

Of course, it’s not always simple: AS Roma fans protested the American ownership this past season after the club won just three of its first 14 matches, falling to 15th in the Serie A table before recovering to close the season in fifth place. Similarly, Everton seemed destined for relegation after a poor start to the Premier League before finishing 13th, two slots better than the season before Friedkin bought the club.

“I don’t know if I’ve ever seen fan bases pop champagne bottles for ownership groups, but if they begrudgingly say, ‘These guys have been good for our club, they’ve backed up what they said they were going to do,’ then that’s a massive win for us,” Beeston said. “These sports teams have souls you really need to nurture.”



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Nextdoor’s Next Step; Sports Surge Drives Upfronts

What’s Next? Nextdoor is an interesting case study for the social media age.  It has a fairly large logged-in user base and lots of access to hyper-local data on business services, consumer demographics and foot traffic. But its advertising revenue is sluggish, stubbornly stuck in the low hundreds of millions of dollars per year. (Although […]

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What’s Next?

Nextdoor is an interesting case study for the social media age. 

It has a fairly large logged-in user base and lots of access to hyper-local data on business services, consumer demographics and foot traffic.

But its advertising revenue is sluggish, stubbornly stuck in the low hundreds of millions of dollars per year. (Although Nextdoor is a public company, it doesn’t usually disclose specific ad revenue numbers.)

Uber, by comparison, was much later to the ad biz and already has a more than $1 billion dollar annual revenue run rate.

Nextdoor is also reluctant to sign an exclusive “sky bridge”-style data licensing deal with the likes of Google or Amazon.

Social nets like Reddit and Pinterest have made hay of data and advertising deals, which offer large annual checks in exchange for allowing data to be used to train AI models. Reddit, for instance, is getting $60 million a year from Google for that purpose.

Yet “never say never,” Nextdoor CEO Nirav Tolia told Bloomberg during a recent interview regarding possibly signing such a deal down the line.

“But,” he says, “I have a real existential concern that any company that allows its core asset to be surfaced inside another agent is at risk of people not coming to the primary source.”

Getting The Money Upfront 

I guess having your ad chief emerge on stage in a suspended bubble during upfronts works for generating ad revenue. 

NBCUniversal announced the close of its upfront negotiations cycle on Tuesday, claiming to have achieved its “highest ad sales volume ever” and the largest period for digital sales in the broadcaster’s history.

That includes nearly $1 billion worth of programmatic investments for next year, which is especially notable given that NBCU currently includes sports and live events as part of its programmatic offerings. Meanwhile, just under 60% of investments were transacted against advanced audiences.

Unsurprisingly, upcoming sports content – including the Milan-Cortina Winter Olympics, the 2026 FIFA World Cup, the 50th annual Super Bowl broadcast and the return of the NBA – contributed greatly to NBCU’s increase in sales.

Per NBCU, the sports side of the business experienced a 20% increase in new clients and a 45% year-over-year increase in ad volume. More than one quarter of NBA advertisers will be new to broadcast television this year.  

And then, of course, there’s the Peacock streaming service, which represented one-third of NBCU’s upfront commitments this year.

Since NBCU is the first broadcaster to announce its upfront results, it’s hard to tell whether what it’s seeing will be part of a larger trend. But it dispels the notion that recent talk about economic uncertainty will keep advertiser dollars out of TV this season.

The History Books

Kids publishing giant Scholastic is in a tight spot. For five years, its cash reserves have dwindled while revenue has remained flat.

Being a mission-driven book publisher that gives books away isn’t exactly loaded with profit opportunities.

For one, Scholastic has great data – but not for targeting or data sales, because it’s specifically affiliated with young kids.

Scholastic also profits from book sales, but hasn’t turned its IP into reliable new media revenue. It distributes mega-hit series like “Harry Potter” and “The Hunger Games,” but doesn’t share in lucrative film and TV productions.

Other Scholastic titles, including “The Baby-Sitters Club” and “Clifford the Big Red Dog,” were recently adapted for the screen. But, in general, its programs are being smoked by the likes of Peppa Pig, Ms. Rachel and Bluey, which translate digital-native entertainment success into book sales.

Scholastic also hasn’t made the IP pivot, as have Lego and Hasbro, to monetize millennial nostalgia through media franchises.

But now Scholastic is turning to YouTube to modernize its business by launching series that – hopefully – help promote new books and generate some ad revenue, Elianne Friend, VP of digital and distribution at the Scholastic-owned digital studio 9 Story Media, tells The Wall Street Journal

“We’re [on YouTube],” Friend says, “because the kids and their parents are there.”

But Wait! There’s More

The Trade Desk will join the S&P 500 on Friday. [Investor’s Business Daily]

Meta’s big plans for a successful AI agent will be one that solves “simpler things” than its rivals. [The Information]

Nearly 90% of buyers are using generative AI to create video ads or plan to do so this year. [IAB] Meanwhile, according to a survey by Raptive, placing ads alongside AI-generated content harms consumer trust. [Adweek]

Scott Messer, aka the AdTech Therapist, on how to define media quality. [AdMonsters]

WeTransfer updates its terms and conditions to include an automatic “royalty-free license” to all the content being transferred. The company insists that it will not use the content to train AI models, but users (particularly creatives) are outraged anyway. [BBC

Facebook plans to crack down on users who continually share stolen or reposted content. [The Verge

Good news! According to xAI, Grok is totally fixed and not going to call itself “MechaHitler” anymore. [TechCrunch]

You’re Hired!

WPP hires Baiju Shah as the global CEO of AKQA. [release

Thanks for reading AdExchanger’s Daily News Roundup. Want it by email? Sign up here.



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Graphjet Technology Provides Update on Current Events

Graphjet Technology KUALA LUMPUR, Malaysia, July 15, 2025 (GLOBE NEWSWIRE) — Graphjet Technology (“Graphjet” or “the Company”) (Nasdaq:GTI), a leading developer of patented technologies to produce graphite and graphene directly from agricultural waste, has today filed its Form 10-K filing. During the current year, the Company has seen changes to its shareholders whereby the new […]

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Graphjet Technology
Graphjet Technology

KUALA LUMPUR, Malaysia, July 15, 2025 (GLOBE NEWSWIRE) — Graphjet Technology (“Graphjet” or “the Company”) (Nasdaq:GTI), a leading developer of patented technologies to produce graphite and graphene directly from agricultural waste, has today filed its Form 10-K filing.

During the current year, the Company has seen changes to its shareholders whereby the new controlling shareholder, Mr. Aiden, Lee has made numerous contributions to the Company, including providing funds to fund the transformation of the Company. With the funds received from Mr. Aiden Lee, the Company was able to complete its audit for the fiscal year September 30, 2024, albeit later than anticipated due to unforeseen circumstances.

The Company has made plans to address the current non-compliances with the Nasdaq listing requirements. The Company has and will continue to engage an experienced accounting services firm, to advise the Company and ensure speedy completion of the Form 10Qs for the December 31, 2024 and March 31, 2025. The completion of the Form 10Qs will allow the Company to take necessary measures to raise funds to further expand the capacity and capabilities of the Company.

A hearing before the Nasdaq Hearings Panel from The Nasdaq Stock Market LLC has been scheduled for July 17, 2025, during which the Company will appeal the delisting determination due to the non-compliances with the Nasdaq listing requirements. However, there can be no assurance that the Company will get a favorable outcome.

The Company will also be holding a shareholders’ meeting on July 30, 2025 for a reverse split exercise. The Company is confident to secure the shareholders’ approval for the reverse split exercise, which is aimed at ensuring that we meet the minimum price bids.

With the minimum price bids met and Form 10Qs filed, the Company will be able to attract new investors which will allow our Company to move towards compliance with the minimum market value of listed securities (MVLS). The Company is currently in discussion with a few parties who has indicated their interest in funding the Company.

“We are confident that our plan to be address the non-compliances with the Nasdaq listing requirements can be implemented. In addition, the Company will make the necessary announcement when the efforts made for the Company’s transformation bears fruit” said Chris Lai, the CEO of the Company.

About Graphjet Technology Sdn. Bhd.
Graphjet Technology Sdn. Bhd. (Nasdaq: GTI) was founded in 2019 in Malaysia as an innovative graphene and graphite producer. Graphjet Technology has the world’s first patented technology to recycle palm kernel shells generated in the production of palm seed oil to produce single layer graphene and artificial graphite. Graphjet’s sustainable production methods utilizing palm kernel shells, a waste agricultural product that is common in Malaysia, will set a new shift in graphite and graphene supply chain of the world. For more information, please visit https://www.graphjettech.com/.



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The Hottest New Fitness Craze Is One Of The Oldest—Because It Works

Rucking, or walking with a weighted pack, can be done in the city, the country or the woods, and the … More simplicity is one of the reasons it is suddenly so popular. GoRuck With over two million copies sold to date, the health blockbuster Outlive by Peter Attia, MD is currently Number Eight on […]

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With over two million copies sold to date, the health blockbuster Outlive by Peter Attia, MD is currently Number Eight on the New York Times Non-fiction Bestseller List. But the impressive number is not eight, it’s 107. That is how many weeks the book has been on the list, having already reached the Number One spot and remained a bestseller for more than two years since. Among many other things, Outline helped drive the hottest new fitness craze.

The Hottest “New” Fitness Craze

Many readers of Outlive, including me, made systemic lifestyle changes, from the medical tests they get to what they eat to how much they exercise. But in particular Dr. Attia helped re-popularize one specific form of exercise, “rucking,” or walking around with a weighted pack.

Of course, he was not alone in making one of the oldest forms of exercise hot again. In a single 2-day span last month both the Times and rival Wall Street Journal ran long articles with nearly identical titles on why “weighted vests” are suddenly hot. They both kind of got it wrong as the articles really described rucking, and weighted vests are largely a different thing in the fitness world, but they were both right about it being a hot trend.

Another NY Times bestselling author and former Men’s Health magazine editor, Michael Easter, champions rucking in his book The Comfort Crisis, going so far as to practice the activity, normally associated with hiking or walking, while vacuuming his home and on a treadmill.

Why Try Rucking?

Easter has been rucking regularly for well over a decade and while the pursuit is suddenly hot, he was an early adopter. He told me, “As a health and wellness journalist I always took an evolutionary look at what we do. When you look at modern fitness, a lot of people run, which is something humans evolved to do. But very few people carry, which we also evolved to do, and in my opinion is even more important. So, I started throwing on a backpack with weight, it’s so simple. You burn anywhere from 20-30% more calories than just walking, it’s uniquely good for burning fat and building muscle, and it’s a full-body exercise. When you run you just get cardio but not necessarily strength, with rucking you get both, building muscle while losing weight. And I feel very confident saying it has a much lower injury rate than running, it’s closer to walking.”

“Everyone has tried running, and it works for some people, but others get hurt or just don’t lie it. Rucking is just more approachable and easier.”

Easter cites the work of expert Harvard professor Daniel Lieberman, a widely acclaimed evolutionary biologist known for his research on running and walking in humans. It was Lieberman who coined the term “born to run” about barefoot running cultures, later borrowed as the title of yet another big fitness bestseller. In his own fascinating book Exercised, Why Something We Never Evolved To Do is Healthy and Rewarding, Lieberman praised these evolutionary roots of rucking, explaining that the ability to carry weighted loads over long distances voluntarily (without having them strapped to us like a donkey) differentiates humans from every other creature on the planet and is a huge part of our species success and of being human.

Rucking is the act of walking or hiking (or for the devout using a treadmill at the gym) while wearing a weighted pack. It has been the primary fitness exercise of choice for most of the world’s military forces for centuries (or longer), and the term comes from the name from a widely used military backpack, a rucksack. “Rucking is very much a military term,” says Easter, “and some people hear military jargon and think ‘that’s not for me,’ but humans have been carrying weights for thousands of years, and it has always been good for us.”

It differs from backpacking mainly in that it is intentional exercise, not something you have to do to carry the gear needed to camp in the wilderness. People strap on a weighted pack and walk their dogs or stroll around the neighborhood or go on hikes, in order to accomplish two fitness goals: burning more calories in the same duration of walking, and building muscle strength, while in turn improving bone density while becoming generally fitter. There is also a difference from backpacking in the packs and how you bear the weight, but what predominantly makes it rucking is intent, and that intent is to become healthier and stronger.

Finally, A Fitness Routine That’s Easy To Do Regularly and Stick With

But the best thing about it is that it is simple, and thus arguably the easiest new exercise routine to incorporate into your life, something many people struggle to do with all sorts of workouts. If you want to start a new fitness regimen tomorrow, I can’t think of many things that are effective that are easier to do than adding rucking to your life, and ease of adoption is incredibly important in the success of any new plan.

This is especially true if you already walk at all. I’ve always praised the health benefits of owning dogs, which need to be walked every day, and mine don’t care if it’s hot or cold or raining or snowing, they get my wife and I out for an hour or more each day, including many days when we would blow off the walk in bad weather if we didn’t have dogs. After reading Outlive about a year ago, I started rucking almost every day when I walk my dogs, and I was doing that anyway, so I needed to add exactly zero extra time to get a better workout. Rucking is not just good for you, it’s also an incredibly efficient way to exercise. Easter also rucks when he walks his dog.

Many people, even those without dogs, already do some sort of fitness walking, and rucking is a natural addition to this. Of course, if you don’t walk already, you have to add it to ruck, but you should be adding walking anyway (unless you run instead, and most experts do not recommend ruck-running). I also ruck when I hike, within reason, usually on hikes of 90-minutes or less. On longer hikes I am wearing a pack with gear and water anyway. It’s lighter, but still added weight.

Rucking has been an extremely popular form of exercise used by the military, and is currently employed by just about every armed force on earth. The reason it has lasted so long and continues to be so widely used is because the military sees the results, thousands of times each year, and knows it works. Special Operations Forces Prep Coach is a coaching programmed designed to help those trying out for U.S. special forces units (Navy Seals, Delta Force, Green Berets, etc.) make the cut in the highly selective, competitive and rigorous physical training programs required for admission. On its site, the coaches ask “How important is rucking? There are three studies in the past three decades on SFAS [Special Forces Assessment and Selection] and each of them found that rucking performance was the greatest predictor of getting selected, more than any other physical factors like running, pull-ups, or A.P.F.T scores.”

Rucking is so popular with elite special forces soldiers that in his New York Times bestseller Can’t Hurt Me —with over 7 million copies sold—former Navy SEAL David Goggins used heavy load rucking to train for both the SEAL teams and to later become one of the top ultra-endurance race competitors in the world. Goggins remains the only soldier ever to complete the elite training programs of the SEALS, Army Rangers and Air Force Tactical Controller, and was named the “The Fittest (Real) Man in America” by Outside Magazine. Even bestselling fictional SEALS use rucking—in Jack Carr’s hugely popular series of Terminal List novels (turned into a Chris Pratt series on Prime) his ex-Navy SEAL protagonist James Reece gets back into shape by wearing a weighted pack up and down mountains.

But you do not have to be a special forces operator to benefit from rucking, and one of the great appeals is that almost anyone can do it, as you can start with small amounts of weight. “The bearded dudes going into Afghanistan carried 120 pounds. I carry 45. My mom goes rucking with me and she uses 10 pounds,” says Jason McCarthy, a former special forces soldier who started GoRuck, the biggest company in the niche field of rucking gear, with his wife Emily (former CIA).

A Simple and Time-Efficient Way to Exercise

I spoke to McCarthy over the phone while he was out rucking around his Florida neighborhood, and it’s how he manages his time to stay hyper-ft and get his workouts in while running a company. “You can train wherever you are, city rucking is just hiking in the city, and while we’ve been talking I just got in 3000 steps. This morning, I rucked while I walked my dog. Now I don’t have to carve out time to go to the gym. It’s about finding time to exercise.”

“Why does it work? It’s always worked, since the beginning of time. I’m trying to create a ‘new’ fitness category that’s actually been around forever. Nike started with running at a time when no one had heard of running, it was just for crazies and weirdos.” To that end, in addition to making rucking gear, GoRuck puts on several hundred public rucking events each year and has helped build a grassroots network of about 700 “ruck clubs” across the country to help newcomers join a community. “People are starving for real world connections, and we have to create alternatives that make it fun and healthy to make those connections. The vibe is inviting and they are free. At first no one in the media wanted to cover it because it isn’t a $2000 piece of gym gear or high-tech. The whole beauty of rucking is that it is simple and it works. If you believe walking is great, getting outside is great, getting stronger is great or having a healthier heart is great, then it is for you. Every form of human movement gets harder when you add resistance, and this adds resistance.”

For someone who sells rucking gear, McCarthy surprisingly recommends starting by not buying any. “When you were in college you probably walked around campus with a backpack full of books. I see people in the airport with these really heavy backpacks. A lot of people are rucking and don’t even know it, because it’s so natural. Don’t go buy a bunch of expensive stuff. Start with what you have and for most people I recommend 20 pounds. If you put a dumbbell in a school backpack it’s going to bounce off your back and you’ll hate it, so maybe start with a bag of rice.” I tell my friends who are starting out to use multiple water bottles, because if the pack proves too heavy once you get out on the trail, you can just pour some out.

Easter seconds this beginning approach. “The beauty is simplicity, and unlike some other fitness and gear programs there is no paralysis by analysis. You own a backpack. You own something that weighs something. You have water bottles. Ideally you want the weight close to your back and higher up, so I tell people to put a yoga block or equivalent in the bottom of their pack and then put the weight on top of that to get it higher. If you use a dumbbell or weight plate, wrap it in a towel for cushioning. Go get started and then if you keep doing it, decide if you want to move on to more specialized gear.”

Gear For Rucking

I have done a lot of backpacking and hiking and gear reviews and probably have more packs than anyone should own, but I got a specific rucking pack from GoRuck, because it does make a difference. Backpacking packs are specifically and technologically designed to use a substantial hip belt and transfer weight to the lower body. That makes it more efficient and easier to carry loads long distances over uneven terrain, but the point of rucking is exercise, and to make your walk harder, not easier. The rucking pack has no waist belt, and is very low profile, so as Easter says, it holds the weight (I use metal plates and tubes of sand) close to your back and high up (Easter also uses GoRuck packs for his rucking).

I was already familiar with the company because I use and write on luggage for all travel and sports, and in my many years of questing to find the perfect carry-on bag for my very frequent travel around the world, I’ve ended up with the GoRuck GR-1. I’ve had this for a few years, longer than I have been rucking, and like all their products it is overbuilt to truly last a lifetime. I put the GR-1 in my 2024 Father’s Day luggage buying guide here at Forbes as the top carry-on and wrote “The GoRuck GR-1 is simply the best carry-on bag for active travel (or any travel) I have found.” NY Times gear testing site Wirecutter also picked the GR-1 as “The Best Buy It For Life Backpack” and wrote, “It isn’t just tough, it’s nearly indestructible.”

It’s bigger and doesn’t have a dedicated metal plate pocket, but you can definitely also use the GR-1 as a rucking pack if you want to buy just one thing. Because I keep my carry-on loaded for flights all the time, I use a separate rucking-specific pack, the GoRuck Rucker 4.0 20-liter. This way I can just leave the weights in it and not move things around daily. All their stuff is made to military grade and practically indestructible. GoRuck makes rucking-specific packs in three capacities (15, 20 and 25 liter) and several sizes for different heights.

Easter says, “I tell people to never go over a third of your body weight, and I carry about 20% of my body weight. I don’t like vests where weight is on your chest because that affects your breathing, I only go on my back. If I’m training for big backcountry trip, I’ll get on a treadmill with a very heavy pack, like 60 pounds, crank up the incline to a steep setting and walk slowly for 45 minutes, that’s a great workout.” I’ve been carrying 21-24% of my body weight.

Just to clarify the misleading verbiage of the recent newspaper articles, there are also weighted vests, as Easter mentions, that carry weight on the front and back. GoRuck makes these as well, as do many fitness gear companies, and these are far more widely available than rucking-specific packs, which may cause the confusion. Weighted vests have traditionally been accessories used at the gym for serious strength training, mainly to add resistance to body weight exercises such as pull-ups and push-ups. With strength training, to increase the workload you can do more repetitions, lift heavier weights or both, but body weight exercise is generally limited by your body weight. Most of us would struggle to do 10 pull-ups, but if you get to the point where you can do, say 30, you can either keep doing more or add weight, and a vest is the way to do that. For rucking, keep it on your back. But you can also use these rucking packs in the gym (or stopping for pushups on your hike) in lieu of a vest for most bodyweight exercises.

Health Benefits

The recent Wall Street Journal article said that carrying 10% of your body weight burned 8.5% more calories, while going to 20-30% jumped that to 19.7 and 32.2%. They also said carrying weight activated muscles in your back, shoulders, abs and lower body. The Journal also cited studies showing that rucking can prevent or reduce bone density loss while ageing.

When you exercise regularly and eat well it is very difficult to break out the effect individual lifestyle elements have on your overall health and performance, which is why anecdotal reports are not a reliable source of training information. In addition to rucking I am also doing regular strength training with weights, hiking, cycling and doing high intensity interval training, plus myriad other activities. Nonetheless, I have been doing most of those things for a long time, and a year after I added rucking to my fitness mix I am at the leanest, fittest state of my adult life, I’ve had no pain or soreness or injuries related to rucking, my tangible performance at endurance events such as long distance cycling and hiking has improved, and I have to believe that my frequent rucking (60-90 minutes 4-5 times a week with 35-40 pounds) has made a difference. Just the fact that over the year I have been able to increase the weight when it gets easier seems to prove that strength and endurance are being built along the way.

For most of my life, the primary focus of health-based exercise was aerobic, but in recent years studies have shown that strength training is much more important to long term health than many people thought, possibly even more important than cardio, and directly related to bone density. But for a well-rounded fitness routine you want cardio and aerobic exercise and full body strength, and most of us want to burn more calories. Rucking does all of this, in a way that is easy, efficient and time effective compared to many other kinds of exercise. But it should not take the place of strength training and other exercise but rather makes a perfect addition to those. It can also be highly social and is fun and easy to do with friends.

“I’m already going to go for a walk or walk the dog, so I might as well throw on the pack and get a lot more benefit from the walk,” says Easter. This simplicity and efficiency is a big part of the reason why rucking is the hottest new fitness craze.



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Technology

Esports to power up $205bn global gaming market by 2026

Esports is no longer just a niche—it’s a global force shaping the future of entertainment and the digital economy, according to new insights from the Esports World Cup Foundation. Fuelled by rapid advancements in technology, high-speed internet, and a new generation of gaming platforms, esports has emerged as one of the world’s most influential entertainment […]

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Esports is no longer just a niche—it’s a global force shaping the future of entertainment and the digital economy, according to new insights from the Esports World Cup Foundation.

Fuelled by rapid advancements in technology, high-speed internet, and a new generation of gaming platforms, esports has emerged as one of the world’s most influential entertainment sectors.

In 2022, the number of esports fans surpassed 530m, while more than 3.4bn people globally engage in video gaming, highlighting the massive cultural footprint of interactive entertainment.

Esports industry growth

The financials tell a compelling story:

  • The global gaming market exceeded $184bn in revenue in 2023
  • The esports segment alone is valued at $4.3bn in 2024, with significant headroom for growth
  • By 2026, total gaming revenues are projected to reach $205.4bn, cementing esports as a major pillar of the digital economy

Live-streaming platforms, professional tournaments, and high-profile sponsorships are helping turn esports into global spectacles. At the same time, rising investment in infrastructure, talent development, and international tournaments is accelerating job creation and new economic opportunities within the sector.

As the world becomes increasingly digitised, esports stands at the intersection of technology, entertainment, and innovation—reshaping how billions engage, compete, and connect online.



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Technology

Accelerating Graphics Innovation in an Era

gaming gpu market The Gaming Graphics Processing Unit (GPU) market is experiencing unprecedented growth, driven by the surging demand for high-performance visuals, realistic gameplay, and seamless user experiences. As gaming continues to evolve into a mainstream form of entertainment-spanning consoles, PCs, cloud platforms, and virtual reality-the role of powerful GPUs has never been more critical. […]

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gaming gpu market

gaming gpu market

The Gaming Graphics Processing Unit (GPU) market is experiencing unprecedented growth, driven by the surging demand for high-performance visuals, realistic gameplay, and seamless user experiences. As gaming continues to evolve into a mainstream form of entertainment-spanning consoles, PCs, cloud platforms, and virtual reality-the role of powerful GPUs has never been more critical.

Request To Free Sample of Report: https://www.marketresearchfuture.com/sample_request/25359

Key Companies in the Gaming Gpu Market Include:

AMD

MediaTek

Renesas Electronics

Apple

Broadcom

Wolfspeed

Samsung Electronics

Imagination Technologies

Microsoft

Nvidia

Intel

Sony Interactive Entertainment

Google

Qualcomm

IBM

Market Drivers: Gaming Boom and Rising Performance Expectations

One of the primary drivers of the gaming GPU market is the global gaming boom. The number of gamers worldwide has surpassed 3 billion, with significant growth in PC and console gaming communities. The rise of esports, online multiplayer platforms, and game streaming services has further accelerated the need for high-end graphics performance.

Gamers increasingly demand ultra-realistic visuals, high frame rates, 4K resolution, and support for ray tracing and real-time rendering. This demand puts pressure on GPU manufacturers to continuously innovate and deliver faster, more efficient, and feature-rich solutions.

In addition, the proliferation of AAA games with advanced graphics engines, along with growing adoption of VR and AR in gaming, is driving the need for next-generation gaming GPUs that can handle complex computational tasks and deliver immersive experiences.

Purchase Complete Report: https://www.marketresearchfuture.com/checkout?currency=one_user-USD&report_id=25359

Technological Advancements: AI, Ray Tracing, and Cloud Gaming

The gaming GPU landscape is being transformed by rapid technological advancements. Leading companies like NVIDIA, AMD, and Intel are pushing the boundaries of GPU architecture and performance.

One of the most significant innovations is the integration of real-time ray tracing and AI-based rendering. Technologies like NVIDIA’s DLSS (Deep Learning Super Sampling) use AI to upscale image quality without compromising performance, allowing mid-range GPUs to deliver near-4K quality.

Additionally, the rise of cloud gaming platforms such as NVIDIA GeForce NOW, Xbox Cloud Gaming, and Google Stadia is changing how GPUs are used. Rather than relying solely on local hardware, cloud gaming depends on powerful GPUs housed in data centers-expanding the scope of the GPU market beyond individual consumers.

Energy efficiency and thermal management have also seen significant improvements, enabling more compact, powerful gaming laptops and desktops.

Regional Insights: Asia-Pacific Leads, North America and Europe Follow

Asia-Pacific dominates the gaming GPU market due to its massive gaming population, especially in countries like China, South Korea, Japan, and India. The region’s thriving mobile and PC gaming industries, along with strong esports ecosystems, drive high GPU consumption.

North America remains a key market due to its mature gaming culture, strong console and PC gaming base, and early adoption of advanced graphics technologies. The U.S. is home to major tech firms, GPU designers, and game developers, creating a robust ecosystem.

Europe also contributes significantly to the market, especially in countries like Germany, the UK, and France, where gaming hardware demand continues to grow alongside interest in VR and immersive tech.

Browse In-depth Market Research Report: https://www.marketresearchfuture.com/reports/gaming-gpu-market-25359

Market Outlook: Sustained Growth with New Frontiers

The global Gaming GPU market is expected to grow at a CAGR of over 9.84% through 2034. With ongoing innovations, the introduction of new GPU generations, and expanding applications in cloud gaming, virtual reality, and content creation, the market is set for a dynamic decade.

As gaming continues to intersect with technology, art, and social engagement, GPUs will remain the heart of this revolution-powering the immersive worlds of tomorrow.

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fuel grade petcoke market https://www.marketresearchfuture.com/reports/fuel-grade-petcoke-market-36138

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About Market Research Future:

Market Research Future® (Part of WantStats Research and Media Pvt. Ltd.) has specialized research analysts in the areas of Aerospace & Defense, Automotive, C&M, Energy & Power, F&B, Healthcare & Pharmaceutical, ICT, Industrial Equipment, Packaging Construction & Mining and Semiconductor. Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis with regard to diverse markets and consumers worldwide. MRFR’s approach combines the proprietary information with various data sources to give an extensive understanding to the client about the latest key developments, expected events and about what action to take based on these aspects.

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This release was published on openPR.



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