FanDuel Sports Network has formed a new partnership with Are You Watching This?! (RUWT), provider of real-time sports excitement analytics data for global sports. Recently rebranded from Bally Sports, FanDuel Sports Network is aiming to boost engagement with RUWT through automated, data-driven push notifications. RUWT’s Excitement Analytics will be integrated directly into the network’s customer […]
FanDuel Sports Network has formed a new partnership with Are You Watching This?! (RUWT), provider of real-time sports excitement analytics data for global sports.
Recently rebranded from Bally Sports, FanDuel Sports Network is aiming to boost engagement with RUWT through automated, data-driven push notifications. RUWT’s Excitement Analytics will be integrated directly into the network’s customer relationship management system and trigger an alert to FanDuel Sports Network app users.
“Working with FanDuel Sports Network lets us flex our Curation and Discovery muscles, two core elements of our ecosystem,” said RUWT founder, Mark Phillip. “Our proprietary tech drives subscriptions and reduces user churn for the network, and ensures viewers will never miss the most exciting action, whether it’s a dramatic overtime finish or a record-breaking comeback.”
